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How Meta is Preparing for Nigeria’s 2023 General Elections

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In a bid to help ensure a safe and secured general election in Nigeria, Meta had earlier today, through Adaora Ikenze, Head of Public Policy for Anglophone West Africa, shared another update ahead of the general elections. Find Excerpts below.

Today, we are sharing an update on our work to prepare for and help preserve the integrity of the general elections taking place in Nigeria on 25 February 2023.

This work will continue in the lead-up to, during and after the vote. It is grounded in long-running investments we have made in people, technology and partnerships to help reduce the spread of misinformation, detect and remove hate speech, improve digital literacy, help make political advertising more transparent and ensure the safety of people using our platforms.

Removing Harmful Content to Keep People Safe

We want people to be able to talk openly on our apps about the issues that matter to them, whilst still feeling safe. Our Community Standards (also available in Hausa) publicly explain what content is and isn’t allowed on Facebook and Instagram, and cover a number of areas relevant to elections. These include policies on harassment and incitement to violence, as well as detailed hate speech policies that ban attacks on people based on characteristics like ethnicity or religion. When we become aware of content that violates these rules, we remove it.

Since 2016, we’ve quadrupled the size of our global team working on safety and security to 40,000 people. This includes over 15,000 content reviewers who review content across Facebook and Instagram in more than 70 languages — including Yoruba, Igbo and Hausa.

As Election Day approaches, we will activate a Nigeria-specific Elections Operations Center focused on identifying potential threats across our apps and technologies in real time, accelerating our response time. This initiative will bring together experts from across our company on our intelligence, data science, engineering, research, operations, public policy and legal teams.

Combating Misinformation and False News

We remove the most serious kinds of misinformation from Facebook and Instagram, such as content that could contribute to imminent violence or physical harm, or that is intended to suppress voting. This includes false news related to voting dates, locations, time and methods. For the Nigerian elections, based on guidance from local partners, this will specifically include photos and videos shared out of context that falsely depict ballot-stuffing, acts of violence or weapons.

For content that doesn’t violate these particular policies, we work with independent fact-checking organisations in Nigeria — AFP, Africa Check, Dubawa and Reuters — who review and rate content in English, Hausa, Yoruba and Igbo. When content is rated “false” or “partly false” by these fact checkers, we attach warning labels to the content and reduce its distribution in Facebook Feed so people are less likely to see it.

To help Nigerians spot and take action against false news online, we’ve partnered with local radio stations to create “#NoFalseNewsZone” radio dramas in English and Pidgin, and run ads on Facebook and radio in Yoruba, Pidgin, Hausa and Igbo.

Addressing Virality on WhatsApp

WhatsApp will continue to limit peoples’ ability to forward messages and announced last year that any message that has been forwarded once can only be forwarded to one group at a time, rather than the previous limit of five. When we introduced the same feature for highly forwarded messages in 2020, we reduced the number of these messages sent on WhatsApp by more than 70%.

WhatsApp’s Search the Web function also lets people double-check the text content of messages that have been forwarded many times. This means that they can find other sources of information about content they’ve received.

People can also control who can add them to group chats and have options to block and report unknown contacts, giving them even more control over their privacy.

Making Political Advertising More Transparent

Advertisers seeking to run ads related to social issues, elections or politics on our apps in Nigeria must undergo a verification process to prove who they are and that they live in the country. Their ads will also be labelled with a “Paid for by” disclaimer to show who’s behind it.

We’ve also introduced new controls so people can choose to see fewer ads about social issues, elections and politics. When people use these controls they’ll no longer see ads that are labelled with the “Paid for by” disclaimer.

All political and electoral ads are added to our Ads Library for seven years, so that everyone can see what ads are running, see information about targeting and find out how much was spent on them.

Fighting Election Interference

We’ve built specialised global teams to stop election interference, focusing on coordinated inauthentic behaviour (CIB) — when groups of people use sophisticated networks of Pages, Groups and accounts to try and manipulate public debate.

Since 2017, we have removed more than 150 networks globally for coordinated inauthentic behaviour including ahead of major elections, and we remain vigilant to this behaviour. We will remove and publicly share details of any networks of CIB that we identify across our technologies related to the election.

Working With Local Organisations

We are working closely with election authorities, including The Independent National Electoral Commission, and other local partners in Nigeria to ensure we’re preparing appropriately for the specific challenges an election brings.

We have engaged with women safety organisations such as TechHer, ElectHer, Nigerian Women’s Trust Fund, and WIMBIZ to support a range of initiatives that encourage civic engagement. We’ve also provided digital security and safety training for vulnerable groups including female public figures and human rights defenders.

We have also provided training for grassroots civil society organisations that are working to prevent and counter violent extremism in Nigeria, organised in partnership with Search for Common Ground, and conducted a roundtable with experts, academics and think tanks that are working on counterterrorism efforts in the country.

Encouraging Civic Engagement

When it comes to elections, people should have easy access to accurate information from credible sources. That’s why we’ve supported Yiaga Africa, a non-partisan voter education non-profit, through a donation to develop a voter education chatbot on WhatsApp.

Launched on February 1st, 2023, the chatbot helps provide Nigerian voters with secure information on voting rules, positions up for election, what to expect on voting day and the tools they need to exercise their vote. Anyone can access the chatbot by messaging +234 (0) 906 283 0860 on WhatsApp or click wa.me/+2349062830860.

We’ll also have an “I Voted” sticker on Instagram. And on Election Day, we’ll remind people in the country that it’s time to vote with a notification on top of their Facebook Feed as well.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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SAIL and MTN Foundation Equip 4000 Teachers with Digital Learning Strategies

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SAIL Teachers Fellowship Program recently celebrated a milestone graduation, equipping 4000 teachers with innovative teaching techniques to transform Nigerian classrooms.

