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General News

KPMG Reveals Africa’s Gaming Industry Recorded $1Bn Revenue in 2024

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Africa’s gaming industry generated $1 billion in revenue in 2024, according to the 2025 Africa Games Industry report, published by KPMG in collaboration with Maliyo Games, highlighting efforts to digitize African culture through gaming.

The collaboration aims to improve the gaming industry in Nigeria by incorporating African culture into digital games.

Nigeria is Africa’s fastest-growing gaming market with revenue reaching $185 million in 2022. The country is positioned to play a central role in the continent’s gaming industry, and the report provides insights into the market’s evolution over the last 12 to 18 months.

Lawrence Amadi, partner, Tech Assurance, KPMG West Africa, speaking during the launch at the KPMG Tower in Lagos, recently, captured key developments in the industry and how gaming could be tailored to reflect African culture.

“Some of us may be familiar with Nintendo and Xbox, but what we are doing with this report is different. We are seeing the emergence of games that are custom-built for our culture. Games like WatKing and Downpour Drivers feature elements that people on the continent can relate to. This makes gaming more meaningful, and that is why this partnership is important,” he said.

Also emphasising the significance of the partnership, Amadi added, “The collaboration you see here brings KPMG and Maliyo Games together. Maliyo is a leading game development company in Africa, and we’ve chosen to partner with them because it is important to work with an industry front-runner.”

Hugo Obi, founder and CEO of Maliyo Games, highlighted the importance of developing games that resonate with African audiences.

“We are a mobile game development company based in Lagos, focused on creating African-inspired games. We take the games we play traditionally and digitize them. This is important because the games industry generates more revenue than the music and film industries combined,” Obi said.

He added that Africa generated $1 billion in gaming revenue in 2024. “That is how much money people are spending on games. And when I say games, I am not talking about gambling but the kind of games people play casually. The ability to create and develop games locally is important for economic growth,” he noted.

Obi also spoke about Maliyo’s collaboration with Disney to develop Watch Rising Chef, a cooking game centered around African cuisine. “Your family members abroad can now prepare jollof rice, fried chicken, and plantain on their mobile phones or tablets,” he said

He stressed the importance of building a gaming industry that is recognised and understood. “This industry is not mainstream yet. Many people play games, but very few understand how they are made or their economic impact. By partnering with KPMG, we aim to mainstream this knowledge and make it accessible,” he noted.

Beyond economic benefits, gaming also has positive social impacts. Obi pointed out that games enhance cognitive skills, problem-solving abilities, and social connections.

“Gaming is a form of entertainment that brings joy to players. In a world where people are constantly working and dealing with stress, gaming offers a form of escapism,” he added.

He also addressed misconceptions about gaming demographics. “Many assume that gaming is for children, but the data suggests otherwise. The average gamer is 18 years and 37 years old, male and female.

“This is because gaming devices are often registered under parents’ names. People of all ages engage in gaming, and there are different games for different age groups,” Obi said.


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General News

NIN Enrolment Hits 117.3m – NIMC

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National Identity Management Commission (NIMC) has announced that as of February 28, 2025, the number of Nigerians enrolled in the National Identification Number (NIN) database has reached 117.3 million.

NIN Enrolment Hits 117.3m - NIMC

This marks a significant increase of over seven million registrations since September 2024, when the figure stood at 110 million.

Gender and State Distribution

The latest statistics reveal that 56.5% of registered individuals are male, totaling 66.2 million, while 43.5% are female, at 51.07 million.

Among states, Lagos leads with 12.6 million registrations, followed by Kano with 10.2 million and Kaduna with 6.9 million.

This is consistent with the high populations in Lagos and Kano.

Other states with notable enrolment numbers include:

Ogun (4.9 million),

Oyo (4.5 million),

Katsina (4 million).

In contrast,

Bayelsa (758,111),

Ebonyi (990,775),

have the lowest enrolment figures.

The government has been emphasising the need for citizens to link their NIN to access essential services, including social services, financial transactions, and telecommunications.

A well-developed and accessible digital ID system is seen as vital for effective digital governance.

