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Gamers in Africa are Aiming for Global Inclusion with Increased Awareness

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The growth trajectory of an average African child is usually linear.

Take Zuga, an ambitious young man who grew up in the interiors of East Africa with an adventurous mind and a love for gaming. His closest encounter with mobile games would be listening attentively to country folk discuss medieval adventures and combat series while highlighting their best characters.

Intriguing as that sounded, none of the gamers’ foreign-animated heroes came close to Zuga’s beloved Kwanso and Aburi, some local characters he’d invented on his hand-made African-themed gaming board.

Kwanso could stretch river beds across different countries (an adaptation he culled from studying the lengths of the river Nile) and Aburi could re-invent itself in 550 forms, each bearing a native African language, from Swahili to Xhosa and Yoruba. For years, his longing to see these indigenous characters and culture on the “big screen” — what he called the television — didn’t materialise.

But today, the story’s changing. Zuga is right to believe that the fastest way African culture can be exported is by embedding them into games and animated series. From all indications, the time is right, and the market is ripe for disruption.

A 2021 GSMA mobile economy report indicates that 303 million people, almost 28% of the population in sub-Saharan Africa have a mobile internet connection and by 2025, there will be nearly 100 million additional mobile subscribers in Sub-Saharan Africa, where Nigeria and Ethiopia will account for almost a third of these.

The report also reveals that Sub-Saharan Africa has doubled its number of gamers to 186 million people in the last five years. “… This development is a result of African gamers playing on tablets or preferably smartphones rather than consoles.

“South Africa has the highest number of gamers at 24 million people, indicating a 40% of its population, followed by Ghana (27%), Nigeria (23%), Kenya (22%) and Ethiopia (13%)…”

These facts prove that the African gaming industry is rapidly expanding and ready to take on the global gaming economy. Home-grown gaming companies like Qene Games are playing key roles in making this happen.

Based in Addis Ababa, Ethiopia, the venture-backed startup was founded by Dawit Abraham to develop mobile games that represent Africa’s beautiful culture in the global gaming and entertainment industry, where it is currently highly under-represented.

Kukulu and Gebeta, two award-winning mobile games, are some of Qene Games’ brainchildren. They both have their concepts derived from an African storyline. For instance, Kukulu is the name of a chicken in Ethiopia which, according to the creators, originated from a traditional sport in Ethiopia called Akukulu Alnegam.

“This is one of the many mobile games based on an African storyline, and it presents opportunities for more creativity by mobile game developers,” says Dawit, “Ethiopia alone has more than one cultural heritage, you can imagine what Nigeria, South Africa, Morocco, and the whole of Africa would present in contributing to its mobile gaming industry”

Earlier in 2022, as one of the viable reasons to drive the gamification of African culture, 10 African gaming development studios converged under one umbrella, the Pan Africa Gaming Group (PAGG) to unite the continent’s gaming industry and help to grow the talent of young African developers.

Qene Games as a member of PAGG aims to unlock the potential within the continent’s gaming industry through its enriching pan-African cultural heritage embedded in mobile games development and creating opportunities for more university graduates who are pursuing careers in mobile game development.

In an interview with Forbes Africa, Dawit said, “Ethiopia, as a country with more than 3,000 years of history and culture, has a large pool for creative inspiration. From the artistic and unique music styles that have been around for millennia, to many fascinating legends and folklore, our game developers have an endless source to feed their creativity and imagination.”

The founder believes that Africa is a hub of inspiration to seek ideas for authentic and local-themed mobile games, which will in turn attract stakeholders globally into the African market.

“I also suspect there would be fierce competition among telcos (telecommunication operators) who have been trying to get into the gaming business to try to fill the gap in distribution and sales,” he added.

While the gaming industry in Africa is fast-growing, challenges such as distribution and monetisation persist, but Dawit says “these challenges wouldn’t stop Africa’s gaming industry from reaching its potential because like it or not, the time is ripe and Africa is game.”

