E-Business
Eskimi Shares Findings on TradeStable Platform in Nigeria
New Eskimi case studies show how Eskimi users spent over 16 years of collective user engagement time playing TradeStable Treasure Hunt this year.
TradeStable reached more than 450’000 fans on Eskimi fanclub and becomes one of the highest engagement fanclubs on Eskimi.
TradeStable.com.ng is a free classifieds website where you can buy and sell almost everything, close to you in Nigeria.
Users can post an ad for free or browse through the categories to find thousands of free classifieds for cars, houses, mobile phones and gadgets, computers, pets and job offers in your region, said Eskimi.
In just over a year, TradeStable became one of the leading players in the classifieds category in Nigeria.
Eskimi social media platform launched Eskimi Treasure Hunt engagement activity as a solution for businesses already 18 months ago.
Since then a lot of companies from FMCG brands, banks, mobile money, internet brands have launched these engagement. Treasure Hunt + fanclubs campaign on Eskimi is the most popular combination at the moment to engage with the audience and reach them on a daily basis.
End-users find Brand Treasure and can redeem Eskimi Coins or airtime prizes.
Treasure Hunt is a cross connected activity with fanclubs.
Players uncovering the branded icon are also introduced with “brand facts-slogans” and invited to join brand fanclub.
The new case study using real data from a recent TradeStable campaigns shows that investing in Eskimi Treasure Hunt and fanclubs activities delivers a better ROI because of higher engagement and better reach.
“We position Eskimi social media platform in two key areas of (1) performance and (2) engagement. Performance is important for our financial institutions partners, banks and mobile money, while engagement is key for FMCG brands, mobile network operators or new internet products. Therefore we try to deliver the best results in this area”, Vytas Paukstys introduced key areas of focus for businesses on Eskimi.
“We are extremely happy with Eskimi social media platform campaign performance and user engagement. We see constant user activity on the TradeStable fanclub and this amazes us how responsive they are. We are also happy to own biggest commercial fanclub with 450,000 fans on Eskimi”, Andrew Hall said managing director of TradeStable.com while sharing experience with Eskimi.
E-Business
Kaspersky Reviews Main Business Headache Related to IT Security
According to the recent Kaspersky IT Security Economics report, the majority of companies surveyed globally find the loss of productivity, securing complex tech environments, and enabling data protection to be the most concerning business issues, driven by growing IT security needs and requirements.
The Kaspersky IT Security Economics report is released every year to analyse the changes in budgets, breaches and business challenges affecting IT Security decision makers.
This report is compiled from interviews with IT and IT security professionals from organisations of different sizes and industries. The survey was carried out in 27 countries across Europe, the Asia-Pacific region, Latin America, North America, the Middle East, Turkiye and the Africa (META) region, including in Egypt, KSA, Pakistan, South Africa, Turkiye, UAE.
According to the report, downtime and lost productivity are the most concerning business problems caused by ineffective IT security, an opinion expressed by 38% of companies globally and 34% in the META region. They encounter this problem mainly because of the long-time taken to detect and remediate threats.
Data protection is another important concern that was expressed by 33% of companies globally and 34% in the META region.
Respondents were worried about this because they regularly encountered the physical loss of devices by employees and experienced leakage of data from corporate systems caused by both external and internal reasons.
Securing complex technology environments and ensuring data connectivity were also on the list of key concerns, according to 33% of respondents globally and 26% in the META region.
Among the main IT issues that cause this challenge, respondents pointed to the rising number of incidents involving non-computing connected devices and incorrect operations of cybersecurity solutions that leave systems exposed.
Additionally, difficulties in managing security across different computing platforms play a crucial role in their inability to build a reliable all-encompassing cybersecurity system.
“It is crucial for organisations to safeguard every aspect of their operations from potential breaches. Attackers no longer solely rely on zero-day exploits, as a simple click on a malicious link or a vulnerability in a contractor’s infrastructure can lead to devastating consequences.
“This underscores the idea that information security should be based on a comprehensive and systematic approach, rather than being limited to the implementation of individual point-specific measures,” comments Alexey Vovk, Information Security Director at Kaspersky.
E-Business
Firm Explores 2025 Potential IT Outage and Supply Chain Risk Scenarios
As part of its annual Kaspersky Security Bulletin, the company’s experts have analysed significant supply chain attacks and IT outages from the past year and explored potential future risk scenarios, providing insights aimed at helping businesses of all sizes enhance cybersecurity, build resilience, and prepare for possible emerging threats in 2025.
In 2024, supply chain attacks and IT outages emerged as dominant cybersecurity concerns, demonstrating that virtually no infrastructure is immune to risk.
A faulty CrowdStrike update affected millions of systems, and sophisticated incidents, such as the XZ backdoor and the Polyfill.io supply chain attack exposed the risks inherent in widely used tools.
These and other high-profile cases highlight the need for rigorous security measures, robust patch and update management, and proactive defenses to safeguard global supply chains and infrastructure.
In its “Story of the Year”, the Kaspersky Security Bulletin reflects on 2024’s past incidents, while contemplating hypothetical future scenarios, and considering their potential consequences, as follows:
What if a major AI provider faced an outage or a data breach? Businesses are increasingly relying on various models such as those from OpenAI, Meta, Anthropic and others.
