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Broadcasting

Simi Named as Latest Spotify EQUAL Africa Artist

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Global streaming giant, Spotify, announced today that Nigerian singer-songwriter Simi has been selected as Spotify EQUAL Africa music programme ambassador for July.

This announcement follows the release of her latest album, ‘TBH (To Be Honest)’ which came out in June.

Simi joins other Nigerian artists,Tiwa Savage, Ayra Starr, Asa, and FAVE to be part of EQUAL Africa, which aims to spotlight and amplify the voices of talented African female artists making waves in the music scene. She also becomes only the second African artist after Tiwa Savage to be named as an EQUAL Global and EQUAL Africa artist.

The Nigerian musician, sound engineer and actress, Simi Bolatito Ogunleye, started her musical journey as a chorister in church. Starting her musical career as a gospel singer, Simi released her debut studio album ‘Ogaju’ in 2008 before switching genres to Afro-pop. She came onto the public’s radar in 2014 after the release of the single, ‘TIFF’, which was nominated for Best Alternative Song at The Headies in 2015.

Her 2016 single, ‘Jamb Question’, was a massive hit, topping music charts for weeks. In 2020, Simi garnered even more buzz in the industry after she released her famous song, ‘Duduke’, which celebrated the birth of her daughter. ‘Duduke’ was one of the most played songs of the year in Nigeria, a further testament to Simi’s musical prowess.

“Striving and thriving as a woman in a male dominated industry has taken years of practice to master,” says Simi. “You go from being scared of it, to being intimidated by it, to being brave enough for it and then finally, to conquering it. I’ve almost always had to do way more than my male peers to prove myself. But, because of my love for music, I have been relentless and proud to do this work. I certainly hope, with all my heart, that the women who continue to come after me find it easier to shine in the way they deserve.”

Spotify welcomes Simi to the EQUAL programme which aims to foster gender equality and provide a platform to celebrate influential female artists. She joins a list of talented African women who are driving the culture and breaking through barriers in the music industry.

“We are proud to welcome Simi to the EQUAL programme, and we’re so excited to see where her talent continues to take her from strength to strength,” says Spotify’s head of music for sub-Saharan Africa, Phiona Okumu.

The EQUAL programme spans seven categories, which include the EQUAL Artists of the Month and the EQUAL local playlists. As the latest artist to join the EQUAL Africa and Global Music Programs, Simi will be featured on the EQUAL Africa and the EQUAL Global playlists.


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Broadcasting

Big Brother Naija Season 10 to Premiere July 26 with Record ₦150m Grand Prize

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MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.

Big Brother Naija Season 10

The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.

Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”

While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.

Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.

“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.

With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”

This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.

Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.

DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.


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Broadcasting

GEFAS to Launch Innovation Hub in Anambra, Backs Soludo’s Digital Vision

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Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.

The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.

Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.

“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.

Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.

GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.


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Over 5,600 Pupils to Benefit as ATC, ProFuturo Partner on Tech-Driven Learning

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American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.

ATC

The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.

The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.

Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.

“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.

General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.

“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.

Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.

The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.


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