Telecom
Airtel’s “Come Alive” Campaign Connects Youth
Airtel as part of its repositioning as Nigeria’s leading mobile internet operator has unveiled “Come Alive” thematic campaign targeted at 70% of Nigerian, who are mostly youths.
Approximately 70% of Nigeria’s population, representing about 105 million people, is under 30, going by recent studies by the Nigeria Bureau of Statistics.
Similarly, the network welcomed Mike Ezuruonye, a famous nollywood Actor, as its ‘Come Alive’ Ambassador at the event which had Artiste Half Dollar, and other youngsters in attendance.
The feat is coming barely two years of a remarkable launch of its groundbreaking Friendship (Padi Na Good Thing) Campaign.
The Airtel Nigeria giant step (with the launch of Come Alive, a new thematic campaign targeted at youth) was attributed to the drive to fulfil its vision to become the country’s most loved brand.
According to the Telco, the new campaign effectively summarizes its brand promise of empowering Nigerians to realize their full potentials and dreams, enabling youth and the young-at-heart to come alive and to stay in touch with their family, loved ones and friends with the latest and most innovative mobile Internet and digital value offerings.
It also said it is committed to exciting telecoms consumers, creating the right digital environment for them to succeed and empowering young Nigerians to express themselves, share their stories, connect with the rest of the world, inspire other people and practically blaze the trail in their respective endeavours.
The new campaign, which rides notably on the crest of Airtel’s 3.75G data network highlights the company’s role as an enabler for an enriched digital experience and in assisting young Nigerians and telecoms consumers actualize their dreams by staying connected with the right community of friends, families and associates anytime, anywhere and through a robust bouquet of mobile Internet package and innovative digital value offerings.
Speaking at the formal unveiling of the new campaign in Lagos, Mr. Segun Ogunsanya, managing director and chief executive officer, Airtel Nigeria, said the company is committed to empowering young Nigerians with the latest and most innovative package and exciting digital experience.
According to Ogunsanya, Nigerian youths are highly talented, resourceful, innovative, hardworking and resilient people, also noting that Airtel is well-positioned to enable young Nigerians and the youth-at-heart to create success stories for their life ambitions.
The Airtel MD said: “We have come a long way in preparing for this moment that Nigerians can be proud of. As a youth-focused, mobile Internet network, actualizing dreams can only be more realistic with us.”
Also speaking, Deepak Srivastava, Airtel Nigeria’s chief operating officer and executive director, reiterated the company’s commitment to providing innovative, exciting and pocket-friendly products and offerings that will further allow subscribers on the network achieve success in all areas of interest.
Srivastava emphasized that the company has matched its leading role as the ‘customer-centric network’ with a bouquet of bespoke voice and data products, services and offerings including the 3.75G network, the 2size SIM, a first of its kind in the country, Talk More, Bid & Get, Facebook Bundle, WhatsApp and Airtel My Business among others.
The event was attended by other top management executives of the company including Inusa Bello, Chief Sales Officer, Emeka Oparah, Director of Corporate Communications and CSR, Adebayo Osinowo, Lagos Regional Operations Director and Obinna Aniche, General Manager, Brand Assets, Airtel Africa.
Telecom
Subscribers Reject Tariff Hike, Say FG Cannot Speak for Them
Telecommunication subscribers under the aegis of Association of Telephone, Cable TV and Internet Subscribers of Nigeria (ATCIS-Nigeria), at the weekend rejected the 30-60 per cent tariff increase proposed by Bosun Tijani, minister of Communications, Innovation and Digital Economy, insisting that there should be no increase for now.
ATCIS-Nigeria said Tijani cannot speak for them, saying there is no conclusion on the tariff increase yet.
Sina Bilesanmi, national president, ATCIS-Nigeria in a statement, said a tariff hike was not one of the issues agreed upon with the regulator in Abuja, wondering why the minister is interested in hiking tariffs to the detriment of struggling Nigerians still reeling under the impact of economic reforms.
He said the minister’s statement was contrary to the agreements reached between the Consumer Bureau Department of the Commission of the Nigerian Communications Commission (NCC) and stakeholders at a meeting convened on January 9, 2025, at the NCC headquarters in Abuja.
According to him, what was agreed upon at the January 9 Abuja meeting was that there would be no telecoms tariff hike for now until all the stakeholders, particularly the subscribers, are sufficiently enlightened and sensitised.
Recall that the minister, in a TV interview, had said even though the mobile network operators (MNOs) were demanding a 100 per cent increase to stabilise the sector, the government knew that such a level of increase would be harmful to the people.
On the threshold of the expected hike, he said: “I think it should not be more than anywhere between 30 to 60 per cent. We have already made it clear that we are not going to approve 100 per cent. These companies are asking for 100 per cent, stating clearly that this is what they believe they need to get.
“But what we are looking at in terms of the sector is that if this is the sector that is responsible for driving growth in our country, it will be harmful to our people to allow MNOs to increase by 100 per cent.”
However, Bilesanmi said it was not the duty of the minister to speak for tariff pricing, insisting that it is the responsibility of the NCC which has already started doing the consultation to do data-based empirical cost analysis.
He said the minister has no power to fix prices in a liberalised market.
“Our resolution was, one, that the telecom operators need to respect the telecom subscriber advocacy body and the act of NCC; that the NCC should tell the telcos to first meet with ATCIS being the telecom subscriber advocacy body for consultation, involvement, enlightenment, and engagement; that once telecom subscriber advocacy body agreed, it will call for public opinions on the per cent rate, and that ATCIS will then write NCC for approval, and anything outside of these may not work.
