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Moniepoint Study Reveals How Strong Cultural Bonds, High Levels of Trust Drives Nigerian Family Businesses

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Against the urgent need to deepen the Federal Government’s economic agenda – financial inclusion, job and wealth creation and fiscal growth, the critical role played by family businesses as the heartbeat of Nigeria’s economy has once again been spotlighted and thrust into sharp focus.

Africa’s leading digital financial services provider, Moniepoint Inc has released its latest case study – How families power Nigeria’s economy, a reflective chronicle of how the legacy of family businesses, from centennial conglomerates to bustling local eateries, are a living narrative and solid testament to Nigeria’s entrepreneurial spirit.

It will be recalled that the Special Adviser to the President on Presidential Enabling Business Environment Council (PEBEC) and Investment, Dr Jumoke Oduwole recently revealed that there are approximately 23.8 million family businesses, responsible for millions of jobs, dispersed throughout the country and collectively they contribute around $200 billion annually into the nation’s economy. Closely aligned to this disclosure is the oft-stated data that with over 40 million micro, small and medium enterprises (MSMEs) contributing nearly 50% of the national GDP; accounting for over 84% of total employment as well as 96% of businesses in Nigeria. These figures reflect the glaring significance and the impact that family businesses have on Nigeria’s economy.

According to the Moniepoint study, which provides deep insights into what has kept these businesses going across generations, how they navigate challenges, and opportunities for growth and innovation, more than half of Nigerian family businesses don’t have strong digital capabilities with very few seeing it as a priority area.

The lack of clear governance and business management structures, as well as poor succession planning are some of the challenges that undermine the scalability of family businesses in Nigeria.

Key drivers that undergird a lot of these enterprises include, strong cash flow with a view to ensuring that they remain profitable, high levels of trust driven by shared vision and business objectives and cohesive cultural bonds where one out of every two Nigerian businesses bear the distinction of being a family business.

Furthermore, the study avers that the story of Nigerian family businesses is one of resilience, adaptation, and enduring legacy. It posits furthermore that the future of Nigerian family businesses is bright with potential even as more enterprises embrace the tools and strategies for success in a digital age, supported by innovative driven solution partners.

It contends that as they evolve, family businesses will remain at the heart of Nigeria’s economic and cultural identity, powering the nation’s economy and shaping its future for future generations while ushering in a new era of growth, sustainability, and global competitiveness.

Speaking to the rationale behind this latest study, Vice President, Communications and Public Relations, Moniepoint Inc, Edidiong Didi Uwemakpan noted that the decision to focus on family businesses was driven by their significant contributions to Nigeria’s economy despite their varying sizes and sectors.

“At Moniepoint, we pride ourselves on being more than just a financial services provider; we are an astute partner to business owners, helping them to be financially happy while ensuring that our innovative solutions power the dreams of these enterprises.

“We believe that the growth of family businesses directly supports the entire economy, which in turn essentially extends our ability to positively impact everyone else which aligns with our brand’s mission,” she said.

Stating Moniepoint’s commitment to helping these businesses embrace digitization, “Our services have helped several family-owned businesses improve their operations through simplified payment collection, cash flow management, and access to capital.

“Our recent partnership with the CAC will further catalyze technology adoption for these businesses while providing a foundation for them to adopt better record keeping, financial reporting and governance practices which are pivotal for their efficiency, productivity and long-term viability, and also drive market access and trade facilitation into regional and global value chains for them.”

In 2023, Moniepoint MFB, was honored with the prestigious Rising Star Family Business Award in recognition of the giant strides made by the firm over the years and their contribution to the Nigerian economy at the Businessday, My Family My Business, and PwC Nigeria Family Business Summit.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

NCC Waxes Worriedly as Telcos Lose Billions to Vandalism, Theft

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Dr. Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC), has said that telecommunications operators in Nigeria are currently facing immense challenges with frequent fibre cuts, vandalism, and theft of equipment costing them billions of Naira.

NCC Waxes Worriedly as Telcos Lose Billions to Vandalism, Theft

Maida stated this against the backdrop of the recent declaration of telecom infrastructure as Critical National Information Infrastructure (CNII) by President Bola Tinubu through an Executive Order.

Delivering the keynote address at the launch of the CNII Protection and Resilience Workshop, organized by the National Cybersecurity Coordination Centre (NCCC) under the Office of the National Security Adviser, Maida said Nigeria is now set to address the challenge.

While noting that workshop series was to drive the urgent implementation of the CNII Executive Order as a major step towards securing Nigeria’s communications and digital infrastructure, the NCC boss said:

“The telecom industry faces significant challenges, including frequent fibre cuts, vandalism, and theft, which cost operators billions of Naira in revenue and billions of Naira in repair expenses.

