Telecom
PR Expert Tasks Stakeholders on Gender Balancing
Media and Public Relations Expert has urged practitioner in the industry and other important agents of change in Nigeria to join hands in the campaign for gender balancing, inclusion and fairness for the promotion of socio-economic development in the country.
Mrs. Grace Bose Ojougboh
Mrs. Grace Bose Ojougboh, head, media and public relations at the Nigerian Communications Commission (NCC) and producer/host of the weekly inspirational programme ‘Amazing Grace with Bose’ on YouTube, made the call while delivering a paper around gender balancing and fairness at the March 2022 monthly meeting of the Nigerian Institute of Public Relations (NIPR), Abuja Chapter which took place at the National Press Centre, Radio House, Abuja recently (Wednesday March 30, 2021).
Speaking to NIPR members, including Fellows of the Institute at the event on the thought-provoking paper titled: “Achieving Gender Equality In Nigeria: The Role Of Public Relations”, Ojougboh perceptively re-awakened the consciousness of the audience to the often-misconstrued concept of feminism while taking pragmatic look at how this concept should be understood by all to actualise the lofty desire of maximizing the innate potentials of female gender towards achieving greater developmental goals in the society.
She equated feminism with the philosophical aspiration for gender equality as a fundamental human right, which also finds concrete expression in the Goal Five of the Sustainable Development Goals (SDGs) centering on gender equality and empowerment of all women and girls with the hope to end all acts of discrimination against the female gender.
Ojougboh noted with copious instances, that, till date, issues pertaining to women gender has not always received the expected attention, whether by government, parents, the media, communication professionals; traditional and religious leaders, adding that there was need for a change of narrative with respect to how issues pertaining to gender balancing and fairness are effectively mainstreamed into Nigeria’s developmental drive.
According to her, the continuous imbalance in women participation in politics and governance and all the sectors of the economy is glaring, as she submitted that, women are given almost no opportunity to participate in politics and in other spheres of life, this is in spite of the advocacy and call for inclusion and the strategies by various international agencies to reduce gender inequality to the barest minimum.
“Only recently, bills seeking gender equality were rejected by the National Assembly. Appointments across parastatals are dominated by men, this has got to change. If we want economic growth, we must include women, women are transformational agents. We need much more that 35 per cent affirmative action,” she said.
She stated that the fact that women represent about 50 per cent of Nigerian population, according to a 2020 report, means that Nigeria, as a country, cannot afford to neglect the wisdom and the capability of this group and the contribution that women can bring to make Nigeria a truly prosperous nation.
Justifying the need for media/Public Relations practitioners to be at the forefront of driving the narrative for gender balancing, Ojougboh cited an empirical study on media and gender inequality in Nigerian politics, which found that women were denied fair access to the media just as the study also identified media bias in the coverage of female news stories.
She said the findings of the study is a wake-up call that media and Public Relations practitioners have a whole lot to do in the fight for gender balancing in Nigeria. “We need to understand our social responsibility as perception drivers to promote unity, social cohesion, gender balancing/equality and the fundamental human rights of every Nigerian,” she said
She also tasked them to be deliberate and intentional about their communication such that it builds understanding, trust, and acceptance and becomes a win-win for men and women alike and all who desire to see equal representation of men and women across all sectors of the society.
“As Public Relations practitioners, we must help to create gender-sensitive and gender-transformative content that will change perceptions and break gender stereotypes. We must use every available medium to challenge traditional and cultural norms and attitudes that demean womanhood and does not serve humanity,” she said.
Nigerian Communications Commission (NCC) has emphasized the judiciary’s crucial role in Nigeria’s digital transformation. During the Annual Workshop for Judges on Legal Issues in Telecommunications, Executive Vice Chairman Aminu Maida highlighted the judiciary’s reliance on digital tools to enhance justice delivery.
He stressed the need for special protections for telecommunication infrastructure, which faces disruptions from vandalism, theft, and restricted access.
Maida called for judicial support to implement the Presidential Order designating telecommunications infrastructure as Critical National Information Infrastructure.
This order prohibits unauthorized actions against such infrastructure without a lawful court order.
The judiciary’s role in protecting fundamental rights, enforcing digital contracts, and developing digital jurisprudence is vital for Nigeria’s digital transformation.
Chief Justice of Nigeria, Justice Kudirat Kekere-Ekun, commended the NCC’s efforts to protect consumers from unfair practices and emphasized the judiciary’s commitment to the telecommunications sector.
She highlighted concerns such as cybersecurity risks, consumer data protection, and the need for improved dispute resolution frameworks within the digital economy.
The workshop aims to equip judicial officers with the technical expertise required to address emerging legal challenges in telecommunications.
Nigeria’s digital economy has significant growth potential, with projected revenues of $18.30 billion by 2026, expected to create employment opportunities, reduce poverty, and promote innovation.
The NCC is working with key stakeholders to ensure the seamless implementation of the Presidential Order and to keep Nigeria competitive in the global digital economy.
