Broadcasting
Exploring the Diverse and Evolving Sounds of Africa
Africa’s music scene is a sonic melting pot, where rhythms collide and cultures connect. It’s a universal language, a force that breaks boundaries and fuels the soul. This sonic tapestry isn’t just diverse – it’s explosive.
Afrobeats and Amapiano own the spotlight right now. Those irresistible Afrobeats hooks? They’ve got the whole world dancing. And Amapiano’s hypnotic blend of South African house and street sounds? It’s straight-up addictive.
Mainstream African artists are pushing the boundaries like no one else, taking Amapiano and running with it. They’re injecting their own fire, creating a whole new flavour. This is proof that African music is a living, breathing thing – always evolving, always surprising, always rooted in the soul.
But here’s the thing: Afrobeats and Amapiano are just the tip of the iceberg. Africa’s bursting with underground talent, artists blending tradition with raw energy. We’re talking R&B, EDM, Lekompo, Asakaa, Dancehall, Fuji, Gqom among others.
Music fans, it’s time to delve deeper! Beyond the mainstream spotlight, a treasure trove of music awaits. Platforms like Spotify’s Fresh Finds curate playlists specifically highlighting these emerging artists, eager to share their unique sounds with the world. So, don’t limit yourself – explore, discover, and immerse yourself in the incredible diversity that African music has to offer.
Here are some of the emerging artists creating diverse and evolving sounds across sub-Saharan Africa (SSA) to discover and explore:
Kaestyle, a Nigerian recording artist and music producer hailing from Port Harcourt city, reflects his relaxed personality through his music. His smooth vocals, leaning towards R&B and soul, greatly influence his musical style. With exceptional penmanship and prowess, Kaestyle is carving a niche for himself in Nigeria’s growing music industry. His latest release, Egberi is a fusion of highlife and drill, showcasing his versatility and innovation.
Kold AF is an emerging artist renowned for her unique blend of soul, dancehall, and R&B. She stands out as one of the burgeoning stars in Nigeria’s vibrant music landscape. To date, she has delivered two captivating projects: her two-song EP Kold Szn in 2022 and her collaborative EP with French producer BGRZ, titled Kollide, released in 2023.
Sigag Lauren is a Nigerian EDM producer, DJ, singer, and songwriter. He is renowned for his innovative production style and versatility in blending various genres. His talent for crafting infectious beats and captivating soundscapes has earned him widespread admiration among his audience. Sigag has released numerous new singles in addition to his album. The upbeat song Minds Already Made Up has an addictive groove that will have listeners dancing.
Kah-lo is a dance music artist whose music stands out with its unique style. Despite not being widely popular in Nigeria, her exceptional talent earned her a Grammy Nomination for her work with British DJ Riton Rinse and Repeat. She released her debut album Pain and Pleasure in 2023.
Yaadman popularly known as Yung L is a dancehall and reggae artist born in Jos, Plateau State. Despite his longevity in the industry, he consistently exudes the vibrant energy of a new artist with each release.
With his recent release, “Yes Indeed Deluxe” , he reminds his listeners why he is loved by many.
Lemon Adisa is a captivating performer known for skillfully blending traditional African rhythms with modern influences using his dynamic voice. He effortlessly merges fuji with genres like Afrobeats, R&B, and hip-hop, creating a unique and engaging musical fusion. He recently released a body of work called “Yeebo”.
Kharishma is certainly Lekompo’s leading lady and to that effect, has been dominating the music charts and is currently one of the genre’s artists to watch. While Lekompo is not yet widely recognised, there is no denying it is gaining popularity. Kharishma’s career as an artist is growing alongside it. Her notable songs include ‘’Matome” and ‘’Sekoloto’’, and the latter is credited with introducing her unique vocal style to a wider audience.
Mr Thela, a Gqom DJ and producer from the mother city’s independently released album Tronics Land Series 2 placed him in the success circle of Gqom music. He first hit the music scene a few years ago in 2020 with the South African Music Awards nominated album, Make Cape Town Great Again. One of his popular songs ‘’Kwandonga Ziyaduma’’ extends, musically speaking, the popular Nguni phrase usually used to refer to Johannesburg’s way of life, its synonymity with the fast life.
Known for her soothing sounds, BET Africa Soul Cypher alum Filah Lah Lah is a vastly talented Rhythm and Blues artist who recently inked a music deal with Sony Africa, her talent extends beyond just singing. She writes with such compassion, parallel to writing synonymous with the 40s and 60s.
Her recent release “Call Me” is a perfect example.
Lwah Ndlunkulu is known for infusing traditional elements in her music. A perfect example of an artist intersecting traditional music and modern sounds, in her case Maskandi and Afropop. She had a fantastic year as a featured artist on the South African Maskandi hit song Paris with Mthandeni SK. Lwah Ndlunkulu’s “Ithuba” permeates the music atmosphere, from Kwazulu Natal to Gauteng while “Ngiyeza” just draws you in from the first note.
