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Consumer Value Awards Offers Brands Growth in perception, Reputational Capital – Ekine

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Akonte Ekine, CEO, BrandXchange, Convener Consumers Value Awards in this interview explains the online voting process to determine winners of Consumer Value Awards as well as benefits to winners

Akonte Ekine, CEO, BrandXchange, Convener Consumers Value Awards

What Makes the Consumers Value Awards unique compared to other industry awards?

Thank you, Consumers Value Awards as express by the name is an award under the sphere of consumers. Everything about the process of the Consumers Value Awards is more in the hands of the consumers. For instance, at the nomination stage, it is consumers that will nominate brands for listing to be voted for.

What we do is basically to announce that the portal is open for nomination and with strong desire for transparency we announce the opening on almost all platforms including your reputable publication.

So, the uniqueness of the Consumers Value Awards is that it is driven by consumers for consumers with the objective of expressing concerns about better service within the eight consumer rights.

Can you tell us more about the voting process and how consumers can participate in selecting the winners?

After listing of all the brands listed for voting based on nominations by consumers, we opened the website for voting and the website remains open till last day of June 2024 to enable consumers to cast votes.

It is important to state that you can only vote in the various categories once because for every time you attempt to vote in each of the category, consumers are required to submit their email address as an identity for an OTP to be sent for verification. Once you get the OTP and you input the OTP, your voting will be recognized.

To protect the integrity of the system it is important we establish the process to avoid double voting or multiple voting by consumers.

Why is it important for Consumers to Participate in voting for Consumers Value Awards?

The entire initiative is about promoting the Eight Consumer Rights which includes the right to be heard and the right to expression as well the right to contribute to product and service development.

So, it is important that consumers participate in voting to call out brands that are not keeping promises made to the public.

The participation of consumers is also very important at this time as we consumers play the role of our brothers’ keeper when we shout down a brand that is poor in performance, we have simply alerted another consumer to stay away.

The consumers’ participation is the establishment of the essence of the programme as a vehicle to ensure that brands are living up to expected standard they have created or meet the expectation of the consumers.

What criteria do brands need to meet to be nominated for the Consumers Value Awards?

Good question, for us our consideration is that once a consumer has made effort to purchase a brand or engage a service, then that brand is good enough to be listed or nominated. It is an open market initiative for brand owners and consumers generally.

Any brand that is on the shelf in the market or on the internet that is consumed by the people is good enough for nomination and in the last two editions we have had over 500 brands across all sectors listed for nomination and voting.

That is why we call it a badge of honour from Consumers to the Brands as a statement of thank you which will put the brands on the spot for sustainable representation in the market.

Can you share some success stories or testimonials from previous awards?

This is the journey third edition and the voting is ongoing. The success of the last two edition can be seen from the fact that representative of Nigerian Communications Commission, Federal Competition and Consumer Protection Commission, National Agency for Food and Drug Administration Agency, Nigeria Civil Aviation Authority and the Advertising Regulatory Commission of Nigeria were well represented and delivered messages to consumers.

It is also for us a success to have over 50 brands in attendance to pick the bade of honours in the last two editions, including brands such as Glo, Dangote Cement, Reload Multivitamin, Leadway Insurance, Bigi Cola, Bigi Sausage and Oral B tooth paste to mention a few.

For us the real success is the consumers making effort to list brands and voting. It shows that there is a growing consciousness that consumers deserve better market experience and there will be more vehicle for expression that will call out service providers and regulators to do better.

What benefits do brands gain from receiving a Consumers Value Awards?

I am sure that you are all aware that the best marketer of a brand is the consumers, so winning the award is a great opportunity for brand growth in terms of perception, reputational capital and increase in sales.

Benefits seems endless but it must be stated that a consumers bade of honour based on voting is a major stamp of respect for the brand by consumers from consumers to consumers. It is a stamp of acceptance and a bench market for the brands keep the standard and improve on it.

It is call to all brands to look around and act if they want to play in the same market as consumers are pushing for better experience.

How has the response been from consumers and brands in the previous editions of the awards?

We had the very first edition two years ago and the second edition last year at same venue, what is very clear is that CVA has come to stay has 5 consumer regulatory related agencies of government were in attendance and we recognized people like Mrs. Sola Salako Ajulo, a member of the Tribunal in FCCPC, for her effort as a pioneer advocate of Consumer Rights to the best of our knowledge.

In the first edition, we also recognized Dr Olalekan Fadolapo, Director General, Advertising regulatory Commission, Professor Umar Danbatta former EVC and Chief Executive Officer of Nigeria Communications Commission for the excellent work they are doing in promoting better consumer experiences through legislations.

It is only the consumers that can give the success rating on this project but if in two years of existence we have pulled together over one hundred brands across the globe to attend the event, then we can safely say we are on a journey of excellence.

Aside attendance, the celebration of the awards by brands such a Glo, Leadway, reload Multivitamin, Checkers Custard, Bigi Cola, Bigi Sausage and Fearless Energy Drink again, to mention a few of the brands is a great sign of success.

Are there any new categories or changes in this third edition of the consumers Value Awards?

