Telecom
Samsung Unveils Galaxy 11 Campaign in Nigeria, Rewards Local Consumers
Samsung Electronics West Africa has kicked off its Galaxy 11 campaign in Nigeria with a series of consumer engagement activities holding at the Ikeja City Mall in Lagos, in furtherance of its commitment to rewarding and inspiring consumers in communities in which it operates.
The engagement periods scheduled between Thursday, May 29 and Thursday, June 5, 2014 will ensure consumers participating in the activation stand the chance of winning fantastic gifts, freebies and prizes, including the new Galaxy S5.
Banky W and Kate Henshaw, Samsung’s brand ambassadors, as well as other celebrity star attractions will also visit the activation site on select days to engage attendees at the week-long event.
Designed to deepen consumer engagement and help customers utilize the newest Samsung Galaxy devices in unlocking useful and entertaining experiences, Galaxy 11 is a multi-platform global marketing campaign that deploys elements of fantasy in telling the story of attempts by 13 international football players to save the planet from alien domination in a virtual “winner takes Earth” match.
Featured within the campaign is a “Galaxy 11 Team Training” video, which provides consumers and football fans alike with a peek into the exciting and rigorous training that the Franz Beckenbauer-led Galaxy 11 team players, including Iker Casillas, Lionel Messi, Cristiano Ronaldo and Nigeria’s Victor Moses, are undertaking in preparation for their match against the aliens, using the Galaxy S5, Gear 2 and the fitness band, Gear Fit as secret weapons.
The training video highlights how features of the latest Galaxy devices, including water resistance, enhanced auto-focus and heart-rate monitoring capability, help the team perform at their very best, and can be viewed on the Galaxy 11 campaign website, as well as across Samsung Mobile social channels.
Mr. Brovo Kim, managing director of Samsung Electronics West Africa, said the Galaxy 11 campaign represents the latest example of Samsung’s approach to developing innovative promotions that leverage its people-inspired technology while uniting fans’ passions and helping to enhance their everyday experiences in new ways.
“Football is one of the most popular sports in the world and at Samsung, we recognize its power as a unifying force to rally and connect Nigeria’s passionate fans. Through this unique campaign, we want to combine Nigerians’ universal love for the game and our Galaxy range of devices towards deepening our relationship with our consumers,” he said.
As part of the campaign, Samsung has released four new Galaxy 11-themed mobile games to provide fans with the opportunity of showcasing their virtual football skills.
“The Match: Striker Soccer Galaxy 11”, available to Galaxy S5 and all Android users from Google’s Playstore, provides fans with the chance to play as part of the Galaxy 11 team and also take on the alien team for prizes that will be awarded to individual players.
Other games in the Galaxy 11-themed games package include the Galaxy 11 “Cannon Shooter,” “Soccer Wars” and “Shooting Soccer,” all specially designed to provide Galaxy device users with the ultimate football experience.
On his part, Mr. Emmanouil Revmatas, director of Information Technology and Mobile, Samsung Electronics West Africa, said: “We are thrilled to provide our Nigerian consumers with new and exciting ways to participate in the Galaxy 11 campaign. This roadshow provides an avenue for our consumers to learn more about the key features of their new Galaxy devices.
“The promotion is also our way of showing our appreciation to our consumers. Through the Galaxy 11 platform, we hope to fuel Nigerians’ passion and enthusiasm for football while spurring them to delve deeper into the spirit of the upcoming football season.”
As a special promo, Samsung is offering consumers a free car charger or power bank with each Galaxy S5 smartphone purchase. In addition to this, the company is currently offering a special bundle discount to individuals who purchase the Gear Fit alongside the Galaxy S5.
Samsung Electronics Co. Limited is a global leader in technology, opening new possibilities for people everywhere.
Through relentless innovation and discovery, the company is transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, semiconductors and LED solutions.
The Group employs 236,000 people across 79 countries with annual sales of US$187.8 billion.
(L-r): Ms. Olajumoke Okikiolu, marketing manager, Information Technology and Mobile, Brovo Kim, managing director, both of Samsung Electronics West Africa, Ms. Kate Henshaw, Samsung Electronics Brand Ambassador and Emmanouil Revmatas, director, Information Technology and Mobile, Samsung Electronics West Africa, at Samsung Electronics’ Galaxy 11 World Tour in Lagos.
Telecom
African Telcos Compete to Launch Eco-Friendly Data Centres
African telecommunications companies are hurrying to build data centres powered by green energy as the demand for digital services on the continent increases, driven by the largest youth demographic in the world.
According to newscentral.africa, the continent has already established itself as a leader in mobile money, headlined by Kenya’s M-Pesa and various other mobile payment platforms, with 60% of the population using mobile devices to access the internet.
By the year 2025, an additional 167 million individuals in Sub-Saharan Africa are expected to subscribe to mobile services, totaling 623 million users, and the number of smartphone connections in the region is projected to more than double.
The International Finance Corporation (IFC) estimates that Africa’s Internet economy could account for 5.2% of the continent’s gross domestic product (GDP) by 2025, which would contribute nearly US $180 billion to its economy.
Leading telecommunications companies across the continent are capitalizing on this demand opportunity—encouraged by initiatives to digitize education, healthcare, agricultural services, and governance—by preparing data centre projects they claim will rank among the largest and most environmentally friendly in the region.
