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Empowering small businesses in Africa through digital communication solutions

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By Abiola Ibrahim; Account Executive – Infobip

The African small business landscape is brimming with potential. From active markets to innovative entrepreneurs, the continent represents a vibrant hub of economic activity. Yet, in this dynamic environment, standing out and reaching customers can be a challenge.

Abiola Ibrahim

This is where digital communication steps in as a powerful tool for unlocking growth. By harnessing digital communication, these enterprises can amplify their brand presence, engage with their target audience effectively, and drive sustainable development.

Embracing mobile technology and data analytics

Mobile technology has emerged as an important tool for enhancing communication efforts and connecting with target audiences across Africa. According to GSMA Intelligence, mobile connectivity is playing a significant role in driving socioeconomic progress in Sub-Saharan Africa. Businesses can capitalise on this trend by adopting mobile-based communication strategies to reach and engage with their customers. For example, leveraging SMS marketing campaigns or developing mobile apps tailored to local preferences can enhance customer engagement and drive business growth.

Harnessing the power of data analytics, businesses can optimise their strategies, refine their messaging, and drive meaningful interactions to stay ahead of the competition. By embracing mobile technology and data analytics, small businesses can create a strong foundation for their digital communication efforts.

Personalisation and customer-centric approach

In an era dominated by personalised experiences, small businesses must tailor their communication efforts to resonate with individual preferences. This is more than just reaching customers; it is about engaging them in a conversation tailored specifically to their needs and desires. This involves a multifaceted approach, integrating various elements such as video content, storytelling, SEO optimisation, and community building into their strategies. Through video content, businesses can visually showcase their products or services, providing a more immersive and engaging experience for their audience. Unlike the traditional marketing storytelling, often perceived as one-way communication with customers, businesses who wish to build deeper relationships with their customers need to create conversational experiences. These experiences enable personalised, two-way communication that goes beyond simply using customer’s first name. They humanise the brand, making each interaction feel tailored to the individual customer and demonstrating that the company understands their preferences, from product choices to preferred communication channels.

Strategic use of digital communication solutions

Some small businesses have attained success by being strategic with their digital communication activities. They collect and store data using Customer Data platforms and use flow building solutions to trigger event-based conversations with customers on their preferred channels. This approach enables businesses to automate communication towards their target audience, ensuring the delivery of relevant and personalised messaging. Such strategies have been adopted by different organisations across various sectors to encourage purchases by customers who have abandoned their virtual carts, automate customer loyalty reward programs, set up efficient account signup and verification processes, and send automated reminders to customers to take certain actions.

Establishing a strong brand presence and maximising limited resources

Establishing a strong brand presence is vital for small businesses aiming to differentiate themselves in the market. Focusing on elements such as production, place, people, promotion, and process, businesses can define their unique value proposition and resonate with their target audience. Engaging in local connectivity and community engagement further strengthens brand authenticity, fosters trust, and fuels organic growth.

Small businesses often operate with limited budgets and resources, making it essential to adopt a strategic approach to digital communication campaigns. By setting attainable goals, leveraging technology, and prioritising audience insights, businesses can optimise their investments and maximise returns. Embracing AI-powered tools for content creation, targeted advertising and data-driven decision-making, can help unlock the full potential of digital communication.

Future opportunities and innovation

Looking ahead, the future of digital communication for small businesses in Africa is filled with opportunities for innovation and growth. As AI continues to reshape the marketing landscape, businesses can harness its capabilities to drive personalised experiences, automate processes, and explore new avenues for engagement. By staying agile, adaptive, and forward-thinking, small businesses can position themselves as industry leaders and capitalise on emerging trends to drive sustainable growth and prosperity.

As small businesses continue to evolve and adapt to changing market dynamics, their ability to effectively communicate will be instrumental in redefining entrepreneurship in Africa, shaping a prosperous future for themselves and their communities. Understanding what clients want is more important than ever, as it helps build stronger connections and fosters customers loyalty. Effective communication that delivers the best results involves knowing the right time and place to engage with customers. These preferences are discovered by analysing customer data and setting up events that make the communication most relevant to them.

