Broadcasting
Five Innovative Ways to Promote Your Business
Your business requires customers for it to thrive and expand. You must advertise your business if you want to attract potential customers. In the past, this involved choosing between a flier, a brochure, a postcard, or an advertisement in the newspaper. But in today’s digital age, the options are unlimited, and the market is global.
If you’re having trouble deciding the best way to promote your brand or wondering about the options and alternatives, you’re certainly not alone. Here are five innovative ways to maximize modern technology in advertising your business or brand:
- Content Marketing
Any video, picture, graphic, or written content that communicates the value of your business is content marketing. The more effort you put into creating quality content, the more likely you will capture new audiences. Think of all the times you’ve seen a video or blog post about a brand. Yes, that’s content marketing.
- Mobile Advertisement
This mode of advertising captures audiences on their most used technology device, the mobile phone. It allows a brand to use text messages to share colorful and irresistible marketing messages with target audiences. Anytime you see an SMS from a brand or an advertising message pops on your phone screen, those are mobile advertising tactics. To find out more about MTN Mobile Ads and how it works, visit https://mtnbusiness.com.ng/
- Social Media Advertising
Social media is the phenomenon of this generation. Millions of people are constantly using these platforms Facebook, Instagram, Twitter, LinkedIn, and Telegram, which make for a global audience. Sometimes, you can scroll through your social media feed and see a brand’s post tagged ‘sponsored’; those posts are social media advertising. Social media allows brands to target their desired demographic when posting these ads, which increases the accuracy of this advertising tool.
- Broadcast advertising
Whenever you’re watching your favorite series on television or listening to the newest hits on the radio, and there’s a commercial break, the videos and audio that follow are tools of broadcast advertising. Television and radio stations sell airtime to brands, giving them access to the station’s audience. With this method of advertising, the trick to success is buying advertising space during the most popular shows because that’s when most people are listening or watching.
- Pay-Per-Click Advertising
This advertising tool is best for you if you’re a small business with limited marketing funds. It allows you to put your brand messages and content on search engine results, but you’d only pay a certain fee when a potential customer clicks on ads.
Broadcasting
NAFDAC Dismisses False Claims of Approving ‘Lung-Cleansing Tea’
National Agency for Food and Drug Administration and Control (NAFDAC) has refuted claims that it approved a herbal product marketed as “lung-cleansing tea” for smokers.
Mojisola Adeyeye, director-general of NAFDAC, in a statement on Saturday, December 14, clarified that the product, identified as Lungitox (Smokers Pride), was never approved and had its registration application rejected due to its unsubstantiated health claims.
“The attention of the National Agency for Food and Drug Administration and Control (NAFDAC) has been drawn to a misleading video circulating on social media, alleging that NAFDAC approved the registration of a herbal product claiming that ‘smoking is healthy’ when used with their product,” the statement read.
“NAFDAC wishes to categorically state that this claim is false and completely unfounded.
“The product in question—Lung Detox Tea or Lungitox (Smokers Pride) or any similar product—is NOT registered by NAFDAC.
The unscrupulous individual behind this product had applied for registration, but the application was outrightly rejected due to the unsubstantiated and dangerous claim that smoking could be made ‘healthy’ by consuming the product.”
NAFDAC reaffirmed its commitment to protecting public health and ensuring that only safe and scientifically validated products are approved.
“NAFDAC remains steadfast in its mandate to protect public health and ensure that only safe, effective, and scientifically substantiated products are approved.
“We condemn any attempt to mislead or endanger the public with false claims.
“The public is advised to disregard this video and report any suspicious claims or products to the Agency through our official channels.”
Adeyeye provided contact information for reporting such claims, urging Nigerians to remain vigilant.
“For further inquiries or reports, please contact NAFDAC via 0800-162-3322, email [email protected], or visit our website at www.nafdac.gov.ng.
NAFDAC will continue to take decisive action against any individual or entity attempting to violate public health standards.”
The agency reiterated its dedication to ensuring that all products in the Nigerian market meet the required safety and efficacy standards.
Broadcasting
Coalition Drags Reuben Abati, Arise TV to NBC over Anti-Igbo Remarks
A coalition of media organisations, comprising the League of Public Affairs Analysts and South East Media Professionals Network, has called for disciplinary action against Arise TV and Dr. Reuben Abati, show host, over alleged inciting remarks against the Igbos.
This was contained in a formal petition to the National Broadcasting Commission (NBC), signed by Ambrose Igboke.
According to the group, Arise TV and Dr. Reuben Abati allegedly made a divisive comment against the South East and Igbos during a TV Breakfast Show on November 21, 2024.
Recall that during the November 21 Breakfast Show, Abati had said on Arise TV, “It is a shame that the same Igbos who are so industrious that they’re all over and they do well in other parts of Nigeria.
“You go there as a non-Igbo man to go and buy land, you’ll be told that you don’t belong, even as an in-law. These are the issues in my view.”
The journalist and former Presidential aid referred to an incident reportedly involving the former Minister of Information, T.O.S Benson, who sought to purchase land in Igbo land for his wife.
The anti-Igbo comment has resulted in criticism and outburst from different groups.
They argued in the petition that there are “concerns about remarks made by Dr. Abati, which perpetuated harmful stereotypes against the Igbo community.
“These statements have been further amplified by extremist groups like Lagospidia, exacerbating ethnic tensions in an already delicate socio political climate.”
The media professionals said, “Dr. Abati’s reference to the Igbo people in a broad, negative context risks inflaming ethnic tensions and promoting dangerous generalizations. This kind of action was what ignited the Rwandan genocide where the Hutu and Tutsi engaged in a fratricidal war of extermination. It all started with a radio
“His comments were quickly weaponized by groups known for anti-Igbo sentiments, fueling divisive narratives that undermine national unity.
“Dr. Abati’s hostile response to a colleague, Ms. Ojy Okpe, on the following day’s broadcast, demonstrated a troubling disregard for professional journalistic standards.
” The remarks and behavior constitute a breach of the Nigerian Broadcasting Code, which prohibits content that incites division or promotes hate speech.”
The petitioners called for a thorough review of Abati’s remarks and the editorial lapses that allowed such conduct to air.
Broadcasting
NCAA Educates Passengers on Travel Challenges and Solutions
Nigeria Civil Aviation Authority (NCAA) has called on aviation passengers to become more informed about the challenges they may encounter while traveling through airports.
This appeal was made by the NCAA Head of Consumer Protection, Michael Achimugu, during a road walk in Port Harcourt, the Rivers State capital, on Saturday, December 7.
He highlighted the importance of passenger awareness, especially during the heavy travel season, and emphasized the need for proper sensitization regarding flight delays and possible solutions.
“We’re now in the high travel season in aviation and as you know there’s been a lot of flight disruptions as well as a lot of complaints,” Achimugu said.
“Our duty at NCAA is to sensitize our passengers because most of the time when complaints come about these disruptions, it comes from a place of poor knowledge about their rights and responsibilities as air passengers. We must protect both the passenger and the airline,” he added.
The NCAA continues to engage in efforts to educate passengers and address concerns during this busy travel period.
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