“Additionally, restricted access to telecom facilities by property owners and government entities hampers network expansion efforts, limiting connectivity and impacting service quality.”

Over the years, stakeholders in the Nigerian ICT sector have been calling on the government to designate telecom infrastructure as a critical national asset to address the persistent attacks on the infrastructure across the country.


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Telcos Key to Bridging Financial Gaps, Fostering Inclusion – MTN’s Tobe Okigbo 

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Telecommunications operators will undoubtedly play an indispensable role in bridging financial gaps and fostering inclusion, particularly in Nigeria.

Tobechukwu Okigbo

Tobe Okigbo, Chief Corporate Services & Sustainability Officer of MTN Nigeria, underscored this role during a panel discussion at the Africa Breakfast Convos, held on the sidelines of the recent United Nations General Assembly (UNGA79).

Okigbo emphasised that telcos can leverage their extensive networks to connect Nigerians across diverse regions to essential financial services.

“Telcos are very instrumental in bridging the gap and promoting financial inclusion. Given our extensive reach, I firmly believe that telecommunications companies are instrumental in broadening access to digital financial services,” he said.

However, there are serious challenges facing the industry that make it difficult for operators to fill this role. “One of the biggest challenges we have in bridging the gap is access to devices. It goes beyond the lack of education because Nigerians can easily adapt to systems. However, not everyone has access to devices that enable digital financial services,” he stated, expressing optimism that solutions would emerge within the next three years to enhance financial inclusion in Nigeria.

The panel conversation, featuring Okigbo, in discussion with Claudine Moore of Allison Worldwide, Iyin Aboyeji of Future Africa, and Anie Akpe of African Women In Tech (AWIT), at Stagwell Commons inside The World Trade Centre in New York City, touched on wide-ranging issues ranging from digital transformation to Africa’s business landscape, as well as the continent’s sustainable growth.

Tobe Okigbo lauded the innovation of African businesses across diverse sectors, highlighting their capacity to turn challenges into lucrative opportunities.

“African businesses are not just solving local issues; they’re turning billion-dollar problems into billion-dollar opportunities,” he said.

A World Bank report recently revealed that although 49 per cent of adults in Sub-Saharan Africa have bank accounts, a rate that has doubled since 2011, there are still significant gaps in account ownership for women, uneducated persons, young adults and people in rural communities.

The MTNN CCSSO revealed that MTN Nigeria has been at the forefront of financial inclusion initiatives, offering an array of digital financial services with its fintech platform, MoMo PSB.


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ACTIS Threatens MTN with Loss of 80m Subscribers if It Hikes Tariff

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Association of Telephone Cable TV And Internet Subscribers of Nigeria (ATCIS), has warned MTN Nigeria, the largest mobile network operator in Nigeria, to desist from increasing its tariffs or else it will lose about 80 million customers who have subscribe to its services in the country.

ACTIS Threatens MTN with Loss of 80m Subscribers if It Hikes Tariff

Recall that MTN recently raised alarms over a potential shutdown if tariffs are not increased to address rising operational costs.

Karl Toriola, chief executive officer, had highlighted that the telecommunications sector is facing severe financial strain, especially from escalating diesel prices required to power base transceiver stations.

But Sina Bilesanmi, national president of ATCIS, said the service shut down would not affect its subscribers, urging the telco to desist from threatening its customers.

According to him, “when ATCIS saw it on Tuesday, I shared it on the ICAF platform, ATCIS wrote MTN CEO to go ahead with the 80 million+ subscribers, but have promised them with their association body, with the power of the ATCIS Masses being the National President of telecom subscribers in Nigeria, if MTN try it, that may be the end of MTN.”

MTN claimed it has invested N2.6 billion in corporate social responsibility, according to its 2023 Sustainability Report, is currently operating on profits accumulated over two decades. However, he stressed that this is unsustainable.

“We must return the industry to profitability,” Toriola emphasized, adding that the company’s reserves are depleting.

Earlier this year, telecom operators called for the first tariff hike in 11 years, citing the need to manage rising costs and maintain service quality. Without such an increase, they warned, the financial viability of the sector, along with service standards, would continue to decline.

Toriola also pointed out that MTN, once one of Nigeria’s top corporate taxpayers, has seen its tax contributions decline due to the financial challenges. In the first half of 2024, MTN reported a staggering N519.1 billion loss, largely attributed to foreign exchange losses from the naira’s devaluation and high inflation.

In addition, Toriola revealed that MTN may suspend Unstructured Supplementary Service Data (USSD) banking services due to a N250 billion debt owed by Nigerian banks. “We are seeking regulatory approval to halt support for USSD services used for banking transactions unless the debt is resolved and tariffs are adjusted,” he said.

 

 

 


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