Lasmid emerges as one of Ghana’s hiplife sensations, climbing charts with his breakout song Friday Night. His victory in MTN Hitmaker catapulted him into the spotlight, solidifying his status as a rising star. Since then, he has gone on to deliver several chart topping songs.
Leading producer, DESIREE which is pronounced: Dez Ir Ray, is prominent in the EDM space. Known for her enthralling sets, DESIREE’s Psilocybin got Mzansi dancing. DESIREE’s career has seen her consistently performing dance music at sought-after music leaning venues around the world.
Jay Bhad is a Ghanaian artist known for his work in the Asakaa genre, Ghanaian drill music which fuses elements of drill instrumentation with hiplife melodies. He was raised in the ghetto of Kumasi in the Ashanti region of Ghana and has seen his life transformed when he started music. His music reflects his view of the environment he grew up in, it being his biggest influence. Jay Bhad has hit songs like Condemn and Y3 Y3 Dom to his credit.
With Afrobeats and Amapiano taking the world by storm, it’s time for music enthusiasts to discover the boundary-breaking emerging artists and genres shaping the future of music.
Federal government has announced its target of generating over $20bn annually from Nigeria’s rapidly evolving space economy, leveraging a newly launched space security platform and comprehensive regulatory reforms.
Speaking at the launch event in Abuja on Tuesday, Chief Uche Geoffrey Nnaji, minister of Innovation, Science and Technology, unveiled the government’s strategic plans to capitalize on space technologies for national revenue generation, particularly in key sectors like oil monitoring and maritime surveillance.
“With space-based surveillance, we can detect vessels entering Nigerian waters—even those that switch off their transponders to evade detection. We’ll be able to track them, ensure compliance, and collect the appropriate fees. This initiative alone could yield over $20 billion annually,” he said.
The Minister emphasised that Nigeria’s space economy is no longer a futuristic dream but a present-day economic lever.
“Space is no longer the domain of dreamers alone—it is now the frontier of serious business, innovation, and national security,” he declared.
“Our task is clear: to establish a transparent, well-regulated ecosystem where public and private actors—from startups to established institutions—can thrive,” he added.
The new space security platform is tied to the enforcement of Nigeria’s 2015 Regulations on the Licensing and Supervision of Space Activities.
Section 4(1), mandates that no one “shall carry out activities to which the Regulations apply except under the authority of a license granted by the National Space Council.”
These regulations aim to hold local and foreign operators—such as Starlink and DSTV—accountable under Nigerian law.
“Currently, some pay appropriate fees, while others contribute minimally, shortchanging Nigerians. This new regulatory framework will address that imbalance,” Nnaji stated.
Dr. Matthew Adepoju, director general, National Space Research and Development Agency (NASRDA), echoed the Minister’s sentiments, highlighting the economic, security, and youth empowerment potential of the sector.
“Nigeria must remain a forward-thinking nation. We must ensure that space activities within our jurisdiction are properly regulated, commercially optimized, and aligned with international best practices,” Adepoju said.
According to NASRDA, Nigeria can generate about N200bn annually from space-related activities, with potential growth rates of 18–20 per cent per year.
The workshop, which gathered key stakeholders from government, academia, and the private sector, marks a pivotal shift in Nigeria’s approach to space as a tool for development.
It also underscores the urgency to reform existing legal frameworks.
Dr. Olisa Agbakoba, legal expert, who also spoke at the event, criticized Nigeria’s outdated space laws.
“Our current laws are outdated. The NASRDA Act is not a true space law. We need a clear economic strategy for space, legal reform, and an updated National Space Policy,” he said.
Agbakoba proposed creating a Center for Space Law and emphasized that space should contribute at least 2% to Nigeria’s GDP.
“Let’s learn from countries like the UAE. Why not aim for Nigerian astronauts—male and female?” he asked.
Mrs. Esuabana Asanye, permanent secretary of the Ministry, while unveiling the new NASRDA logo, positioned the current phase as a new era in Nigeria’s space journey: “We are now turning the page from the first 25 years, and ushering in a new era—one that will redefine Nigeria’s presence in space.”
By Lukman Otunuga, Senior Market Analyst at FXTM
On Wednesday 9th April, US reciprocal tariffs go into effect on numerous countries including Nigeria.
Washington has slapped 14% tariffs on the country’s exports, but Nigeria’s government has decided to stand down on any retaliation. It remains to be seen whether this was a strategic move to prevent further tariffs from the United States. Nevertheless, these tariffs may impact growth given how Nigeria’s exports to the US have ranged between $5-6 billion annually.
