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The Risks of Compliance Amidst Citizen Agitation: The MTN Nigeria Example

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By Dr. Ajibola Obafemi

Compliance is often touted as a virtue in business and governance, implying a willingness to adhere to rules and regulations. However, in times of citizen agitation and social unrest, compliance can become a double-edged sword. On one hand, it demonstrates a commitment to upholding the law and respecting authority.

Dr. Ajibola Obafemi

On the other hand, it can be perceived as complicity with a government that citizens are agitating against, hence the compliant company is perceived as an enemy of the people. The recent experience of MTN Nigeria, which suffered social media and physical attacks merely for complying with the regulator’s directive, serves as a stark illustration of this dilemma.

Citizen agitation in Nigeria has been simmering for years, with growing discontent over the government’s handling of various issues, including economic stagnation, insecurity, and corruption. The latest expression of this frustration is the planned August 1 protest, which has been gaining momentum on social media. The basis of the proposed protest is a demand for better governance, which includes bringing down the cost of living with inflation at 34.2%, ending corruption, hunger and highhandedness of the security agencies.

One challenge of the government regarding the call for protest is that it does not know whom the organisers are. Perhaps, this is a good strategy for the organisers, as the government cannot be trusted to not arrest them. The government’s response to the protesters has been characteristically un-empathetic, with officials dismissing their concerns and warning against any form of unrest. This approach has only served to fuel the anger and frustration of the protesters, who feel that their voices are not being heard.

Social media has played a significant role in driving the conversation around the planned protest, with various hashtags trending on Twitter and other platforms. The online campaign has helped to galvanize support for the protest, with many Nigerians expressing their discontent with the government’s handling of various issues. The government has not stayed silent, as its spokespersons and advocates have also been speaking on social media, but they do not seem to be connecting with the agitators online as their approach is largely to use fear-mongering, threats and misinformation. For example, a top functionary of the Tinubu government, Bayo Onanuga, accused Peter Obi, former presidential candidate of the Labour Party, of spearheading the protest in expression of anger over losing the 2023 election. Such blatant attempts to mislead the public have only fueled the protest.

Suffice it to say that the recent wave of protests across Africa, including the violent clashes in Kenya and other parts of the continent, has emboldened Nigerians to demand change through similar means. The successes and challenges faced by these movements have served as a catalyst, inspiring Nigerians to take to the streets and demand better governance. However, this trend has sent jitters down the spines of Nigerian authorities, who fear a repeat of the violence that followed the EndSARS protests in 2020.

Businesses in Nigeria are caught in the web of the civil agitation in the country. According to the World Bank, “In times of social unrest, businesses are often caught in the crossfire, facing risks to their operations, employees, and assets.” MTN witnessed this but in a different form. While Nigerians agitated for good governance, the telcos, including MTN Nigeria, were bothered about a deadline from the Nigerian Communications Commission (NCC) to disconnect all SIMs not linked to NIN by the 31st of July. On July 27 to July 28, the company disconnected millions of unlinked lines, in compliance with the regulator’s directive. This action nearly devastated the company, triggering a swarm of unimaginable issues.

The backlash was swift and brutal. Protesters took to Twitter to express their outrage, with some suggesting that MTN had collaborated with the government to disrupt the protest. Omoyele Sowore, a former Presidential Candidate of the African Action Congress (AAC) and lifelong activist, even suggested that the protest would commence at MTN offices, implying that the company was complicit in the government’s plans to sabotage the planned protest. The next day, MTN offices were besieged by angry protesters, with the Festac office being destroyed and looted.

While it seemed like it might have been cataclysmic for the company, the Association of Licenced Telecom Operators of Nigeria (ALTON) and the Nigerian Communications Commission (NCC) came to the rescue, clarifying that MTN was only complying with an industry-wide directive and that the action of the company had nothing to do with the planned protest. To ease off the tension, the NCC mandated telcos to unblock lines that were blocked during the period, allowing for a de-escalation of the tension.