The program, organised through a collaboration between the SAIL Empowerment Foundation and MTN Foundation, represents a groundbreaking effort to transition educators from traditional methods to inquiry-based and digital learning strategies.

This year’s fellowship, a hybrid initiative engaging over 4,000 teachers from a pool of 15,000 applicants, culminated in intensive training sessions and certifications for 400 outstanding participants. These educators were introduced to tools like Canva, and advanced classroom management strategies designed to address the unique challenges of Nigerian classrooms.

During the graduation event in Lagos, MTN Foundation’s Executive Director, Odunayo Sanya, emphasised the Foundation’s 20-year legacy of impactful initiatives, with investments totalling over ₦30 billion across health, education, and empowerment sectors. Sanya underscored the Fellowship’s transformative role in shaping the nation’s future through teacher development.

Sanya challenged the teachers to become change-makers. “The knowledge you have gained is not for you alone. You are expected to empower other teachers and uplift your students, ensuring the impact of this training spreads beyond you.”

Senator Tokunbo Abiru, co-founder of the SAIL Empowerment Foundation, echoed this sentiment, highlighting the program’s vision to empower teachers as change agents within their communities.

Abiru called for continued partnerships to expand the program’s reach and ensure its sustainability. “The Teachers’ Fellowship has grown to about 6,700 teachers thanks to the incredible support from MTN Foundation,” he said.

The event also featured the unveiling of the MTN Foundation’s legacy publication, Yellow Impact: 20 Years Stronger, a testament to two decades of impactful interventions. As both organizations reiterated their commitment to the program, they underscored the importance of collective effort in shaping the future of education in Nigeria.

With plans to expand the program in the coming year, the MTN Foundation and SAIL Empowerment Foundation continue to inspire hope and transformation in the education sector.


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AfriTECH 4.0: QNET’s Biram Fall Advocates for Financial Inclusion in Africa

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Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa, has said that with over 350 million unbanked adults, there is a significant potential of financial inclusion and digital solutions for Africa, and a vast opportunity to expand access to financial security, event through electronic commerce (eCommerce).

Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa

Speaking as a lead presenter at the recent Africa Tech Alliance Forum (AfriTECH 4.0) held in Lagos, Fall stated that financial inclusion transforms lives by providing essential financial tools like savings accounts, credit, and insurance, which foster economic independence.

He referenced the International Monetary Fund (IMF) which highlights the role of financial services in strengthening economic resilience and reducing inequality, making them crucial for African socio-economic progress.

Speaking on the theme, “Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth,” Fall highlighted Africa’s opportunity to empower the 350 million unbanked adults by providing access to essential financial services.

“The demand for financial inclusion aligns with a projected $75 billion e-commerce market in Africa by 2025, driven by rising internet access and smartphone adoption.

“However, limited banking infrastructure and high cash dependency hinder digital engagement,” he said.

Fall who made reference to the United Nations Conference on Trade and Development (UNCTAD), noted that digital payments can unlock significant revenue for small businesses and expand e-commerce by making digital platforms more accessible and trusted.

“Digital payment solutions like mobile wallets simplify transactions and build trust in digital platforms.

“The African Development Bank recognizes that increased accessibility of financial products boosts consumer confidence in digital payments and enhances participation in e-commerce,” Fall said.

He disclosed that QNET’s initiatives, such as its “Fit Green” financial literacy programme, have trained over 1,500 young Nigerians, promoting financial self-sufficiency and entrepreneurship through an e-commerce-driven direct-selling model active in over 100 countries.

“Our e-commerce driven direct-selling model provides income-generating opportunities in over 100 countries, promoting entrepreneurship and self-sufficiency in low-income regions. True progress requires collaboration.

The QNET regional manager emphasized the need for cross-sector partnerships to bridge Africa’s infrastructure gaps, expand digital financial services, and build an inclusive financial landscape.

QNET’s mission, according to Fall, is to use technology and partnerships to make financial inclusion and e-commerce key pillars of progress across Africa, empowering individuals and fostering economic growth for underserved populations.


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Trendships: How Instagram is Redefining Social Communication

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Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).

Recognizing how the act of sharing relatable memes and light-hearted content with friends, family and acquaintances is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships.

A combination of “friendships” and “trends”, Trendships captures how Instagram users leverage playful or meaningful content to stay closer to distant loved ones, express complex emotions, and even navigate cultural trends.

The phenomenon gained traction with the launch of Instagram Reels and has rapidly become a bridge for individuals to communicate, engage and stay in touch.

“Trendships is not about sharing popular or viral content; it is about creating community over shared experiences and interests,” said Nada Enan – Head of Communications, Middle East & North Africa, Meta.

“People are exchanging content that resonates, from humorous memes to motivational Reels, redefining how people nurture intimate connections, exchange values and, in many cases, let loved ones know they are thinking about them with just a few taps. It underscores how social platforms are increasingly pivotal to building community in our daily lives and evolving how we communicate in the digital era.”

Trendships anchor on the simple act of “sharing” – through Reels, GIFs, videos, or memes – via DM. According to the latest stats from Meta, people reshare Reels over 3.5 billion times every day reinforcing how prolifically the platform is used to communicate and engage.

Embracing the new term, Instagram has partnered with popular comedy creator, Maraji and media platforms like KraksTv, Zikoko in Nigeria to spread the word about Trendships with their creativity.

The #WhatsYourTrendship campaign was revealed with fun, lighthearted content from Maraji, Zikoko and KraksTv showcasing their favourite trendships on Instagram.


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