General News
Bulk SMS is Unexploited Gold-Mine -Akintayo
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Stephen Akintayo, chief executive officer of Gileadbalm Group, is an inspirational speaker, youth leader, entrepreneur, a digital marketing consultant with account of 10 of multi-nationals in Nigeria.
His company’s product and services span from Information Technology, Telecom, Marketing Consulting, Real Estate, Oil and Gas and Agriculture.
Akintayo also has a Vision of helping in the establishment and growth of 20,000 businesses by the year 2025 with his CEOProtege project.
In this interview with peter ugwu, he listed Bulk Short Message System as a platform yet to be fully exploited in the Nigerian telecom sector.
Gileadbalm’s Areas of Interest
We are focusing majorly on online and Mobile Services because it is not just viable but even develop countries see it as the future.
It is through online that you can start a company and in 6 years you are a Billionaire given facebook as a case study.
Africa is not there yet but soon we will be and that is why a smart entrepreneur will take position now.
Why?
It is easier to build online business than off line business and its cost effective. In the 70’s and 80’s when US economy had several challenges, online related was businesses were such that people like Bill Gate, Micheal Dell, Steve Jobs and other tech giants delved into’ surprisingly, that helped increase the GDP of the United States.
In a country like ours, where unemployment is over 40%, we need people who will build software instead of CV, business plans instead of profiles. I want to influence the establishment and strengthening of 20,000 businesses between now and 2025.
Technpreneurs Motivating Factors
To succeed as a Techprenenur, be ready to celebrate your small beginning. Life is in phases, Men are in sizes, live your size per time.
Like I often say that Techpreneurs are not big boys rather those who have monthly salary that are big boys because ego sells, “eno” sells, salary must be paid.
But as an entrepreneur, you must work hard else your business will not stand five years talk more of 50 years. In simple words, be patient, consistent and determine never to quit.
Potentials of Bulk SMS Sector
Bulk Short Message System (SMS) is an area Gileadbalm has been doing very great. Some people have asked why should a company, for instance, use that medium to reach out to its customers hence there are many channels available today.
Yes, text messaging is over 5billion naira industry that is far more valuable for small entrepreneurs than any other aspect of Telecom industry.
With just N35,000 you can start a bulk SMS business and if you are a skillful marketer you can grow that to multi-million business in less than three years.
It is a gold mine smart individuals should start their techpreneur from bulk SMS but don’t stay there. Any business that brings money on a daily bases is a business you cannot under-estimate.
Bulk SMS and Technological Know-How
Bulk SMS is not that technical. I studied microbiology and earn from online today. The challenge is that some get reseller website with a wrong company that uses Indian gateways that don’t deliver text message sent on their platform on time.
Under 30 seconds when you send message on our platform, it delivers hence we are indispensable. We are not cheap but reliable and the best. That is our goal and that should be the goal of anyone going into this industry.
Adoption Rate
The adoption rate is high. The same way every aspect of digital marketing is being embarrassed, is how bulk SMS thrives, because conventional Media is no longer at the reach of some companies, particularly those looking for measurable and effective platform for marketing. 98% of bulk SMS is open.
That is a massive rate. What is the issue however is getting accurate data to send advert SMS to and that is why we deal with sales of targeted GSM and email data.
Regulation
Some have suggested that bulk SMS should be regulated as NCC regulates the telecom SMS, but I think otherwise.
At least not really, because it is a saturated market and price is not the issue. Bulk SMS is lesser than N4 which is the normal price for sending through your telecom provider.
Still Bulk SMS can be customized, you can send to hundreds of thousands of people at the same time. Regulation should come in the form of enforcing quality service, checkmating fraudsters who use bulk SMS for scam purposes as well as other social devices.
Difference between Bulk SMS & eMail
First of all, note that not all the SMS you receive from MTN or GLO or Airtel is directly from them. We call some short code business, where you partner with the provider to provide services like quotes, sport scores and updates, health tips and people subscribe with N30 or N50.
That is another business under messaging. Targeted Bulk SMS is to send messages to your existing clients or potential clients to buy your products and services. We offer both services.
Increasing Unsolicited eMails and Privacy
There are two types. There are the fraudulent ones from people claiming to be your bank or that you have containers or won a gift etc.
The second type is now the legal ones and its rented email campaign whereby you send email to email ID that you bought from those whom the owner of such ID subscribe. For example, I can start a campaign online as I give certain services and ask people to subscribe and I may choose to sell those emails to a client so that he or she sends campaign of his or her services to such individuals. However, you can always unsubscribe from such mail.
eMail marketing is new to Nigeria but it is proving to be a very effective form of marketing since the advent of smartphone, where people now, instantly, get alert.
The best form however is to build your own list which we help companies build and we train cooperate bodies on this.
The bottom-line is that marketing techniques have change from online and conventional media to digital media and everyone must come on board or be left behind.
General News
Government, Development Industries Report Threefold Decrease in Critical Cyber Incidents in 2024
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According to the latest Kaspersky Managed Detection and Response (MDR) analyst report, government and development industries experienced a significant decrease in the number of high-severity incidents with direct human involvement in 2024, whereas the food, IT, telecom and industrial sectors demonstrated an increase.
The annual Managed Detection and Response (MDR) analyst report provides insights into detected incidents, their nature and their distribution across various industries and geographic regions.
Additionally, it emphasises the most common tactics, techniques and tools used by attackers over the previous year. The data is based on analysis of incidents detected by Kaspersky MDR.