In summary, the growth journey begins with building a community, getting to know your customers by collecting and analysing data, sending relevant information at the right time, and creating conversational experiences rather than talking at your customers.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

NBC Did not Withdraw EBS License  — Edo Govt

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National Broadcasting Commission (NBC), did not withdraw the license of EBS TV, Edo state’s broadcasting television, according to Crusoe Osagie, special adviser to governor Godwin Obaseki on Media Projects.

NBC Did not Withdraw EBS License  — Edo Govt

Godwin Obaseki

Osagie, in a statement urged the public to disregard the false claims describing it as the handiwork of mischief-makers

He explained that against claims that the license of EBS has been withdrawn over statutory failures, the Channel 55 under which the station operates on falls within the 700 megahertz band that is being repurposed by the federal government following an international treaty established by the International Telecommunications Union in 2015, of which Nigeria is signatory.

He disclosed that the NBC has, however, reassigned a new Channel 45 to Edo Broadcasting Service TV, while plans are in progress for the compensation for EBS by the NBC.

Osagie revealed that letters were written to the Broadcasting Stations within the band to inform them of the developments, notify them of new channels to relocate to, and provide their compensation needs for payment.

Affected Broadcasting stations were negotiated with beginning from around 2020 and 2021.

On the issue of licence fee, the Special Adviser said the Station was heavily indebted for over a decade, before Governor Obaseki came into office, adding that in June, 2022, the Governor approved and began to clear EBS indebtedness to the regulatory authorities.

 


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iTEC 75-Inch UHD TV: Redefining the Viewing Experience in the Nigerian Market

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iTEC is solidifying its position as one of the top brands in the electronics marketplace with the launch of its latest 75-inch UHD TV. This television, a product of Africa’s leading tech company, Zinox, is a masterpiece and nothing short of a marvel, as it provides an immersive visual experience that captivates casual viewers and tech enthusiasts across Nigeria and the broader Sub-Saharan market. 

itec 75 inch tv

Impressive Display and Resolution

One of the significant features of the iTEC 75-inch UHD TV is its stunning 3840×2160 resolution. This display produces clear, detailed images that bring your favourite shows, movies, and games to life. The 16:09 aspect ratio ensures that every scene is perfectly proportioned, and the display’s astounding 1.07 billion colours provide a vivid and rich palette. This TV expertly captures every hue, whether it’s the intense reds of a sunset or the deep blues of the ocean.

The colour spectrum of this TV is a real standout, offering a wide range of tones with an exceptionally natural feel. The uniformity of luminance guarantees that brightness will be dispersed equally over the screen, making for a consistent and enjoyable viewing experience from any angle. The backlighting is also top-notch. It offers excellent contrast between the darkest blacks and the brightest whites, enhancing every image’s depth and clarity.

Fast Performance and Smart Features

Beyond the visuals, this iTEC TV runs on the Android 11 operating system. It allows for a world of apps, streaming services, and customisation options. The TV has a Mali-G52 MC1 550MHz GPU and an ARM Cortex-A53 1.5GHz Quad-Core processor for snappy performance and seamless navigation. With 2GB of RspdifAM and 8GB of internal storage, users can easily download and store apps, games, and other content.

Seamless Connectivity

Staying connected is a breeze with the TV’s range of connectivity options. Its LAN and wireless networking capabilities make it simple to sync with other smart gadgets in your house or stream information from the internet. The multiple HDMI and USB ports ensure you can connect various external devices like gaming consoles, soundbars, or USB drives without hassle. The SPDIF and AV ports further add to the versatility of this TV, making it a hub for all your multimedia needs.

Stunning Sound Quality

No modern TV is complete without excellent audio, and iTEC delivers on this front with its Dolby speakers. The sound quality is rich and immersive, making you feel like you’re right in the middle of the action. Whether you’re watching a high-energy action film or enjoying your favourite music, the Dolby audio elevates the entire experience.

Designed for Every Viewing Angle

One of the most impressive features of this TV is its wide viewing angle. No matter where you’re seated in the room, the picture remains clear and bright. This is perfect for family gatherings or group viewing sessions, ensuring that everyone enjoys the same high-quality visuals from any corner of the room. The TV’s rapid response time also ensures smooth motion, making it ideal for watching sports or playing fast-paced video games.

