General News
AppsFlyer Gives Insight into Global E-Commerce Trends for 2023
By Sue Azari
It is no secret that over the past few years the e-commerce industry has been constantly and rapidly evolving, with COVID-19 playing a significant role.
Many retailers have experienced highs as a result of the pandemic, with consumers taking advantage of the convenience of shopping for pretty much anything right from the comfort of their living room; whilst others such as offline retailers suffered, due to their lack of a digital footprint when lockdown was introduced.
Judging by recent trends, global retail e-commerce sales will continue to soar in 2023, showcasing the adaptability of e-commerce, which has gone through tremendous change over the past 30 years.
As we look ahead to 2023, and the challenges e-commerce retailers have faced post pandemic – from economic uncertainty to supply chain issues – it’s not all doom and gloom, as with great challenges come great opportunities.
The future looks particularly bright for e-commerce retailers that are placing customers at the forefront and creating better customer experiences, as well as staying on top of ever evolving e-commerce trends.
Here are some of the most notable e-commerce trends to look out for in 2023:
- The rise and rise of Mobile Commerce
Mobile commerce has been on the rise within the e-commerce industry for some time now, thanks to the pandemic.
According to AppsFlyer benchmark data, total mobile app installs on the African continent grew by 17% in the first part of 2022 compared to early 2021. As consumers are increasingly shopping for and purchasing products using mobile devices like phones and tablets, mobile commerce sales are expected to rise significantly in 2023, and beyond.
It is rapidly becoming the preferred channel for shopping, and we’re now seeing more traditional retailers join in the trend, prioritising mobile as an alternative channel for delivering exceptional customer experiences, for both new and existing customers.
For the future, e-commerce retailers need to focus on mobile first solutions such as mobile payment options like Apple and Google pay.
- Omnichannel E-Commerce coming into play
After two years of predominantly online shopping, consumers are ready for in-store experiences again. Although mobile commerce is thriving more than ever, post pandemic has seen a slight shift in consumers reverting back to offline shopping, with retailers now expanding their number of stores, and pure online retailers opening up physical pop-stores.
Many consumers have missed being able to physically go into a store and select an item. To reinforce this, the role of the store has changed, with retailers opting for the more experiential and inspirational in-store experiences moving forward into the new year, Shoprite being a prime example of this, already implementing the use of AI in their South African stores, with the aim of enhancing the customer journey through the store.
A major challenge which arose with stores reopening post pandemic was the convergence of online and offline experiences. Having said this, some retailers are taking the necessary measures to bridge that gap, and are finding ways to incorporate online into the in-store experience.
As post pandemic in-store shopping continues to grow, many brands have turned to the use of apps to enhance in-store shopping experiences.
These apps are able to give in-store associates access to customer account details to provide better service, and ensure in-store inventory is reflected in real-time online, all in a bid to create a more natural shopping experience online for customers.
Brands are becoming increasingly reliant on more channels for customers to shop, and it is important they have good visibility across each channel.
- The impact of Social Commerce
The astronomical growth of social commerce will undoubtedly continue in 2023. The global social commerce market is set to reach a whopping $604.5 billion by 2027. With social media attracting high engagement levels from a wide audience who typically spend almost 2.5 hours on these platforms per day, it makes it much easier for e-commerce retailers to capture and build closer connections with customers amidst the economic downturn.
Another advantage of social commerce is that it offers a frictionless journey between inspiration and purchase. Until very recently, consumers would have to seek out their inspiration on social media, then head back to a website for purchase. Today, social media is now a one-stop shop, streamlining the experience and minimising the risk of drop offs.
- Re-commerce breaking through the clutter
Environmentally-friendly products can influence today’s consumer’s choices. As sustainability is increasingly becoming an essential factor in the consumer’s decision making process, re-commerce will play a much bigger role when it comes to 2023 e-commerce trends.
Consumers are now willing to spend more on sustainable products for health and fitness, and general environmental good, as taking care of the planet and environment is no longer just a marketing stunt or a nice-to-have.
It is paramount that e-commerce retailers take this into consideration in a way that will still be profitable to them. E-commerce retailers can gain a competitive edge in 2023 by choosing greener products and packaging, and adopting more and more environmentally sound practices.
- Personalisation key to brand loyalty
Today’s consumer demands a more personalised shopping experience from their favourite brands, therefore personalisation is expected to be a big trend in 2023. Most consumers crave a brand that knows them well enough to offer up personalised shopping experiences.
Personalisation works best when e-commerce retailers use the customer’s touch points and journey data to boost customer engagement and loyalty. This means engaging them on the channels they prefer, and supporting them throughout their entire customer journey with personalised offers.
The latest e-commerce trends are adopting new technologies and unprecedented business practices, which in turn show that customer experience is heading towards being an always-on 2023 e-commerce trend. E-commerce retailers should look to adopt some of these trends in order to stay ahead of the competition next year, and beyond.
