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YouTube Supports Next Wave of Global Creative Entrepreneurs As It Announces New Ways for Creators to Make Money

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YouTube on Wednesday introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it’s expanding the platform’s monetization system, the YouTube Partner Program (YPP), to allow more creators to join the program, introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

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Today’s announcement reflects the diversity of the platform’s growing creator community and allows its over 2M monetizing creators to make money on YouTube across any creative format. Today’s key announcement includes:

  • Expanding access to YPP: Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is in another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while YouTube maintains the same level of brand safety for advertisers. To support creators who are early in their YouTube journey, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships.

  • Introducing a first-of-its-kind revenue sharing model for Shorts: With 30B+ daily views and 1.5B+ monthly logged-in users, Shorts are exploding around the world. To reward this new creative class, beginning in early 2023, we’ll be moving away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.

  • Launching Creator Music: The complexities of music licensing has meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalog of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U.S. will expand to more countries in 2023.

Susan Wojcicki, CEO of YouTube, said: “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars.

“That $50 billion dollars has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet.

“When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down.

“We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”

Neal Mohan, YouTube’s Chief Product Officer, said: “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video.

“And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts.

“This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube.

“It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”

Lyor Cohen, YouTube’s Global Head of Music, said: “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators and fans.

“With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”

These creators and artists are using YouTube to lead the next wave of the creator economy and share how the announcements shared today will impact the broader ecosystem:

Producer/DJ, Marshmello said: “As an artist, Creator Music gives us an opportunity to tap into YouTube’s massive creator community and reach new fans.

“I’ve built an incredible global audience on YouTube and Creator Music feels like one of the latest evolutions that makes it such a valuable place for my music and more importantly, my fans.”

YouTube creators, Colin and Samir said: “Over the last three years, YouTube has paid out $50 billion to over 2 million creators, artists and media companies. through its Partner Program – more than any other platform.

“That’s $45 million a day. $1.9 million an hour, $528 a second. Every second. For the last three years. Today’s announcements prove that YouTube is continuing to lead the way in its commitment to creators everywhere.”

Multiformat creator, Kallmekris, said: “So many creators find themselves having to choose between video formats to best serve their unique goals. From a business perspective, the key benefit of Shorts for me is that they help me pull people into my community. Whereas for longform, it brings in a lot more revenue. That’s why this news about the partner program coming to Shorts is so great. My work will be supported in much the same way, no matter the format. That need for a strategic trade-off – weighing up the pros and cons – will disappear.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

MTN Urges Nigerian to Regards Telecom Infrastructure as National Assets

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Ikenna Ikeme, general manager of Regulatory Affairs at MTN Nigeria, has called on citizens and authorities to regard telecommunications infrastructure as vital national assets rather than merely the property of telecom providers.

MTN Urges Nigerian to Regards Telecom Infrastructure as National Assets

Ikeme made these remarks while sharing his perspective as a member of the telecommunications industry and his experience in the regulatory field with participants of the MTN Media Innovation Programme in Lagos.

Highlighting the urgency, Ikeme stated that network infrastructure is often targeted during disputes with telecom companies, leading to deliberate acts of vandalism or service disruptions.

He stressed that such critical assets deserve the same level of protection as any essential national facility, arguing, “You cannot destroy national infrastructure or shut it down whenever there is a grievance.

With the protection of the government, the current administration has declared telecommunications infrastructure as critical national infrastructure, deserving of this level of security. “

Ikeme expressed optimism that this development would reduce destructive incidents and foster a more stable environment for telecommunications services.

Looking ahead, Ikeme reaffirmed MTN’s commitment to long-term investment in Nigeria, stating that, ‘we intend to remain, to grow, and to keep contributing positively to the nation’s development.’

In closing, Ikeme touched on the evolving landscape of telecommunications in Nigeria, noting the importance of media support in promoting constructive narratives.


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Bitget Launches $6M Global Crypto Trading Contest with New Competitive Segments

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Bitget, a cryptocurrency exchange and Web3 company, has launched its annual global trading competition with a total prize pool of six million USDT.

In a statement made available to our correspondent on Sunday, the company disclosed that the contest includes new segments such as team battles, bot trading, copy trading, and on-chain trading. Participants from over 100 countries are expected to join the competition.

According to Bitget Chief Executive Officer Gracy Chen, the event is designed to promote community participation and trading activity across multiple formats. She said the competition will include region-based leaderboards, early registration rewards, and opportunities for top traders.

Chen said, “Every year during KCGI we witness traders across the globe strategise, synchronise, and innovate. There’s a lot of community and teamwork involved; KCGI is our way of showing gratitude to our top traders. That said, we’re excited to kick off this year’s competition with six million USDT up for grabs and a range of dynamic challenges ahead. We’re inviting our community to lead, win, and shape the future of trading.”

