Broadcasting
AstraZeneca Set to Use AI to optimise Reforestation Programme in Africa
AI deep learning model to monitor tree health, long-term survival and carbon sequestration; Commitment to plant and maintain up to six million trees in Kenya in support of climate action, human health and community resilience.
As part of its flagship AZ Forest programme, AstraZeneca has made a pledge to plant up to six million trees in western Kenya. The new project, announced at COP28, builds on the company’s recently expanded African reforestation initiatives in Ghana and Rwanda.[1] AZ Forest Africa is part of AstraZeneca’s broader commitment to plant and maintain more than 200 million trees across six continents by 2030, in recognition of the strong connection between human and planetary health.[2]
The reforestation in Kenya will span six counties in the west of the country, adjacent to the Rift Valley, covering more than 3,500 hectares of land. The project will be amongst the first to use an advanced AI deep learning model to analyse drone footage and satellite imagery to monitor tree growth and health, while also quantifying levels of carbon sequestration.[3]
Designed using a science-based approach and harnessing new technological innovations, the programme aims to promote long-term tree health, increase biodiversity of flora and fauna, and generate an economic boost for local communities.
The role nature-based solutions can play in addressing the climate-health crisis is a top agenda item at COP28, with the climate summit placing a focus on the progress made since the Glasgow Declaration of COP26 to end deforestation.[4,5] New research has underlined the impact that reforestation and the protection of existing trees can have in tackling climate change, potentially sequestering up to 226 gigatonnes of carbon.[3]
Juliette White, Vice President Global Sustainability, AstraZeneca, said: “The link between planetary and human health is clear.
“Investing in our natural world through tree planting and conservation, and limiting deforestation, are some of the most effective preventative health steps we can take.
“By expanding AZ Forest to Kenya, we are progressing our commitment to deliver reforestation at scale, with a science-led approach that benefits both the environment and local communities.”
AstraZeneca is working with world-leading experts to design and deliver its AZ Forest programme including with Earthbanc and the Green Planet Initiative 2050 Foundation (GPI2050) for its Kenya project. Indigenous and productive tree species will improve soil health and local crop yields, while produce including leaves and honey will benefit the local agroeconomy.
More than 5,000 local farmers and local community members will be engaged in the project, which also aims to support a groundbreaking reforestation ambition from the Kenyan government.[1]
Her Excellency Rachel Ruto First Lady of the Republic of Kenya, said: “Climate change affects us all and tackling it requires concerted action from governments, individuals, and business.
“We welcome AstraZeneca’s approach to reforestation: working with local communities to ensure economic benefits for people that match the positive impact on the planet. This initiative will contribute towards Kenya’s goal to plant 15 billion trees over the next decade.”
Tom Duncan, CEO, Earthbanc, said: “This land regeneration project in Kenya is a very exciting opportunity that we are pleased to support in collaboration with our partners. Earthbanc is committed to bringing private sector climate finance to accelerate and scale reforestation to meet the challenge of climate change.
“The AZ Forest initiative brings significant co-benefits with its focus on circular bioeconomy, sustainable communities, ecosystem health and sustainable markets.
“We are looking forward to this project launch and demonstrating that we can all play a part in the global effort towards planetary regeneration.”
Aside from Kenya, AZ Forest’s global programme which aims to span 100,000 hectares worldwide continues apace.[1] In Ghana, almost three million trees have been planted this year taking the total to over four million since the project began in 2021.[6] The project has engaged 1,200 farmers across 23 communities.
While in Rwanda, 6,000 farming households are signed up to the project, with 16 community nurseries established to grow a range of indigenous and fruit tree species. Planting is set to start in the coming months with a target to plant around 5.8 million trees across 21,000 hectares, in what is one of the largest forest restoration initiatives in Rwanda.
Broadcasting
NIPR Appoints Rasheed Bolarinwa As Chairman of FinanceHub Committee
Nigerian Institute of Public Relation’s (NIPR) governing council has announced the appointment of Rasheed Bolarinwa as the Chairman of its newly established FinanceHub Committee.
