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Meta Hosts Creators Day in Lagos to Support and Empower Creators

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Meta recently hosted its first Creators Day in Lagos Nigeria, attended by over 50 creators across tech, lifestyle, entertainment, travel, beauty and fashion creator territories.

Cross-section of Content Creators with the Meta Africa team in Lagos during the Meta Creators Day event in Nigeria

The event included a series of workshops aimed at empowering creators with skills and knowledge to establish and grow their brand, reach their audience and earn a living while doing what they love. During the workshops, Creators learned how they can use Reels in new and creative ways, getting future-ready by utilising the latest tools and features on the platforms, how to stay safe online, how to monetise their content on Facebook and Instagram and how to establish real relationships with brands.

During the creators workshops, experts from Meta touched on how Creators in Nigeria can realise their more opportunity, creativity and full potential while using Meta technologies. Rofhiwa Maneta, Strategic Partner Manager, Creators, Sub-Saharan Africa, Meta shared insights about how Reels can open more opportunities for creators’ discoverability and audience development as they share their unique skills that resonate with their audience.

Natalie Choufani, Partner Solutions Manager, Creator Partnerships at Meta also emphasised on how creators can monetise their Reels on Instagram and Facebook. In addition to these, Geoff Reinhardt, Global Head of Partner Safety, explored the best practices to keep creators safe on Instagram and Facebook.

While speaking with the creators at the workshop, Nada Enan, Head of Communications at Instagram, MEA, addressed the myth of shadow banning and explained how the ranking and recommendations of content like Reels work on Instagram. She also shared more insights on how the Instagram algorithm works and how creators can leverage reels to improve their reach and visibility.

According to Enan “Meta is committed to supporting creators in Nigeria to realise their creativity and full potential. We recognise the amazing content they create on our family of apps and that is why we have set aside a day like today to celebrate their good work and successes. We at Meta are delighted to give creators the power to build community and bring the world closer together.”

The workshops were attended by a unique crowd of content creators, ranging from Eric Okafor, Ìfẹ́dayo Agoro, Dr Ayodele Renner, salemkinging, Nonye Udeogu, The Social Media Oga, Joseph Onaolapo, Victor Anyanwu, plantboy.ng, i_am_tjan, Tee Kuro, Hamda ‘Koya, Tijesunimi Olupekan, Sisi Yemmie, Nicole Chikwe, Swit Ope, laughpillscomedy and ayomidate among others.

In the evening, Meta hosted an intimate and immersive dinner experience with some of Nigeria’s top creators like Broda Shaggi, a Nigerian comedian and actor; Maryam Apaokagi, a skit maker, comedian and cinematographer; Mr Macaroni, an actor and content creator; Miss Techy, a female digital creator popularly known for her captivating VFX videos on Instagram; Elozonam Ogbolu, an actor, singer and music producer; Dimma Umeh, a fashion blogger and content creator; Taymesan Emmanuel, a media personality/podcaster and Nelly Agbogu, a social media influencer and entrepreneur.

Attendees were treated to an evening of fine dining, networking with the Meta team, as well as receiving insightful tips through a fireside chat Tomike Adeoye and Bunmi George. During the Fireside chat hosted by Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta, the two leading Creators shared their journeys to being authentic and adding value through their content on Instagram.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Shops for N50Bn Commercial Paper to Boost Working Capital

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MTN Nigeria Communications Plc has announced plans to issue up to N50bn in Series 13 and 14 Commercial Paper Notes under its N250bn Commercial Paper Issuance Programme.

MTN Nigeria Shops for N50Bn Commercial Paper to Boost Working Capital

This proposed issuance aligns with the company’s strategy to broaden its funding sources and strengthen its liquidity position.

The proceeds from the issuance are earmarked to support MTN Nigeria’s short-term working capital needs, enabling the company to sustain its operations and meet financial obligations effectively.

In a statement to the Nigerian Exchange Limited (NGX) and the investing public, MTN Nigeria emphasized its commitment to maintaining financial stability and operational efficiency.

