Broadcasting
Top 5 Zoho Platforms Helping Businesses Thrive in Nigeria
By Kehinde Ogundare, Country Manager, Zoho Nigeria
Nigeria, one of the world’s fastest-growing economies, boasts a thriving business ecosystem characterised by its dynamism and resilience. Nigerian enterprises are widely recognised for their tenacity and relentless pursuit of global competitiveness.
A report by McKinsey reveals that responses to Covid-19 have sped up the adoption of digital technologies by several years. Companies have accelerated the digitisation of their customer and supply-chain interactions, and of their internal operations by three to four years.
In the current era of digital advancements, Nigerian businesses are acutely aware of the significance of embracing cutting-edge software solutions to optimise their operations and augment productivity. The pursuit of efficient and all-encompassing technological tools remains a paramount objective for these enterprises. Forward-thinking businesses recognise that investing in technological solutions is a strategic decision, pivotal to achieving sustained growth.
Zoho serves as a prominent example, offering a diverse array of platforms that facilitate not only the digital transformation of business processes, but also the automation of operational workflows. Here is a compilation of the five preeminent Zoho platforms that Nigerian businesses are harnessing to propel their growth.
Driving enterprise collaboration
In the pursuit of business success, effective communication and collaboration are essential. Recognising the value of collaborative efforts and the importance of internal communication, enterprises are increasingly prioritising cost-effective technological solutions. According to a survey, 75% of employees consider teamwork and collaboration highly significant.
Zoho Workplace, a unified enterprise collaboration platform, offers Nigerian businesses the means to foster strong collaboration amongst internal teams and external stakeholders through its email (that can be shared), online office suite (word processor, spreadsheet, presentation and document management), video conferencing and webinar tool, and social intranet.
The recently-revamped word processor, Zoho Writer, presents a departure from the conventional Word-style interface, opting for a formatting sidebar that not only enhances visual appeal but also facilitates the creation of sophisticated and professional documents by offering AI-driven insights such as wordy phrases to improve writing quality.
With Zoho Workplace, users get a unified view of all their work. For improving productivity, it also offers drag-and-drop functionality across apps such as the ability to drag an email attachment and drop it into a colleague’s chat to send it directly. The platform can be extended to third-party application widgets in case a company is using multiple productivity and collaboration apps.
Unify with platforms
Managing multiple software applications can pose significant challenges and high costs for Nigerian businesses. However, adopting a unified platform offers numerous advantages, including seamless contextual data flow, improved data analytics, an enhanced Management Information System (MIS), and better decision-making capabilities, all of which contribute to business growth and profitability.
Zoho One uniquely offers the most comprehensive, unified, and centralised platform for users to run their entire business in the cloud, eliminating the need for multiple, asynchronous business management applications that do not seamlessly integrate with one another. This eliminates the problem of data silos, multi-vendor contracts, and integration hassles. Zoho serves as a cohesive solution, empowering businesses to streamline their operations and maximize productivity. With approximately 45 integrated applications spanning critical domains such as CRM, project management, finance, and HR, Zoho One provides a cost-effective and customised solution tailored to meet the unique requirements of each customer.
The increasing adoption of Zoho One in Nigeria can be attributed to the growing need for enterprises to consolidate their technological infrastructure onto a unified platform. By leveraging Zoho One, businesses can transform their fragmented activities into a connected and agile organisation, establishing Zoho One as the operating system of choice for Nigerian businesses
Build the customer experience
APSIS reports that 68% of B2B companies encounter difficulties in generating leads. Effective customer relationship management (CRM) is vital for the growth of businesses, particularly in Nigeria’s highly competitive market. Zoho CRM empowers Nigerian enterprises by efficiently managing their sales, marketing, and customer support processes.
Zoho CRM offers a comprehensive range of features like lead management, sales automation, and analytics, enabling businesses to nurture leads, close deals, and enhance customer relationships. A well-considered CRM investment streamlines sales activities, improves lead conversion rates, and increases revenue. Integrating emerging technologies, like artificial intelligence, helps salespeople gain insights such as the best time to contact a lead.
Zoho CRM’s mobile app stands out with essential features, remote analytics access, AI-powered insights, and seamless collaboration for businesses on the move. It provides user-friendly contact and deal management, along with unique features like running macros and converting leads with associated accounts and deals.
