Connect with us

News

FG Markets $100Bn Creative Economy Growth Plan to Corporate Nigeria

Published

on

L-r: Dr. Nadine Siegert; Director, Goethe-Institut Nigeria; Michel L.H. Deelen, Consul General, Consulate General of the Kingdom of the Netherlands; Hanatu Musa Musawa, Minister of Art, Culture, and Creative Economy, and Gerald Wolf, Deputy Consul General, Consulate General of the Federal Republic of Germany, Lagos, at a Corporate Partners’ Roundtable with Corporate Nigeria held on Wednesday September 11, 2024, at The Wheat Baker, Ikoyi, Lagos.
Kindly share this post

Following months of comprehensive planning, the Federal Government has unveiled details of its bold and strategic plans to generate at least $100 billion and create over two million jobs from Nigeria’s creative economy yearly.

The Government’s plan was unveiled Wednesday September 11, 2024 by the Honourable Minister of Art, Culture and the Creative Economy, Hannatu Musa Musawa at a roundtable for local and international investors where she presented her ministry’s 8-Point Plan and Roadmap.

Speaking at the event hosted by the Ministry at the Wheatbaker in Ikoyi, the Minister said that if implemented to its fullest, the plan has the potential to achieve the above-stated objectives. She listed the 8-Point Plan as follows:

Nigeria Destination 2023, a national initiative designed to grow the arts, culture and creative economy under one united vision

Skills Development

Fastrack Policy Frameworks

Strategy Governance and Collaboration

Smart Strategic Partnerships

Growth Targets for GDP Contribution & Sectoral Output

Enabling Business Environments

Cultural Heritage Preservation and Sustainability

She lamented that despite its huge potentials, Nigeria’s creative industry currently contributes just $5 billion to the economy, with its different sub-sectors at various stages of development.

The sectors include music (sound recording, live performances and music videos), visual media (movies, TV shows, comedy shows, podcast, content creation), visual arts & craft (canvas painting, design, sculpturing, woodwork and other craft works), heritage & museums, culinary arts, fashion, publishing (books, literary arts, poetry, magazine, etc), and video gaming.

According to the National Bureau of Statistics, Nigeria’s creative economy has a very low contribution to overall GDP in comparison with benchmark countries, with the industry contributing just 1.2% to Nigeria’s GDP in 2022, the least when compared to other African countries like Morocco (2.7%), South Africa (3.0%), and Egypt (4.3%). It also ranks low (1.0%) in its ability to earn government revenue from the sector, compared to South Africa’s 12.5%.

To achieve its ambition, Musawa said the ministry has identified 14 pivotal initiatives that will drive the sector’s growth and significantly boost government revenue $10b – $20b. She grouped these initiatives under four unique pillars, namely: Technology, Infrastructure and Funding, International Culture Promotion, and Intellectual Property Monitisation.

Under the Technology pillar, the Minister said the Ministry intends to launch a digital content creation tool accessibility program to provide improved and discounted digital tools for Nigerian creatives. Others include the launch the Nigeria content distribution initiative to increase the nationwide adoption of digital tools for content distribution, the launch of a study to estimate the size of the creative industry in Nigeria including a framework to size the market going forward, and the expansion of internet accessibility in underserved regions in Nigeria to expand the reach of the other digital initiatives.

For Infrastructure and Funding, she said, this entails cataloguing existing infrastructure for the Arts, Culture and Creative Economy and its current state, developing the appropriate infrastructure needed to the industry and leveraging public-private partnership to fund development, providing incentives to stakeholders in the creative economy to boost investment and adoption of strategic initiatives, and launching a creative accelerator program to provide capital, and capacity building to creative companies.

Under International Culture Promotion, Musawa said the Ministry will establish a culture promotion office collaborating with Nigerian embassies abroad, to promote Nigerian arts, culture and creative economy, and leverage AFCTA to boost Nigerian creative output export regionally and globally.

For Intellectual Property Monetisation, she said the Ministry will seek to establish Globally standardised CMOs (Collection Management Organisations) for most of the sectors, launch a Copyright Oversight Initiative in partnership with the Nigeria Communications Commission (NCC) to enhance tracking, monitoring, and enforcement of copyright standards, ensuring CMOs’ adherence to CISAC standards.

It will also develop and implement the intellectual property framework and operationalise Nigeria’s IP licencing framework.

Musawa said that Nigeria’s Creative Economy has the potential to grow by 400% by 2027, positioning the sector to leapfrog in the long term and deliver the vision for the sector. She revealed that the Ministry has already created several initiatives and entered collaborations towards the realisation of its set goals.