Compared to 2023, the mass media, development and telecoms industries experienced a significant increase in the number of incidents.
However, when examining high-severity incidents – those that feature direct human involvement – the distribution reveals notable differences.
In 2024, the MDR team identified that the majority of high-severity incidents occurred in IT (23%), followed by the government (18%) and industrial sectors (18%).
The report highlights a significant decrease in high-severity incidents within the government and development sectors, while the number of such incidents in the food sector increased.
Additionally, a relatively large rise was observed in the industrial sector, alongside a slight increase in retail, IT and telecoms. Interestingly, despite the mass media sector facing a substantial increase in overall incidents, this trend did not translate into a corresponding rise in high-severity incidents.
This observation shows that many attack attempts were swiftly detected and mitigated, effectively preventing their severity from escalating beyond medium levels.
“In 2024, we revealed a shift in the landscape of cyber threats, with high-severity incidents increasingly concentrated in the food sector, underscoring the necessity for cybersecurity measures in this area.
While the overall number of incidents surged in sectors like telecom and mass media, the resilience demonstrated in swiftly detecting and neutralising potential threats highlights the importance of proactive measures.
As attackers refine their tactics, organisations must adapt by investing in robust cybersecurity solutions that combine advanced technologies with expert oversight,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.
To strengthen your company’s protection against sophisticated attacks, deploy robust cybersecurity solutions and hire qualified practitioners to manage them or adopt managed security services such as Managed Detection and Response and Incident Response.
These security services encompass the complete incident management cycle from threat identification to continuous protection and remediation. They assist in safeguarding against evasive cyberattacks, investigating incidents and offering expert support even if a company lacks security workers.
General News
Ghana Shines as Host of QNET’s Groundbreaking V-Africa 2025 Event
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Ghana took center stage as the host of QNET’s highly anticipated V-Africa 2025, a regional edition of the company’s flagship convention.
From February 20 to 23, 2025, the Accra International Conference Centre welcomed over 4000 participants from across the Sub-Saharan Africa region to experience four days of empowerment, networking, and innovation.
The convention spotlighted QNET’s exclusive product offerings, which provide immersive entrepreneurship training and contribute significantly to Ghana’s tourism and economic growth. V-Africa 2025 showcased Ghana as a hub for entrepreneurial excellence.
Trevor Kuna, Chief Marketing Officer for QNET, expressed his enthusiasm: “Hosting V-Africa 2025 in Ghana is a testament to our commitment to supporting entrepreneurs in Africa.
This event isn’t just about showcasing our brand—it’s about empowering individuals to achieve their dreams while contributing meaningfully to local economies. We look forward to welcoming media representatives to witness QNET’s transformative impact firsthand.”
Empowering Entrepreneurs, Celebrating Culture
The itinerary for V-Africa 2025 included product workshops, dynamic training sessions on business building and entrepreneurship, and an exhibition featuring QNET’s signature product brands, such as HomePure range of home care products, Amezcua’s wellness range, Swiss watch brand Bernhard H. Mayer’s new Collection, and more.
Attendees gained invaluable insights into QNET’s ethos of wellness, sustainability, and entrepreneurship, setting the stage for lasting business growth.
Biram Fall, QNET’s Regional General Manager for sub-Saharan Africa, elaborated on the event’s local significance: “V-Africa 2025 will leave a lasting legacy by empowering Ghanaian entrepreneurs and supporting Ghana’s tourism industry.
“This is more than a business convention—it’s a platform for connection, growth, and transformation.”
Driving Tourism and Economic Growth
As one of the largest events of its kind in Ghana, V-Africa 2025 attracted participants from 25 countries, providing a boost to the local hospitality, transportation, and tourism sectors.
QNET’s commitment to Ghana includes partnering with local stakeholders to ensure the event delivers long-term benefits to the community.
General News
FlashChange CEO Seeks Regulatory Clarity in the Blockchain and Cryptocurrency Industry
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FlashChange, a forward-thinking financial service company that is redefining how digital assets are traded and managed has recently participated at the Lagos Tech Fest, a two-day event that brought together key stakeholders, industry leaders, and tech enthusiasts to discuss the future of technology in Africa.
The CEO of FlashChange, Bidemi Oke made a strong argument for more transparent regulations in the blockchain and cryptocurrency industry at the event, where he stressed the necessity of structured legislation to promote innovation, safeguard investors, and propel economic progress.
Speaking during a panel discussion alongside other panelists on Crypto in Nigeria: Fintech Integration, Real-World Applications and Opportunities, Oke emphasised the difficulties companies encounter because of legislative ambiguity. He urged legislators to work with industry players to create rules that promote responsible expansion while guarding against abuse.
“The potential for blockchain and cryptocurrencies to transform finance and promote financial inclusion throughout Africa is enormous. However, companies and investors continue to have doubts about the industry’s future in the absence of clear regulations. We must develop a framework that strikes a balance between innovation and consumer protection,” Oke remarked.
As one of Nigeria’s top cryptocurrency exchange platforms, FlashChange, has been leading the charge to encourage secure and effective digital asset transactions. While maintaining adherence to international standards, the business keeps pushing for laws that encourage the expansion of the sector.
The Lagos Tech Fest provided a forum for thought-provoking conversations about how technology, finance, and regulation interact in Nigeria. Many industry participants who agreed that a methodical and forward-thinking approach to blockchain governance was necessary found resonance in Oke’s support for regulatory clarification.
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