E-Business
HP Wolf Security Survey Reveals IT Leader Concern Over Firmware Attacks
HP Inc. has released research from HP Wolf Security showing changing workforce dynamics are creating new challenges for IT teams around firmware security. As business workforces become increasingly distributed, IT leaders say it’s harder than ever to defend against firmware attacks.
The shift to hybrid work models has transformed how organizations manage endpoint security, while also highlighting new challenges for IT teams around securing device firmware. The HP Wolf Security global survey of 1,100 IT leaders reveals that:
- The threat of firmware attacks is a growing concern for IT leaders now that hybrid workers are connecting from home networks more frequently: With hybrid or remote work now the norm for many employees there is a greater risk of working on potentially unsecure home networks meaning that the level of threat posed by firmware attacks has risen.
More than eight-in-ten (83%) IT leaders say firmware attacks against laptops and PCs now pose a significant threat, while 76% of ITDMs said firmware attacks against printers pose a significant threat.
- Managing firmware security is becoming harder and taking longer in the era of hybrid work, leaving organizations exposed: More than two-thirds (67%) of IT leaders say protecting against, detecting, and recovering from firmware attacks has become more difficult and time-consuming due to the increase in home working, with 64% saying the same of analyzing the security of firmware configuration.
As a result, 80% of IT leaders are worried about their capacity to respond to endpoint firmware attacks.
Dr. Ian Pratt, Global Head of Security for Personal Systems at HP Inc. comments: “Firmware attacks are very disruptive and much harder to detect or remediate than your typical malware – often requiring expert and even manual intervention to fix.
“This increases the cost and complexity of remediation considerably, particularly in hybrid environments where devices are not on site for IT teams to access.
“Having more endpoints sitting outside of the protection of the corporate network also reduces visibility and increases exposure to attacks coming in via unsecured networks.”
“At the same time, we are seeing a rise in destructive attacks – such as wiper malware. Last year, our research team saw attackers conducting reconnaissance on firmware configurations, with the likely intent of exploiting unsecured configurations to weaponize for financial gain.
“Once an attacker has gained control over the firmware configuration, they can exploit their position to gain persistence and hide from anti-malware solutions that live in the Operating System (OS).
“This gives them an advantage, allowing them to stealthily maintain persistence on target devices, so they can gain access to infrastructure across the enterprise and maximize their impact.”
Despite the clear risks that firmware attacks pose to organizations, device security is not always a major consideration in the hardware procurement process, with many organizations continuing to use technologies that are not built with security in mind.
This issue is being exacerbated by the new shadow IT whereby employees are purchasing and connecting devices outside of IT purview while working remotely. HP Wolf Security’s Out of Mind and Out of Sight report found that 68% of office workers that purchased devices to support remote work said security wasn’t a major consideration in their purchasing decision. Furthermore, 43% didn’t have their new laptop or PC checked or installed by IT or security.
Boris Balacheff, Chief Technologist for Security Research and Innovation at HP Labs comments: “Security must become part of the procurement process when purchasing new IT devices. Organizations need to play the long game, because the devices you procure today will be the environment you have to manage and protect tomorrow.
“State-of-the-art device security delivers protection for firmware against malware as well as physical tampering, with detection both below and above the OS and autonomous self-healing recovery from the hardware up – but this will only help address the issue for organizations that know to ask the right questions when they procure new devices.”
HP warns that one of the key issues that businesses face is that many organizations are still reliant on legacy devices that were built to older industry standards, where design for manageable security and resilience at scale was not a focus for hardware and firmware design. This is leaving a gap in enterprise security that could take years to close.
Balacheff concludes: “As attackers continue to invest in the capability to attack and disrupt PCs and other OT and IoT devices at the firmware level, organizations also need to learn how to monitor the state of the art in device security to keep updating procurement security requirements accordingly.
“This is what will enable leading organizations to stay ahead of emerging threats and protect, detect and remediate firmware attacks at scale in the era of hybrid work.”
Eric Schmidt, former Google CEO has expressed concerns about the extreme risks posed by artificial intelligence (AI) falling into the hands of terrorists or rogue states.