Critical questions come to mind on what MTN could have done differently in the circumstance. Could it have decided not to comply with the regulator’s directive? Perhaps. But this would only strain the relationship with the regulator, with the risk of a fine. It should be added that the company was once fined $5.2 billion for failing to disconnect millions of unregistered lines in the past. In light of this, can anyone blame the company for striving to be compliant, as it has been in recent years, winning the award for Most Compliant Listed company in Nigeria year after year?

While it is not abnormal to have businesses suffer attacks during civil unrest in Nigeria, as witnessed during the EndSars protest where many businesses were either vandalized or burnt, the subject of compliance amid civil agitation is a new perspective which has not received sufficient attention by scholars and commentators. This is a gap which needs to be filled in the field of regulatory compliance. The ball is now in the court of the scholars to interrogate the issues for corporates to take learnings. The business community has too much at stake for such a gap to exist.

The recent attack on MTN Nigeria, a company which is vital to Nigeria’s social, digital and economic life, shows that the Nigerian society needs a lot of conscientization of the people with regards to corporate issues. It appears that the Nigerian is angry against big businesses, hence they are quick to respond violently, unmindful of the overarching consequences even on themselves and their country. If MTN Nigeria were not a firmly rooted company in Nigeria, the social media attacks launched against the company could have crippled it. Nigeria needs more ‘MTNs,’ to raise its revenue generation, support the economy and ultimately improve the lives of the average Nigerian.

In the midst of civil unrest, regulatory compliance can be a delicate balancing act. To minimize risk, regulators and companies must prioritize clear communication and empathy. In the case of the SIM-NIN linking deadline, the regulator could have considered postponing the deadline to diffuse tension and avoid exacerbating the situation. This would have allowed MTN and other telcos to comply with the directive without inadvertently fueling the flames of protest. Additionally, the regulator could have proactively clarified the reasons behind the directive, addressing concerns and misconceptions before they escalated into widespread outrage.

As a market leader, MTN Nigeria is becoming synonymous with the sector, and hence suffers attacks when there are sectoral issues. These isolated attacks on the company work in favor of competing telcos, raising the question of whether there are forces fueling the attacks against the company. Whenever there is a general network downtime in the country, such as on the commencement day of the hunger protest, MTN is singled out for heavy backlash, even when other telcos experience similar issues. While the social media attacks on August 1st were not a case of compliance by the telcos, it is pertinent for the public to realise that the digital industry is bound to occasionally encounter network challenges, even as the government may even be complicit in sabotaging networks to suppress the public. The telecom operators, such as MTN, Glo, and Airtel, are always at these crossroads as critical and strategic entities in the fabric of the country.

In conclusion, the recent SIM-NIN linking debacle serves as a cautionary tale for regulators and companies operating in tumultuous environments. By prioritizing empathy, clear communication, and strategic timing, they can minimize risk and avoid becoming entangled in the web of civil unrest. As Nigeria navigates its current challenges, regulators and companies must learn from this experience, recognizing that compliance and sensitivity are not mutually exclusive, but rather complementary aspects of responsible business practice.

Dr. Ajibola Obafemi is a Political Science Lecturer at the National Open University of Nigeria (NOUN) and the Head Researcher at QL Intelligence.


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Experts Call for Talent Management Systems to Mitigate Talent Exodus in the Telecom Industry

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Experts in the telecommunications industry have called for the introduction and integration of a Talent Management System to help mitigate the effects of talent exodus in Nigeria.

For years, various sectors of the Nigerian economy have struggled with brain drain, as highly skilled professionals continuously leave the country in search of better opportunities abroad, overwhelming the available workforce.

The telecommunications industry has not been spared, with numerous reports of high rates of talent resignation and migration to other countries.

This situation has impacted the sector, though some argue it presents an opportunity to evolve and integrate more talent into the pipeline.

During a panel session moderated by WTES Project Chief Operating Officer, Mr Chidi Ajuzie at the recently concluded 5th edition of the Telecom Sector Sustainability Forum (TSSF 5.0), organized by Business Remarks, the experts discussed the theme: “Mitigating the Effect of Talent Exodus on Nigeria’s Telecom Growth.” They acknowledged the issue of talent exodus but viewed it more as an opportunity than a threat.