 


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Sapphire Technologies Enters Nigerian Market

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Sapphire Technologies, energy recovery systems specialist has formed a strategic partnership with Horizon Shores Nigeria Ltd., marking its entry into the African market.

Sapphire Technologies said in a media release that the collaboration will enable the deployment of its FreeSpin In-Line Turboexpander technology, an energy recovery system designed to capture and convert otherwise wasted pressure energy into clean electricity.

Through the partnership, Sapphire Technologies said it aims to provide clean power solutions across Nigeria’s midstream and upstream sectors. The solutions will enable oil and gas operators to enhance energy efficiency, reduce carbon emissions, and improve economic outcomes, the company said.

“Our partnership with Horizon Shores is a milestone for Sapphire Technologies as we expand into one of Africa’s most dynamic energy markets”, said Freddie Sarhan, CEO of Sapphire Technologies.

“By leveraging our FreeSpin In-line Turboexpander technology, Nigeria could see significant gains in energy efficiency and economic resilience, reducing dependence on traditional power sources and fostering a greener future”.

Nigeria is a significant player in the global oil and gas market, with an estimated 37.5 billion barrels of crude oil and 209.26 trillion cubic feet of natural gas reserves, Sapphire Technologies noted.

The country’s oil and gas market is expected to reach a production capacity of 4.6 billion cubic feet per day in 2024, highlighting its potential for further growth, the company said.

This context underscores the importance of Sapphire Technologies’ partnership with Horizon Shores in bringing clean energy solutions to this dynamic market, it said.

“This partnership with Sapphire Technologies allows us to integrate state-of-the-art energy recovery systems, meeting Nigeria’s energy needs while supporting our commitment to environmental sustainability”, said Oluseun Olusola of Horizon Shores Nigeria Ltd.

“With Sapphire’s FreeSpin technology, we’re opening new pathways to decarbonize our industry while achieving long-term economic benefits”.

Sapphire Technologies and Horizon Shores plan to deploy over a dozen turboexpander projects in Nigeria over the next three years.

 

 


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Jiji Honoured as Best in Retail Range Excellence, Unveils Mega Black Friday Discounts Across categories

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Jiji, Africa’s online marketplace, has been awarded the prestigious title of “Best Retail Organization in Range Excellence” at the Africa Retail Awards 2024.

The event was hosted by the Africa Retail Academy and Lagos Business School – Pan Atlantic University in partnership with Nairametrics and KPMG.

This accolade highlights Jiji’s exceptional dedication to delivering a wide and diverse product range that meets the needs of millions of buyers and sellers across Nigeria.

The recognition comes as the organisation gears up for its biggest sales event of the year – Black Friday 2024. With the award highlighting the organisation’s vast product offerings, this year’s Black Friday campaign promises to be the most exciting yet for shoppers seeking unbeatable deals across various categories.

Statistics by the National Retail Federation predicts that holiday spending will grow 2.5-3.5% YoY this 2024, reaching around $985 billion, while online shopping is expected to increase 8-9% YoY by end 2024, reaching around $296 billion in sales.

What’s the deal this Black Friday?

To celebrate its win and further demonstrate commitment to Nigerian consumers, Jiji is launching a Black Friday campaign featuring jaw-dropping discounts of up to 85% across its product categories.

Starting from today until November 29, 2024, shoppers can take advantage of significant savings on everything listed on Jiji from smartphones and electronics to fashion, furniture, and beauty products.

“We’re honoured to receive the ‘Best Retail Organization in Range Excellence’ award. This recognition reflects our dedication to offering an expansive selection of products that cater to diverse consumer needs,” – Majolie Obaje, Regional head of PR & Marketing, Jiji

“As we kick off our Black Friday campaign, we’re excited to give our customers access to incredible deals across over 15 categories. We remain committed to promoting the power to bargain, affordability, and convenience for our 12m+ users on Jiji. Customers all over Nigeria are set to save big while they get more value for their money.” – Majolie Obaje, Regional head of PR & Marketing, Jiji

What should shoppers expect?

