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Google 2022 Ads Safety Report: How we Suspended 6.7 million ad accounts over Safety Issues

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In a bid to ensure the safety of its users, Google has released its Ad Safety Report 2022 with detailed accounts of how the telecom giant is maintaining a secure and trustworthy online space for its users.

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The report released by Alejandro Borgia, Director, Product Management, Ads Safety, revealed that Google eliminated 5.2 billion ads, restricted over 4.3 million ads and suspended more than 6.7 million advertiser accounts in 2022 alone.

According to the report: “We know that people and businesses put enormous trust in Google when they use our products. That’s why we have thousands of people working around the clock to create and enforce effective advertiser and publisher policies to prevent abuse while enabling publishers and businesses of all sizes to thrive. We do this important work because a healthy ad-supported internet means everyone can access quality information.

“As the digital world continues to evolve, Google makes ongoing investments in our policies and enforcement so people can have the safest possible experience online.

“In 2022, we added or updated 29 policies for advertisers and publishers. This included expanding our financial services verification program to 10 new countries, expanding protections for teens and strengthening our elections ads policies.

“These policies help protect people. In 2022, we removed over 5.2 billion ads, restricted over
4.3 billion ads and suspended over 6.7 million advertiser accounts. This represents an increase of 2 billion more ads removed in 2022 from the previous year. We also blocked or restricted ads from serving on over 1.5 billion publisher pages and took broader site-level enforcement action on over 143,000 publisher sites.

“To enforce our policies at this scale, we rely on a combination of human reviews and automated systems powered by artificial intelligence and machine learning. This helps sot through content and better detect violations across the globe.

“You can read our full 2022 Ads Safety Repot for transparency into our enforcement data. Let’s take a moment to highlight a few of the key themes we tackled in 2022”.

Protecting Users from Fraud and Scams

Fraudulent activity continues to rise. While not unique to digital advertising, these scams can cause real financial harm and we are committed to combating them on our platforms.

In 2022 we expanded our financial services certification program which requires advertisers to demonstrate that they are authorized by their local regulator to promote their products and services. This measure adds a new layer of security against fraudsters and further safeguards people from financial scams. To date, we’ve launched this program in 11 countries including the United Kingdom, Australia, and Singapore. Going forward, we intend to further expand this program.

Despite our continued efforts, bad actors increasingly operate at a greater scale and with more sophistication. They use a variety of tactics to evade detection. For example, at the end of 2022 and into the new year, we faced a targeted campaign of scammers creating thousands of accounts to spread malware by impersonating popular software brands.

When we identify these coordinated threats, we urgently assess the situation and take action. In this example, we quickly identified how scammers were spreading their malware and put additional restrictions to block their ability to harm consumers. Over a one-month period, we blocked and removed tens of thousands of malicious advertisements and took action against the accounts associated with the bad ads.

Overall, in 2022, we blocked or removed 142 million advertisements for violating our misrepresentation policy and 198 million advertisements for violating our financial services policy.

Blocking and Removing Harmful Content and Combating Misinformation

In recent years, we’ve developed extensive measures to tackle misinformation and unreliable claims in our advertising ecosystem. This includes our policies against harmful health claims and demonstrably false claims that could undermine trust and participation in elections. We’ve also developed an industry-leading policy against climate change denial. In 2022, we blocked ads from running on over 300,000 publisher pages that violated these policies and blocked over 24 million policy-violating ads from serving. In addition, we blocked and removed over 51.2 million ads for inappropriate content including hate speech, violence and harmful health claims and 20.6 million ads for dangerous products or services such as weapons and explosives.

Ahead of major elections around the world, we continued our efforts to provide voters with reliable information about the election ads they saw on our platforms. As part of that work, we expanded our verification and transparency program for election ads, verifying over 5,900 new advertising accounts in the U.S. and over 2,300 in Brazil. Election ads from these advertisers included disclosures that showed who paid for the ads and also appeared in our Political Advertising on Google Transparency Repot. We’ve also blocked over 2.6 million election ads that came from advertisers who had not completed our required verification process.