According to the statement signed by Uto Ukpanah, company secretary, further details regarding the structure, pricing, and timeline of the issuance will be disclosed to the market in due course, as MTN Nigeria continues to engage with stakeholders and regulatory authorities.

MTN Nigeria recently completed its series 10 commercial paper issuance under its upsized N250bn commercial paper issuance programme.

The telecom giant said it sought to raise N72.1bn and the offer recorded 149 per cent subscription with N72.1bn issued.

The 266-day commercial paper was issued on 29 November 2023 at a yield of 16 per cent.

The CP issuance aligns with MTN Nigeria’s strategy to continue diversifying its funding sources and reducing its average cost of debt. The proceeds will be applied towards short-term working capital requirements.

Karl Toriola, chief executive officer, MTN Nigeria said. “We are pleased with the support received from the investor community, having recorded a 149 per cent subscription from a broad range of investors. This reflects NTN Nigeria’s robust financial capacity, brand strength, and market leadership amidst the upward pressure on interest rates”

Stanbic IBTC Capital Limited played the role of Arranger and Dealer with ARM Securities Limited. Chapel Hill Denham Advisory Limited, Coronations Marchant Bank Limited, FCMB Capital Markets Limited, Quantum Zenith Capital &Investments Limited, Rand Marchant Bank Limited, and Vetiva Capital Management Limited played the role of Joint Dealers on the transaction.

 


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FG Plans Four New Satellites as Part of Tinubu’s Renewed Hope Agenda

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President Bola Ahmed Tinubu has said that Nigeria will launch four satellites as part of his administration’s Renewed Hope Agenda.

FG Plans Four New Satellites as Part of Tinubu’s Renewed Hope Agenda

Bola Ahmed Tinubu

Tinubu said this at the opening ceremony of the 25th Anniversary of Nigeria in Space in Abuja.

The anniversary celebration was organised by the National Space Research and Development Agency (NASRDA) in collaboration with the Nigeria Communication Satellite Limited (NIGCOMSAT) and the Defence Space Administration (DSA).

Tinubu, represented by Chief Uche Nnaji, minister of Innovation, Science, and Technology, stated that space was previously exclusive to developed countries, but the foresight of Nigerian leaders facilitated the passing of the Space Act that led to the establishment of NASRDA in 1999.

“Space is an area of limitless opportunities and one in which the advanced countries of the world are relentlessly discovering how the opportunities can be tapped for their advantage.

“It is obvious that Nigeria cannot afford to lag in this global quest of discovering space and how the knowledge from such discoveries can help in solving her internal issues for national development,” he said.

NASRDA has made efforts to develop major space programs in collaboration with the Nigerian Military to develop capacity in the use of space for tactical services, among others.

“Today, the synergy between NASRDA, NigComSat, and DSA has led to a tripodal support upon which an advanced and more robust national space program will be built in the near future.”

“All these giant strides made by this important sector of our dear country are notable and noble with the launch of seven satellites, and efforts are on top gear to launch an additional four satellites within the lifespan of this administration.”

“Great effort should be made to ensure that the private sector is mainstreamed into the heart of our space program for us to do more in the coming years for our national development,” President Tinubu said.

The President also emphasised the need to strengthen the NASRDA Act to help the Nigerian space ecosystem be more vibrant in its engagements, locally and internationally.

“Similarly, the sector will require improved budgetary support to be able to accomplish its programs, whose outcomes can bring massive socioeconomic dividends to Nigeria and her citizens.

“This will also solidify Nigeria’s standing as a leading space-faring country in Africa and further boost her image to competitively attract foreign direct investment because of our locational advantage for cheaper launching services.”

“This restates our administration’s commitment to continue to support the space program to accelerate technological and innovative development.”

In his remarks, Nnaji, who was represented by Mrs. Esuabana Nko-Asanye, Permanent Secretary of the ministry, said the World Economic Forum’s 2024 report projected the global space economy to reach about 1.8 trillion dollars by 2035.

The minister added that the growth would be driven by advances in satellite technology and industries like supply chain logistics and agriculture, among others.

