E-Business
Check Point to Expand Partner Ecosystem on Africa Growth
Check Point Software Technologies is looking to grow its market share and strengthen its partner channel in Africa.
The security company launched a new partner programme at its CPX APAC conference in Bangkok in January. This programme is underpinned by by two key components: and AI-powered, cloud-delivered cyber security platform that enables collaboration and end-to-end protection, and emphasis on prevention over detection It features a simplified, consolidated partner tiering model, a new pricing framework, free certification and training, and an improved app.
Speaking on the sidelines of the Check Point CPX EMEA event in Vienna in February, Itai Greenberg, chief strategy officer at Check Point, said the difficulty that customers face is the prospect of having to apply various security solutions from multiple vendors to ensure end-to-end protection of infrastructure.
“They will have so many different products from so many vendors, each one of them giving them a different level of security for the same level of attack,” said Greenberg.
This is where Check Point’s strategy plays out, he said. “We are providing a platform to protect against all attacks, across all platforms, and all vectors.”
The other component is the focus on prevention rather than detection.
“The difference between detection and prevention is huge,” Greenberg added. “Detection is about ‘I am telling you that you have a problem, go fix it’ whereas prevention is ‘I am very reliable, I am not slowing down your traffic, or making you wait for email to arrive, or the browser to open the website.’ “
During the same event in Vienna, Rupal Hollenbeck, president of Check Point Software Technologies, confirmed the company had established new channel partnerships in Nigeria, Senegal, and South Africa.
Hollenbeck highlighted new infrastructure developments across various industries in Africa, and the potential to harness the continent’s predominantly young, ambitious, and skilled job seekers.
“We see industries making significant investments across Africa, and it’s imperative that security is integrated from the outset – what I refer to as ‘security by design’. With the emergence of new industries comes the development of supply chains to support this growth.”
In addition to building the channel and supply chain, Check Point advocates a collaborative approach to developing sought-after skills sets on the continent.
Hollenbeck said the company is dedicated to improving access to cyber security education, particularly within STEM learning, starting from childhood. She noted that at the recent World Economic Forum in Davos, where Check Point actively participates in the cyber security centre, discussions with other companies highlighted the pressing issue of the skill gap.
“We reached a consensus that all the work – any of the work done by businesses – should serve to ‘lift the entire boat’, because that helps the industry.”
The rationale is that stakeholders in the cyber security ecosystem work together to develop skills rather than adopting a self-centred approach to skills acquisition.
Check Point offers several training and certification programmes including Quantum, CloudGaurd, and Harmony. The company has also established the CISO Academy, a global education programme targeted at C-level executives or those aspiring to enter this space.
By Fabian Tarpael, Abuja
Hisense electronics unveiled a flagship showroom in Abuja over the weekend. Speaking at the event, Mr. Mustapha Khries, the Abuja Branch Manager of the Fouani Group, highlighted the significance of the flagship store, describing it as the first of its kind in the entire West African region.
He also addressed the challenges facing businesses in Nigeria, particularly the high exchange rates and transportation costs.
“The Fouani Group remains resilient and ready to overcome challenges, unlike others who often exit the market when faced with similar issues.”
Ms. Haifa Du, Senior Sales Manager for Hisense Electronics, emphasized the brand’s commitment to affordability and innovation, stating that Hisense offers the most cost-effective and advanced solutions in the market.
The event underscored Hisense’s dedication to technological innovation and sustainability while reaffirming its leadership position in the consumer electronics market.
Mr. Robbin Wei, Senior Sales Manager of Hisense Group, supported by Mr. Greg and Ms. Haifa Du, showcased various innovative products from the new flagship store.
Among the standout products showcased include; The Hisense 110″ Smart Ultra AMOLED TV, featuring unique capabilities such as a solar-powered remote control and a “locate remote” function to find misplaced remotes easily.
PalmPay, Africa-focused fintech operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce giant, today announce a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.
This partnership underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.
WIth PalmPay now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.
“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience,” said Sofia Zab, Chief Marketing Officer, PalmPay. “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”
Speaking on the partnership, Sunil Natraj, CEO, Jumia Nigeria added: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.
“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”
This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.
To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11th to 30th. During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards. More details can be found on the brands’ respective social media pages. @palmpay_ng and @JumiaNigeria.
Aero Contractors is thrilled to announce the launch of its “12 Days of Christmas” campaign, a festive and engaging social media initiative designed to spread holiday cheer and reward loyal customers.
Running from December 13 to December 24, 2024, this exciting campaign underscores Aero Contractors’ commitment to connecting families, friends, and communities during the holidays.
The “12 Days of Christmas” campaign invites travel enthusiasts, loyal customers, and holiday travelers to participate in fun and interactive activities on Aero Contractors’ social media platforms, including Instagram, Facebook, and X (formerly Twitter). Each day will feature engaging posts such as trivia, puzzles, and challenges designed to ignite the festive spirit and encourage community participation.
Participants are encouraged to follow Aero Contractors’ social media pages, engage with the daily posts by liking, commenting, or sharing, and follow the specific instructions for each day’s activity.
Winners will be selected daily and announced on the respective platforms. Exciting prizes await participants, with the grand reward of a free return economy class ticket—a perfect gift for reconnecting with loved ones or exploring new destinations this holiday season.
“At Aero Contractors, we believe in the power of togetherness, especially during the holidays,” said Capt. Ado Sanusi, Managing Director of Aero Contractors.
“Our ‘12 Days of Christmas’ campaign is our way of giving back to the community that has supported us throughout the year. It’s an opportunity to engage, celebrate, and reward our customers while spreading joy and festive cheer.”
This campaign targets travel enthusiasts, loyal Aero Contractors customers, and families looking to make the most of the holiday season. Through this initiative, Aero Contractors reaffirms its dedication to safe, reliable, and efficient air travel, bringing people closer when it matters most.
Follow Aero Contractors on Instagram, Facebook, and X to join the “12 Days of Christmas” campaign. Engage daily for a chance to win a free return economy class ticket and other exciting offers.
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