Eric Schmidt, former Google CEO
He warned that nations such as North Korea, Iran, and Russia could adopt AI technologies to develop weapons capable of causing significant harm, including biological weapons.
Schmidt urged governments to oversee private tech companies, emphasising, “The real fears I have are not the ones most people discuss about AI, I talk about extreme risk.”
“I’m always worried about an ‘Osama Bin Laden’ scenario, where truly evil individuals take control of some aspect of modern life to harm innocent people,” he added.
With private companies driving AI advancements, he stressed the need for careful government monitoring and regulation. “It’s really important that governments understand what we’re doing and keep their eye on us,” he said.
His remarks followed a two-day AI summit in Paris, where the UK and the U.S. declined to sign a communiqué outlining the future direction of AI. The declaration on “inclusive and sustainable artificial intelligence for people and the planet” was endorsed by 57 countries, including India, China, the Vatican, the EU, and the African Union Commission.
The UK justified its decision, stating that the agreement lacked “practical clarity” on global AI governance and national security concerns.
Schmidt supports U.S. export controls restricting the sale of advanced AI microchips to certain countries, aiming to slow adversaries’ progress in AI research.
He also highlights the importance of international collaboration on AI safety, suggesting that cooperation with nations like China is essential to addressing global AI challenges.
Sam Altman, chief executive of ChatGPT-owner OpenAI, has firmly declared the company “not for sale” following a $97.4bn (£78.4bn) takeover bid from a consortium led by Elon Musk.
Elon Musk
Speaking at the AI Action Summit in Paris, Altman emphasised OpenAI’s mission to develop AGI (artificial general intelligence) for the benefit of humanity.
Marc Toberoff, attorney for Elon Musk, confirmed the bid submission on Monday.
In response, Altman humorously offered to buy Twitter for $9.74 billion on Musk’s platform.
Unlike many tech giants, OpenAI is not publicly traded but operates through a complex partnership between non-profit and for-profit entities.
Musk aims to return OpenAI to its non-profit roots, despite owning a rival firm, xAI.
Christie Pitts, a tech investor, expressed scepticism about Musk’s intentions, noting his competitive interests.
Altman echoed this sentiment, suggesting Musk’s move disregards OpenAI’s mission.
Altman, who holds no stock in OpenAI, advocates transforming the organisation into a fully for-profit company to raise more funds for AI research.
Although the board has the final say, the $97.4bn offer falls short of OpenAI’s previous $157bn valuation and rumoured $300bn in future funding talks.
Toberoff stated the consortium might increase their bid. Meanwhile, OpenAI is collaborating with Oracle, a Japanese investment firm, and an Emirati sovereign wealth fund on “The Stargate Project,” a $500 billion AI infrastructure initiative announced by President Donald Trump.
Adobe yesterday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major users such as studios until later this year.
The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator OpenAI, and startup Runway, both of which currently offer video-generation services. Facebook owner Meta Platforms has also developed a video-generation AI model but has not given a timeline for when it will be released.
Adobe’s model differs from its rivals because it is geared toward generating clips that will fit into how film and television studios use Premiere Pro, its flagship video editing software.
To that end, many of the features that Adobe is emphasizing revolve around feeding existing shots into the video model and asking it to generate clips that fix or expand on shots that were taken on a real production set but that did not come out quite right.
Adobe said the service will generate five-second clips at 1080p resolution. While that is shorter than the clips of up to 20 seconds generated by OpenAI’s service, Adobe executives said the majority of individual clips in most productions are only three seconds.
Adobe said a user can generate 20 clips per month for $9.99 and 70 clips for $29.99. That compares with 50 videos for $20 per month with OpenAI’s plan at lower resolution and a $200 OpenAI plan that can handle longer, higher resolution videos.
Adobe is also working on a “Premium” pricing plan for studios and other high-volume video users and will release those pricing details later this year. Alexandru Costin, Adobe’s vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather than longer clips.
“We actually think that great motion, great structure, great definition scheme, making the actual clip look like it was film, is more important than making a longer clip that’s unusable,” Costin told Reuters.
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