E-Business
Building Strategic Partnerships in E-commerce: Collaboration for Growth

Strategic partnerships form an integral part of businesses today — and with good reason. Their importance has become more than just a wise business move but a necessity for sustainable growth. As aptly described by the age-old adage, “Two heads are better than one,” the concept underscores the profound significance of collaboration, especially in the realm of e-commerce.
At its core, building strategic partnerships provides companies with leeway to leverage the complementary capabilities of like-minded institutions — granting small, medium, and large organisations alike the access they need to expand to new markets, harness avant-garde infrastructure to meet overarching goals and targets, as well as a safety net to reduce risks. In the vast landscape of e-commerce, where competition is fierce and consumer expectations continue to evolve, success is not just about having a great product or a sleek website anymore. It is about forging strategic partnerships that amplify strengths, drive sustainable growth, and address consumers’ needs. The digital realm is evolving at breakneck speed, and in this ever-changing landscape, collaboration emerges as the linchpin for success.
A recent study conducted by IBM’s Institute for Business Value revealed that 54% of executives view strategic partnerships as critical for their organisation’s digital transformation efforts. In addition, a report by Kearney, a global consulting firm, highlights that well-executed strategic partnerships can create sustained value for both brands and consumers.
As these statistics highlight the impact of strategic partnerships: How can E-Commerce platforms leverage collaborative initiatives to meet evolving consumer needs?
Collaborations to broaden the E-Commerce Ecosystem
Take the case of Jumia Nigeria, the leading pan-African e-commerce platform. Since its inception, Jumia has been at the forefront of innovation, continuously striving to enhance the shopping experience for millions of customers across Nigeria. Yet, in an industry marked by rapid evolution and ever-changing consumer preferences, staying ahead requires more than just ingenuity – it demands collaboration.
In recent years, Jumia Nigeria has embarked on a journey of strategic partnerships, forging alliances with a diverse array of stakeholders ranging from local businesses to global brands. These partnerships have not only expanded Jumia’s product offerings but have also enriched its ecosystem, offering customers unparalleled choice and convenience. A good reference point is its partnership with leading manufacturers and brands like Adidas, Infinix, Oraimo, Binatone, Haier Thermocool, Diageo, and Nivea. These brands have official stores on Jumia where consumers can get easy access to their favourite products, and the brands offer special promotions to reward their consumer base for their loyalty.
Another strategic move by the company to further enhance customer satisfaction is its partnership with Mastercard and Providus Bank to introduce the Jumia Mastercard, an innovative payment card that elevates the shopping experience of its customers. Through this partnership, the company introduced a customer reward system which will serve to multiply purchasing power and foster lasting customer loyalty on Jumia’s platform throughout the year. With these partnerships, Jumia provides customers with access to the latest products while enabling the company to expand its market presence and attract new customers.
In another thoughtful partnership, the company partnered with Starlink to deliver Starlink’s satellite terminals and kits in Nigeria and Kenya, deepening broadband connectivity in African communities. Through this partnership, Starlink was able to harness Jumia’s elaborate delivery network to expand its reach in Africa.
Companies such as Jumia understand that building strategic partnerships is not just about the numbers; it is about creating a powerful ecosystem of collaboration that fuels mutual growth and customer satisfaction. When done right, partnerships forged will transform the e-commerce landscape and empower customers. Together, companies can rewrite the rules of success and create a future where strategic partnership can be a cornerstone for business growth.
E-Business
NCC Vows to Tackle Online Infringement, Block Illegal Music Websites

Nigerian Copyright Commission (NCC) has pledged to enforce its legal obligations to combat online intellectual property infringement and urged commercial music users to obtain proper licences from rights holders or their representatives.
The Commission stated that this ensures creators are fairly compensated, supporting the music industry’s sustainable growth.
In a statement commemorating the 2025 World Intellectual Property Day, themed “IP and Music: Feel the Best of IP,” the NCC announced plans to enforce the Copyright Act 2022, which allows for the takedown of infringing materials and blocking of websites hosting illegal content.
Signed by Mrs Ijeoma Egbunike, director of Public Affairs, the statement outlined an aggressive anti-piracy campaign in collaboration with the private sector, targeting the online environment.
Egbunike affirmed the NCC’s commitment to establishing enforceable standards for transparency, digital audits, and real-time royalty reporting to protect creators’ rights. She stated, “The NCC will continue to champion policies that support the growth of the music industry, improve the livelihoods of Nigerian musicians, and foster a culture of creativity and respect for intellectual property.”
Despite the global success of Afrobeats and other Nigerian genres, the NCC noted that many musicians face low royalty returns due to rampant digital piracy.
To address this, the Commission revised its Collective Management Regulations to enhance transparency and accountability among Collective Management Organisations (CMOs).
The NCC emphasised that proper licensing is a legal obligation and vital for Nigeria’s creative economy, stating, “Music must feel the beat of intellectual property for the full potential of creativity to be realised.”
The Commission highlighted that creators’ livelihoods depend on fair royalty compensation.
Recent enforcement measures include the NCC’s designation by the Attorney-General of the Federation as an authority under the Proceeds of Crime (Recovery and Management) Act 2022.
This, combined with the Copyright Act 2022, empowers the NCC to order takedowns and block illegal music distribution websites.
E-Business
FG Warns Nigerians Against Growing Threat of Cyber Slavery in West Africa

