Broadcasting
Five Ways Businesses in Nigeria Can Drive Sales this Ramadan
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As the country prepares for Ramadan, business owners look for ways to keep their operations running smoothly and stay connected with customers. For a lot of businesses, this means using WhatsApp to connect with customers securely, reliably and privately, since this is where the customers are (Over 6 out of 10 (66%) people globally prefer to message a business than email them, according to Business Messaging Usage Research by Kantar, commissioned by Meta in April 2022).
To keep businesses on track, here are 5 WhatsApp strategies so you can continue doing what matters most: driving sales.
1. Create a great messaging experience for customers
For many small business owners in Nigeria, WhatsApp is their business – their website or virtual store counter to showcase their products, answer customer queries and drive sales. So when customers come, you need to be ready. During Ramadan, that might be as simple as updating your business hours in your business profile in the WhatsApp Business app to let people know you’re open during the month – especially if your operating hours will be different than usual – or even putting up an away message to inform customers when you’re available or when you might be in morning or evening prayer.
2. Makes people feel more connected to a business/brand
Personalized messages to create connection and enhance relevancy of messages, Guide the users through the journey using buttons (quick replies, list, call to action), and Product messages with in-thread cart and product selection. These are several things that businesses can do to build interactive experiences that increase stickiness and quality. If you have special items or deals and promotions during Ramadan, it’s best to highlight that in your catalog so people can easily find what they might want to buy.
3. Attract new customers
The lifeblood of any small business is finding more customers. So once you’ve built a valuable experience for your customers, it’s key to drive more people to your WhatsApp channel. To start, add a QR code to your storefront, website, product packaging, marketing materials or anywhere else where people can easily scan to connect with you on WhatsApp. To find the QR code, go to Business Tools and Short Link. You can even share your QR code with others easily from the app.
4. Drive traffic from social media
A lot of small and medium businesses are also present on Instagram and Facebook. From Business Tools, you can add a WhatsApp button to your Facebook or Instagram account, so when customers click it, it directly opens a chat on your WhatsApp Business app. That way, customers browsing your business on those platforms can easily start a conversation with you on WhatsApp to ask questions or place an order. To go a step further and find brand new customers, businesses can also create Facebook or Instagram ads that click to open a chat on WhatsApp. These ads are an incredibly effective and powerful way to attract new customers and get them to start messaging with your business.
5. Stay organized
Ramadan can be an extremely busy month for businesses – especially with so much commerce condensed into a few hours of the day. With a potential influx of chats from new customers, it’s essential to keep your business and chats organized. One trick is using catalog Collections to group and organize products into specific categories so it’s simple for customers to browse your offerings. To stay on top of your chats, label specific ones with customizable descriptions to keep track of things like pending payments, new customers and more (the labels are visible only to you and not to customers). As your customer base and chat volume grow, businesses can even graduate from the WhatsApp Business app to the more powerful WhatsApp Business Platform where they can engage with customers at scale.
Broadcasting
Price Hike: DSTV, GOtv Subscribers Threaten Boycott as FCCPC Summons Multichoice
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Subscribers in Nigeria have threatened to boycott the services of Multichoice Nigeria, the parent company of satellite television, DSTV and GOtv after a shocking review of their tariff plans by over 20 per cent.
This is coming as the he Federal Competition and Consumer Protection Commission (FCCPC), summoned the PayTV company to explain its proposed subscription price increase.
Recall that in a surprise notification to customers, DSTV on Monday, announced an upward review of their plans effective March 1, 2025.
It is uncertain whether DSTV received regulatory approval to proceed with the upward review which is the second in the last 10 months.
The company reviewed its prices in April last year.
In this fresh development, Multichoice told subscribers that its premium DSTV package has been reviewed to N44,500 from N37,000 and Compact Plus reviewed to N30,000 from N25,000.
DSTV Confam plan was raised from N9300 to N11,000; Yanga and Padi reviewed to N6,000 from N5200, and to N4,000 from N3,600, respectively.
Similarly, the price for GOtv Supa Plus was raised to N16,800 from N15,700; the Supa package reviewed to N11,400 from N9,600; the Max plan was reviewed from N7,200 to N8,500, the Jolli plan was reviewed to N5,800 while Jinja and Smallie were reviewed to N3,900 and N1,900 respectively.
Although Multichoice admitted that consumers were also battling economic challenges, it said it arrived at the decision after “in-depth analysis”.
The decision by DSTV and GOtv has heightened the frustration of subscribers who are still battling with the April 2024 price list.
Ebuka Michael with X handle, @e_bukamichael said, “Nigerians wake up! It is time to boycott Multichoice! We can’t be struggling to feed and still struggle to pay half the minimum wage to watch DSTV. This is extortion and it must stop”.
In a further effort to boycott DSTV subscribers, an aggrieved consumer, @silentwilsn shared “Websites where you can stream football, movies, soap operas, kids’ shows, and even live TV offering everything available on DStv and GOtv for free”.