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2024/09/NPIR-2-300x180.jpg)
Rasheed Bolarinwa
Bolarinwa, who serves as the President of the Association of Communication and Marketing Professionals in Banks (ACAMB), will lead the committee aimed at enhancing sustainable Public Relations practices within the banking, insurance, and pensions sectors.
Bolarinwa, currently the Head of Brand Management and Corporate Communication at Polaris Bank, brings extensive experience from journalism, public relations, and the financial sector.
Read Also: NIPR Lagos Chapter Announces Date for 11th conference, sets to discuss climate change, environment
His leadership is expected to drive significant improvements in PR practices across these financial sectors.
The FinanceHub Committee, which includes experts from banking, insurance, and pensions, is part of NIPR’s broader initiative to strengthen public relations across various sectors.
The committee’s formation aligns with NIPR’s strategy to foster sustainable and impactful PR practices in these critical areas of the economy.
In addition to Bolarinwa, NIPR has appointed other chairpersons for newly created sectoral hubs.
Mrs. Thelma Okoh will lead the Maritime Hub, Dr. Jossy Nkwocha will head the Energy Hub, and Mr. Basil Agboarumi will oversee the Aviation Hub. Dr. Ahmad Sajoh has been appointed to lead the Anti-Corruption and Consumer Protection Hub, while Miss Chimdi Neliaku will head the Young Practitioners Hub.
The appointment letters, signed by Uzoma Onyegbadue, Registrar/Secretary to the NIPR Governing Council, reflect NIPR’s commitment to enhancing public relations practices across these sectors.
NIPR Appoints Rasheed Bolarinwa as Chairman of FinanceHub Committee
At the inauguration of the new chairpersons and committee members, NIPR National President Dr. Ike Neliaku praised the appointees, highlighting their expertise and dedication.
“Your appointments are well-considered and reflect the confidence the NIPR council has in your abilities to advance the objectives of the Hub,” Neliaku stated.
He expressed enthusiasm for collaborating with the new appointees and emphasized the council’s support in driving positive change in public relations practices within their respective sectors.
Broadcasting
Nigeria Police Arrest Operator of Pirate Domain Streaming MultiChoice Content
The operator behind www.score808.com.ng, a website notorious for streaming MultiChoice content illegally, has been arrested by the the Intelligence Response Team (IRT) of the Force Intelligence Bureau of the Nigerian Police.
The Police said that the arrest is a significant victory against internet piracy.
This domain was allegedly infamous for illegally streaming MultiChoice (SuperSport) content, drawing millions of visits from across Africa and beyond.
According to a statement, the arrest, which took place recently, in Osogbo, Osun State, marked a major milestone in the ongoing battle against intellectual property theft and online streaming piracy.
The capture followed an extensive investigation that spanned several months.
Despite efforts to evade detection by frequently changing locations, the IRT’s relentless pursuit ensured the eventual arrest.
The suspect remains in Police custody, with substantial evidence pointing to involvement in large-scale illegal streaming activities.
If convicted, the suspect could face a prison sentence of up to five years, the statement added.
“he scale of the illegal operation is evident from the website’s traffic statistics. The domain www.score808.com.ng garnered 3.1 million visits globally, with over 1.2 million visits originating from Africa alone,” it added.
Frikkie Jonker, director of Broadcasting and Cyber Piracy at Irdeto, expressed appreciation for the Nigeria Police’s dedication and support in this operation.
He commented, “All forms of piracy continue to pose a significant threat to the creative industry. At Irdeto, we are fully committed to addressing every facet of piracy, whether it occurs online or through other means. The arrest of this notorious pirate is a testament to what can be achieved when law enforcement agencies and private sectors work hand in hand. We sincerely appreciate the Nigerian Police’s unwavering support, which has led to this positive outcome.