He stated that the growth would also impact the aerospace sector and communications and was expected to generate over 60 percent of the new economic value from space-enabled technologies.

“Space technology offers transformative solutions to global challenges, from monitoring climate change and managing natural resources to enhancing disaster response capabilities.

“Reduced costs and heightened accessibility will encourage increased participation from non-space sectors, integrating space into the fabric of global infrastructure,” the minister said.

 

He commended the President for recognising the role of space technology in the Renewed Hope Agenda and approving some projects for the agency.

“The President approved for the replacement of NASRDA’s Earth Observation satellites, ensuring the regulation of oversight functions of all space activities in the country and utilisation of space technology to monitor federal government revenues.”

Nnaji called on NASRDA to capitalise on the support of the federal government by expanding its revenue base through partnerships with the private sector.

According to him, the key areas of private sector engagement include commercial space travel, development of satellite technology, resource utilisation, investment in Low Earth Orbit (LEO) ventures, and technology transfer to drive industrial growth.

Earlier, Dr Matthew Adepoju, director-general of NASRDA, recalled that over the past 25 years, the Nigerian Space Program had been a beacon of Nigeria’s aspirations in space exploration and development, thereby placing the country on the global map of space-faring nations.

The DG disclosed that President Tinubu’s administration had recently approved the development of four satellites, which included a Synthetic Aperture Radar (5AR) satellite and the first in Africa.

“This transformative project will be executed under a public-private partnership, ensuring the infusion of expertise and investment to accelerate implementation.

“These satellites will significantly enhance our capabilities in areas such as precision agriculture, disaster management, national security, and urban planning while contributing to global scientific advancements.

“Furthermore, we are guided by the recent Presidential directive to integrate space technology into the operations of all revenue-generating agencies, departments, and ministries in Nigeria.

“This directive underscores the strategic importance of space technology in enhancing efficiency, transparency, and accountability across government functions, ultimately contributing to national development.

“Nigeria’s space assets—including NigeriaSat-1, NigeriaSat-2, and NigeriaSat-X, NigComSat-1, among others—are vital tools for national development.

“These satellites have supported critical disaster management, urban activities in security, health, agriculture, disaster immense value to planning, and broadband connectivity, advancing our nation’s reputation as a space-capable country,’’ he said.

 

 


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Airtel Nigeria Gets Dinesh Balsingh as New CEO

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Airtel Africa, a telecommunications and mobile money services provider with presence in 14 countries across the continent, has appointed of Dinesh Balsingh as the Managing Director and Chief Executive Officer of Airtel Nigeria, effective 1st November 2024.  By this appointment, Balsingh also becomes a member of the Executive Council for the Airtel Africa Group.

He takes over from Carl Cruz, who returned to his home country, The Philippines, at the end of October.

Balsingh has extensive experience across the telecommunications industry and returns to Nigeria following his appointment as Managing Director and CEO of Airtel Tanzania in 2022. Prior to his move to Tanzania, he served as the Chief Commercial Officer (CCO) at Airtel Nigeria and therefore brings with him considerable experience of the Nigerian telecommunications market.

Balsingh’s career in the telecommunications industry spans over 24 years, having begun his career in 2000 with Hutchison Essar, before moving to Airtel India as a Marketing Director in 2006 and then Tata Docomo in 2011. Balsingh joined Airtel Nigeria as Marketing Director in 2013, before taking over as CCO in 2018.

During his tenure in Airtel Tanzania, Balsingh led the business to achieve record growth through intelligent pricing, product enhancements and disciplined execution of projects, resulting in strong Revenue Market Share (RMS) gains in the highly competitive market.

Speaking on the leadership changes, Airtel Africa Chief Executive Officer, Sunil Taldar said, “Mr. Balsingh’s deep telecommunications experience and strong operational execution, combined with his knowledge of the Nigerian market, will be instrumental in further supporting our corporate purpose of transforming lives across Nigeria.”

Balsingh holds a Master of Business Administration from Thiagarajar School of Management.


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