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E-Business

How Tech and E-Commerce is Redefining Nigeria’s Marketplace

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Since its introduction into the Nigerian business scene, e-commerce has become a major driver of the country’s digital economy. It has not only brought about innovative business ideas but is redefining existing businesses for efficiency and growth.

Thriving on increasing internet penetration and smartphone revolution, online sales and shopping is fast becoming a lifestyle for the average Nigerian.

The impact on business activities and contributions to economic development is even more intriguing. Here are a few examples of how e-commerce is transforming Nigeria’s market:

Boosting logistics business: Many would agree that e-commerce ushered in a new normal for Nigerian businesses by making delivery activities commonplace.

The sudden demand for  motorcycles, trucks, and vans can be seen on most Nigerian roads in both rural and urban areas, as businesses of all sizes make deliveries on a daily basis. This has a cascading effect on job creation among Nigerian youth that cannot be downplayed.

Cost-effectiveness: Retailers, who make up the SME sector, are arguably the biggest beneficiaries of e-commerce technology. For existing businesses, e-commerce has become a springboard for growth.

Jumia, for example, provides a ready-made marketplace for reaching a larger audience. Furthermore, the availability of e-commerce platforms is helping in the actualisation of business ideas. Prospective entrepreneurs no longer need huge startup capital to get their business up and running.

Access to a wider audience: Geographic barriers are no longer an issue thanks to technological advancements of e-commerce platforms. From the comfort of her home, a Jumia seller can put her items in front of millions of people.

Another advantage is that it contributes to long-term profit growth. “Selling online helps me reach a wider number of people. From my shop I can sell to people in Kaduna, Abuja, Port Harcourt and that has increased my sales,” said Bukola Ogundijo, a seller on the Jumia platform.

Improves productivity: For business owners, e-commerce allows for excellent time management. E-commerce enables effective time management for business owners.  Selling online frees up more time for sellers to engage in other productive ventures. “Selling online has been helpful in managing the business side.

“I don’t need to worry about warehousing and delivery. I can be in the house, looking at my phone and attending to other things while taking care of the family,” Bukola added.

Price flexibility: Consumers also benefit by saving more at the best prices. Thanks to e-commerce, consumers have a lot of options. As brands jostle for market share, pricing is a major incentive to get consumers’ attention.

Today, an average Nigerian in need of a product compares costs on many online marketplaces and chooses the platform with the most reasonable price range.

Eliminating gender barriers: With e-commerce, the gender barriers associated with business transactions are eliminated. For example, people might be hesitant to buy electronic products from a woman selling such in a physical store.

However, with e-commerce, the buyer is unaware of the seller’s gender, and what matters is product quality and service delivery. In Nigeria, 51% of Jumia sellers are women as seen in the report by the International Finance Corporation (IFC).

Funding and capacity building: One major impact of e-commerce platforms not often empathized is their contribution to human capital development. “Jumia has taught me how to understand consumer behaviour in e-commerce; how to process orders and how to create products on the e-commerce platform,” said Jumoke Akinsanya, Founder of online store, Deeski.com.

“Jumia’s lending program has helped us grow our business to a larger size than when we first started working with them. We began with two staff and a smaller warehouse but we now have a larger warehouse and fourteen staff,” she added.


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E-Business

Natasha: TMG Demands Probe of Alleged Data Breach in Failed Recall

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Senator Natasha Akpoti-Uduaghan and Godswill Akpabio
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Transition Monitoring Group (TMG) has called on the National Data Protection Commission (NDPC) to investigate what it described as an alleged unauthorised and fraudulent use of personal data of constituents in the failed recall attempt of Natasha Akpoti-Uduaghan, Senator representing Kogi Central in the National Assembly.

Natasha: TMG Demands Probe of Alleged Data Breach in Failed Recall

The organisation expressed concern that voters’ personal information may have been illegally harvested and deployed without their consent to generate signatures for the recall petition.

Speaking at a press briefing in Abuja, Auwal Rafsanjani, chairman, TMG,  observed that such an act amounts to a gross violation of the Data Protection Act, which he said, also undermines public trust in the country’s democratic process.

He called for a forensic verification of the Voter Identification Numbers (VINs) submitted in the recall process, using the Bimodal Voter Accreditation System (BVAS).

TMG’s position came a few days after the Independent National Electoral Commission (INEC) dismissed the petition seeking to recall Natasha for failing to meet constitutional requirements.

The commission had revealed that following a thorough review of the signatures and thumbprints submitted by petitioners, only 208,132 signatories were verified, falling short of the required 237,278.