Energy Efficiency and Power

Despite its large size, the iTEC 75-inch UHD TV is designed with energy efficiency in mind. With power consumption rates of 200W, 250W, and 270W, depending on the mode of operation, this TV balances performance with eco-friendliness. This is particularly important in regions where power supply can be inconsistent, making this TV a practical choice for the Nigerian and Sub-Saharan markets.

iTEC’s 75-inch UHD TV is a stellar offering for anyone looking to elevate their home entertainment experience. Its powerful performance, vibrant display, seamless connectivity, and immersive sound make it a must-have for tech-savvy individuals. With its impressive energy efficiency and robust features, this TV is sure to resonate with consumers in Nigeria and across Sub-Saharan Africa. Suppose you’re in the market for a cutting-edge TV that ticks all the boxes, iTEC’s latest model is definitely worth considering. Shop your iTEC TV now on konga.com for the best deals and seamless service.

 


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BBNaija: The Final Showdown Begins, Explosive Evictions, Toke Spills the Tea, and Kelly Rae Grabs Head of House

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As Big Brother Naija Season 9 approaches its climax, the intensity both in the house and on Big Brother Naija: The Buzz Season 9 talk show is reaching unprecedented heights. Episode 9, hosted by the ever-charismatic Toke Makinwa, was packed with insights, debates, and jaw-dropping moments that had fans glued to their screens.

The Buzz

“As the game nears an end and the finish line comes to light, best believe the battle is about to get flaming hot,” Toke declared as she kicked off the episode.

“It was a bold statement, setting the tone for the discussions that followed, covering the latest evictions, brewing relationships, and the looming finale. With three big evictions—Handi, Tjay, and Shaun—leaving the competition, Toke, alongside guests Constance Owoyomi and Cassandra “Petite Talker,” dissected the drama of the night.

Kellyrae Takes Charge

Kellyrae claimed the coveted title of Head of House and became the first official finalist of Season 9. Sooj followed closely, escaping nomination by the housemates, making him another strong contender in the finals. The panel discussed the unpredictability of the house dynamics, with Constance noting, “No one can predict how the show will go by the changes in the house.” This comment couldn’t have been truer as alliances, betrayals, and unexpected exits continue to surprise viewers.

Shocking Evictions and Twitter Drama

The biggest shock of the night was the eviction of Shaun. Toke shared that fans on Twitter had blamed her for messing up his game, to which she exclaimed, “I just said I like the boy!” The discussion pivoted to the strategic gameplay of the Mbadiwe twins. Constance felt that the twins had coasted along, while Cassandra argued they’d simply been lucky. The debate on which housemates were genuine players and which were riding on fan favouritism highlighted the ever-present unpredictability of the house.

Love Triangles and Tense Relationships

Relationship dynamics in the house also took centre stage. The love triangle involving Ozee, Onyeka, and Victoria has kept viewers on their toes. With Nelly showing emotions and Sooj’s affection towards her becoming more evident, the panel agreed that Sooj might like Victoria too but struggles to handle the pressure of the house. “If the tables were turned, Sooj wouldn’t react this way,” Constance said, while Toke pointed out that his hot-and-cold behaviour keeps everyone guessing.

Toke then shifted the conversation to the feuds in the house, particularly the tension between Topher and Anita. According to Cassandra, the age difference between them plays a role, with Anita frequently talking down to Topher. “Anita is stringing him along until the end of the show,” Constance added. The panel agreed that while these relationships provide content, they likely won’t last outside the house.

Vox Pop Highlights

The show wrapped up with a vox pop segment, where fans shared their thoughts on the housemates they’d “poke” if given the chance. Victoria, Ozee, and Onyeka were the top picks, with many expressing frustration at certain housemates’ laid-back strategies.

As the episode closed, the panel shared their predictions for who would win the season. Constance backed Wanni or Ozee, while Kassandra put her money on Kellyrae. Toke hinted that if Wanni doesn’t win, she might take second place. With tensions mounting, all eyes are on the finale to see which housemate will walk away victorious!

The countdown to the finale of BBNaija No Loose Guard season is on. Get up to date with all the gist with Toke and guests on BBNaija: The Buzz.. New episodes drop every Thursday on Showmax.


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