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Exploring the Diverse and Evolving Sounds of Africa

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Africa’s music scene is a sonic melting pot, where rhythms collide and cultures connect. It’s a universal language, a force that breaks boundaries and fuels the soul. This sonic tapestry isn’t just diverse – it’s explosive.

Afrobeats and Amapiano own the spotlight right now. Those irresistible Afrobeats hooks? They’ve got the whole world dancing. And Amapiano’s hypnotic blend of South African house and street sounds? It’s straight-up addictive.

Mainstream African artists are pushing the boundaries like no one else, taking Amapiano and running with it. They’re injecting their own fire, creating a whole new flavour. This is proof that African music is a living, breathing thing – always evolving, always surprising, always rooted in the soul.

But here’s the thing: Afrobeats and Amapiano are just the tip of the iceberg. Africa’s bursting with underground talent, artists blending tradition with raw energy. We’re talking R&B, EDM, Lekompo, Asakaa, Dancehall, Fuji, Gqom among others.

Music fans, it’s time to delve deeper! Beyond the mainstream spotlight, a treasure trove of music awaits. Platforms like Spotify’s Fresh Finds curate playlists specifically highlighting these emerging artists, eager to share their unique sounds with the world. So, don’t limit yourself – explore, discover, and immerse yourself in the incredible diversity that African music has to offer.

Here are some of the emerging artists creating diverse and evolving sounds across sub-Saharan Africa (SSA) to discover and explore:

Kaestyle, a Nigerian recording artist and music producer hailing from Port Harcourt city, reflects his relaxed personality through his music. His smooth vocals, leaning towards R&B and soul, greatly influence his musical style. With exceptional penmanship and prowess, Kaestyle is carving a niche for himself in Nigeria’s growing music industry. His latest release, Egberi is a fusion of highlife and drill, showcasing his versatility and innovation.

Kold AF is an emerging artist renowned for her unique blend of soul, dancehall, and R&B. She stands out as one of the burgeoning stars in Nigeria’s vibrant music landscape. To date, she has delivered two captivating projects: her two-song EP Kold Szn in 2022 and her collaborative EP with French producer BGRZ, titled Kollide, released in 2023.

Sigag Lauren is a Nigerian EDM producer, DJ, singer, and songwriter. He is renowned for his innovative production style and versatility in blending various genres. His talent for crafting infectious beats and captivating soundscapes has earned him widespread admiration among his audience. Sigag has released numerous new singles in addition to his album. The upbeat song Minds Already Made Up has an addictive groove that will have listeners dancing.

Kah-lo is a dance music artist whose music stands out with its unique style. Despite not being widely popular in Nigeria, her exceptional talent earned her a Grammy Nomination for her work with British DJ Riton Rinse and Repeat. She released her debut album Pain and Pleasure in 2023.

Yaadman popularly known as Yung L is a dancehall and reggae artist born in Jos, Plateau State. Despite his longevity in the industry, he consistently exudes the vibrant energy of a new artist with each release.

With his recent release, “Yes Indeed Deluxe” , he reminds his listeners why he is loved by many.

Lemon Adisa is a captivating performer known for skillfully blending traditional African rhythms with modern influences using his dynamic voice. He effortlessly merges fuji with genres like Afrobeats, R&B, and hip-hop, creating a unique and engaging musical fusion. He recently released a body of work called “Yeebo”.

Kharishma is certainly Lekompo’s leading lady and to that effect, has been dominating the music charts and is currently one of the genre’s artists to watch. While Lekompo is not yet widely recognised, there is no denying it is gaining popularity. Kharishma’s career as an artist is growing alongside it. Her notable songs include ‘’Matome” and ‘’Sekoloto’’, and the latter is credited with introducing her unique vocal style to a wider audience.

Mr Thela, a Gqom DJ and producer from the mother city’s independently released album Tronics Land Series 2 placed him in the success circle of Gqom music. He first hit the music scene a few years ago in 2020 with the South African Music Awards nominated album, Make Cape Town Great Again. One of his popular songs ‘’Kwandonga Ziyaduma’’ extends, musically speaking, the popular Nguni phrase usually used to refer to Johannesburg’s way of life, its synonymity with the fast life.

Known for her soothing sounds, BET Africa Soul Cypher alum Filah Lah Lah is a vastly talented Rhythm and Blues artist who recently inked a music deal with Sony Africa, her talent extends beyond just singing. She writes with such compassion, parallel to writing synonymous with the 40s and 60s.

Her recent release “Call Me” is a perfect example.

Lwah Ndlunkulu is known for infusing traditional elements in her music. A perfect example of an artist intersecting traditional music and modern sounds, in her case Maskandi and Afropop. She had a fantastic year as a featured artist on the South African Maskandi hit song Paris with Mthandeni SK. Lwah Ndlunkulu’s “Ithuba” permeates the music atmosphere, from Kwazulu Natal to Gauteng while “Ngiyeza” just draws you in from the first note.

Lasmid emerges as one of Ghana’s hiplife sensations, climbing charts with his breakout song Friday Night. His victory in MTN Hitmaker catapulted him into the spotlight, solidifying his status as a rising star. Since then, he has gone on to deliver several chart topping songs.