Rafsanjani, however, expressed concern on how more than 50 per cent of total registered voters in Kogi Central quickly turned up to sign the petition for the recall of Natasha in a country, he said, has historically experienced a worrisome level of voter apathy.

According to him, the incident calls for deeper insight that can only be brought about through thorough investigation.

“While it is noted that INEC has terminated the process at the stage of counting signatories to the petition as the number of signatories did not meet the constitutional requirements for further verification, the seeming fraud of harvesting voters’ details from anywhere to file the petition cannot be overlooked,” he said.

Rafsanjani added: “We are also deeply worried that against the provision of the Data Protection Act, personal data of citizens of Kogi Central Senatorial District have been harvested and used without their consent. This fraud must be investigated by the National Data Protection Commission to assure Nigerians that their personal data will indeed be protected as envisaged by the law.

“Further investigations to verify and authenticate the Voter Identification Number (VIN) through the BVAS must be carried out. Where investigations reveal a fraudulent process, the petitioners must be brought to justice to serve as deterrent to those who would be willing to be induced and used by politicians for this kind of charade in the future.”

But the NDPC, has, reiterated commitment to enhancing data privacy among public and private bodies in the country.

Dr. Vincent Olatunji, national commissioner and CEO, said the commission aims to enforce stricter data protection measures to safeguard sensitive public and private information, as well as promote regulatory compliance in line with relevant laws.

 


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E-Business

NDPC to Strengthen Data Privacy Practices in Nigeria

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National Data Protection Commission (NDPC) has reaffirmed its commitment to strengthening data privacy practices across Nigeria’s public and private sectors.

NDPC to Strengthen Data Privacy Practices in Nigeria

Speaking at a regional capacity-building workshop in Katsina for ICT personnel from the north-western states, Dr Vincent Olatunji, national commissioner and chief executive officer of the NDPC, said the commission is stepping up enforcement of data protection regulations in line with national laws.

Olatunji, represented by Mr Princewill Nnaka, head of the Commission’s Enforcement Unit, noted that the NDPC is focused on raising awareness of data rights, improving staff training, and partnering with development agencies to boost capacity.

He said stronger data protection measures would help reduce incidents of cyberbullying, online financial fraud, and loss of lives due to breaches of privacy.

“Data protection is a global concern,” he said. “Our goal is to ensure Nigeria aligns with international standards in the safeguarding of personal data.”

Also speaking at the event, Naufal Ahmed, director general, Katsina State Directorate of ICT (KATDICT), said the training aimed to equip participants with the technical knowledge required to implement the Nigeria Data Protection Act (NDPA) 2023.

He added that the initiative would also enable participants to serve as Master Trainers and Data Protection Officers (DPOs) in their respective institutions.

The three-day programme drew 40 participants, including four officers each from Kaduna, Kebbi, Jigawa, Sokoto, and Zamfara States, as well as 16 officials from various ministries, departments, and agencies in Katsina State.

 

 


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CJN Warns Judicial Officials against Data Breaches, Cyber Attacks

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Kudirat Kekere-Ekun, Chief Justice of Nigeria, has cautioned judicial officials to be vigilant against data breaches, cyber threats and vulnerabilities in online systems as the judiciary continues to adopt digital technology.

CJN Warns Judicial Officials against Data Breaches, Cyber Attacks

Kudirat Kekere-Ekun, Chief Justice of Nigeria,

Kekere-Ekun gave the caution while delivering a keynote address at the opening ceremony of the 2025 National Workshop on Information and Communication Technology, held at the National Judicial Institute in Abuja.

The CJN represented by Salisu Garba, administrator, National Judicial Institute, emphasised that, as the judiciary handles cases, files, personal information, and classified government data, it remains a prime target for cyber attacks.

She underscored the need to safeguard the integrity of court records, warning that any breach could carry serious legal consequences and pose risks to national security.

She said, “Thus, a strong cybersecurity framework must be implemented to safeguard judicial data from unauthorised access, hacking, and corruption.”

The CJN emphasised the need for judicial ICT personnel to receive proper training in cybersecurity best practices, encryption methods, and secure data management.

She commended the National Judicial Council for its proactive efforts in modernising the judiciary, noting that the Judiciary Information Technology Policy stands out as a key initiative, offering a clear framework for the effective deployment and use of ICT in court operations.

In his welcome address, Olumoh Abdulazeez, Institute’s Secretary, emphasised that the annual workshop was aimed at equipping court personnel with the skills needed to keep pace with technological advancements.

“The effective integration of technology can greatly enhance access to justice and lower the barriers for litigants.’”

 

 


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