However, despite the excellent user experience these integrations offer, they introduce significant cyber risks. Reliance on a single or limited number of AI service providers creates concentrated points of failure.
If a major AI company experiences a critical disruption, it could significantly impact dozens or even thousands of services that depend on them.
Furthermore, an incident at any major AI provider could result in one of the most severe data leaks, as these systems may store vast amounts of sensitive information.
What if on-device AI tools were exploited? As AI becomes more integrated into everyday devices, the risk of it becoming an attack vector grows significantly.
For instance, the Operation Triangulation campaign, uncovered by Kaspersky in 2023, demonstrated how attackers could compromise device integrity by exploiting zero-day vulnerabilities in the system software and hardware to deploy advanced spyware.
Similar potential software or hardware-assisted vulnerabilities in the neural processing units powering AI – both broadly and in specific platforms like Apple Intelligence – could, if discovered, extend or present an even greater threat. Exploiting such weaknesses could harness AI capabilities to significantly amplify the scope and impact of such attacks.
Kaspersky’s research into Operation Triangulation also revealed the first of its kind case reported by the company: the misuse of on-device machine learning for data extraction, highlighting that the features designed to enhance user experience are already being weaponised by sophisticated threat actors.
What if threat actors disrupted satellite connectivity? While the space industry in general has been encountering various cyberattacks for a while, the new target for threat actors may be satellite Internet providers as important elements of the global connectivity chain.
Satellite Internet can provide temporary communication links when other systems are down; airlines, ships, and other platforms may rely on it to provide onboard connectivity; it may also be used to enable secure communication services.
This presents cyber risks: a targeted cyberattack or a faulty update from a leading or dominant satellite provider could cause Internet outages and potential communication breakdowns, impacting individuals and organisations.
What if major physical threats to the Internet occurred? Continuing the topic of connectivity, the Internet is also vulnerable to physical threats. 95% of global data is transmitted through subsea cables, and there are nearly 1,500 Internet Exchange Points (IXPs) – physical locations, sometimes within data centers, where different networks exchange traffic.
A disruption to just a few critical components of this chain – such as key cables or IXPs – could overload the remaining infrastructure, potentially causing widespread outages and significantly impacting global connectivity.
What if severe vulnerabilities in Windows and Linux kernel were exploited? These operating systems power many of the world’s critical assets, including servers, manufacturing equipment, logistics systems, IoT devices, and others.
A remotely exploitable kernel vulnerability in these systems could expose countless devices and networks worldwide to potential attacks, creating a high-risk situation in which global supply chains could face significant disruption.
“Supply chain risks may seem overwhelming, but awareness is the first step toward prevention,” said Igor Kuznetsov, Director of Global Research and Analysis Team (GReAT) at Kaspersky.
“By testing updates rigorously, leveraging AI-driven anomaly detection, and diversifying providers to reduce single points of failure, we can reduce weak elements and build resilience. A culture of responsibility among personnel is equally vital, as human vigilance remains the cornerstone of security. Together, these measures can safeguard supply chains and ensure a more secure future”.
E-Business
Microsoft to Boost AI Growth with $80Bn Investment
Microsoft has announced plans to invest $80 billion in the 2025 fiscal year to expand its data centre infrastructure.
The investment will focus on supporting the training of artificial intelligence (AI) models and the deployment of AI and cloud-based applications.
The company disclosed this initiative in a blog post on Friday, emphasising its commitment to advancing AI and cloud technology.
Since OpenAI launched ChatGPT in 2022, investment in AI has surged as businesses across sectors strive to integrate artificial intelligence into their products and services.
AI requires enormous computing power, pushing demand for specialised data centres that enable tech companies to link thousands of chips together in clusters.
Before now, Microsoft has invested billions of dollars to enhance its AI infrastructure, broadening its data centre network.
Analysts project Microsoft’s fiscal 2025 capital expenditure, including capital leases, to reach $84.24 billion, according to Visible Alpha.
The company’s capital expenditure in the first quarter of the fiscal year rose by 5.3% to $20 billion.
As the primary backer of OpenAI, the tech giant is considered a leading player among Big Tech companies in the AI race, owing to its exclusive partnership with the AI chatbot developer.
More than half of Microsoft’s $80 billion investment will be allocated to the United States, Brad Smith, vice chair and president noted in the blog post.
“Today, the United States leads the global AI race due to the investment of private capital and innovations by American companies of all sizes, from dynamic start-ups to well-established enterprises,” Smith remarked.
- E-Financial2 days ago
UBA Ranks Among Top 5 Banks in KPMG 2024 Customer Experience Survey
- Telecom2 days ago
Banigbe, 9Mobile CEO Emphasizes the Need for Significant Investment in Infrastructure to Ensure Quality of Service
- Telecom3 days ago
Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review
- News3 days ago
EFCC Sacks 27 Officers for Fraud, Misconduct
- E-Business1 day ago
Firm Explores 2025 Potential IT Outage and Supply Chain Risk Scenarios
- E-Financial3 days ago
Ex CBN Staff Sue Apex Bank, Demand Reinstatement, N30Bn Damages
- News3 days ago
FG to Activate Surveillance for Passengers from China amid Virus Scare
- E-Financial1 day ago
GTCO Completes First Phase of Capital Raise Initiative with N209bn