Engr Ikechukwu Nnamani, ceo of Digital Realty, emphasized the need for a structured process for training and retraining talents already in the system, particularly by leveraging Nigeria’s large population to ensure talent retention.

Nnamani stated, “It’s inevitable. However, we should focus on the benefits. Reviewing employment policies to make workflows more flexible and adaptable for employees can reduce the impact of talent loss.”

He also noted that unlike other sectors, the data centre subsector has not experienced a significant loss of talent.

Delivering his paper presentation, the (NATEP), Femi Adeluyi speaking on the sub topic “Government Policies and Industry Initiatives to Retain and Attract ICT Professionals” addressed that talent export also has its advantages to its host community.

Citing India as an example, he said there needs to be a balance.

Dr. Olufemi also stressed the necessity of motivating employees through better remuneration and by creating mentorship programs.

He urged companies to implement a Talent Management System to effectively manage talent while simultaneously growing their businesses.

John Nwachukwu, managing director of Zoracom, stressed the importance of retention plans for businesses to hold onto talent, noting that companies must provide a supportive and enabling work environment.

He highlighted the need for succession and retention plans to prepare for talent loss and to create a vibrant and conducive workforce environment.

In the same vein, the CEO of Infratel, Dr. Tola Yusuf also encouraged businesses to focus on the positive aspects, advocating for continuous staff training and retraining to improve retention, alongside creating an atmosphere of encouragement for employees.

Speaking on this, the CEO of Jidaw System, Engr Jide Awe, highlighted India’s successful experience with talent export as a model for other countries.

According to him, India’s long-standing strategy of promoting software development and encouraging its citizens to pursue careers abroad has led to significant technological advancements and economic growth.

“By fostering a culture of innovation and entrepreneurship, India has not only benefited from the expertise and skills gained by its citizens working overseas, which has led to the establishment of a strong technology sector but has also attracted foreign investment and created job opportunities within the country.

“This demonstrates the potential for talent export to be a mutually beneficial strategy for both exporting and host countries, ” he noted.

Ms. Tinuade Oguntuyi who represented ICSL CEO, Yemi Oshodi is of the view that emphasized that brain drain and talent exodus in the telecom sector have a significant impact, not only on the industry itself but also on individuals and the broader economy.

According to her, brain drain in the telecom sector can have far-reaching consequences, including disruptions in services and a decline in innovation.

She also stressed the need to invest in talent development and create a conducive environment to retain skilled professionals within Nigeria.

On his part, the CEO of Impulso Integrated Services, Mr Akinyele Oludare said that the current talent exodus in the telecom sector is a result of various factors, including the slowing growth of the industry, limited opportunities for advancement, and the allure of higher earnings abroad.

While this trend can have negative consequences for the sector, the speaker also noted that it can have positive effects, such as increased remittances to Nigeria.

The speaker suggested that to address the talent exodus, the telecom industry needs to create a more attractive and dynamic environment for professionals.

This includes investing in growth, providing opportunities for advancement, and offering competitive compensation packages. By doing so, the industry can incentivize talented individuals to stay in Nigeria and contribute to its development.

The experts, however, cautioned companies against halting employee training programs out of fear of talent loss, emphasizing that the potential negative impact on company growth and success far outweighs any perceived benefits. Nigeria loses billions of dollars annually due to talent migration.

TSSF 5.0 aims to foster dialogue and develop strategies to retain talent while promoting sector growth. By bringing together key stakeholders, the event hopes to contribute to effective policies and initiatives that will enhance talent retention in the telecommunications industry.

Speaking about the event, the convener of the forum and Managing Editor of Business Remarks, Bukola Olanrewaju, noted that the Nigerian telecom sector is currently grappling with a multitude of challenges.

Olanrewaju stressed that the escalating depletion of talent and skilled workforce in critical sectors of the Nigerian economy is a pressing concern.

“This loss of human capital could pose as a significant threat to the nation’s productivity and economic growth if there is no balance.”


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Konga Launches 30-Day Shopping Extravaganza for Nigerians

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As November draws near, the anticipation for Konga’s highly awaited Black Friday sales reaches a fever pitch. Insider sources reveal that Konga, Nigeria’s leading e-commerce platform, is gearing up for a month-long sale with unbelievable discounts and offers that would light up the online retail space.