Responding to the War in Ukraine

Following the stat of the war in Ukraine, we acted quickly to prohibit ads that exploit, dismiss or condone the war. This is in addition to our longstanding policies prohibiting content that incites violence or denies the occurrence of tragic events to run as ads or monetize using our services.

We also paused the majority of our commercial activities in Russia across our products. We paused ads from showing in Russia along with ads from Russian-based advertisers and paused monetization of Russian state-funded media across our platforms.
Throughout 2022, we remained vigilant enforcing these policies and blocked more than 17 million ads related to the war in Ukraine under our sensitive event policy. Separately, we removed ads from more than 275 state-funded media sites across our platforms.

Prioritizing Child Safety

When it comes to designing products and creating policies, one of our top priorities is to ensure the safety of kids and teens around the world. That’s why we’ve long blocked ads targeting and personalization for young kids. We’ve also filtered mature ad categories such as sexually explicit content and ads for gambling, alcohol and pharmaceutical drugs. And, in 2021, we announced that we would expand these protections to all users under the age of
18 globally. This includes blocking ad targeting based on age, gender or interests and preventing additional age-sensitive ad categories from serving to teens. We began rolling out these changes in Europe and completed that process globally last year. We also now prohibit ads promoting dating apps, contests and sweepstakes, as well as weight loss products to people under 18.

Empowering Users with More Information and Control

In addition to our policies and enforcement, we’re committed to leading the industry in giving users more information about the ads they see and putting them in control of their ads experience.

In October, we launched My Ads Center which helps people control the kinds of ads they see across Google on Search, YouTube and Discover. It also allows them to limit ads from sensitive categories and learn more about the information used to personalize their ad experience. In the first three months after launch, we’ve seen more than 70 million visits to My Ad Center globally, with people adjusting their ad preferences on more than 20% of those visits.

We’ve also invested significantly in giving helpful information to users about our advertisers. In 2020, we began verifying advertiser identity and today we verify them in more than 240 countries and regions. In 2021, we launched advertiser pages in the United States which shows basic information about a verified advertiser like where they are located, what type of business they provide and other advertisements they’ve recently run. In 2022, we expanded this program globally.

Today I’m pleased to announce we are launching a new transparency tool, the Ads Transparency Center, a searchable repository of verified advertisers across all of our platforms, including Search, Display, and YouTube, that lets people search for a particular advertiser and view the advertiser page.

Looking Ahead to 2023

Providing a safe and trustworthy ads experience for users is a critical contribution to Google’s mission to organize the world’s information and make it universally accessible and useful. As 2023 continues, we will stay diligent in our efforts to combat abuse across our platforms while helping advertisers and publishers grow their businesses.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC, CBN to Resolve Telecoms, Banks’ USSD Debt Issue

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Nigerian Communications Commission (NCC) is in talks with the Central Bank of Nigeria (CBN) over the Unstructured Supplementary Service Data (USSD) debt totalling N250 billion between the telecom operators and the commercial banks in the country.

NCC, CBN to Resolve Telecoms, Banks’ USSD Debt Issue

USSD, known as quick or feature codes, is a global system for mobile communications (GSM) protocol used to send text messages and initiate financial transactions such as cash transfers, balance inquiries, payments for services and others.

However, the USSD platform, which is widely relied upon by millions of Nigerians for quick and efficient mobile transactions, has become a point of disagreement between the banks and telecom operators.

The crisis dates back to 2019 when telcos proposed charging N4.50 per 20 seconds of USSD usage in order to cover operational costs after years of providing the service for free.

But the banks kicked against this, saying a 450% increase in transaction costs will significantly grow the debt and strain relations between the two vital industries.