15Wins Ventures, a Dutch-based venture builder, officially launched Z-Habitat Hub in Lagos on Thursday, October 24, 2024, marking a new chapter in the company’s efforts to support innovation and entrepreneurship in Nigeria.
L-R : Nelson Tosin Ajulo, Chief Executive Officer, 15Wins Ventures; Michel Deelen, The Netherlands Consul General in Lagos; Valkamiya Ahmadu, Senior Policy Advisor on Economic & Political Affairs Netherlands Embassy, Abuja; Sonia Onovughakpo Fajusigbe, Policy Advisor on Entrepreneurship, Youth Employment & Health Care, Consulate General of the Netherlands in Lagos; Bengt van Loosdrecht, Ambassador of Netherlands to Nigeria, during the grand unveiling of the Z-Habitat Hub, Nigeria’s most advanced incubation hub at Ago Palace, Lagos on October 24, 2024.
The launch was attended by key dignitaries, including The Netherlands Ambassador to Nigeria, His Excellency Bengt van Loosdrecht; The Netherlands Consul General in Lagos, His Excellency Michel Deelen; Sonia Onovughakpo Fajusigbe, Policy Advisor on Entrepreneurship, Youth Employment & Health Care, Consulate General of the Netherlands in Lagos; Valkamiya Ahmadu, Senior Policy Advisor on Economic & Political Affairs (Abuja); and Adebola Adebowale, Chief Program Analyst for Lagos State.
Commenting on the significance of Z-Habitat in driving innovation and creating equitable opportunities for underserved communities, His Excellency Bengt van Loosdrecht said, “We see Z-Habitat Hub as a powerful connection point – a place where ideas can take root and thrive through collaboration.
“Many people in the west do not realize that Nigeria is a country on the brink of transformation.
“The domestic private sector, driven by young, well-educated individuals, is flourishing. This is a dynamic I have seen in other rapidly developing regions, and I believe Nigeria’s youth are on the cusp of an exciting future.’’
His remarks preceded the ribbon-cutting ceremony, which officially opened the hub’s doors to the Nigerian innovation ecosystem.
The Z-Habitat Hub will host various programs, including workshops, mentorship sessions, and networking events, all aimed at empowering Lagos’s startup ecosystem.
The hub’s mission aligns with 15Wins Ventures’ goal to build a sustainable foundation for African tech development, bridging resources from its base in the Netherlands to local talent in West Africa.
Reflecting on the vision behind Z-Habitat, Nelson T. Ajulo, Chief Executive Officer of 15Wins Ventures, highlighted the hub’s role as a transformative force within Lagos startup ecosystem.
“Z-Habitat is a place where technology, creativity, and entrepreneurial spirit come together.
“Our mission is to provide local entrepreneurs and creatives with the resources, mentorship, and networks they need to turn their ideas into impactful solutions,” he said.
“Through Zarttalent, we have trained nearly 500 students and provided scholarships to underserved women. Now, with Z-Habitat, we are expanding our commitment to empowering Nigeria’s youth and broader community.’’
Guests were welcomed with a guided tour of the facility, led by Nelson, offering a firsthand look at the state-of-the-art workspaces.
The event also featured an energetic performance by local drummers and a showcase of creative expressions by local artists.
The launch of Z-Habitat underscores 15Wins Ventures’ commitment to fostering homegrown innovation and providing a structured, supportive environment for Nigerian entrepreneurs.
As Lagos startup landscape continues to thrive, Z-Habitat is poised to play a critical role in helping entrepreneurs turn their ideas into impactful solutions that drive long-term growth.
Treepz, Africa’s leading corporate mobility startup, has been awarded the Best Startup Pitch in Africa at the 15th Annual African Union Private Sector High-Level Conference, held in Lusaka, Zambia on October 31st – November 2nd, 2024.
Amidst the line-up of startups that pitched at the conference, this award, organized by the Global Innovative Initiative Group (GIIG), was presented to Treepz in recognition of its innovative contributions and significant impact on transforming the mobility landscape across Nigeria, Ghana, Uganda, and Kenya.
In addition to winning the Best Startup Pitch in Africa award, Treepz was recognized across the continent and was awarded $5000 and $3,500 from the African Export-Import Bank (Afreximbank) and Google, respectively.
Commenting on the award, Onyeka Akumah, Founder and CEO of Treepz, stated, “We are honoured to have received several recognitions on the continent, including the Best Startup Pitch in Africa, for our work in the mobility sector across four countries”.
“We are also grateful to Jo Griffiths, Founder of GIIG for the extended invitation to pitch at the prestigious African Union private sector conference.
“The invitation speaks to our footprints in Africa and how we have consistently delivered exceptional mobility services to our customers, both home and beyond”, Onyeka added.
Global Innovation Initiative Group (GIIGvelopment and People at Treepz delivered the pitch and received the award on behalf of the startup.
She expressed her excitement, noting that Treepz is well-positioned to significantly empower millions of daily commuters through the advancement of shared mobility across Afric) is a venture capital investment firm committed to enabling African tech entrepreneurs to thrive in businesses that pioneer innovative global solutions that meet the most pressing challenges of the time.
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