E-Business
Google AI: New Ways to Search in 2024
By Elizabeth Reid, Vice President, Search
For more than two decades, we’ve continuously redefined what a search engine can do — always guided by our mission to organize the world’s information and make it universally accessible and useful.
This has gone hand in hand with our ongoing advancements in AI, which help us better understand information in its many forms — whether it’s text, audio, images or videos.
As part of this evolution, we’ve made it easier to express what you’re looking for in ways that are more natural and intuitive. For instance, you can search with your voice, or you can search with your camera using Lens. And recently, we’ve been testing how generative AI’s ability to understand natural language makes it possible to ask questions on Search in a more natural way.
Ultimately, we envision a future where you can search any way, anywhere you want. Now, as we enter 2024, we’re introducing two major updates that bring this vision closer to reality: Circle to Search and an AI-powered multisearch experience. Let’s take a look at what’s ahead.
Circle (or highlight or scribble) to Search
Today we unveiled Circle to Search, a new way to search anything on your Android phone screen without switching apps. With a simple gesture, you can select images, text or videos in whatever way comes naturally to you — like circling, highlighting, scribbling or tapping — and find the information you need right where you are.
When something grabs your interest (like these adorable dog goggles!), it can be disruptive to stop what you’re doing and use another app or browser to start searching for information. But now, whether you’re texting friends, browsing social media or watching a video, you can search what’s on your screen right when your curiosity strikes.
Circle to Search is launching globally on select premium Android smartphones on January 31, starting with the Pixel 8, the Pixel 8 Pro and the new Galaxy S24 Series. And as we’ve shared, Search and Shopping ads will continue to appear in dedicated ad slots throughout the results page.
Point your camera, ask a question, get help from AI
In 2022, we pioneered multisearch in Lens as a new way to search multimodally, with both images and text. Since it launched, multisearch has been best for refining visual queries — like searching for a photo of red sneakers with Lens and adding the word “blue” to find them in your preferred color. But now, thanks to our recent breakthroughs in generative AI, multisearch makes exploring the world easier than ever before.
Starting today, when you point your camera (or upload a photo or screenshot) and ask a question using the Google app, the new multisearch experience will show results with AI-powered insights that go beyond just visual matches. This gives you the ability to ask more complex or nuanced questions about what you see, and quickly find and understand key information.
For example, imagine you’re at a yard sale and you come across a strange-looking board game. There’s no box or instructions, so immediately some questions spring to mind: What is this game and how is it played? This is where the new multisearch experience can help.
Just take a picture of the game, add your question (“How do you play this?”), and you’ll get an AI-powered overview that brings together the most relevant information from across the web. This way, you can quickly find out what the game is called and how to win. And with the AI-powered overview, it’s easy to dig deeper with supporting links and get all the details.
AI-powered overviews on multisearch results are launching this week in English in the U.S. for everyone — no enrollment in Search Labs required. To get started, just look for the Lens camera icon in the Google app for Android or iOS. If you’re outside the U.S. and opted into SGE, you can preview this new experience in the Google app. You’ll also be able to access AI-powered overviews on multisearch results within Circle to Search.
Continuing to boldly experiment with generative AI in Search
This week’s launch of AI-powered insights for multisearch is the result of testing we began last year to see how gen AI can make Search radically more helpful, with our Search Generative Experience (SGE) in Search Labs. We’ve gotten lots of useful feedback from people who’ve chosen to join this experiment, and we’ll continue to offer SGE in Labs as a testbed for bold new ideas.
But our goal is to make AI helpful for everyone, not just early adopters. So moving forward, as we continue to experiment and uncover which applications of gen AI are most helpful, we’ll introduce them into Search more broadly, like we’re doing now with multisearch results.
Today’s updates will make Search even more natural and intuitive, but we’ve only just scratched the surface of what’s possible. To try out the latest capabilities we’re testing, enroll in Search Labs (where available) and opt into the SGE experiment. We hope you’ll join Labs as we continue reimagining the future of Search.
E-Business
NITDA Alerts Nigerians on Cybersecurity Risks Linked to Spotify
National Information Technology Development Agency (NITDA) has issued a public alert warning Nigerians about a cybersecurity threat involving the use of Spotify to promote malicious activities.
The agency, in a public notice issued on Tuesday, disclosed that threat actors are exploiting the popular music streaming platform to advertise game hacks, pirated software, and spam links that could expose users to cyber threats.
According to NITDA, cybercriminals embed malicious promotions in playlist names and podcast descriptions on Spotify, explaining that these promotions are used to advertise game hacks for popular video games such as Fortnite, GTA, Apex, and Roblox. Additionally.
They also promote pirated software (commonly referred to as ‘cracks’), spam links, and other malicious sites.
This abuse is said to leverage Spotify’s web player results to improve the search engine visibility of these harmful websites, putting unsuspecting users at risk of malware, scams, and other cyber threats.
NITDA warned that the exploitation of Spotify could lead to exposure to scams and phishing attacks, downloading of malware that can compromise user devices and Loss of personal and financial data through interactions with malicious websites.
To manage the risks, NITDA advised users to exercise Caution with suspicious playlists and podcasts and avoid engaging with playlists or podcasts that feature unusual or suspicious text in their descriptions.
It also warned users not to click Unknown Links, and also ensure the Spotify app is updated to the latest version to minimise vulnerabilities.
The agency further advised Spotify users in Nigeria to remain vigilant and adhere to cybersecurity best practices to safeguard their personal information and devices.
According to the agency, the websites posing as OpenAI’s popular AI, ChatGPT, are tricking users into downloading malicious files or software to their devices.