“As subscribers, we should be in collaboration with NCC because we’re the ones paying the money involved. We agreed at the meeting that there will be no hike but further deliberation and consultation on the issue with relevant stakeholders, especially the MNOs and the subscribers would continue.
“The MNOs, through their representatives (ATCON and ALTON), were supposed to organise an enlightenment/sensitisation programme to address the issues. The MNOs were supposed to discuss the percentage increment with the subscribers’ representatives after which it will be taken to the subscribers for discussion. At the end of the meetings, we were expected to communicate an equilibrium price (a fair price agreeable to all) to the NCC for final approval,” he said.
According to Bilesanmi, any tariff hike will do more harm than good to the subscribers at a time when they are struggling to cope.
“It will further impoverish our members, especially small business owners whose offices and shops are their mobile phones and laptops. A hike in voice and data prices without recourse to the subscribers will spell doom for their business,” he said, adding that it might slow down the gains of the government’s digital economy ambition.
“ATCIS is the leading telecom subscriber advocacy body in Nigeria with over 220 million members across 36 states in the six geo-political zones in Nigeria.
“It has a mission to promote mutual co-existence, and fair play, and defend the rights of telecom subscribers, by endorsing and ensuring good products and network service delivery from network operators and service providers to our corporate and individual members, while providing a platform to advance the rights of Telephone, Cable Tv and Internet Subscribers.”
Telecom
MTNN Raises N42.20Bn through Commercial Paper
MTN Nigeria Communications (MTNN) Plc has raised the sum of N42.20 billion through the commercial paper (CP) issuance.
The company in a statement signed by Uto Ukpanah, its secretary, notified Nigerian Exchange Limited and the investing public of the successful completion of its Series 15 and 16 Commercial Paper issuance under the Company’s N250 billion Commercial Paper Issuance Programme where the Company raised N42.20 billion.
It added that “the 180-day and 270-day CP were issued at yields of 27.50 per cent and 29.00 per cent, respectively, with an issue date of December 23, 2024.
This follows the successful completion of two prior CP issuances in the last two months.”
MTNN stated that the proceeds will be applied towards the Company’s short-term working capital requirements.
Karl Toriola, chief executive officer, MTN Nigeria, said, “we are grateful for the success of this transaction which underscores investor confidence in MTN Nigeria’s business model and management team.
“The CP Issuance is part of our established funding strategy and would not have been possible without the unwavering support of the investor community, as well as our advisers.”
MTN Nigeria has been actively raising funds through its N250 billion Commercial Paper Issuance Programme, a strategic initiative designed to support its operational and business goals.
The recent Series 15 and 16 issuances achieved an 84.4 per cent subscription, reflecting ongoing investor interest. On November 29, 2024, the company successfully launched Series 13 and 14 Commercial Papers, offering yields of 27.50 per cent for the 181-day tenor and 29.00 per cent for the 270-day tenor.
Initially aimed at N50 billion, these issuances saw overwhelming demand, resulting in an oversubscription of 144 per cent and ultimately raising N72.18 billion.
Telecom
Nigerians Consume N5 Trillion Worth of Data in One Year
The 2023 Subscriber/Network Performance Report of the Nigerian Communications Commission (NCC) has shown that consumers’ telecommunication spending hit N5.30 trillion in 2023.
The recent figure is a 37.54 percent increase from the N3.86 trillion recorded in 2022.
According to NCC, the increase in spending was fuelled by a spike in data consumption, which translated to higher revenues for telecom operators including mobile network operators, fixed wired, internet service providers, and other telecom services.
“The total volume of data consumed by subscribers increased to 713,200.62TB as of December 2023 from 518,381.78TB as of December 2022. This represents an increase of 37.58 percent in data consumption within the period. The increased data consumption is indicative of the increasing appetite and use for data by consumers,” the NCC said.
This increase in data consumption coincides with only a margin increase in voice calls, with total outgoing calls hitting 205.29 billion minutes, a 0.59 percent increase from the 204.09 billion minutes recorded in 2022.
The total number of active subscriptions increased from 222.57 million in 2022 to 224.71 million, attributed to subscriber loyalty, promos, aggressive consumer acquisition drive, and competitive product offerings across all the networks.
NCC stated that internet subscribers increased from 154.85 million in 2022 to 163.84 million in 2023, and broadband penetration declined from 47.36 percent to 43.71 percent.
This growth in internet consumption has continued into 2024, thanks to increased streaming services and smartphone penetration.
It would be recalled that Karl Toriola, chief executive officer of MTN Nigeria, recently noted that telecom companies are set to benefit from increased demand for data services, which has become the primary driver of telecom revenue.
Between January and September 2024, MTN Nigeria and Airtel Nigeria reported combined data revenues of N1.63 trillion, up from N254.32 billion in the same period of 2019. Over this time, voice revenues—once the primary income source for telcos—grew by only 70.74 percent to N1.44 trillion.
Data usage per user has grown, with MTNN reporting that its average data usage per user rose to 11.3GB in September 2024 from 7.8GB in March 2023.
For Airtel Nigeria, monthly usage increased from 2.8GB in March 2021 to 8.1GB in September 2024.
“We are positioning ourselves to capture the opportunities of growth for the next 10 years. The demand for data in Nigeria is exceptional and will continue to grow,” Toriola stated.
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