She noted that participants may get rewards beyond trading performance, including access to LALIGA matchdays, MotoGP passes, and other non-cash prizes.

The competition introduces four main categories: Team Battle, Copy Trading Showdown, Bot Trading Competition, and On-chain Arena. Each category focuses on a different aspect of digital asset trading and strategy execution.

“The official Team Battle segment begins July 24, but the smart money moves early. Traders who register now not only secure their seat, but they also set the tone for the event. Get in early. Build your team. Shape the leaderboard. KCGI 2025: This isn’t just trading; it’s a full-on battle with rewards.” She said.


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Operators Seek Action Over Persistent Vandalization of Telecommunications Infrastructure Across Nigeria

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The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has expressed deep concern over the increasing wave of vandalization and theft of telecommunications infrastructure across the country.

According to a statement signed by Engr. Gbenga Adebayo, chairman, ALTON, “since the Federal Government’s decisive interventions earlier this year to support industry sustainability, our members have committed unprecedented levels of investment in network optimization and capacity upgrades. New systems are being deployed, transmission equipment modernized, power systems overhauled, and thousands of kilometers of fiber optic networks currently being laid and expanded.

“Our industry has not seen this scale of investment in recent years. We are working round the clock to improve the quality of service nationwide and we cannot afford these setbacks.

“Unfortunately, between May and July, 2025, multiple incidents of vandalism were recorded across cell sites in Rivers, Ogun, Osun, Imo, Kogi, Ekiti, Lagos, Federal Capital Territory Abuja and many other states.

“These acts of sabotage have significantly disrupted network services, causing widespread connectivity blackouts leading to degradation of services and severely impacting millions of subscribers”.

He noted that, the affected infrastructure, primarily belong to ALTON members, as well as other network operators and those who depend on operators for connectivity.

He said identified critical components targeted to include; power cables, rectifiers, fiber optic cables, feeder cables, diesel generators, batteries, and solar systems are vandalized and stolen from active sites.

“These are not mere materials, but they are the backbone of our digital economy, security systems, and national communications grid.

“We are alarmed at the frequency, intensity, and geographical spread of these incidents. States such as Delta, Rivers, Cross Rivers, Akwa Ibom, Ogun, Ondo, Edo, Lagos, Kogi, FCT, Kaduna, Niger, Osun, Kwara and Federal Capital Territory, Abuja have recorded the highest number of attacks on telecom infrastructure. These attacks have led to prolonged downtimes, network congestion, widespread blackouts, and degradation of service quality.

The public he said, must be reminded that telecommunications infrastructure is classified as Critical National Infrastructure (CNI) under the National Security framework. This classification is backed by Federal Government Gazette No. 133, Volume 108, dated 17th March 2021. Vandalism, sabotage, or illegal possession of these assets is a serious criminal offense with grave consequences.

ALTON expressed concerned about the rising market for stolen telecom equipment, such as:

– Power Cables, Power rectifiers, which are stolen from base station and sold into open markets

– Batteries which are stolen from base stations and sold for home and office inverters.

– Solar panels that are stripped from telecom sites and resold to unsuspecting households.

– Diesel fuel being siphoned from sites and traded on the grey market.

“We urge the public to be vigilant and refrain from purchasing suspicious items. If you buy stolen telecom equipment, you are not just complicit you are part of the crime.

We appeal to every Nigerian to please join us in the fight against the vandalization of telecom infrastructure.

“These assets serve us all, they enable our banking systems, security infrastructure, emergency response, education, health services, and the very platforms that power daily communication. An attack on telecom infrastructure is an attack on our economy and our security.

“A second, recurring and deeply worrying issue is the widespread damage to underground fiber optic cables caused by road construction and related civil infrastructure projects along major highways and urban roads. These activities have led to significant service outages and financial losses,” he added.

ALTON called on: – the Office of the National Security Adviser (ONSA), the Inspector General of Police, the Director General, Department of State Services (DSS), and the Commandant General of the Nigeria Security and Civil Defence Corps (NSCDC)

to immediately deploy the necessary resources to protect telecommunications infrastructure and prevent a total breakdown of communications across the country.

“We commend the Nigerian Communications Commission (NCC) for its proactive efforts in safeguarding national telecom infrastructure, particularly through the creation of a dedicated reporting portal.

“This initiative empowers citizens to play an active role in protecting critical assets by reporting incidents of vandalism or suspicious activity via protect@ncc.gov.ng or by dialing 622.

“Such forward-thinking measures are vital to ensuring the resilience and security of our communications network. This is a desperate and urgent hour. The industry cannot fight this battle alone. We need coordinated national action by the security agencies, the government at all levels, regulators, the media, civil society, and the public. Our national security, economic stability, and digital future depend on it,” the statement noted.


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