Sue Azari is E-Commerce Lead at AppsFlyer
United Bank for Africa (UBA) celebrated its 75th anniversary during its 65th Annual General Meeting, highlighting decades of resilience, innovation, and commitment to service.
Mr. Tony Elumelu, Group Chairman, reflected on the bank’s journey, emphasizing its ability to adapt and transform over three-quarters of a century.
He announced UBA’s impressive financial performance for 2024, including a gross revenue of ₦3.2 trillion and profit after tax of ₦767 billion.
The bank’s total deposits grew by 42% to ₦24.6 trillion, while its loan book expanded by 35% to ₦7.5 trillion.
Mr. Elumelu also addressed UBA’s efforts to meet the Central Bank of Nigeria’s directive to increase the minimum capital requirement for international commercial banks.
Following a successful rights issue, UBA’s capital now stands at ₦355.2 billion, with plans to raise the remaining ₦144.8 billion later this year.
GMD/CEO, Mr. Oliver Alawuba, reiterated UBA’s commitment to enhancing customer experience through digital banking.
He highlighted the bank’s focus on leveraging artificial intelligence and advanced technology to serve its 45 million customers across 24 countries more effectively.
UBA’s dedication to environmental stewardship and social progress was evident in its 2024 initiatives, including planting 4,550 seedlings to offset carbon emissions and distributing over 13,000 books through the Read Africa Initiative.
The bank’s efforts were recognized with multiple awards, including “Bank of the Year” in five African countries.
As UBA continues its journey, Mr. Elumelu and Mr. Alawuba expressed gratitude to shareholders, customers, staff, and regulators for their unwavering support.
The bank remains committed to innovation, financial inclusion, and driving economic growth across Africa and the globe.
Sextortion scams have become so widespread that the Federal Bureau of Investigation (FBI) is sending agents to Nigeria to help track down the perpetrators.
The agency’s “Operation Artemis” has led to the arrest of 22 Nigerians, half of whom are “directly linked” to sextortion incidents in which victims died by suicide.
Sextortion scams often begin on social media, where perpetrators pose as attractive young women to lure victims—typically unsuspecting teenage boys—into sending nude photos or explicit videos.
Once the images are obtained, the scammers turn to blackmail, threatening to leak the content unless the victim pays up.
In some cases, the sextortion results in teenage victims taking their own lives over fear of the nudes leaking.
In Thursday’s announcement, the FBI noted it’s been “observing a significant increase over the last three years in financially motivated sextortion schemes targeting young males ages 14-17, resulting in more than 20 minor victims dying by suicide.”
The agency is also facing a 30% year-over-year increase in sextortion-related tips.
“According to the FBI’s Internet Crime Complaint Center or IC3, there were over 54,000 [extortion-related] victims in 2024, up from 34,000 in 2023,” it said.
“Over the last two years there have been nearly $65 million dollars in financial losses due to this crime.”
In response, the FBI says 55 agency field offices came together to identify “nearly 3,000 victims of financially motivated sextortion,” which led investigators to track down the culprits in Nigeria.
The US has since extradited at least three suspects from Nigeria.
“These subjects will now be held accountable in the American justice system, with more subjects still awaiting extraditions in Nigeria,” the FBI added.
FBNQuest Trustees Limited, a subsidiary of First HoldCo Plc, provider of trust solutions to individuals, corporate and government institutions, recently hosted its inaugural Estate Planning Summit in Port Harcourt.
The maiden event, themed: Wealth Preservation and Transfer without Hassle, was organised to strategically enlighten and empower the participants with the necessary knowledge required to seamlessly manage and successfully transfer their assets and legacies to their beneficiaries.
Speaking at the event, the Acting Managing Director, FBNQuest Trustees, Babajide Fetuga, stressed the critical importance of seeking professional guidance on estate planning, preservation and transfer of wealth to successive generations and other beneficiaries. He stated that a professionally drafted estate plan gives no room for any form of ambiguity; hence, it provides clear directives on what to do at any time.
‘’The potential consequences of not having an estate plan include perennial family disputes and protracted court cases, which may result in a huge financial burden and foster long-lasting resentments among loved ones if proactive steps are not undertaken to protect individuals, families and loved ones from avoidable stress.
‘’Understanding the values of wealth preservation is crucial. It is vital to recognize the importance of having a strategic estate planning blueprint, and we are determined to educate you with knowledge that not only informs but inspires you to take the necessary actions as you move forward,” he added.
FBNQuest Trustees is dedicated to promoting effective estate planning solutions. The company has a track record of successfully hosting estate planning summits in Abuja, Lagos, Minna and Ibadan and continues to emphasize the importance of thoughtful planning through initiatives like the Legacy Series Campaign and the Legacy Room podcast.
The summit featured industry experts who delivered valuable insights on the significance of wealth preservation and transfer, addressing the residents of Port Harcourt and its environs. The discussions focused on practical approaches and proactive measures attendees can adopt to manage their estates effectively and minimize potential future challenges.
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