Other subscribers like Adetokunbo Ademola with X handle, @iamade040482, blamed lawmakers and regulatory agencies for DSTv’s constant upward review.
He lamented, “I don’t blame them ,DSTV. I blame Nigerian lawmakers who give them this chance due to corruption. What exactly is stopping Nigerians from getting ‘pay as you watch’ package?”
FCCPC in reaction, said, “Exercising its mandate under Sections 32 and 33 of the FCCPA, the FCCPC directed the Chief Executive Officer of MultiChoice Nigeria to attend an investigative hearing at the Commission’s headquarters on Thursday, February 27, 2025, according to the statement issued by Ondaje Ijagwu, director, Corporate Affairs on Tuesday, the commission’s summon is in line with its mandate under Sections 32 and 33 of the FCCPA.
“This action follows MultiChoice’s formal notification of the price adjustment, which raises concerns about recurrent unilateral price hikes, potential market dominance abuse, and perceived anti-competitive practices in the pay-TV industry.
“The FCCPC is deeply concerned that Nigerian consumers continue to face frequent price increases, amid accusations that MultiChoice applies different pricing strategies in other markets, heightening questions about fairness and market abuse”.
FCCPC said Multichoice will be sanctioned if found wanted.
“Should MultiChoice fail to provide satisfactory explanations or be found in violation of fair market principles, the FCCPC will be left with no other option than to impose regulatory penalties, sanctions, or other corrective measures to protect Nigerian consumers”, the commission said.
The FCCPC said it is engaging the sector regulator and other relevant agencies to ensure fair competition and consumer protection within Nigeria’s broadcasting and digital subscription landscape.
Broadcasting
MultiChoice Announces Fresh Price Hike for DStv, GOtv Packages
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MultiChoice Nigeria has announced an increase in subscription rates for its DStv and GOtv packages, effective March 1, 2025.
In a statement issued to customers on Monday, the company cited the need to maintain the quality of its service as the reason for the price adjustment.
The statement, titled “Price Adjustments for DStv and GOtv Packages,” read, “Dear Customer, please note that effective 1 March 2025, there will be a price adjustment on all DStv packages. This is to enable us to continue to offer our customers world-class homegrown and international content, delivered through the best technology.”
This increase came nearly a year after the company’s last price review, reflecting rising operational costs.
MultiChoice attributed the hike to economic pressures, including the depreciation of the naira and high inflation, which have significantly impacted its business operations in Nigeria.
According to the new pricing structure, the DStv Compact bouquet will rise from N15,700 to N19,000, while the Compact Plus package will now cost N30,000. The Premium subscription will increase to N44,500.
For GOtv subscribers, those on the GOtv Jinja package will now pay N3,900, up from N3,600.
The GOtv Plus package will increase from N4,850 to N5,800, while GOtv Max will now cost N8,500. The GOtv Supa and Supa Plus packages will be priced at N11,400 and N16,800, respectively.
MultiChoice has consistently defended its price adjustments, pointing to economic realities that have made running its services in Nigeria more expensive. The company maintained that the price review is necessary to sustain its offerings and ensure continued access to quality content.
Broadcasting
KongaFM Basks in Rave Reviews from Nigerians
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KongaFM -103.7, Africa’s pioneering hit music and commerce radio station, is reshaping the broadcasting space with utter broadcasting professionalism and Nigerians are happy.
With its unique blend of music, advertisements and shopping, KongaFM is winning hearts.
Operating on terrestrial frequencies in Lagos on 103.7 and streaming online for listeners globally at www.kongafm.com, KongaFM has quickly become a favourite among audiences.
Promoters of the station are basking in the rave reviews.
Chris Uwaje, tech policy adviser, global speaker and former president of Nigerian Computer Society (NCS), said described the station as revolutionary.
“Awesome, very incredible and very futuristic entrenurship strategy. I predict very soon, KongaFm will be the numero-uno radio in Africa” he said
Louisa Olaniyi, one of Nigeria’s finest broadcasters simply said “Wow, brilliant”
Bargain hunters and shoppers are also thrilled by genuineness of deals on the station.
Nicholas Isiobi, a shopper said “I am happy with the quality and affordability of the products promoted. It is worth all my while”
Every day, the station kicked off with an exciting mix of hit music, motivational content, and commercial activities, setting itself apart as a trailblazer in the radio industry.
Grace Yusuf, one listener, mentioned how the station has positively impacted her daily routine.
“KongaFM is my go-to station every morning while commuting to work. The gospel music is great, while other content and inspiring discussions keep me motivated throughout the day,” she said.
Tunde Obaposh, currently pursuing his PhD in Robotics in Kansas, shared his experience streaming Konga FM online.
“I believe KongaFM is going to redefine the standard in the radio space. I love how they incorporate AI into their broadcasts, making the experience seamless and engaging,” he noted.
Perhaps the major standout of KongaFM and Konga.com is turning live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without expending much cash on data.
Nigerian shoppers now have more options with Konga.com, and most importantly, they can enjoy unbeatable prices on all items announced live on radio.
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