Telecom
Airtel’s ‘A Reason to Imagine’ Brand Campaign Focuses on Youth Creativity
Airtel Africa, a provider of telecommunications and mobile money services, has launched a new Africa-wide brand campaign focused on building a deeper emotional connection with young people, including Nigeria’s globally acclaimed productive generation.
The campaign includes a new strapline for Airtel: ‘A Reason to Imagine’. It is driven by the insight that in Africa, imagination is the only qualification that matters and showcases Airtel Africa’s role in harnessing this potential by delivering relevant solutions to consumers that enhance digital and financial inclusion.
The ‘A Reason to Imagine’ campaign highlights the status of Airtel as an enabler of young people’s dreams and ambitions, whatever these might be. To this end, the campaign seeks to celebrate the energy, creativity, and innovation of Nigerian youth.
Speaking at the launch, Carl Cruz, Airtel Nigeria’s Chief Executive Officer, noted that “Africa’s young people are now, more than ever, owning their passions boldly, chasing their dreams with all their heart, and living life on their terms. At Airtel, we see this growth as a beautiful thing.
“This is why our new brand purpose represents our commitment to the future. It is about youth, about excitement, about fun, and most of all, about imagination,” he added.
Anthony Shiner, Airtel Africa’s Group Chief Commercial Officer, added: “It’s a well-understood fact that youth are central to achieving Africa’s potential. More than 60% of Africa’s population is under the age of 25, and empowering this new generation is transformative for the future of the continent.
“Through this campaign, we are reaffirming Airtel Africa’s commitment to advancing the progress of Africa’s young people by providing the connectivity to turn every situation into an opportunity.”
The ‘Reason to Imagine’ brand campaign is Airtel Africa’s most ambitious yet. It comprises a series of television commercials and a combination of market-specific print, online, outdoor, and mobile creative executions.
The current title sponsorship of The Voice Africa is an example of how Airtel Africa is giving the youth a reason to imagine by partnering with The Voice to bring the show to the continent. The Voice Africa showcases exceptional African musical talent in a show that also features a high-profile panel of coaches and TV hosts.
One of the 100 selected talents will eventually be crowned ‘The Voice Africa’ in a live show that is currently airing on free-to-air TV stations across the continent and Airtel TV. This is one of the initiatives that Airtel Africa has invested in to promote youthful talents and expertise in the education, sports, and innovation sectors.
Telecom
Airtel to Redefine Customer Experience with State-of-the-Art Retail Store
Airtel Nigeria, as part its ongoing commitment to delivering a seamless and exceptional retail experience for its customers has launched its new Company-Owned-Company-Operated (COCO) retail store in Sangotedo, Lagos, on Friday, 24th January 2025.
The new retail store aligns with Airtel’s dedication to providing topnotch experience for its customers, offering end-to-end customer support, instant activation of new SIM cards, bill payments, data plan subscriptions, device purchases, and troubleshooting services.
Speaking during the launch, Femi Oshinlaja, Chief Commercial Officer, Airtel Nigeria, reiterated Airtel’s commitment to delivering world-class service to its customers.
“At Airtel, our mission has always been to delight our customers by delivering unmatched satisfaction and we understand that connectivity is the lifeblood of modern business and everyday life. This is why we are passionate about ensuring that every customer’s journey with us is seamless, convenient, and rewarding,” he said.
“We are proud to be part of the Sangotedo community and excited to deepen our partnership with the people and businesses in this vibrant part of Lagos. This shop is a reflection of our belief that access to excellent telecommunications services should be within everyone’s reach,” he added.
The launch event was attended by senior Airtel executives and included a guided tour of the cutting-edge facility, showcasing the innovative features and personalized services that customers can now enjoy. Leveraging the latest retail technologies and best practices, the store sets a new benchmark for customer service excellence in the telecommunications industry.
In her closing remarks, Human Resources Director, Airtel Nigeria, Adebimpe Ayo-Elias emphasized Airtel’s goal in promoting quality customer service.
“At Airtel, we understand the importance of having a conducive environment for effective customer service and with the launch of this new shop, we have made provisions for 24 seats to accommodate everyone.
“Every customer who walks in is assured of receiving top notch quality customer care. We would continue to be the reason to imagine and look forward to achieving even greater milestones,” she said.
Airtel remains committed to enhancing its retail footprint across Nigeria, ensuring customers have convenient access to superior telecommunications services.
Telecom
How to Empower Nigeria’s Renewable Energy Future
For decades, Nigeria’s power sector has been on shaky ground — struggling with unreliable electricity supply, aging infrastructure, and an overdependence on fossil fuels. Grid collapse has become a recurrent experience, forcing households and businesses to rely on expensive and polluting generators. Amid these challenges, past and present governments always paint a hopeful picture of reforms and investments aimed at improving the grid.
Yet, in a world rapidly shifting towards renewable energy, true progress will not come from patching up a failing system but from embracing a sustainable, green energy future. Indigenous brands like iPower are already leading the way, proving that Nigeria does not have to be left behind.