Leading producer, DESIREE which is pronounced: Dez Ir Ray, is prominent in the EDM space. Known for her enthralling sets, DESIREE’s Psilocybin got Mzansi dancing. DESIREE’s career has seen her consistently performing dance music at sought-after music leaning venues around the world.

Jay Bhad is a Ghanaian artist known for his work in the Asakaa genre, Ghanaian drill music which fuses elements of drill instrumentation with hiplife melodies. He was raised in the ghetto of Kumasi in the Ashanti region of Ghana and has seen his life transformed when he started music. His music reflects his view of the environment he grew up in, it being his biggest influence. Jay Bhad has hit songs like Condemn and Y3 Y3 Dom to his credit.

With Afrobeats and Amapiano taking the world by storm, it’s time for music enthusiasts to discover the boundary-breaking emerging artists and genres shaping the future of music.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC, MCSN Collaborate on Copyright Enlightenment

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The Nigerian Copyright Commission (NCC) in collaboration with Musical CopyrightSociety of Nigeria (MCSN) organised a stakeholders’ engagement and awareness event in Kaduna on November 20, 2024.

The event, themed “Enjoy Music, Respect Copyright, Protect your Business,” according to the State Coordinator, NCC Kaduna office Mrs Rukayya Yeldu was aimed at educating music users about copyright laws and the importance of paying royalties to support musicians in the creative industry.

Mrs. Yeldu in her address at the event noted that copyright laws help protect the livelihood of musicians and other stakeholders while emphasising that paying royalties is both a legal and moral duty for business operators in the creative sector.

Director-General, MCSN Mr. Mayowa Ayilaran in his presentation spoke about MCSN’s role in the creative sector and encouraged business owners to obtain proper licences for the music they use.

 


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90% of Global Constituents Support AI Agents in Public Service, Salesforce Finds

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Public trust in government has been lagging for years but new Salesforce research reveals AI agents could help rebuild it.

Constituents around the world agree there’s room for improvement when it comes to government service. Forty percent struggle with government interactions, and over a third are unsure of available programs. However, the research indicates overwhelming public support for AI solutions — with 90% of global constituents saying they’d use an AI agent to engage with their government.

The arrival of AI agents presents governments with an exciting opportunity to strengthen public trust by streamlining services and speeding up response times. And in the face of tightening budgets, agents can augment public servants and better serve their constituents — without having to add headcount.

“It is clear from our research that there is a need for AI solutions like Salesforce’s Agentforce that help governments streamline and scale services to better meet the needs of their constituents,” said Nasi Jazayeri, EVP and GM of Public Sector at Salesforce.

“As global leaders gather in Davos, we have a tremendous opportunity for the public and private sectors to come together and explore how major advancements in technology like AI agents can improve how governments support citizens.”

Public calls for improved government service

  • 40% say it’s difficult to interact with the government when they have questions or need help.

  • Less than half of survey respondents find it easy to understand what public services (42%) and public assistance programs (46%) are available to them.

  • Top service delivery improvements desired by global constituents include:

    • Reducing the number of steps to address needs

    • Responding to their needs faster

Constituents eager to engage with agents

  • 90% of global respondents said they’d use an AI agent to interact with the public sector.

  • Constituents in Brazil, Spain, Singapore, and Italy are among the most willing to use AI agents to interact with the public sector, providing these countries with the opportunity to be trailblazers in the agentic AI era.

  • 20% of German and American respondents say they’re very likely to use an AI agent to help fill out government forms (e.g. filing taxes, completing applications).

  • Three factors global respondents said they prioritised when considering using AI agents in the public sector:

    • 24/7 access to information and services (47%)

    • Helping them efficiently access government resources (44%)

    • Reducing the number of websites and steps needed to address their needs (40%)


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NCC, NBTE to formulate IP Policy for Polytechnics, Technical Institutions

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The National Board for Technical Education (NBTE) has expressed its commitment to partner with the Nigerian Copyright Commission (NCC) for the creation of a robust Intellectual Property (IP) Policy tailored for Polytechnics and Technical Institutions across Nigeria.

This collaboration was agreed upon during a courtesy visit by the Director-General, NCC, Dr. John O. Asein to the Executive Secretary NBTE, Prof. Idris Muhammad Bugaje, in Abuja. The visit aimed to enlighten NBTE on the mandate of Commission and areas of possible collaboration.

Dr. Asein, represented at the meeting by Director Nigerian Copyright Academy (NCA), Mrs. Funmi Adewale and Director Planning Research and Statistics (PRS), Mr. Collins Nweke, emphasised the importance of a functional IP Policy and the need to incorporate Copyright Education into the curriculum of Technical Institutions.

The ES-NBTE who was represented by the Director, Abuja Liaison Office, Dr. Yahaya Bande gave assurances that the proposed partnership will yield results and lauded NCC’s initiatives of raising public awareness about IP and Copyright, emphasising that such efforts are crucial for enhancing the nation’s economic development.

The Commission’s representatives presented copies of the Commission’s publication “What Is Copyright” and “Copyright Act 2022” to the Executive Secretary, NBTE.


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