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Etisalat Prize for Innovation Winners Receive Prizes

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Etisalat, Nigeria’s most innovative and fastest growing telecommunications services provider, has formally unveiled winners of this year’s edition of the Etisalat Prize for Innovation to the media. The official unveiling took place recently in Lagos.

The winners Adebayo Adegbembo of Genii Games and Uche Solomon Okocha of Efiwe Mobile Application, smiled home with their prize money of $25,000 for the Most Innovative Service and $10,000 for the Most Innovative Idea respectively, and pledged to support the desire of Etisalat Nigeria to deepen telecommunications beyond voice, one of the main reasons why the company endowed the prize.

Speaking at the event, Matthew Willsher, acting chief executive officer, Etisalat Nigeria explained that the prize was instituted as part of efforts by the company to “support the drive to engender and promote mobile broadband penetration in Africa.” The prize, according to him, “is unique because it helps us meet the desires of our customers beyond the business of telephony.”

Willsher pointed out that supporting innovation comes naturally to Etisalat. “Our business strategy is based on four basic elements, part of which is innovation. Innovation has been the bedrock of every product we launched in the last five years of our operation in Nigeria,” he said.

Speaking on behalf of the winners, Adegbembo commended Etisalat for supporting young and upcoming developers. “This kind of intervention will spur more creative minds to develop applications and other solutions that can impact on the economy. With the support of this prize money, we will definitely improve on what we have developed to the benefit of all,” he said.

The Etisalat Prize for Innovation, awarded in two categories, was designed to reward individuals developing advanced mobile broadband solutions and platforms which would boost the growth of mobile broadband in Africa.

 


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Telecom

MTN Group Service Revenue Hurt by Nigerian Regulatory Issues

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MTN Group has reported a lower service revenue for the nine months ended September 30 as regulatory registrations in Nigeria hurt subscriber numbers in the region.

MTN Group Service Revenue Hurt by Nigerian Regulatory Issues

MTN, with 288 million subscribers in 17 markets across Africa, said its group service revenue fell to $6.99 billion from $8.55 billion in the same quarter last year.

The group reported a 48.7% plunge in revenue from MTN Nigeria due to the devaluation of the currency, but noted that “the naira was less volatile on a sequential basis in Q3 than in preceding quarters”.

Its biggest contributor, MTN South Africa (MTN SA) grew marginally by 3.3% and Uganda followed suit with 5% growth helped by a firmer Ugandan shilling compared to last year.

The company said its subscriber base grew by 1.6% to 288 million, affected by “subscriber registration regulations in Nigeria and a decline in users in Sudan, where millions of people have been displaced by the conflict.”

 

 

 

 


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5G Users Ready to Pay More for Premium Connectivity Services – Report

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A new report from global technology leader Ericsson highlighted that 35 percent of 5G users are willing to pay for premium services that exceed standard 5G offerings, driven largely by the demand for seamless performance in high-traffic areas and GenAI applications.

5G Users Ready to Pay More for Premium Connectivity Services - Report

Ericsson’s findings revealed that consumer expectations are shifting; 5G users are not only seeking improved network quality but are also prepared to pay up to 35 per cent more for “differentiated connectivity” that assures consistent, high-speed performance.

Performance-sensitive activities like video calling, streaming, and generative AI are particularly driving this trend, opening new revenue opportunities for telecom operators.

The report indicated that by investing in premium connectivity options, telecom companies could see revenue increases of 5-12 per cent.

Ericsson suggested these operators could capitalise on this demand by introducing quality-on-demand APIs for application service providers, a strategy that could unlock innovative monetisation paths.

“Today, 5G users are looking for performance assurance on core services like video calls and streaming, while GenAI users are even more eager to pay a premium that is 35 percent higher than these core services,” Ericsson reported, underscoring the expanding role of high-performance connectivity in everyday digital experiences.

Ericsson also found that network quality is essential in consumers’ daily routines, with expectations for uninterrupted, high-speed access—especially in crowded environments like stadiums, transport hubs, and malls.

Forty two per cent of 5G users expressed a desire for improved connectivity in these high-traffic locations.

Additionally, user satisfaction has notably increased with 5G, with 38 per cent of 5G customers reporting high satisfaction levels—a 10-point improvement over 4G users.


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Airtel Nigeria Reinforces Commitment to Youth Empowerment Hosts UNICEF GenU 9JA Steering Committee Meeting

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Airtel Nigeria hosted the 2024 UNICEF Generation Unlimited (GenU) Steering Committee meeting at the Airtel Nigeria headquarters in Banana Island, Lagos, yesterday.

The breakfast meeting served as a collaborative forum, bringing together stakeholders from government, the private sector, and civil society to review GenU 9JA’s progress in providing Nigerian youth with digital learning, upskilling, and pathways to meaningful employment.

In his opening remarks, Chief Executive Officer at Airtel Nigeria, Carl Cruz expressed Airtel’s dedication to supporting the youth. “It is a privilege for Airtel to host this significant meeting and reaffirm our commitment to an initiative that holds the power to transform the lives of millions of young Nigerians.

“By equipping our youth with essential skills and resources, we not only support their individual success but also contribute to Nigeria’s social and economic growth,” he said.

Mr. Cruz further highlighted Airtel’s leadership in providing connectivity for digital learning, noting, “With the support of our UNICEF partners, we have connected 1,260 schools across Nigeria to digital learning, enabling 600 children to access educational platforms like the Nigeria Learning Passport and Yoma Africa.

“This connectivity is not just about internet access; it is about creating an equal playing field for young people, giving them access to quality education and skills essential for their future.”

The event saw participation from a host of other GenU 9JA partners, including IHS Towers, ATC, Unilever, Jobberman, Microsoft, Tony Elumelu Foundation, the Federal Ministry of Education, the Ministry of Youth and Sports Development, GIZ, World Bank, ILO, UNDP, UNFPA, the EU Delegation, and the Government of the Netherlands.

While delivering a report on GenU 9JA digital learning, Director of Corporate Communications and CSR at Airtel Nigeria, Femi Adeniran, reiterated Airtel’s dedication to driving digital inclusion and youth empowerment in support of Nigeria’s socio-economic development.

“For us at Airtel, we are actively involved in connecting schools and advancing digital learning for young Nigerians. Looking back at the debut of our partnership with UNICEF in 2023, we have exceeded our initial expectations in school connectivity, which highlighted the significant gaps in Nigeria’s educational system.

This year, we have made even greater strides and our involvement in initiatives like the Nigeria Learning Passport reflects our commitment to bridging this gap by expanding digital access, fostering learning, and building essential skills nationwide to support young Nigerians,” he said.

“Also, it would interest everyone to know that Airtel Nigeria’s new Home Broadband thematic campaign, ‘Live Limitless’, resonates strongly with the GenU 9JA ‘We No Get Limit’ motto, which underscores our dedication to empowering young Nigerians to unlock their full potential without barriers.

This commitment drives us to continue creating and promoting opportunities that equip the youth for a brighter future” he added. The GenU Steering Committee meeting served as a valuable platform for Airtel and other partners to deepen their commitment to the GenU 9JA mission.

By fostering collaboration and driving impactful initiatives, Airtel demonstrates its corporate social responsibility by actively contributing to programs that uplift Nigerian youth and promote sustainable development across the nation.

 


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