Customer support
Successful businesses comprehend the strategic significance of delivering exemplary customer service, as it plays a pivotal role in fostering repeat purchases, retaining customers, and ultimately augmenting revenue. Nigerian enterprises, cognizant of this fact, place paramount importance on providing exceptional customer support as a fundamental tenet of their approach to cultivating enduring customer loyalty.
Zoho Desk, a comprehensive customer support software, serves as a central hub for managing customer inquiries and enables businesses to deliver prompt and efficient support. With features such as customer support tickets, a dedicated support portal, contract management, and robust report creation capabilities, Zoho Desk empowers Nigerian businesses to provide unparalleled support experiences. By leveraging these powerful tools, businesses can elevate customer satisfaction levels, foster long-term customer retention, and ultimately drive business growth.
Managing people
The post-COVID-19 landscape has witnessed significant shifts in job search and hiring practices. For Nigerian businesses striving to cultivate a productive workforce, effective human resource management has become paramount. Now, more than ever, businesses recognise the criticality of establishing an enabling work environment to mitigate employee turnover and foster long-term employee retention.
Zoho People, a cloud-based HR management platform, simplifies HR processes and improves employee management. With features, such as recruitment management, time tracking, leave management, and performance evaluations, Zoho People assists businesses, addresses HR challenges, and optimises HR operations.
In Nigeria’s dynamic business landscape, harnessing efficient software solutions is crucial for maintaining competitiveness and flourishing. Businesses require a comprehensive suite of integrated applications that offer customization and scalability, while also providing seamless access via cloud-based and mobile platforms. Affordability is a key consideration, alongside the ability to seamlessly integrate with third-party systems. Additionally, exceptional customer support plays a pivotal role in ensuring optimal utilization of these software solutions. By embracing these attributes, businesses can effectively navigate the digital era and establish a solid foundation for sustainable growth.
Broadcasting
New WAEC Program Offers Faster Route for Students to Improve WASSCE Grades
West African Examinations Council (WAEC) in Ghana, has announced a new initiative, which will allow students to resit their WASSCE papers as early as January and February 2025.
This is a change from the norm in Ghana, where candidates had to wait for the next private exam cycle.
The Head of Public Affairs at WAEC, John Kapi, disclosed this while speaking on JoyNews’ AM Show in Ghana.
He explained that the new programme, referred to as WASSCE PC1, provides a faster route for students to improve their grades.
“Students who access their results now and realise they need to resit one or two papers have until 8th January to register online through our website or at WAEC-accredited internet cafés. The exams will take place from 24th January to 15th February 2025,” Mr Kapi stated.
According to him, to aid candidates in their preparations, WAEC plans to expedite the release of chief examiners’ reports, saying, “These reports will provide detailed feedback on where students may have gone wrong and how they can better approach their studies and the examination process.
“We’ve advertised this programme widely through banners, our website, and our results checker platform to ensure that both students and parents are aware,” Mr Kapi added.
He said students whose results have been cancelled are also eligible to sit the WASSCE PC1 exams, provided they have not been banned for some years for malpractice.
“For now, the exams will be conducted in regional capitals due to the limited number of candidates. Prospective participants are urged to complete their registration by the 8th of January to take advantage of this opportunity.”
WAEC, however, expressed optimism that this initiative will allow candidates to quickly improve their grades and qualify for the next cycle of admissions, avoiding a year-long delay in their academic progress.
Broadcasting
NBC Okays Radio Station for CMCM
Christ Miracle Church Mission (CMCM) in Ojodu Berger, Lagos, has received approval from the National Broadcasting Commission (NBC) to operate its new state-of-the-art radio station.
The commission said the radio was ready to commence transmission after expressing satisfaction with the facility.
Mr Raphael Akpan, zonal director, NBC, stated this while leading a team of officials on an assessment tour of the radio station.
During the visit, the officials inspected the studio area, the transmitter, the inverter, the mast, the generator, and other important places.
After the tour, the zonal director spoke with reporters and expressed his pleasure at the church being granted a broadcast license to operate a radio station. He noted that this would enhance the church’s voice in the community.
The director also mentioned that the purpose of his visit was to ensure that proper procedures are followed and that the content broadcast adheres to current laws.
Akpan praised Prophet Peter Abiola Adebisi, founder of the church, along with the church council for their initiative to establish the radio station.
“From our observation, we can say that the CMCM Champion broadcasting network 90.7FM is ready for transmission.
“It is our prayer that this radio station will go places,” he said.
