Broadcasting
Brand Africa to Announce Top 100 Most Admired Brands on the Continent
Brand Africa is to unveil the 2022 Brand Africa 100: Africa’s Best Brands rankings on Africa Day, 25 May 2022 in Lagos, Nigeria.
The rankings will encompass the Top 100 brands in Africa, and the leading brands in West Africa and Nigeria – and the brands Africans regard as symbolising African pride.
Despite optimism about the continent over the past 10 years, on average only 20% of the leading brands admired by Africans are made in Africa.
However, against the backdrop of rebuilding economies devastated by the Covid-19 pandemic, the urgency to respond to the impact of climate change and broader sustainability issues, and the acceleration of AfCFTA’s goal of driving greater intra-African trade there is anticipation that over the medium term, African brands will begin an upward competitive trajectory.
In Nigeria, Coke, Dangote, DSTV and GT Bank have dominated the rankings over the years. Samsung is the #1 regional brand in West Africa. Which brands will lead in 2022? Will the rankings reflect a shift in the share of Top 100 for African brands? Which brands do Africans regard as embracing African pride?
In recognition of the outstanding individuals whose leadership has been a catalyst for sustained brand-led growth for their Made in Africa brands and businesses and their contribution to the industry over the years, this year Brand Africa will recognize a corporate leader and a practitioner from the marketing, branding, communications, research and media industry with an Africa Brand Leadership Excellence award.
The event will be livestreamed from Lagos, Nigeria. Register here https://register.brand.africa/Home/Register and join a global and African audience of leading thought leaders, media and decision makers focused on building, invested in Africa’s success.
The results will once again be published as the cover feature of African Business which will be on sale globally from beginning of June 2022.
The 2022 Brand Africa 100: Africa’s Best Brands will be presented by Tecno, organised by Brand Africa partners in Nigeria, AT3 Resources and Open Squares Africa, and supported by Africa Media Agency and BCW in communication globally.
For Information on the Brand Africa agenda, initiatives and partners and specifically the Brand Africa 100: Africa’s Best Brands Rankings visit www.brand.africa and follow the results on #BrandAfrica100 and #AfricasBestBrands2022.
The Nigerian Copyright Commission (NCC) in collaboration with Musical CopyrightSociety of Nigeria (MCSN) organised a stakeholders’ engagement and awareness event in Kaduna on November 20, 2024.
The event, themed “Enjoy Music, Respect Copyright, Protect your Business,” according to the State Coordinator, NCC Kaduna office Mrs Rukayya Yeldu was aimed at educating music users about copyright laws and the importance of paying royalties to support musicians in the creative industry.
Mrs. Yeldu in her address at the event noted that copyright laws help protect the livelihood of musicians and other stakeholders while emphasising that paying royalties is both a legal and moral duty for business operators in the creative sector.
Director-General, MCSN Mr. Mayowa Ayilaran in his presentation spoke about MCSN’s role in the creative sector and encouraged business owners to obtain proper licences for the music they use.
Public trust in government has been lagging for years but new Salesforce research reveals AI agents could help rebuild it.
Constituents around the world agree there’s room for improvement when it comes to government service. Forty percent struggle with government interactions, and over a third are unsure of available programs. However, the research indicates overwhelming public support for AI solutions — with 90% of global constituents saying they’d use an AI agent to engage with their government.
The arrival of AI agents presents governments with an exciting opportunity to strengthen public trust by streamlining services and speeding up response times. And in the face of tightening budgets, agents can augment public servants and better serve their constituents — without having to add headcount.
“It is clear from our research that there is a need for AI solutions like Salesforce’s Agentforce that help governments streamline and scale services to better meet the needs of their constituents,” said Nasi Jazayeri, EVP and GM of Public Sector at Salesforce.
“As global leaders gather in Davos, we have a tremendous opportunity for the public and private sectors to come together and explore how major advancements in technology like AI agents can improve how governments support citizens.”
Public calls for improved government service
40% say it’s difficult to interact with the government when they have questions or need help.
Less than half of survey respondents find it easy to understand what public services (42%) and public assistance programs (46%) are available to them.
Top service delivery improvements desired by global constituents include:
Reducing the number of steps to address needs
Responding to their needs faster
Constituents eager to engage with agents
90% of global respondents said they’d use an AI agent to interact with the public sector.
Constituents in Brazil, Spain, Singapore, and Italy are among the most willing to use AI agents to interact with the public sector, providing these countries with the opportunity to be trailblazers in the agentic AI era.
20% of German and American respondents say they’re very likely to use an AI agent to help fill out government forms (e.g. filing taxes, completing applications).
Three factors global respondents said they prioritised when considering using AI agents in the public sector:
24/7 access to information and services (47%)
Helping them efficiently access government resources (44%)
Reducing the number of websites and steps needed to address their needs (40%)
The National Board for Technical Education (NBTE) has expressed its commitment to partner with the Nigerian Copyright Commission (NCC) for the creation of a robust Intellectual Property (IP) Policy tailored for Polytechnics and Technical Institutions across Nigeria.
This collaboration was agreed upon during a courtesy visit by the Director-General, NCC, Dr. John O. Asein to the Executive Secretary NBTE, Prof. Idris Muhammad Bugaje, in Abuja. The visit aimed to enlighten NBTE on the mandate of Commission and areas of possible collaboration.
Dr. Asein, represented at the meeting by Director Nigerian Copyright Academy (NCA), Mrs. Funmi Adewale and Director Planning Research and Statistics (PRS), Mr. Collins Nweke, emphasised the importance of a functional IP Policy and the need to incorporate Copyright Education into the curriculum of Technical Institutions.
The ES-NBTE who was represented by the Director, Abuja Liaison Office, Dr. Yahaya Bande gave assurances that the proposed partnership will yield results and lauded NCC’s initiatives of raising public awareness about IP and Copyright, emphasising that such efforts are crucial for enhancing the nation’s economic development.
The Commission’s representatives presented copies of the Commission’s publication “What Is Copyright” and “Copyright Act 2022” to the Executive Secretary, NBTE.
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