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Worldwide App Downloads Hit 36.9Bn in Q1 2022

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StockApps.com’s  data presentation of the apps scene showed that the combined Apple App Store and Google Play downloads amounted to roughly 36.9 billion in Q1 2022.

Worldwide App Downloads Hit 36.9Bn in Q1 2022

This figure represented an 11% growth in year-over-year (YOY) download totals.

StockApps.com’s Edith Reads reckoned that the results were due to demand in a number of jurisdictions in the Americas, Europe, and Asia.

According to her, “The US, India, and Brazil were the largest markets for app downloads in the quarter. Additionally, Mexico, Turkey, and Brazil also registered the most significant quarter-over-quarter download growths.

TikTok, Instagram, WhatsApp, and Facebook dominating

TikTok, Instagram, and Facebook were among the dominant apps. China-owned video-sharing app TikTok exceeded 3.5B downloads, its all-time download high.

And attaining that feat made it one of the only five apps to cross this threshold.

Instagram registered a 7% reduction in its quarter-over-quarter (QoQ) installations. However, the quarter was still its second-best total download term since 2014.

The app has recently announced changes to its algorithm that will suppress content on its feeds reposted from TikTok

Facebook and WhatsApp followed Instagram in the third and fourth positions.

The former registered nearly 155 million downloads while the latter recorded 125 M. Meanwhile, Telegram attained the fifth position in overall downloads, having registered more than 100 million downloads worldwide.

Meta led in games publishing

On the gaming front, the top three publishers worldwide last quarter were Meta, Google, and ByteDance.

All of these saw the majority of their downloads come from the non-game apps in their respective portfolios.

The rest of the top 10 slots were taken by primarily game publishers.

The quarter’s leading publisher, Meta, reached more than 600 million downloads, narrowly edging out Google at number 2.


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MTN Nigeria Expands Digital Offerings with Audiomack+ Music Subscription

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MTN Nigeria, a leading ICT company, has partnered with Audiomack, a renowned music streaming platform, to introduce the Audiomack+ subscription program.

This strategic collaboration provides MTN subscribers with seamless access to premium Audiomack content, uninterrupted streaming, offline downloads, and exclusive features through convenient mobile payment options.

Audiomack+ offers three flexible subscription plans, enabling subscribers to discover emerging artists, underground music, and community-driven playlists. Music lovers can enjoy, Month Pass (N900/month): 30-day free trial + uninterrupted streaming, Week Pass (N400/week): Affordable weekly subscription and Day Pass (N100/day): Daily access to premium content.

“This partnership with Audiomack reinforces our commitment to delivering value-added services to our customers,” said A’isha Mumuni, Chief Digital Officer of MTN Nigeria.

“We’re excited to offer our subscribers an easy and affordable way to access premium music content, empowering them to explore new music and support their favorite artists.”

David Ponte, Audiomack Co-Founder and CMO, added, “Our partnership with MTN Nigeria brings us closer to making music accessible to everyone.

“With Audiomack+, we’re proud to offer affordable premium streaming options, providing users in Nigeria with the best music experience possible.”

To subscribe to the Audiomack+ monthly plan, text APM to 3134 or visit Audiomack+ Month Pass. Alternatively, customers can text APW to 3134 or text APD to 3134 for weekly or daily subscriptions.

Through its strategic partnership with music streaming platforms, MTN Nigeria reinforces its commitment to providing enhanced and innovative digital experiences to customers.


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FG Hopeful Thuraya’s Relaunch in Nigeria Will Boost Fight against Insecurity, Others

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Thuraya, a leading provider of satellite communication solutions, has officially relaunched its services in Nigeria, a move the federal government hope will help in the fight against insecurity, illegal mining and oil thefts in the country.

FG Hopeful Thuraya’s Relaunch in Nigeria Will Boost Fight against Insecurity, Others

Tsat Telecommunication, Thuraya’s local service partner, spearheaded the relaunch by implementing comprehensive strategies to enhance service delivery across Nigeria.