She listed some of these initiatives to include, among others, the Creative Leap Acceleration Program, CultRise, an infrastructure development initiative and Origins, an advanced data capture and management initiative designed to collect, store, analyse, and share critical data related to Nigeria’s cultural and creative industries.

The Minister also listed some of the Ministry’s infrastructure project pipelines, including the Digital & Immersive Art Centre, the Renewed Hope Creative City at the Wole Soyinka Centre, Arts Village in Abuja, setting up of Creative Hubs in Nigeria’s 36 states, the National Entertainment Centre, Abuja Creative City, and the National Gallery of Art, among others.

To aid in the realisation of the government’s job creation target in the creative industry, the Minister disclosed that the Ministry has entered a partnership with BigWin Philanthropy, a major international development partner, to deliver a transformative capacity building and job creation strategy.

The event featured a panel session involving the Minister herself and top officials of the Ministry including: Director-General, National Council for Arts and Culture, Obi Azika; Principal Adviser to the Minister of Art, Culture and Creative Economy, Faiz Imam; Managing Director, Nigerian Film Corporation, Aliyu Nuhu.

 


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

News

Igniteher BootCamp: A Pathway to Women Empowerment and Economic Growth

Published

on

Kindly share this post

The IgniteHer Bootcamp, a flagship initiative by the National Information Technology Development Agency (NITDA) in collaboration with the Japan International Cooperation Agency (JICA), concluded successfully on Friday, March 7, 2025.

Over the course of five impactful days, the program empowered 90 female entrepreneurs with essential knowledge, skills, and networks to build and scale successful businesses. Through expert-led sessions and hands-on learning, participants gained practical insights into business development, financial management, and digital transformation.

The IgniteHer Bootcamp was specifically designed to foster digital literacy, market opportunities, and the use of technology while addressing systemic barriers limiting women’s participation in entrepreneurship.

It aimed to bridge the gender gap in business and technology, equip women with critical business knowledge in financial management, business planning, and sustainability, provide access to mentorship opportunities and industry experts to support business growth. Each day of the bootcamp delivered high-impact value, ensuring participants left with actionable strategies to strengthen their entrepreneurial journey.

The first day focused on understanding gender disparity in business. Participants explored systemic barriers limiting women in entrepreneurship, including funding gaps and societal biases, while gaining strategies to overcome these challenges.

The second day delved into the fundamentals of a business plan, break-even business analysis, and the Lean Business Model Canvas, along with a practical session on setting SMART goals, enabling participants to develop structured business plans.

On the third day, the focus was on digital literacy, the use of cloud storage, online communication, internet safety, and human resource and financial management. In addition, there were practical sessions on the use of digital tools for content creation, bookkeeping, and business management.

The fourth day explored digital transformation and business growth, where entrepreneurs learned how to leverage technology and artificial intelligence to scale their businesses, covering digital branding, digital marketing, and essential digital tools for operational efficiency.

The final day featured a panel discussion with industry experts—a business hub manager, an entrepreneur, and a venture capitalist—moderated by an ecosystem accelerator who shared insights on business growth, funding opportunities, and overcoming challenges in entrepreneurship.

The session concluded with an open discussion, allowing participants to reflect on their learning and plan their next steps. The bootcamp was highly interactive, with participants engaging in discussions, practical exercises, and real-world case studies.

Many participants shared their key learnings on LinkedIn and other platforms, demonstrating the program’s lasting impact.

One participant, Imaobong Edukere, shared her experience, stating: “The IgniteHer Bootcamp has been an incredibly transformative experience for me.

It’s my first time being in a strong network of like-minded women entrepreneurs and drinking from their knowledge… I now feel more prepared to implement what I’ve learned and make a lasting impact in society.

Thank you, NITDA and JICA, for this valuable growth, timely support, and once-in-a-lifetime opportunity—I have just been IGNITED!” Another participant, Hadiza Isah Mohammed, wrote: “Hello, good morning everyone. This is one of the most inspirational bootcamps I’ve ever attended. I was at the point of dropping my dreams because everything seemed not to work, but I’ve been ignited and ready to continue my journey. Kudos to the organizers.”

The initiative fostered a strong network of women entrepreneurs, promoting mentorship and long-term collaboration. The session ended with a vote of thanks from the Special Assistant to the Director General of NITDA, stressing the open opportunity for a tour to Japan for select businesses and startups who will have the opportunity to participate in a startup event in Japan scheduled for August 2025.