Konga, however, has a unique treat in store for its Early Birds before the Yakata shopping frenzy begins. Special Early Bird discounts will be available the week leading up to the main event, tempting astute customers to start their holiday shopping early.

Early shoppers on the Konga platform are going to have an incredible experience, with discounts available in every category.

Past years have seen Konga’s Black Friday sales make a significant impact on the lives of its customers. An economic analyst who wished to remain anonymous stated, “Konga’s Black Friday isn’t just about shopping; it’s an economic stimulus that ripples through various sectors of our economy.”

From electronics to fashion, beauty, home essentials, and more, Konga’s diverse offerings cater to a wide range of needs and preferences.

The platform’s commitment to providing quality products at competitive prices has earned it a loyal following of satisfied customers.

The true measure of Konga’s impact can be seen in the stories of satisfied customers. Mary Adepoju, a Lagos schoolteacher, shared her experience: “Last year’s Black Friday sale on Konga changed my life.

“I was able to buy a laptop at half the price, which has been invaluable for my remote job.”

Another shopper, Ibrahim Ishaku, a small business owner in Abuja echoes Mary’s sentiments. “Konga Yakata deals are a game-changer for me every year,” he remarks.

“The variety of products on offer and the jaw-dropping discounts make it the perfect time to stock up on essentials and offer competitive prices to my customers.

“Konga truly knows how to make shopping an exciting and rewarding experience.”

As the Black Friday sales approach, Konga encourages shoppers to subscribe to their newsletter and follow them on social media to stay updated on the latest offers and promotions.

By planning ahead and taking advantage of the Early Bird offers, shoppers can maximize their savings and secure the best deals.

Get ready for a month of incredible savings and exciting deals at Konga’s Black Friday sales. Don’t miss out on this opportunity to shop smart and save big!

 


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MTN Nigeria Launches Eco-friendly SIM Cards, Hopes to Achieve Net Zero Emissions by 2040

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MTN Nigeria Communications Plc, a leading ICT company in Nigeria has announced the launch and pilot of its paper-based biodegradable eco-friendly SIM cards, in line with its Project Zero goals which seek to reduce GHG emissions and achieve net zero emissions by 2040.

The biodegradable paper-based SIM card is safer for the environment, as it supports the management of products throughout their lifecycle in a manner that promotes circularity and reduces waste.

Also, the gradual elimination of plastic-based SIM cards helps the company make a huge contribution to plastic pollution prevention, showing its commitment to continuously exploring ways to integrate sustainable practices into its operations.

This initiative, driven through a local supplier, reflects MTN’s commitment to empowering local businesses and boosting economic growth through sustainable partnerships.

Comparing the benefits of the 100% biodegradable paper-based SIM cards to the Polyvinyl Chloride (PVC) plastic-based material, these eco-friendly SIMs can biodegrade naturally and are recyclable, thus reducing waste pollution. It also lowers carbon emissions footprint during production and disposal.

This helps eradicate the material problems of plastic SIM cards, such as landfill or incineration disposal, limited recycling options and contribution to waste pollution.

“Our new eco-friendly SIM cards represent part of our continuous commitment to environmental responsibility, as well as our dedication to reducing waste, supporting local Nigerian vendors and integrating sustainability into business operations as well as the daily lives of the people”, commented Tobe Okigbo, Chief Corporate Services and Sustainability Officer.

Adekemi Adisa, General Manager, Sustainability and Shared Value, also added, “Our people and the environment where they live drives the innovative measures we take.

“The launch of our recyclable SIM cards embodies our commitment to sustainability, encouraging our customers to make eco-friendly choices, reducing waste and paving the way for a more environmentally conscious future for Nigerians.”

This move aligns with MTN’s promise to ‘Doing for the Planet’, prioritizing eco-responsibility and minimizing the company’s environmental footprint through responsible and sustainable waste management practices. As a pilot, these eco-friendly SIM cards are available in selected MTN stores in Lagos and Abuja.

 


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