As part of this effort, the company partnered with system integrators Cypod Solutions and Niflink, who played critical roles in ensuring the successful integration of Thuraya’s advanced satellite services into the local market.

With this relaunch, Thuraya aims to provide more reliable and accessible communication options for businesses and individuals across Nigeria, addressing the growing demand for robust satellite solutions in remote and underserved areas.

This development is expected to have a significant impact on sectors such as oil and gas, agriculture, and disaster management, where seamless communication is vital for operational efficiency.

At the event Dr Bosun Tijani, minister of Communication, Innovations and Digital Economy, expressed hope that the launch of Thuraya communication products and services will help in the fight against insecurity, illegal mining and oil thefts in the country.

The minister who was represented by Engr Farouk Yusuf, permanent secretary of the ministry, said, beyond helping in expanding the country’s broadband penetration to hinterland and hard-to-reach areas, the formal entry of Thuraya satellite communications services will help security forces in combating criminalities bedevilling the country.

“Of course, Thuraya’s solutions will not only enhance broadband access but also provide critical communication tools such as can be used in security, agriculture and disaster management, as we mentioned in previous presentations.

“We expect Thuraya’s satellite products and services to play a critical role in addressing Nigeria’s ongoing security challenges through a deliberate action.

He, however, said that while the country is thrilled with the coming of Thuraya, Nigeria expects the firm to take deliberate actions and efforts in ensuring that the partnership brings value to the country.

Earlier, Alhaji Abba Sani Abdullahi, chairman and chief executive officer of TSAT, expressed delight over the partnership that saw the re-entry of Thuraya onto the Nigerian market.

Also speaking, Faisal Mohammed Ahmed, vice president, Tech and Sale of Thuraya,  said the company has range of telecommunications and satellite assets that will boost the country’s digital landscape and also help in tackling security problems.


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Toyota Prado, Kia Cars, Generators, Other Items on Offer as Glo Festival of Joy Begins

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Customers of digital solutions provider, Globacom, are in for an exciting Yuletide season as the company is set to give out exquisite cars and other prizes in a new season of its customer-loyalty reward promo, Festival of Joy.

Globacom, in a press statement issued in Lagos, noted that it has chosen to put smiles on customers’ faces by   spending huge sums on prizes at a time other companies are cutting costs owing to the prevailing economic situation.

The mouth-watering prizes   include Toyota Prado, 5 Kia Picanto cars, 15 tricycles, 150 power generating sets, 200 sewing machines and 300 grinding machines as the promo kicks off   on October 1 and will run until January 31, 2025.

Globacom explained that Festival of Joy promotion was launched in accordance with its commitment to empowering Glo subscribers as the festive season approaches. The prizes, it explained, were carefully selected to appeal to all categories of customers including high net-worth individuals (HNIs), professionals, business men and women, workers and students.

“Nigerians in all parts of the country have a chance to win any of the amazing items on offer as prize-presentation events will be held in several cities across the country including Lagos, Abuja, Ibadan, Port Harcourt, Enugu, Benin, and Warri,” Globacom explained.

Furthermore, new and existing customers on both the prepaid and the postpaid platforms are eligible to participate in the promo, the company added, saying “All a customer is required to do is to opt into the promo by dialing *611#, select the prize he or she is aiming for and recharge up to the required amount for the particular item to qualify for the draw.”

To become a proud winner of a Prado jeep, a customer is required to recharge up to N100,000 cumulatively during the promo period to qualify for the draw, while for the Kia Picanto, a customer needs to make a N50,000 cumulative recharge during the period.

Any customer who wishes to win a tricycle should recharge up to N10,000 cumulatively in a month, just as N5,000 total recharge in a month will qualify the customer to win a generator; N2,500 in a month for sewing machine and N500 in a day to qualify   for the draw for grinding machines.

Said Globacom, “All recharge types – physical and electronic – count towards the qualification. The higher the recharge amount, the higher the chances of winning.”

 


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