Jiji has teamed up with verified top sellers to bring exclusive offers, providing a wide range of discounted items across categories including popular ones like:

Phones & Tablets: Buyers can explore incredible prices on smartphones, tablets, laptops, and gaming consoles. Verified sellers are offering discounts of up to 85%, making it the perfect time to upgrade tech devices for less.

Fashion: Shoppers looking to revamp their wardrobes will find unbeatable deals on outfits, shoes, and accessories. Jiji’s fashion category offers everything from trendy streetwear to luxury items at fantastic discounts.

Home, Appliances & Furniture: Customers can elevate their living spaces with affordable furniture, home appliances, and air conditioners, all available at up to 85% off. It’s a prime opportunity for families to enhance their homes at pocket-friendly prices.

Health & Beauty: Luxurious fragrances, skincare products, and makeup essentials are all on sale, with significant markdowns that make it easy for beauty enthusiasts to grab their favourite items without breaking the bank.

Exclusive Black Friday shopping tips for buyers?

To ensure customers get the best out of this year’s Black Friday campaign, Jiji offers dedicated landing pages to their favourite items where they can easily discover the hottest deals. The company also advises shoppers to:

Search early and frequently: New deals are added regularly, so checking in often will help buyers get the most desired items.

Act fast: With limited-time offers and high demand, products may sell out quickly.

Prioritise safety: Jiji emphasises the importance of following its safety tips when completing transactions. The platform encourages buyers to meet with sellers in public places, inspect items to be sure they meet their request, and only pay if satisfied.

What’s the impact on Nigeria’s e-commerce industry?

Jiji’s unique approach to offering a broad product range at competitive prices and its meet-inspect-pay model have been instrumental in shaping Nigeria’s e-commerce space.

This Black Friday, the platform’s campaign not only reinforces its position as a market leader but also highlights the growing trend of online shopping among Nigerian consumers. Reports show consumers are increasingly concerned that in-store prices are not competitive with online prices, with 20% of consumers saying they’ll increase their online spend this 2024.

Jiji’s recognition by the Africa Retail Awards comes at a time when consumer expectations are evolving. There’s now a strong preference for platforms that provide variety, convenience, and value.

The organisation’s ongoing efforts to strengthen the platform, and its strategic collaborations with top sellers, reflect its adaptability to market trends and commitment to delivering a superior shopping experience.

 


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EFCC Detains Ex-NCDMB Chief Wabote for Alleged $35M Brass Project Fraud

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Economic and Financial Crimes Commission (EFCC) has arrested Timber Kesiye Wabote, the former Executive Secretary of the Nigerian Content Development and Monitoring Board (NCDMB), over allegations of misappropriating $35 million in public funds linked to the failed Brass Project in Bayelsa State.

Wabote’s arrest follows the earlier detention of Akintoye Adeoye Akindele, the Managing Director of Atlantic International Refinery and Petrochemical Limited, who faces charges of money laundering, misappropriation, and diversion of funds.

The investigation centers around a project that was meant to develop an Energy Infrastructure Park in the Okpoama Community, Brass Local Government Area, Bayelsa State, including a refinery, jetty, gas plant, power plant, data center, and tank farm with the capacity to process 2,000 barrels of oil per day. NCDMB, under Wabote’s leadership, had reportedly provided counterpart funding of $35 million for the initiative.

However, the project was abandoned in December 2020 with minimal progress made despite the substantial funds allocated. Investigations revealed that Akindele was paid the $35 million by NCDMB to oversee the construction of the refinery and associated facilities. The funds were reportedly misappropriated, leaving little to show for the investment.

Preliminary findings suggest that Wabote, during his tenure as NCDMB Executive Secretary from 2016 to 2023, was involved in multiple such investments, including the Brass Free Trade Zone initiative. Wabote’s arrest is tied to the mismanagement of the $35 million intended for the refinery project.

The EFCC is currently holding Wabote at its Abuja facility, while investigations continue into the case, with other suspects also under scrutiny.

EFCC spokesman, Dele Oyewale, confirmed Wabote’s arrest on Wednesday but declined to provide additional comments on the matter.


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