The global energy landscape is undergoing a transformation. In fact, with the Paris Agreement, more than 110 countries have committed to a net zero emissions target by 2050. Renewable energy has become the new frontier as nations race to reduce carbon emissions and combat climate change. Solar farms are stretching across the Sahara, wind turbines are rising along coastlines, and battery technology is advancing at an unprecedented pace. Countries like China, Japan, and the US, which once relied on coal and crude oil, are now investing heavily in clean energy solutions — not just for environmental reasons but because renewables are proving to be more economically viable in the long run.
Africa, with its vast untapped solar and wind resources, is uniquely positioned to capitalize on this shift. Countries like Kenya, Egypt, and Morocco are already harnessing these resources to power industries, businesses, and homes by investing substantially in solar, wind, and hydroelectric power. Kenya, for instance, generates nearly half of its energy supply from geothermal energy. The question is: Will Nigeria seize this opportunity or remain trapped in outdated energy policies?
One of renewable energy’s biggest advantages is that it provides off-grid solutions — a crucial benefit for remote villages where electricity grids are non-existent. Solar panels, wind turbines, and hydro mini-grids are offering lifelines to communities that have long been neglected by traditional energy providers.
Beyond environmental benefits, renewable energy presents a strong economic case. Traditional power sources come with high fuel costs, maintenance expenses, and environmental levies. In contrast, solar and wind energy offer long-term savings, reduced reliance on imports, and the potential to create thousands of jobs in manufacturing, installation, and maintenance.
A stable power supply means extended operating hours and increased productivity for small businesses, uninterrupted medical care for hospitals, and access to digital learning tools even after sundown for students. Energy access is not just about convenience — it’s about economic empowerment.
Nigeria cannot afford to sit on the sidelines. Forward-thinking companies like iPower, which has a vision to power Africa sustainably, are proving that clean energy solutions can be accessible, affordable, and effective. Unlike generic imports, iPower’s renewable energy products are specifically designed to meet Nigeria’s unique energy needs — factoring in extreme weather conditions, infrastructural gaps, and affordability.
iPower’s product lineup includes solar home systems that provide uninterrupted power for households, portable energy solutions for businesses and remote areas, and advanced battery storage technologies to ensure consistent electricity supply even during peak usage hours. Beyond just providing products, iPower is shaping the future of renewable energy in Africa by investing in education and awareness campaigns, ensuring that more people understand the benefits of switching to clean energy. By integrating innovative financing models and local partnerships, iPower is making it easier for Nigerians to transition to clean, reliable energy solutions without the burden of high upfront costs.
For Nigeria to become a key player in the global renewable energy sector, both private enterprises and government action must align. Companies like iPower are already making strides, but government support is essential to scale these efforts.
The government can play a critical role by providing incentives such as tax breaks and subsidies for renewable energy projects, investing in infrastructure to support large-scale solar and wind energy farms, partnering with private companies to expand access to affordable clean energy solutions, educating the public on the benefits of renewable energy adoption.
The world is moving towards a clean energy future, and Nigeria has a choice: act now and lead the transition in Africa or risk being left behind. With iPower at the helm, the vision of a sustainable, self-sufficient Nigeria is no longer a distant dream — it is an achievable reality.
The future is not in generators that guzzle fuel or diesel and pollute the air. The future is in the power of the sun, the strength of the wind, and the innovation of homegrown companies like iPower. The time to act is now.
Telecom
Galaxy Backbone Celebrates Excellence and Innovation in Its People
Galaxy Backbone (GBB) proudly recognizes the outstanding efforts of its employees, whose dedication and innovation have significantly contributed to the organization’s success and recognition in recent times.
These achievements underscore GBB’s unwavering commitment to excellence in service delivery and pioneering technological solutions that advance Nigeria’s public sector.
The development, launch, and implementation of the GBB GovMail Email Platform in November 2024 by the Head of the Civil Service of the Federation, marked a transformative milestone in Nigeria’s digital transformation journey. GovMail provides Civil and Public servants across the public sector with a secure, efficient, and reliable platform for official communication.
By fostering seamless collaboration and ensuring the integrity of government data, GovMail directly supports the federal government’s vision for a digitally enabled public sector that prioritizes accountability and efficiency.
This groundbreaking initiative was driven by an exceptional teamwork, led by GBB’s, Head of Cloud Operations and supported by GBB’s team of Cloud Solution Specialists. Their innovation and “can-do spirit” embody GBB’s commitment to delivering cost-effective technology solutions that empower governance and enhance service delivery to citizens.
In recognition of their outstanding contributions, the team members were formerly recognized and commended by GBB’s Executive Management, led by the Managing Director/CEO, Professor Ibrahim A. Adeyanju. The expressed delight by the team’s spirit, commitment and dedication and encouraged other members of Staff to emulate their great work for GBB, the Public sector and the nation at large.
In a similar way, GBB also commended a member of its Datacentre Team for his exceptional skill and dedication in responding to a critical incident at the National Shared Services Centre (NSSC) in 2024. His swift actions safeguarded critical infrastructure, and ensured uninterrupted business continuity. These Individuals have in their unique ways, shown professionalism and technical expertise, which aligns with GBB’s core values.
These commendations highlight GBB’s dedication to fostering a culture of excellence, innovation, and recognition. Through initiatives like GovMail and the unwavering efforts of its talented workforce, GBB continues to lead the charge in advancing Nigeria’s digital transformation agenda and strengthening governance through cutting-edge technologies.
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