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Meta selects Ad Dynamo as Meta’s Authorised Sales Partner in Nigeria

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L-R:Tintin Imevbore, Managing Director, Ad Dynamo by Aleph, Nigeria; Sanja Lalevic, Global Meta Comms and Education Lead, Httpool by Aleph; Jesudetan Onasanya, Meta Nigeria Lead, Ad Dynamo by Aleph and Petar Jevtic, Meta Senior Regional Client Partner, Httpool by Aleph.
L-R:Tintin Imevbore, Managing Director, Ad Dynamo by Aleph, Nigeria; Sanja Lalevic, Global Meta Comms and Education Lead, Httpool by Aleph; Jesudetan Onasanya, Meta Nigeria Lead, Ad Dynamo by Aleph and Petar Jevtic, Meta Senior Regional Client Partner, Httpool by Aleph.
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Ad Dynamo and Meta have announced that the two companies will collaborate in Nigeria under the Meta Authorized Sales Partner (MASP) Program.

 L-R:Tintin Imevbore, Managing Director, Ad Dynamo by Aleph, Nigeria; Sanja Lalevic, Global Meta Comms and Education Lead, Httpool by Aleph; Jesudetan Onasanya, Meta Nigeria Lead, Ad Dynamo by Aleph and Petar Jevtic, Meta Senior Regional Client Partner, Httpool by Aleph.


L-R:Tintin Imevbore, Managing Director, Ad Dynamo by Aleph, Nigeria; Sanja Lalevic, Global Meta Comms and Education Lead, Httpool by Aleph; Jesudetan Onasanya, Meta Nigeria Lead, Ad Dynamo by Aleph and Petar Jevtic, Meta Senior Regional Client Partner, Httpool by Aleph.

Meta Authorized Sales Partners are extensions of Meta’s sales teams across the globe. They support advertisers and agencies to achieve their business goals by providing local assistance, strategic direction and expertise across the family of Meta products. A thorough selection and approval process ensures that Meta’s Authorized Sales Partners meet the highest level of business needs of advertisers and agencies.

Aleph, the holding company of Ad Dynamo, has been part of the MASP program since 2018 and supports not only the growth of Meta, but also the local advertising ecosystem, that is helping agencies, advertisers and SMBs to succeed in digital marketing. Aleph has a record of excellence in digital marketing and is active with local, dedicated teams in numerous regions around the world, including Africa, Central East Europe and the Asia-Pacific region.

Through Ad Dynamo’s comprehensive understanding of Meta’s solutions, the company serves as a direct point of contact across all products, apps and services enabling advertisers to make the most of what Meta has to offer.

Moreover, with a local presence in Lagos, Ad Dynamo offers support in official and national languages and provides consulting services on both the strategic and optimization aspects of campaigns and enables billing in the country’s domestic currency, Naira.

As a Meta Authorized Sales Partner, Ad Dynamo equips agencies and advertisers with in-market training opportunities and offers free access to programs including courses and a certification through Meta Blueprint, to help teams learn new and essential skills to maximize the value of their digital advertising investments.

“Nigeria is an important country for Meta and it is a priority for us to invest in the market and to be closer to the people and businesses here,” said Enitan Denloye, Regional Director for Africa at Meta. “As such, we are happy to bring in Ad Dynamo as Meta’s Authorized Sales Partner in Nigeria and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.” “Through Ad Dynamo presence in the market, Nigerians now have access to local currency billing”.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Suspected Lakurawa Terrorists Kill 3 Telcoms Workers in Kebbi

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Terrorists belonging to Lakurawa group have reportedly killed three staff of a leading telecommunication firm.

Suspected Lakurawa Terrorists Kill 3 Telcoms Workers in Kebbi

The insurgents were said to have invaded a construction site at Gumki village in Arewa Local Government Area of Kebbi State.

The bandits reportedly attacked a construction site at Gumki village in Arewa Local Government Area of Kebbi State when their victims were installing a surveillance mast for the Nigeria Immigration Service and killed them and one other person who is yet to be identified.

There was a conflicting report of which organization the victims belonged as the police said three of the deceased were Airtel staff and the residents identified them to be Immigration staff.

A staff of Sir Yahaya Specialist Hospital however corroborated the villagers, saying the three victims brought to the hospital were Immigration staff.

But SP Nafiu Abubakar, police spokesperson, said four persons lost their lives, one indigene and three staff of Airtel.

He said from the report the police got, Bello M Sani, state Commissioner of Police, alongside with CIS Muhammad Bashir, Comptroller, Nigeria Immigration Service, Kebbi State Command, Lawali mobilized their men to the scene to evacuate the corpses to Sir Yahaya Memorial Hospital in Birnin Kebbi.

He said his CP has deployed additional tactical teams to the area and charged them to decisively deal with the suspected bandits operating in the area.

He said the CP also had meeting with people in the area and appealed to them to always assist the police and other security agencies with relevant information for their prompt response.


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Nigeria Has World’s Most Affordable Data Costs – GSMA

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Nigeria has an average data cost of $0.38 per gigabyte, making her the most affordable countries globally and one of the cheapest in Africa for mobile data services.