In its 2024 sustainability report, Kenya’s major telecom firm, Safaricom, has detailed plans to build three Tier 3+ scale data centres as a component of its long-term vision to evolve from a telecommunications business to Africa’s foremost purpose-driven technology enterprise by 2030.
“The facility is equipped with a 200 kWp rooftop solar PV plant, with plans to scale up to 2MWp. Additionally, we are exploring partnerships with renewable energy producers to further enhance our commitment to sustainability,” according to the sustainability report.
In June, MTN Nigeria announced it was building a 1,500-rack, Tier 4 data centre to play a pivotal role in meeting the growing data demands and digital needs of businesses and consumers in the country.
In a LinkedIn post, Karl Olutokun Toriola, CEO, MTN Nigeria, said the facility will be the largest in West Africa upon completion and will enable the telco to respond swiftly to market demands and support businesses in Nigeria.
“Ultimately, this centre will play a vital role in supporting Nigerian businesses to collaborate through cloud services, expand their capabilities, and thrive,” said Toriola.
”Our commitment to Environmental, Social, and Governance (ESG) principles is reflected in the data centre’s eco-friendly design to utilize efficient cooling systems and a combination of traditional energy sources, gas, and renewable energy,” he added.
After launching a multi-million data centre business, Nxtra by Airtel, in December 2023 the telco broke ground in March to what it termed as one of Africa’s largest data centres in Lagos, Nigeria- with plans for more across the continent.
“Through this business we aim to create one of the largest networks of data centres in Africa with high-capacity facilities in major cities complementing our existing sites. We’re taking great care to incorporate modern energy efficiencies into our operations,” said Airtel Africa’s Sustainability Report 2024.
Africa Data Centres Association also affirms the expansion of industry due to the increasing demand for such facilities throughout the continent-citing Kenya, Morocco and South Africa as fast-growing markets- abeit with a huge infrastructure gap to fill in.
“Africa needs up to 1000 MW and 700 facilities to meet demand and bring capacity density on a par with that of South Africa, the region’s leader,” according to Data Centres in Africa focus report 2024.
Africa, the report shows accounted for less than 2% of global colocation Data Centres supply, with over half that total located in South Africa.
“The development of data centres is picking up pace due to strong demand from economic operators, as well as increasing awareness that African countries must establish their digital sovereignty in an increasingly competitive and complex world,” said Ayotunde Coker, chairman, Africa Data Centres Association.
Nigeria is listed in the data centres focus report as Africa’s largest digital economy with the internet contributing US$36.5 billion to its GDP, followed by South Africa(US$31.5 billion) and Egypt (US$26 billion).
Other large digital economies include Morocco(US$21.1 billion), Kenya(US$12.8 billion), and Algeria (US$11.9 billion).
Allied Market Research projects that the global market for DC provision will reach US$517.2 billion by 2030, up from an estimated of US$187.4 billion in 2020.
Telecom
Starlink Warns Against Grey Market Products
Starlink, a global leader in satellite internet technology, has issued a caution to customers, advising against purchasing from unauthorized grey market products. Each Starlink kit is equipped with a unique serial number tailored to the country of activation.
Kits obtained from grey markets will not be activated, and any kits currently active outside their designated regions may face penalties, including potential service restrictions.
This advisory is to guarantee the quality, support, and compatibility needed for optimal performance users get from each kit.
According to a reliable source in Zimbabwe, there have been reports of buyers acquiring Starlink kits not intended for their specific countries.
Customers are strongly encouraged to purchase only from authorized distributors and retailers to ensure authenticity and functionality.
This measure is designed to uphold the integrity of Starlink’s operations and protect customers from fraudulent products and service interruptions.
As part of its mission, Starlink remains committed to expanding internet accessibility worldwide, especially in underserved and remote areas.
By delivering reliable, high-speed internet through its advanced satellite network, Starlink is bridging the digital divide and connecting communities across the globe.
To uphold this mission, Starlink maintains strict quality control and distribution practices, ensuring that each kit meets the requirements of its intended market.
Starlink encourages consumers to be vigilant and to purchase kits only from verified Starlink retailers and distributors to ensure seamless service.
Telecom
TikTok Founder, Zhang Yiming, 41 Becomes China’s Richest Man
China has a new richest person and it’s the entrepreneur behind the app TikTok.
Zhang Yiming, 41, co-founder of TikTok’s parent company ByteDance, topped the 2024 Hurun China Rich List, released Tuesday, October 29.
His wealth reached $49.3 billion, as assessed by research, media and investment group Hurun Inc, which publishes the ranking of the country’s richest people.
Zhang’s ascendency comes after ByteDance’s global revenue grew 30% last year to $110 billion, Hurun said.
Since its official launch in May 2017, TikTok has been catapulted to mass global popularity as well as becoming an era-defining social media platform beloved by many young people around the world.
Zhang owns 20% of ByteDance, which he co-founded with college roommate Liang Rubo in Beijing in 2012. He stepped down as its CEO 2021 after building ByteDance into one of the biggest names in Chinese tech.
ByteDance also holds China’s popular news app Toutiao and Douyin, TikTok’s sister app in China.
Zhang’s rise to the top of the rich list knocked China’s “bottled water king” Zhong Shanshan out of the lead spot for the first time in three years, though he remained second.
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