One could argue that Nigeria is somewhat insulated given how over 90% of exports are comprised of crude oil and gas products. Nevertheless, growing concerns around Trump’s trade war tipping the global economy into a recession is a major risk for emerging markets.
Beyond trade developments, Nigeria remains exposed to volatile oil prices. Last week, Brent and WTI both recently logged their steepest weekly losses in over a year. Oil prices remain pressured by deepening trade tensions and OPEC+ announcing an unexpectedly large supply boost. Crude oil has shed over 13% this month, dragging year-to-date losses closer to 15%. Such a development may complicate the government’s ability to implement the 2025 budget based on oil prices at $75 a barrel.
The sharp selloff in oil could mean more pain for the Naira which is among the worst performing emerging market currencies. Naira has shed 4% year-to-date versus the dollar and may extend losses if lower oil translates to falling foreign exchange reserves.
On the data front, Nigeria will reveal its latest inflation figures in mid-April. Back in February, the annual inflation rate dropped to 23.2% to its lowest level since June 2023 while food inflation also cooled to 23.5% – its lowest rate since September 2022. While the decline in CPI has been attributed to a technical adjustment, further signs of cooling price pressures could spark discussions around potential CBN rate cuts in the second half of 2025.
By Kehinde Ogundare, Country Head, Zoho Nigeria
Artificial Intelligence (AI) is revolutionising industries globally, and Nigeria is no exception to this trend. Businesses in Nigeria are increasingly exploring AI-driven automation to enhance efficiency, drive innovation, and remain competitive. However, AI adoption remains relatively low, as many businesses struggle to identify practical use cases that deliver measurable ROI.
A key emerging trend addressing this challenge is Agentic AI–a more advanced form of AI that enables businesses to create autonomous digital agents capable of handling complex tasks, optimising workflows, and improving decision-making. Unlike traditional AI models that react to user inputs, Agentic AI proactively learns, makes decisions, and automates entire processes, making it a game-changer for businesses looking to scale productivity.
The Rise of Agentic AI in Business
Globally, AI adoption has grown, but many businesses still hesitate due to concerns over cost, implementation complexity, and lack of clear ROI. According to McKinsey & Company, organisations that have successfully integrated AI-driven automation report efficiency improvements ranging from 20–30%. The key to unlocking AI’s full potential lies in specialised AI models designed for specific business functions–precisely where Agentic AI excels.
For example, in customer service, AI-powered agents can automate repetitive tasks, resolve issues faster, and enhance customer satisfaction. Studies have shown that nearly 88% of Nigerian consumers consider customer experience critical to their purchasing decisions. Agentic AI can help businesses meet these expectations by providing instant, personalised support.
In sales, AI-driven Sales Development Representative (SDR) Agent can analyse customer interactions, identify sales opportunities, and suggest targeted outreach strategies. Research highlights that businesses using AI in sales automation experience increase conversion rates and higher sales productivity.
Similarly, Human Resources (HR) operations are being transformed by AI-powered automation. Tasks such as leave management, employee onboarding, and performance tracking can be effectively handled by Agentic AI, allowing HR professionals to focus on strategic employment engagement. Deloitte indicates that AI-powered HR automation reduces administrative workload significantly, enhancing employee satisfaction and operational efficiency.
In IT operations, AI-powered Help Desk Agents streamline troubleshooting, diagnose issues, and execute quick fixes. This reduces downtime and significantly improves operational continuity and productivity.
How Zoho is Innovating with Agentic AI
At Zoho, we recognise the potential of Agentic AI and have developed Zia Agents for specific use cases within various products. Unlike generic AI models, Zia Agents provide contextual intelligence, real-time decision-making, and deep business-specific insights. Additionally, Zoho ensures that Zia agents operate within a secure infrastructure, fully compliant with various global privacy regulations, making it a trusted solution for businesses handling sensitive data.
We have also launched Agent Studio, an AI-powered platform that enables our customers, partners, and independent developers to create specialised agents for their specific needs. These can be hosted on Agent Marketplace, where they can be monetised. Nigerian businesses can utilise Agent Studio to build hyperlocal agents for various industries.
The Future of Business with Agentic AI
The shift towards Agentic AI is inevitable as businesses increasingly seek smarter, more autonomous systems to drive efficiency and growth. Organisations that embrace AI-driven today will be better positioned to compete in Nigeria’s evolving digital economy.
For Nigerian businesses looking to scale efficiently, Agentic AI offers a practical and results driven approach to automation. By leveraging Zoho’s Zia Agents, companies can achieve higher productivity, ensuring long-term success in a competitive marketplace.
For Nigerian businesses looking to scale efficiently, Agentic AI offers a practical and results driven approach to automation. By leveraging Zoho’s Zia Agents, companies can achieve higher productivity, ensuring long-term success in a competitive marketplace.
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