Beyond strengthening security and promoting transparency, this initiative aims to enhance the efficiency of service delivery across the country.


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General News

NITDA, MTN Foundation Collaborate to Boost Digital Literacy

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As part of efforts to reform the economy for sustained and inclusive growth, the Director-General, National Information Technology Development Agency, (NITDA) Kashifu Inuwa, CCIE has called for a collaborative partnership between NITDA and the MTN Foundation to promote digital literacy and capacity building in Nigeria.

Inuwa made this call during a courtesy visit by MTN Foundation delegation, led by Odunayo Sanya, at the Agency’s Corporate Headquarters in Abuja.

The Director-General emphasised the importance of synergy in fostering digital literacy and advancing President Bola Ahmed Tinubu’s agenda of promoting industrialisation to create a dynamic and diverse economic landscape.

He noted that NITDA’s initiative, DL4ALL, aims to achieve 95% digital literacy across the country by the year 2027. “This aligns with the Agency’s strategic pillar of fostering digital literacy and cultivate talents,” he noted.

Inuwa also highlighted NITDA’s dedication to developing a digital literacy framework based on UNESCO and DigiCom standards, adding that the Agency is collaborating with stakeholders to create a three-phase curriculum for primary, secondary, and tertiary institutions, with a focus on prioritising skills over certifications.

The MTN Foundation shares similar goals and currently offers online programmes featuring over 4,000 courses, with 2,000 young Nigerians already registered.

Mr. Sanya commended NITDA’s initiatives and invited the Agency to unveil its academy platform on April 17th of this year.

Both organisations have agreed to establish a committee to efficiently achieve their shared objectives. This partnership is expected to drive digital literacy and capacity building in Nigeria, aligning with the country’s national development agenda.


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MTN Nigeria Takes Go MAD Campaign to The Entrepreneurial Hub of Aba

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MTN Nigeria is set to bring its Go Make A Difference (Go M.A.D) campaign to Aba, Nigeria’s renowned enterprise hub, on Sunday, March 23, at Sugarland, Luxury City Hotel.

This initiative continues MTN’s mission to inspire Nigerians to take deliberate steps toward community development and digital empowerment.

Speaking with the press at the campaign launch, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, shared the inspiration behind the Go M.A.D initiative. “At MTN, we believe in driving progress, giving our customers the power to rise above challenges and create something extraordinary. The Go M.A.D campaign is rooted in the belief that MTN data gives you the power to take on the world, to achieve the extraordinary, and to make a meaningful difference, in your community, your family, and your workplace. It’s our way of saying: we see you, we support you, and we’re here to make your journey better.”

Following exciting stops in Abuja, Enugu, Calabar, Ibadan, and most recently Benin, the campaign now heads to Aba with a promise to spotlight the city’s rich entrepreneurial spirit and creative talent.

In Aba, attendees can expect a thrilling fusion of technology, entertainment, and culture, with augmented and virtual reality zones, a flash mob, interactive games, special guests and inspiring real-life stories. The event will also feature Kahoot trivia games, a Go MAD puzzle, a pledge wall, and giveaways of MTN-branded merchandise and digital devices.

A highlight of this event will be the Talent Showcase, dedicated to spotlighting Aba’s emerging creatives and innovators. This platform provides local talents the opportunity to share their creative skills and connect with a broader audience.

Set against the backdrop of Aba’s reputation as a powerhouse of local industry and innovation, the event will celebrate individuals, known as Go MAD Icons, who are making a difference through MTN Data by driving social impact, growing businesses, or sharing knowledge digitally. These icons will serve as powerful reminders of what’s possible when creativity meets connectivity.

As with the previous activations in Abuja, Enugu, Ibadan, Calabar and Benin, cultural expression will remain central to the experience, with performances and installations that pay homage to the Igbo culture while encouraging young people to take positive action in their communities.

MTN’s Go MAD campaign is not just a series of events; it’s a national call to action. By merging storytelling, digital experiences, and grassroots inspiration, the campaign continues to engage Nigeria’s youth and highlight how technology can be a force for change.


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