“Online streaming piracy is not only a criminal offense but also poses significant risks to customers. Users who access pirated content are often exposed to malware, phishing attacks, and other cybersecurity threats that can compromise their personal information. Additionally, by engaging with illegal streams, customers inadvertently contribute to the erosion of the creative industry, undermining the livelihoods of thousands of people involved in content production and distribution.
Broadcasting
Imoke, Buratai, Maida, others to headline GOCOP 2024 conference in Kogi
Senator Liyel Imoke, former Minister for Power and Steel, has been confirmed as the keynote speaker at the annual conference of the Guild of Corporate Online Publishers (GOCOP) scheduled for October 3, 2024 in Lokoja, the Kogi State capital.
This is just as attendance and participation by other highly fecund speakers and panelists have been confirmed.
They comprise, among others, former Chief of Army Staff, Lt-General Tukur Yusuf Buratai (Retd); the Executive Vice Chairman, Nigerian Communications Commission (NCC), Dr. Aminu Maida; a Professor of Political Science at the Federal University Lokoja, Rotimi Ajayi, and an edutainment communicator and veteran broadcaster, Ms Debrah M. Ogazuma.
Read Also: GOCOP Takes 8th Annual Conference to Lokoja
Chairman, 2024 Conference Planning Committee, Danlami Nmodu, mni, disclosed these in a press statement issued by the Publicity Secretary of GOCOP, Sir Remmy Nweke.
According to the statement, Nmodu said that Imoke would lead discussion on the theme: “Nigeria: Tackling Insecurity, Power Deficit, and Transitioning to Digital Economy” at the Reverton Hotel, GRA Lokoja, Kogi State on Thursday, October 3, 2024 by 10am.
Senator Imoke was at a time Special Adviser to President Olusegun Obasanjo on Utilities and Chairman, Presidential Committee on OMPADEC and NEPA Technical Boards.
In 2007, Senator Imoke was elected Governor of Cross River State and served his people in that capacity from 29 May 2007 to 29 May 2015.
Imoke studied Law at the University of Buckingham, England for his LLB degree in 1985, and then studied at the American University in Washington, D.C., where he gained a master’s degree in Law. He completed his legal education at the Nigerian Law School, Lagos, in 1988.
He was earlier elected a Senator in 1992 and was in the National Assembly until the military incursion, following the annulment of the presidential election of June 12,1993.
He then went into private enterprise in 1993 as a Managing Consultant.
Retired Lt-General Buratai would be joined by Dr. Aminu Maida as Guest Speakers.
The statement stated that Professor Ajayi would join other panellists, including a former Commissioner in Kwara state and National Coordinator of West African Media Network (WAMNET), Ms Ogazuma.
The 2024 GOCOP conference is the 8th in the series and would be chaired by former Nigeria’s Ambassador to Spain, Yusuf Mamman.
The 2023 edition was chaired by the JAMB Registrar and Chief Executive, Prof Ishaq Olarenwaju Oloyede, while the first Nigerian Professor of Capital Market, Prof. Uchenna Joseph Uwaleke was the keynote speaker.
Previous speakers at the annual conference consisted of Rev. Matthew Hassan Kukah, the Bishop of the Catholic Diocese of Sokoto who delivered the 2019 lecture on “Economy, Security and National Development: The Way Forward.”
In 2021, Mr. Boss Mustapha, as the Secretary to the Government of the Federation and Chairman of the Presidential Task Force on Covid-19, keynoted the conference and spoke on: “Post Covid-19 Pandemic: Recovery and Reconstruction in Nigeria.”
Professor Mahmood Yakubu, Chairman, Independent National Electoral Commission, delivered the keynote at the 2022 edition themed “2023 Elections: Managing the Process for Credible Outcome.”
GOCOP was established to ensure that online publishers uphold the tenets of journalism.
Membership of the Guild is a constellation of editors and senior journalists who, having distinguished themselves in their various positions in the print and electronic media, ventured into online publishing which is both the present and future of journalism globally.
The Guild has over 104 corporate publishers as members.
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