This event provides a unique opportunity to network and partner with Japanese companies. Participants have been provided a link to apply their learnings and submit a pitch deck or business plan on their respective and prospective companies. Indeed, NITDA is ready to handhold these businesses to make an impact in line with President Bola Ahmed Tinubu’s Renewed Hope Agenda on economic growth.

With overwhelmingly positive feedback, the IgniteHer Bootcamp stands as a transformative program, driving progress in bridging the gender gap in business and empowering women to thrive in the digital economy.


Kindly share this post
Continue Reading

News

Intelsat, MaxIQ Space Expand STEM Learning to Educators in Multiple African Countries

Published

on

Kindly share this post

Intelsat operator of one of the world’s largest integrated satellite and terrestrial networks and educational resource provider MaxIQ Space, are expanding efforts to deliver Intelsat’s Africa Space STEM (Science Technology Engineering and Math) Program to schools in four different countries across Africa.

The program, now in its fifth year, aims to increase to a total of 12 schools and expand to include in-person learning for students in Kenya, Nigeria, South Africa and Senegal.

Participants will receive in-person, in-community learning with subject matter experts on Space STEM curriculum mixed with innovative STEM kits, hands-on training, and exclusive resources to integrate space science, sustainability and IoT education into their classrooms.

The newly adapted 2025 program is focused on empowering schools and educators to build a lasting impact on African education systems, ensuring thousands of students gain the skills and inspiration needed to thrive in STEM careers. STEM skills build a future-ready workforce, advancing national development goals and boost technological capabilities.

“As a pioneer in satellite technology, Intelsat remains committed to maximizing its contribution by inspiring the next generation and connecting African students to real-world applications of space technology,” said Rhys Morgan, RVP of the EMEA region for Intelsat.

“With Africa emerging as a key frontier for space infrastructure, it is essential to equip future leaders with the knowledge and skills to drive this transformation. We are honored to play a role in preparing the young generation for this future,” said Judi Sandrock, program manager at MaxIQ Space.

Schools and teachers in the four participating countries are invited to apply now for this fully funded opportunity to bring real-world space education into their classrooms. The deadline for applying is March 31st, 2025.

 

 


Kindly share this post
Continue Reading

News

Konga Health Set to Revolutionize Skincare Awareness Among Students

Published

on

Kindly share this post

Konga Health, Nigeria’s leading technology-enabled distributor of quality health and beauty products, is set to engage students across tertiary institutions in a series of skincare consultations, product sampling, and expert-led tutorials to promote skincare education and wellness.

 

This initiative, which kicks off in March 2025, aims to empower young adults with the knowledge and tools to make informed skincare choices while fostering a culture of self-care and confidence.

The campaign will commence with Lagos State University (LASU) on Thursday, March 13, 2025, followed by Yaba College of Technology (YABATECH) on Friday, March 14, 2025.

Other institutions slated to benefit from this initiative include the University of Lagos (UNILAG), Lagos State University Teaching Hospital (LASUTH), and Lagos University Teaching Hospital (LUTH). Specific dates for these institutions will be announced via Konga Health’s social media handles, ensuring students stay informed and prepared to participate.

At the heart of this initiative are panel discussions featuring renowned dermatologists and influential skincare advocates. These sessions will provide students with invaluable insights into skincare best practices, common misconceptions, and the science behind maintaining healthy skin. Attendees will also have the opportunity to engage directly with experts, ask questions, and receive personalized advice tailored to their unique skin types and concerns.

In addition to the educational component, Konga Health, a business that boasts an exclusive partnership with L’Oréal, the world’s largest cosmetics brand, will offer free product sampling, allowing students to experience high-quality skincare products firsthand.

This hands-on approach not only enhances learning but also helps participants identify products that work best for their skin. To further sweeten the deal, there will be exciting giveaways of beauty products, giving students the chance to take home premium skincare items.

According to an insider at Konga, this initiative is part of the company’s broader commitment to promoting health and wellness among Nigerians. By targeting students, Konga Health aims to instill lifelong skincare habits early, ensuring that young adults are equipped to prioritize their skin health as they navigate the challenges of academic life and beyond.

This innovative campaign underscores Konga’s dedication to leveraging its platform for impactful, community-driven initiatives. As the program rolls out across campuses, it promises to be a transformative experience for students, blending education, engagement, and empowerment in a way only Konga can deliver.

 


Kindly share this post
Continue Reading

Trending