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Airtel Ads to Support African Businesses Achieve Effective and Enhanced Advertising Reach

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Airtel Africa has launched Airtel Ads, Africa’s first integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time.

Powered by Intent.ai, Airtel Ads is designed for media agencies and businesses, streamlining the process of purchasing advertising space.

This feature enables advertisers to make informed ad placement decisions by combining various tools and functionalities within a single platform and offers a comprehensive solution for digital advertising management.

The platform will leverage Airtel Africa’s extensive customer base of more than 150 million customers, utilizing data from both telecommunications services and mobile wallets.

This approach aims to not only target digitally engaged individuals but also include those traditionally excluded from the digital realm through its 2G and feature phone user base.

Additionally, through the integrated Airtel Voice Reward Ads, the platform has the capability to reach consumers on various devices.

Understanding the current limitations in ad performance for organisations, Airtel Ads aims to seamlessly merge all ad networks with Airtel Africa’s first party telecommunications data.

It will provide a unified advertising platform with precise audience segmentation, a dedicated marketing team, data analytics with post-campaign support in addition to both native language support and access to 260+ bidding parameters.

The platform, powered by ai based brand safety tools, will also accept payments in local African currencies.

Since its inception, the platform has achieved a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions and over 200 million daily SMS notifications daily with end-of-SMS tag messaging potential.

Speaking on the launch, Airtel Africa’s Chief Commercial Officer, Anthony Shiner said: “We are excited to introduce Airtel Ads in Africa. This innovative platform will support advertisers and businesses to gain unprecedented control over their marketing campaigns, leveraging Airtel Africa’s extensive customer base and world class technology.

“Airtel Ads is a testament to our leadership in shaping the communications landscape in Africa, ensuring businesses are supported to achieve their objectives using data first tools to inform their business decisions.”


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MTN Nigeria Renews Spectrum Lease Agreement with NTEL

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MTN Nigeria Communications PLC has announced that the Nigerian Communications Commission (NCC) has approved the renewal of the spectrum lease agreement between MTN Nigeria and Natcom Development and Investment Limited (NTEL).

Uto Ukpanah, Company Secretary in a statement released recently said that the agreement covers the lease of NTEL’s 5MHz frequency division duplex (FDD) in the 900MHz spectrum band and 10MHz FDD in the 1800MHz spectrum band, which spans 19 states.

The renewal is for another two-year period, effective 1 May 2025. Additionally, the NCC has approved a one-year lease expansion of the spectrums, covering the remaining 17 states and the Federal Capital Territory (FCT), effective 1 January 2025.

Commenting on the transactions, MTN Nigeria CEO Karl Toriola said, “We are pleased with the renewal of the spectrum lease agreement with NTEL, which now includes coverage for all states, including the FCT.

“The lease enables us to enhance our 3G and 4G user experience as we improve coverage and capacity by utilising the spectrums.

“This positions us to capitalise on the growing demand for data and improve the delivery of services to our customers.”


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Glo Felicitates Nigerians on Christmas Celebration

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Nigeria’s technology company, Globacom, has extended warm felicitations to Nigerians on the occasion of the 2024 Christmas celebrations.

In a goodwill message released in Lagos, Globacom urged Nigerians to embrace the spirit of love and kindness during the festive season, especially in the face of prevailing economic challenges.

The company emphasized the importance of practicing the teachings of Jesus Christ, particularly the virtues of obedience to God and loving one’s neighbor as well.

“Christ taught many virtues including obedience to God and loving one’s neighbour as oneself”, the company said, adding, “Now is the apt time to practise these teachings by sharing with the needy”.

Globacom also encouraged Nigerians to extend the conviviality of Christmas beyond the festive season by fostering love, peace, and harmony, as demonstrated by God through the birth of Jesus Christ.

Assuring its customers of uninterrupted services throughout the Yuletide period and beyond, Globacom urged them to take advantage of its innovative products and services to stay connected and share the memories of the season with loved ones.


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FG Gives Banks, Telcos Six-Month Deadline to Resolve N250Bn USSD Debt

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Central Bank of Nigeria (CBN) and the Nigerian Communications Commission (NCC) have ordered Deposit Money Banks and Mobile Network Operators to settle the long-standing N250bn USSD debt dispute before January 2, 2025.

FG Gives Banks, Telcos Six-Month Deadline to Resolve N250Bn USSD Debt

The CBN and NCC also directed banks to pay the pre-Application Programming Interfaces (API) debt before July 2, 2025.

They also ordered that post-API debts be settled before December 31, 2024.

The directive was issued in a joint cirular titled, “2nd Joint Circular of the Central Bank of Nigeria and the Nigerian Communications Commission on the Resolution of the USSD Debt Issue Between Deposit Money Banks and Mobile Network Operators.”

The circular dated December 20, 2024, was signed by Oladimeji Taiwo, acting director of the Payments System Management Department, CBN, and Chizua Whyte, head of Legal and Regulatory Services, NCC.

The regulators said, “In view of the foregoing, the CBN and the NCC hereby direct DMBs and MNOs as follows: 1. That 60 per cent of all pre-API invoices must be paid as full and final settlement.

“Payment plans (lump sum or installments) must be agreed upon between a concerned DMB and MNO by January 2, 2025. Installments must be based on equal monthly payments, with full payment due by July 2, 2025.

“DMBs must pay 85 per cent of all outstanding invoices issued after the implementation of APIs (i.e., February 2022) by December 31, 2024.

“Similarly, 85 per cent of future invoices must be liquidated within one month of service.”

According to the regulators, the transition to end-user billing will be activated only for DMBs and MNOs that comply with the payment conditions cobtained in the circular.

CBN and the NCC said they would provide further guidance on public enlightenment initiatives related to the transition.

The regulators also directed MNOs to implement the “10-seconds rule” for USSD invoicing.

This implies that any session lasting less than ten seconds will not be billable.

The regulators added, “Failure to comply with the terms outlined in this directive will attract necessary sanctions, ensuring that both DMBs and MNOs uphold their obligations.”


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