Last year we introduced the special public sector category to search for governors and states that are actively promoting consumers rights and we are holding onto that because it is a good conversation sustainer on the subject of our interest.

This year we are looking out for consumer conversations from brands that are social advocacy.

This new category to promote public conversation from corporate sustainability initiative of brands to promote better consumer behaviour in the market.

Unlike last year, we have also through consumers nomination created sub-categories under some brands as a result of herbal availability, children and infant categories of the brands.

It is not us that created it but consumers nominations made it happen that we have to establish such and this also affect home appliances where we have to separate the brands into four different categories based on functionality rather than group into one.

Third edition voting is ongoing on the website and we can see that consumers are responding positively with votes and we can only wait till the last day of June to conclude on the winners.

How does BrandXchange ensure the integrity and transparency of the voting?

BrandXchange is doing everything to ensure that the voting is not compromise. We are staying with the process of ensuring that you can only vote if you register your email to get OTP and you must input the unique OTP before your voting can be valid. It is the Consumers that validate the brands so we keep that simple yet effective law active on the website.

We have had challenges about voting and OTP and we stayed true to the goal to be transparent on this project because at the stage we are, it is the consumers that we are protecting and promoting to get better service.

I am sure that is the trust we built in the first edition is not good enough the second edition will probably not get the degree of success we got and therefore we have to hold onto that public trust and remain open or transparent for everyone interested to visit the website and cast vote or review it.

We call it a bade of Honour and so even from inception it must be seen and experienced as such.

What is the timeline for the voting period and announcement of winner?

The voting is ongoing till 30th June and there after we will inform the winners and all invited regulators and other winners and participants that will grace the beautiful day in September at same venue.


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Lagos Raises Alarm as Tuberculosis Cases Hit 18,541

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Dr. Ibijoke Sanwo-Olu, wife of governor of Lagos State, has raised alarm over the rising cases of Tuberculosis (TB) in the state insisting that the disease remains a pressing public health concern.

Lagos Raises Alarm as Tuberculosis Cases Hit 18,541

Sanwo-Olu, who disclosed during a media briefing in Lagos, said that Nigeria reported over 479,000 cases in 2023, with Lagos accounting for 18,541 cases.

“These figures are alarming,” she stated, “but we have the resources, knowledge, and partnerships to change this trajectory. TB is preventable and curable, and with focused efforts, we can eradicate it from our communities.”

To combat the spread of TB, the First Lady announced a major grassroots initiative aimed at strengthening advocacy and prevention.

The initiative will include the investiture of female chairpersons and wives of Local Government Area (LGA) and Local Council Development Area (LCDA) chairmen. It will also feature the official launch of the Stop TB Partnership, Lagos, and the inauguration of the Lagos State TB Steering Committee.

These measures, according to the First Lady, represent critical steps in Lagos’ aggressive campaign to eradicate TB. The initiative will leverage local leadership to drive TB awareness and prevention efforts, particularly in high-risk communities.

“The 10 female chairpersons and 47 wives of LGA and LCDA chairmen will be instrumental in spreading TB awareness and promoting early detection and prevention strategies within their communities,” she explained.

“These local leaders are closest to the people, making them uniquely suited to challenge misconceptions, encourage health-seeking behavior, and ensure that TB is taken seriously. Tomorrow’s investiture is a step toward empowering them to lead this charge,” she added.

Sanwo-Olu further highlighted the critical role of the STOP TB Partnership and the TB Steering Committee, which will bring together public and private stakeholders, including international partners, to combat the disease.

The Steering Committee will oversee the implementation of strategies aimed at reducing TB transmission and improving health outcomes across the state.

During the briefing, the First Lady also praised the ongoing efforts to improve living conditions in slums and overcrowded areas such as military barracks, where TB thrives due to poor sanitation.

“Improving sanitation, clearing gutters, and ensuring better housing conditions are part of our broader strategy to fight TB,” she noted.

Collaboration across sectors will be key to the success of these initiatives, Sanwo-Olu stressed, calling on stakeholders from healthcare, education, infrastructure, finance, and law enforcement to contribute to the fight against TB.

She also called on religious bodies, community leaders, and private organizations to raise awareness and combat the stigma surrounding the disease.

Sanwo-Olu reiterated that TB diagnosis and treatment are free in Lagos, with services available at 301 Primary Healthcare Centres, 30 General Hospitals, and selected private hospitals offering Directly Observed Therapy Shortcourse (DOTS).

She urged anyone experiencing TB symptoms, such as a persistent cough lasting more than two weeks, to seek medical attention promptly.

Expressing her gratitude to the TB Steering Committee and the Stop TB Partnership for their dedication, Sanwo-Olu called for regular meetings with state TB champions to ensure continuous progress.

“Tomorrow’s event is not just a ceremony. It is a call to action. Together, we will make a lasting impact in the fight against TB, not just in Lagos, but across Nigeria,” she said.

 


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Nigerian Researchers Present E-Governance Innovations at International Conference to Support Economic Diversification

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Five Nigerian researchers made a significant impact at the 17th International Conference on the Theory and Practice of E-Government (ICEGOV2024), held in Pretoria, South Africa. The event, organized by the United Nations University and UNESCO, attracted over 336 participants from 49 countries, underscoring the global importance of digital governance.