The Federal Government, has warned Nigerians against the growing threat of cyber slavery within the West African sub-region.
The Ministry of Foreign Affairs, in a statement issued in Abuja by Kimiebi Imomotimi Ebienfa, acting spokesperson, noted with grave concern the alarming rise of cyber slavery across parts of West Africa, targeting Nigerian citizens, particularly vulnerable youths.
The government said many young Nigerians, including underage teenagers, were lured out of the country under the false promise of lucrative employment opportunities abroad, particularly in crypto-related operations.
According to the government, “In reality, these individuals are trafficked into sophisticated scam operations and enslaved to work in criminal “call centres” — often referred to as “419 cyber-scam factories.” There, they are forced under coercive and inhumane conditions to send thousands of fraudulent emails, text messages, and calls aimed at defrauding victims worldwide.”
The government also noted with dismay, a recent incident where the Economic and Organised Crimes Office (EOCO) in Accra, Ghana, rescued and detained a group of Nigerians forced to engage in cybercrime activities under inhumane conditions.
“This incident highlights the severe exploitation and abuse associated with cybercrime operations. It also underscores the need for enhanced efforts to combat such multibillion-dollar criminal networks and mitigate the susceptibility of victims.
“The Ministry strongly warns all Nigerians, especially the youths and parents, to exercise the utmost caution when presented with job offers, particularly those promising easy money, overseas travel, or remote work involving cryptocurrencies.
“Nigerians are therefore advised to verify all employment offers through official channels and report suspicious cases to relevant authorities for necessary investigation and action to curtail the activities of the perpetrators.
“The Ministry wishes to assure the general public that, as a precautionary measure to address this unfortunate situation, the Federal Government is working closely with regional partners, law enforcement agencies, and international organizations to tackle this heinous crime, rescue victims, and bring perpetrators to justice.
“The Ministry remains committed to protecting Nigerian citizens at home and abroad and will continue to raise awareness about emerging threats to the welfare and dignity of our people,” the statement read.
E-Business
ALX Nigeria Launches 2025 Ventures Incubator, Premieres Pan-African “Do Hard Things” Finale

ALX Nigeria is once again proving that when African talent meets the right opportunity, magic happens. In a celebration of innovation, grit, and ambition, ALX officially launched its 2025 Ventures Incubator Cohort, an elite group of startup founders handpicked from across the country, while simultaneously premiering the grand finale of the pan-African “Do Hard Things Challenge” at its Lagos hub.
From tech founders solving community challenges to creatives turning ideas into global solutions, ALX is backing the bold and building the infrastructure to help them scale. The ALX Ventures Incubator is the next big leap for graduates of the Founder Academy, providing them with hands-on mentorship, investor access, and the resources to grow sustainable businesses that shape the future of the continent.
“The launch of the ALX Ventures Incubator is proof of our unwavering commitment to building the infrastructure for African innovation to thrive,” said Ruby Igwe, Country General Manager at ALX Nigeria. “We witnessed incredible potential at our Founder Academy, and this next step ensures that these promising startups receive the support they need to grow into high-impact ventures. It’s about translating potential into lasting impact.”
These new ventures are powered by the same spirit that drove the Do Hard Things Challenge—a bold initiative that saw ALX travel to eight African cities in search of the continent’s most inspiring entrepreneurs. The final stop? Mauritius, where top finalists pitched in a high-stakes finale, now screened live for the Lagos tech and media community.
The challenge took ALX across Lagos, Nairobi, Johannesburg, Kigali, Accra, Cairo, Casablanca, and Addis Ababa, shining a spotlight on resilience, creativity, and unstoppable drive.
“The ‘Do Hard Things Challenge’ embodies the spirit we cultivate at ALX: resilience, ambition, and the courage to tackle complex problems,” said Joshua Ebinabo, ALX Ventures Country Entrepreneurship Development Manager.
“Showcasing the finale from Mauritius here in Lagos connects our local innovators to the broader African story. It inspires our learners, reassures parents about the future of tech, and shows business leaders the investment-ready talent right here in our ecosystem.”
The event brought together founders, business leaders, creators, and media influencers—all gathered to witness what happens when African talent is seen, celebrated, and supported. The energy was electric, the vision was bold, and the mission was clear: empower Africa’s brightest minds to build global solutions from right here on the continent.
Whether you’re a startup founder looking to scale or a dreamer looking for your big break, ALX continues to be the launchpad for Africa’s digital and entrepreneurial revolution.
Learn more about ALX’s tech and business programmes at alxafrica.ng, and follow the movement on YouTube, TikTok, LinkedIn, and Instagram via @alxnigeria.
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