However, Dr Ikechukwu Adinde, director of Consumer Affairs Bureau, NCC, who disclosed this move, said commission was hopeful the issue would soon be settled.

According to him, “The NCC remains committed to ensuring that the interests of all stakeholders—consumers, telcos, and banks—are protected.”

He insisted that a resolution is critical to maintaining the seamless operation of mobile financial services that millions of Nigerians depend on daily.

Adinde, who also said plans are on to introduce reforms at enhancing tariff transparency in the telecommunications industry, believed the new move between the NCC and the CBN would put the debt issue finally to rest.

On transparency and responsibility policy, Adinde said the changes, set to roll out in the coming months, will require telecom operators to provide consumers with clear, easily accessible tables outlining tariff plans, billing rates, and the terms and conditions associated with their services.

Indeed, Karl Toriola, chief executive officer (CEO) of MTN Nigeria, had said in October that banks might be disconnected from the USSD platform due to debt arising from the use of the quick codes by their customers.

Toriola had said mobile network operators (MNOs) might, subject to regulatory approval, suspend use of the service on the network for banking operations, as the debt had continued to pile up and was becoming unsustainable to the operators.

Also, Gbolahan Awonuga, executive secretary of the Association of Licensed Telecommunication Operators of Nigeria (ALTON), said in October that the debt between telecoms operators and commercial had hit N250billion.

Earlier, the telcos had lamented that they could no longer provide the services free, proposing a cut of N4.50k per 20 seconds from the charges paid by customers to the banks.

But the banks kicked against this, adding that it would raise costs by 450 percent.

 

Credit: Daily Post

 

 


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9mobile CEO Highlights Key Solutions for Securing Electronic Money Transfers in Africa

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Obafemi Banigbe, CEO of 9mobile, recently shared his expertise at the Alliance for Innovative Regulation (AIR) virtual conference, tackling the pressing issue of digital payment fraud in West Africa.

His insightful perspectives offered valuable insights into combating identity theft, a major threat to electronic money transfer security across the African continent.

Speaking as a panellist in a session moderated by Nick Cook, Chief Innovation Officer at AIR, Banigbe outlined how telcos play a pivotal role in protecting financial transactions.

“Fraud is fundamentally a human challenge, not just a technological one,” he remarked, emphasising that identity theft remains central to electronic money transfer fraud and requires a community-driven, human-centred approach.

He emphasized the critical role of telecommunications companies as guardians of security in the financial ecosystem. He outlined the proactive measures 9mobile and other telcos are taking to fortify financial systems, focusing on several key areas.

Banigbe highlighted the integration of Know Your Customer (KYC) systems, which leverage collaborations with national ID databases, banking records, and mobile number registries to enhance customer verification.

He also stressed the importance of robust security tools, including SIM registration, Biometric authentication (fingerprint and facial recognition) and One-Time Password (OTP)-based authentication. These measures he said collectively strengthen verification processes, ensuring a more secure financial ecosystem.

Banigbe reiterated the importance of partnerships between financial institutions and payment platforms. These collaborations enable the secure sharing of intelligence, ensuring compliance with data protection laws.

This, in turn, facilitates the detection of suspicious activities while maintaining privacy. He also highlighted the need to address delays in fraud tracking. To achieve this, he advocated for the deployment of real-time blacklisting mechanisms. This would enable swift action on reported incidents, preventing fraudsters from exploiting time gaps.

While highlighting the need for industry-wide collaboration, Banigbe pointed to the cost-effectiveness of shared investments in advanced security architecture. “No single organisation can tackle this alone. A united effort among telcos, financial institutions, and regulators is key to safeguarding our financial systems,” he asserted.

The panel discussion, which featured other notable speakers, including Ikenna Ndugbu (Moniepoint), Sheila Senfuma (Consumers International), and Modupe Ladipo (Prosperar Consulting), explored diverse aspects of combating digital payment fraud.