E-Business
Konga Yakata’s Last Week: Don’t Miss Out on Incredible Deals
Excitement is reaching a fever pitch among shoppers as the Konga Yakata Black Friday shopping fiesta enters its final week. Shoppers nationwide are gearing up for a rain of last-minute deals and irresistible offers, with the promotion set to end on Saturday, November 30, 2024.
The month-long Konga Yakata campaign, which kicked off on Friday, November 1, has delivered an unparalleled shopping experience, treating customers to incredible discounts, engaging promos, and unbeatable incentives.
In addition to massive price cuts across a wide range of products, Konga has thrilled shoppers with exciting events such as Treasure Hunts, Flash Sales, Bargain Bash, Brand Days, and specialized Black Friday packages like the Budget Store, Under 50k Store, and TGIF Epic Drop.
The highlight of the Yakata 2024 season will be this year’s Black Friday, which takes place on Friday, November 29. Thousands of customers will be able to score exclusive discounts on items including electronics, clothes, home appliances, computers, and groceries.
Reflecting on the experience so far, a satisfied anonymous shopper who snagged a TV at a discounted rate said, “Konga Yakata has been nothing short of amazing this year. The discounts are unbelievable but true, and the convenience of shopping online is unmatched.
“I’ve already made several purchases, and I’m excited to see what other deals are in store for the final week.”
Konga’s Black Friday sale has been a boon for consumers, offering respite from the economic challenges many Nigerians face. By providing access to affordable products and services, Konga has empowered shoppers to make the most of their money.
Despite the prevailing economic challenges, shoppers have embraced the Yakata season, targeting high-value deals and leveraging Konga’s tailored offerings to make significant savings. With the countdown underway, the excitement is expected to hit its peak on Friday as customers traditionally wait for that day to grab the most exclusive deals.
Speaking on the heightened anticipation, Kunle Ajani, Group Head of Marketing at Konga, stated, “We’re thrilled with the overwhelming response to Konga Yakata this year, and we’re committed to ensuring the final week delivers the biggest surprises yet.
“We are proud to offer a platform where shoppers can enjoy exceptional value, despite the economic realities.”
As the curtain closes on the 2024 Yakata season, shoppers can look forward to a flurry of last-minute deals, culminating at midnight on November 30. From tech enthusiasts to lovers of electronics and deal hunters, Konga Yakata continues to redefine the shopping experience, making it a season to remember for all Nigerians.
Take advantage of the final week of Konga Yakata. Visit Konga.com and experience the thrill of shopping at unbeatable prices.
E-Business
NITDA DG Harps on the Role of Innovation in Nigeria’s Sustainable Development
Kashifu Inuwa CCIE, the Director General, National Information Technology Development Agency (NITDA), has reiterated the critical role of innovation in driving Nigeria’s sustainable development, economic diversification, and global competitiveness.
Inuwa made this remark while delivering a keynote address at the 8th Annual Research Fair and Exhibition of Nasarawa State University, Keffi (NSUK), where he called on academia, industry leaders, and policymakers to embrace disruptive transformational innovation as a tool for addressing the nation’s challenges and unlocking its immense potential.
Speaking on the theme, “Disruptive Transformational Innovation; Shaping the Future,” Inuwa commended NSUK for organising an event that aligns with Nigeria’s pursuit of growth through knowledge-driven solutions.
Inuwa who was represented by the Deputy Director, eGovernment and Digital Economy Development Department, Engr Ya’u Garba, applauded the university’s increasing focus on transformation, noting that such initiatives reflect an understanding of the need for impactful innovations to address real-world issues.
Inuwa emphasised that while inventions remain a cornerstone of academic inquiry, their significance lies in their ability to move beyond theoretical exploration to become practical innovations. These innovations, he explained, have the power to reshape industries, tackle societal challenges, and accelerate national progress.
He urged institutions to prioritise creativity and bold thinking, ensuring that research outputs translate into tangible benefits for society.
Explaining the concept of disruptive transformational innovation, Inuwa described it as a profound force capable of altering established systems, processes, and products in ways that redefine societal functions. Unlike incremental innovations, which focus on improving existing frameworks, disruptive innovations introduce entirely new paradigms, addressing challenges in groundbreaking and previously unimaginable ways.
He cited historical examples such as the Printing Press, the Steam Engine, and Electricity, which have significantly transformed human existence and set the foundation for modern development.
Inuwa pointed out that Nigeria’s abundant human and natural resources present a unique opportunity to harness innovation for sustainable development. He called for a collaborative approach involving academia, industries, and government to build an environment that nurtures creativity, supports bold investments, and encourages inclusive growth. Such an ecosystem, he said, is vital for fostering homegrown innovations that can propel Nigeria to the forefront of global technological and economic advancements.
He further highlighted NITDA’s dedication to fostering innovation through various initiatives, including the National Adopted Village for Smart Agriculture (NAVSA) to digitally transform the agricultural sector, the National Blockchain Adoption Strategy to enhance digital trust and transparency, and the National Artificial Intelligence Strategy aimed at building a robust AI ecosystem in the country, among other impactful projects, which are part of the Federal Government broader strategy to position Nigeria as a leader in the global knowledge economy.
Inuwa also urged NSUK to deepen its commitment to innovation by establishing hubs that support facility-led startups, fostering collaborations with industry stakeholders, and equipping students with essential technological skills. He noted that such efforts would not only empower the university community but also contribute significantly to national development.
Inuwa expressed confidence in Nigeria’s ability to not only adopt global innovations but also create groundbreaking solutions that could influence the trajectory of Africa and the world.
He called on all stakeholders in the country to embrace the transformative power of innovation in order to drive sustainable development, economic diversification, and global relevance.
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