Nigeria Has World’s Most Affordable Data Costs - GSMA

United States averages $6 per gigabyte and South Africa with $1.77 per gigabyte rank the highest globally and in Africa respectively.

According to the GSMA, Nigerian data costs, as a percentage of Gross National Income (GNI) per capita, are among the lowest across Africa.

The reports by the body lends weight to telecom operators advocacy for tariff adjustments to address economic pressures threatening the sector’s sustainability.

The GSMA report, titled “The Role of Mobile Technology in Driving the Digital Economy in Nigeria,” highlighted Nigeria’s competitive data pricing, which is significantly lower than other African nations, such as Kenya ($0.59 per gigabyte), Ethiopia ($0.68 per gigabyte), and South Africa ($1.77 per gigabyte).

By contrast, the United States averages $6 per gigabyte, underscoring Nigeria’s advantage in offering cost-effective connectivity.

The cost of mobile data in Africa varies greatly by country and region.

Data costs can refer to the cost of mobile data or the cost of acquiring, maintaining, and using business data.

In 2023, the average cost of 1 GB of mobile data in Sub-Saharan Africa was $3.31, while in Northern Africa it was $0.86.

Telecommunications operators in Nigeria have been requesting some policy changes as well as tariff rebalancing to enable them deliver support to the Government’s digital economy objectives.

They have called for the simplification and improvement of the Right of Way (RoW) charging and administration process, harmonised across the country

According to them, all government authorities (at national and sub-national levels) should apply the national maximum RoW fee of N145 per/LSQM adopted by the National Economic Council (NEC) for the deployment of fibre across all states in Nigeria.

There should be a single point of contact in each state for the RoW application process while the duration for the approval process should be digitalised and limited to a maximum of one month.

Simplification and reduction of the tax burden on the mobile sector

On tariff, recall that the Association of Licensed Telecommunications Operators of Nigeria (ALTON) and the Association of Telecommunications Companies of Nigeria (ATCON) had urged the Nigerian Communications Commission (NCC) to consider reviewing tariffs upward to address rising operational costs.

Nodding in agreement, Bismarck Rewane, chief executive officer, Financial Derivatives,  said the proposed tariff hike by telecommunications will help reduce inflation in the country.

He said it would help to reduce inflation because it increases productivity, stressing that the price of MTN shares went up by 10% to 220.

Rewane reiterated that investors had already factored that in, adding that they are expecting a lot of good goodies.

“But more important to think about is the fact that because of an increase in tariff and an increase in investment to make the industry sustainable, they’re going to see an increase in productivity, not directly but indirectly.

“Any increase in productivity and output is likely to allow inflation to moderate, which is the goal. So, we heard from the policymaker, Bosun Tijani, who was very clear that we want a sustainable sector. But we also heard from the regulator saying that we will hold these guys to quality of service.

“We also heard from the operators, MTN that they are all revving up. So in all, there are economic benefits because of increased output and productivity. Two, policymakers are aligned because they want this to lead to a moderation in inflation,” he added.

He further said that it was not a bad deal and re-echoed the minister’s comment that the tariff hike will not be 100 per cent.

“Will they get 100%? No, they will definitely not. We suspect that we are going to likely see something between 40 and 50% which is fair after so many years of static changes,” Rewane added.

 

 

 


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Bismarck, Economist Claims Planned Tariff Hike by Telcos Will Reduce Inflation

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Bismarck Rewane, chief executive officer, Financial Derivatives
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Bismarck Rewane, chief executive officer, Financial Derivatives, has said the proposed tariff hike by telecommunications will help reduce inflation in the country.

Bismarck, Economist Claims Planned Tariff Hike by Telcos Will Reduce Inflation

Rewane made this statement on Channels Television’s Business Morning on Thursday.

Recall that Association of Licensed Telecommunications Operators of Nigeria (ALTON) and the Association of Telecommunications Companies of Nigeria (ATCON) had urged the Nigerian Communications Commission (NCC) to consider reviewing tariffs upward to address rising operational costs.

On January 3, Karl Toriola, chief executive officer (CEO), MTN Nigeria, said telcos want a 100 percent tariff hike.

According to Rewane, who previously supported the plans for a tariff hike, the move will make the sector more sustainable.

He said it would help to reduce inflation because it increases productivity, stressing that the price of MTN shares went up by 10% to 220.

Rewane reiterated that investors had already factored that in, adding that they are expecting a lot of good goodies.

“But more important to think about is the fact that because of an increase in tariff and an increase in investment to make the industry sustainable, they’re going to see an increase in productivity, not directly but indirectly.

“Any increase in productivity and output is likely to allow inflation to moderate, which is the goal. So, we heard from the policymaker Bosun Tijani, who was very clear that we want a sustainable sector. But we also heard from the regulator saying that we will hold these guys to quality of service.

“We also heard from the operators, MTN that they are all revving up. So in all, there are economic benefits because of increased output and productivity. Two, policymakers are aligned because they want this to lead to a moderation in inflation,” he added.

He further said that it was not a bad deal and re-echoed the minister’s comment that the tariff hike will not be 100 per cent.

“Will they get 100%? No, they will definitely not. We suspect that we are going to likely see something between 40 and 50% which is fair after so many years of static changes,” Rewane added.


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