They discussed the role of robust compliance frameworks and transaction monitoring tools; addressed accessibility challenges for vulnerable populations, including people with disabilities like visual impairment that disallows them from baseline financial literacy; highlighted the specific vulnerabilities faced by women in informal financial systems and advocated for culturally sensitive financial inclusion strategies.

Banigbe further remarked on the need for proper access control within organisations to combat possible internal staff collusion with external fraudsters to make security systems more vulnerable.

“Regulating access will help prevent fraudulent activities within organisations,” he said, pointing to the need for stronger internal controls to safeguard sensitive processes.

He spotlighted the crucial role of telcos in creating a secure and inclusive digital financial ecosystem. Collaboration, Banigbe stressed, is essential to achieving lasting results in the fight against fraud.

“It is an ecosystem, and there should be a joint effort to enlighten the public on digital payment fraud and advocate for victims of fraud,” he concluded, calling for unified action among telcos, financial institutions, and regulators.

With over 100 participants attending the conference, the collective commitment to combat digital payment fraud is evident. Discussions continue to focus on leveraging technology, driving public awareness, and strengthening collaborative frameworks to address the pervasive threat of identity theft.


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Prof. Adewale Obadare Shares Key Insights on Breaking into Cybersecurity

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Professor Adewale Obadare, a renowned cybersecurity expert and the first Professor of Practice in Cybersecurity in Nigeria, shared his valuable insights on how to break into the cybersecurity industry. With over 58 professional certifications and numerous awards, including the Outstanding Digital Trust Leader Award, Obadare’s expertise is unparalleled.

Dr. Obadare Peter Adewale

Dr. Obadare Peter Adewale

Speaking at FirstBank’s Cybersecurity Career Webinar that was held over the weekend, Prof. Obadare emphasized that cybersecurity is a field with numerous opportunities, including job security, competitive salaries, and global recognition.

However, he noted that many individuals struggle to break into the industry due to a lack of understanding of their strengths and weaknesses.

To succeed in cybersecurity, Obadare advised individuals to identify their cognitive strengths and choose a career path that aligns with their skills.

He emphasized that there are two primary paths in cybersecurity: technical and governance, risk, and compliance (GRC).

Obadare debunked the myth that certifications are unnecessary, stating that they provide a structured way of learning and are essential for building cognitive competence.

He defined cognitive competence as the acquisition of knowledge and theoretical understanding, which is synonymous with knowledge and mastery of concepts and theoretical knowledge.

Obadare shared a personal anecdote to illustrate the importance of cognitive competence. He recalled a situation where a colleague, who was practically skilled but lacked cognitive competence, deleted a critical system file (NTLDR) while backing up a critical system.

Obadare, who had acquired cognitive competence through certification, knew that deleting the file would prevent the system from booting up. He intervened, recovered the file, and restored the system.

He further emphasized that cognitive competence is essential for making informed decisions and taking effective actions in cybersecurity.

He encouraged individuals to acquire certifications, such as CompTIA Security+, to build their cognitive competence and provide a structured way of learning.

In addition to cognitive competence, Obadare highlighted the importance of functional competence, which is the ability to translate theoretical knowledge into practical skills.

He emphasized that individuals need to strike a balance between cognitive and functional competence to succeed in cybersecurity.

While advising prospective Nigerians seeking to take up career in cybersecurity, Obadare advised them to be humble, open-minded, and willing to learn from others.

According to him, “My advice to individuals seeking to break into cybersecurity is to acquire certifications to build cognitive competence. Cultivate behavioral competence by being humble, open-minded, and willing to learn from others. Continuously learn and self-improve, as cybersecurity education and career is a journey, not a destination”.

In conclusion, Obadare’s insights provided a valuable roadmap for individuals seeking to break into the cybersecurity industry. By acquiring certifications, developing practical skills, and cultivating a positive attitude, individuals can set themselves up for success in this rapidly evolving field.


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