Representing the Minister of Communications, Innovation, and Digital Economy, Dr. Bosun Tijani, National Information Technology Development Agency (NITDA) Director-General, Mr. Kashifu Inuwa Abdullahi, emphasized that the researchers’ participation aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which aims to leverage technology for economic diversification and enhanced governance.

Abdullahi highlighted the significance of Nigeria’s representation at the conference, noting that out of 157 submitted papers, only 85 were accepted, reflecting the competitive nature of the event. He stated that the insights gained from the research could catalyse technological innovations crucial for Nigeria’s economic diversification and governance improvement, furthering President Tinubu’s vision.

The Director-General confirmed NITDA’s commitment to supporting research initiatives, ensuring that Nigeria remains at the forefront of advancements in digital governance.

The showcased research spans various aspects of digital transformation, collectively aiming to enhance e-governance and stimulate economic growth through technological innovation. Below are brief outlines of the pivotal works presented:

Hassana Asuku’s presentation, “Bridging the Broadband Gap,” Asuku addresses the digital divide in rural areas by proposing a comprehensive strategy to improve broadband access. Her multidimensional approach seeks to enhance economic inclusion and civic engagement, aligning with the government’s push for digital growth.

Adeyinka Patrick Adewumi’s research on “Digital Competency in the Public Sector” highlights the challenges posed by low digital skills among civil servants. He proposes a model for targeted training and infrastructure upgrades to accelerate digital transformation.

Dr. Agbali Mohammed’s work on Scalable Digital Public Infrastructure (DPI) tackles institutional barriers to deploying effective DPI in Nigeria, aiming to enhance public-private partnerships and improve regulatory frameworks.

Dr. Tanimu Mukhtar Garba’s research on Tax Compliance for SMEs introduces the Taxpoynt platform, designed to simplify tax processes for small businesses. This advancement is crucial considering the significant role of SMEs in Nigeria’s economy.

Dr. Salihu Dasuki Ibrahim’s work on Citizens’ Freedoms in E-Governance explores how DPI can enhance citizen liberties, addressing obstacles such as inadequate ICT infrastructure and data privacy concerns.

The contributions of these researchers not only position Nigeria as a leading voice in the global conversation on digital governance but also reflect the nation’s commitment to leveraging technology for sustainable economic growth and improved governance.

 


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NASENI Trains Procurement Officers, Others on Global Best Practices

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National Agency for Science and Engineering Infrastructure (NASENI) is organizing a 3-day procurement in-house training for all procurement and other relevant officers in NASENI system -wide to acquaint them with best procurement operations and in line with global practices.

The training will take place at the NASENI Headquarters, beginning from Tuesday 8th  to 10th October, 2024, targeted at building the capacity of procurement officers, and other select staff from Accounts, Audit, legal, Media, Planning and other officers involved in procurement activities in NASENI System-wide.

The Executive Vice Chairman/Chief Executive Officer, NASENI, Mr. Khalil Suleiman Halilu will deliver the keynote address while Olusegun Omotola, Ag. Director General/CEO, Bureau of Public Procurement will declare the in-house training officially open.

The training amongst other things aims at ensuring that NASENI is doing the right thing and adhering to 2007 Procurement Act, Manual and other vital information that will enable the Agency to continue on the right track and to utilize the right information at every given time, as far as procurement matters are concerned.

Speaking on the upcoming training, the Director of Procurement, Dr. Mohammed A. Mohammed said that the training is based on NASENI needs and to enable officers meet up with changes in technology and practices which are global phenomenon, especially against the backdrop of on-going transformation in the NASENI system.

He said, “Things are changing, and you need to change with time, technology is changing globally, you need to build your capacity. This training is based on NASENI Needs on procurement which is slightly different from other sectors.

“Almost 75-80 per cent of NASENI activities is based on science and engineering, our method of procurement, is a little different, from the ministry of works, raw materials, etc.  Again, you must build your capacity to be able to cope, which is why we are having this training, to build capacity in line with NASENI needs and mandate.”

According to him, building capacity is a continuous exercise and procurement is all about law end to end, adding that the officers working in procurement must be trained from time to time to equip them with new trends.

He also noted that with the Standard Operation Procedure globally and the World Bank new version on procurement, NASENI cannot work differently, it must key into global practices. He stated that 95 per cent of the resource persons for this training are from the Bureau of Public Procurement (BPP) as NASENI has an agreement with it, to assist in building the capacity of procurement and relevant officers in NASENI system-wide.

Also speaking on the upcoming in-house procurement training, Mr. Adekoya Olatunji, BPP consultant, said, that “the In-house training that is coming up in NASENI is very good, it will enable the officers to adhere strictly to procurement Act. What NASENI is doing is very good, so that the officers will do what they need to do very well”.

Highlights on some of the topics of the training with the theme: “Building the Best Procurement Operations in NASENI System-Wide” includes, Effective Procurement Practices & PPA, 2007, Procurement Planning, Procurement Record Keeping Procedures, Contract Agreement and Implications amongst others.


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