The zonal director emphasized the importance of proper training for the personnel working at the radio station.
He encouraged them to familiarize themselves with relevant sections of the National Broadcasting Code to ensure they are well-informed.
It is vital for studio managers to engage in self-reflection regarding their adherence to the standards outlined in the Code.
“The operators in the studio should thoroughly understand the various sections of the NBC, which cover broadcasting standards, commercials, engineering, and more,” he stated.
Prophet Adebisi commended the NBC management for granting the church permission to operate the radio station.
He mentioned that the station would promote church programs and policies, share the CMCM story with the world, train members, who have a passion for broadcast journalism, and create employment opportunities for them, among other benefits.
Additionally, Adegbie Taiwo Jordan, chief executive officer of the station, assured that the operators would comply with all broadcasting regulations set by the regulatory agency.
Broadcasting
Afrobeats and Amapiano Lead Africa’s Musical Revolution
Africa’s music scene is no longer just a regional sensation, it has become the pulse of global pop culture.
As African music continues to enchant global audiences, Spotify Wrapped 2024 unveils the diverse range of genres that people now enjoy all over the world. While Afrobeats and Amapiano often dominate headlines, this year’s Wrapped data sheds light on other emerging sounds that define Africa’s music.
Reimagined histories
Hiplife and Highlife from Ghana, rooted in the country’s rich cultural history, remain highly exported due to their fusion of traditional Highlife melodies with contemporary beats that keep them globally relevant.
Artists like King Paluta, Fameye, and KiDi are leading the way in blending traditional Highlife melodies with modern sounds. Fameye’s Very Soon and King Paluta’s Aseda—a heartfelt song of gratitude—are examples of how the genre is evolving. Their fresh take on Highlife has helped drive a 54% increase in global streams, a sign of the genre’s appeal to both local and international audiences.
In Kenya, Arbantone, mainly characterized by beats from samples of Kenyan old school hits. This sound combines elements of Gengetone and old Jamaican riddims, led by a wave of young rappers who bring the raw lyricism of Gengetone. Captivating young audiences, Arbantone is quickly rising on local music charts.
Arbantone grew significantly in 2024, partially thanks to viral dance challenges on social media. Artists like Dyana Cods’ “Set It”, harnessed the genre’s infectious beats and catchy lyrics to connect with her fans. The song became one of the most popular Arbantone tracks in Kenya, securing the number 3 most streamed Arbantone track in Kenya as revealed by the 2024 Spotify Wrapped data.
Embracing experimental sounds
Nigeria’s Alté is becoming more popular abroad where it’s now the country’s fourth-most exported genre in 2024. Pronounced “uhl-teh”, a shorthand for alternative, you may have heard the experimental mix of Afrobeats, R&B, and hip-hop, with electronic influences on tracks like Soh-Soh by Odeal or Amaarae’s Wanted. The likes of Amaarae, Lady Donli and Odunsi (The Engine) paved the way for a new generation of artists like DEELA, DETO BLACK and brazy to tap into Alté’s rebellious, bold and unconventional brand of self-expression. The global success of Alté-influenced musicians like Tems, Rema and Odeal symbolises how the genre is taking its place in mainstream music culture. Countries like Ghana have embraced the sound with over 60 billion Spotify streams, and Alté now has 41% more global plays than it did a year ago.
South Africa’s Afro House, known for its deep rhythms and soulful vocals, has become a favourite in electronic music circles around the world. DESIREE and DJ Shimza have been instrumental in influencing the growth of Afro House. DESIREE sets blend African rhythms with modern electronic sounds, while DJ Shimza’s electrifying global performances have propelled the genre to new heights. As more artists from around the world incorporate African sounds into their music, the genre has influenced global dance floors.
Household names
Afrobeats continues to lead Africa’s music revolution, evolving rapidly and driving the movement forward. In 2024, the genre saw a significant 28% increase in global streaming. Tracks like Santa by Ayra Starr, Rauw Alejandro, and Rvssian highlight the genre’s versatility, while Calm Down by Rema and Selena Gomez underscore its widespread international appeal. Collaborations like Skillibeng and Tyla’s Jump, Gunna showcase Afrobeats’ adaptability and its growing dominance on global charts.
Amapiano, meanwhile, has emerged as Africa’s fastest-growing genre, with a phenomenal 59% increase in global streaming in 2024.
Another sign that the future of global music will undoubtedly feature even more beats, grooves, and melodies from the continent.
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