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MultiChoice Unfolds Plans for Digital Migration

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(L-r): Efe Obiomah, public relations manager, GOtv; Martin Mabutho, general manager, marketing and Retention and Elizabeth Amkpa, general manager, GOtv during the MultiChoice Media Parley held in Lagos..at the weekend.
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MultiChoice, the leading provider of premium pay television on the DStv and GOtv platforms, has renewed its commitment in boosting content on its channels with the digital migration plan scheduled to take place by June 2015.

The company said that its subscribers need not worry as it has perfected plans to ensure that contents are enhanced on its platform, thereby declaring its readiness for the digital migration.

In line with the Digital Switch over propagated by the National Broadcasting Commission (NBC) in tantrum with the International telecommunication Union (ITU’s) mandate, MultiChoice said through DStv and GOtv respectively, it has plans to collaborate with the Commission to ensure effective delivering of contents, especially, locally developed contents.

Speaking during a media parley at the weekend, in Lagos, Mr. Martin Mabutho, general manager, marketing and Sales, MultiChoice Nigeria, said that DStv would offer the best to its subscribers during and after the ongoing world cup in Brazil on its channels.

He added that the excitement of the games would be taken from the event scenes to the television screens of the subscribers without disruption.

Mabutho added that the broadcast right, as already secured by MultiChoice, would be effectively utilized within the period and other sporting seasons, as well as the Big Brother Africa (BBA) season 9 due to commence soon.

He said, “Plans are on the way to ensure that we deliver this content on GOtv platform which is the first for us, and we would also unveil year end programming which cannot be disclosed at this time. And from the programming point of view we are looking really solid”.

On her part, Mrs. Elizabeth Amkpa, general manager, GOtv, said that the pay TV Company would increase its programme, enhance picture and audio clarity without increase in subscription rate.

According to her, GOtv would be partnering with NBC in the digital migration process to ensure it delivers the best service to its customers which cuts across the country.

Amkpa further explained that the defects from payment vendors in terms of subscription issues would be thoroughly addressed and that subscribers should always direct their complaints to its customer care unit which was attested to have been efficient.

 Explaining further, Mabutho said that MultiChoice has done much in its corporate social responsibility (CSR) initiatives that border around education and health.

He said as part of its CSR, MultiChoice has embarked on the resource centre project, an educational scheme committed to the effective use of information technologies (ICTs) for enhancing teaching, learning and management processes in the nation’s education system

The MultiChoice resource centre project is currently up in 284 schools in 28 States of the Federation.

Recently, ten public secondary schools in Bayelsa State were added to the list of beneficiaries of the scheme.

 


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NCC, MCSN Collaborate on Copyright Enlightenment

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The Nigerian Copyright Commission (NCC) in collaboration with Musical CopyrightSociety of Nigeria (MCSN) organised a stakeholders’ engagement and awareness event in Kaduna on November 20, 2024.

The event, themed “Enjoy Music, Respect Copyright, Protect your Business,” according to the State Coordinator, NCC Kaduna office Mrs Rukayya Yeldu was aimed at educating music users about copyright laws and the importance of paying royalties to support musicians in the creative industry.

Mrs. Yeldu in her address at the event noted that copyright laws help protect the livelihood of musicians and other stakeholders while emphasising that paying royalties is both a legal and moral duty for business operators in the creative sector.

Director-General, MCSN Mr. Mayowa Ayilaran in his presentation spoke about MCSN’s role in the creative sector and encouraged business owners to obtain proper licences for the music they use.

 


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90% of Global Constituents Support AI Agents in Public Service, Salesforce Finds

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Public trust in government has been lagging for years but new Salesforce research reveals AI agents could help rebuild it.

Constituents around the world agree there’s room for improvement when it comes to government service. Forty percent struggle with government interactions, and over a third are unsure of available programs. However, the research indicates overwhelming public support for AI solutions — with 90% of global constituents saying they’d use an AI agent to engage with their government.

The arrival of AI agents presents governments with an exciting opportunity to strengthen public trust by streamlining services and speeding up response times. And in the face of tightening budgets, agents can augment public servants and better serve their constituents — without having to add headcount.

“It is clear from our research that there is a need for AI solutions like Salesforce’s Agentforce that help governments streamline and scale services to better meet the needs of their constituents,” said Nasi Jazayeri, EVP and GM of Public Sector at Salesforce.

“As global leaders gather in Davos, we have a tremendous opportunity for the public and private sectors to come together and explore how major advancements in technology like AI agents can improve how governments support citizens.”

Public calls for improved government service

  • 40% say it’s difficult to interact with the government when they have questions or need help.

  • Less than half of survey respondents find it easy to understand what public services (42%) and public assistance programs (46%) are available to them.

  • Top service delivery improvements desired by global constituents include:

    • Reducing the number of steps to address needs

    • Responding to their needs faster

Constituents eager to engage with agents

  • 90% of global respondents said they’d use an AI agent to interact with the public sector.

  • Constituents in Brazil, Spain, Singapore, and Italy are among the most willing to use AI agents to interact with the public sector, providing these countries with the opportunity to be trailblazers in the agentic AI era.

  • 20% of German and American respondents say they’re very likely to use an AI agent to help fill out government forms (e.g. filing taxes, completing applications).

  • Three factors global respondents said they prioritised when considering using AI agents in the public sector:

    • 24/7 access to information and services (47%)

    • Helping them efficiently access government resources (44%)

    • Reducing the number of websites and steps needed to address their needs (40%)


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NCC, NBTE to formulate IP Policy for Polytechnics, Technical Institutions

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The National Board for Technical Education (NBTE) has expressed its commitment to partner with the Nigerian Copyright Commission (NCC) for the creation of a robust Intellectual Property (IP) Policy tailored for Polytechnics and Technical Institutions across Nigeria.

This collaboration was agreed upon during a courtesy visit by the Director-General, NCC, Dr. John O. Asein to the Executive Secretary NBTE, Prof. Idris Muhammad Bugaje, in Abuja. The visit aimed to enlighten NBTE on the mandate of Commission and areas of possible collaboration.

Dr. Asein, represented at the meeting by Director Nigerian Copyright Academy (NCA), Mrs. Funmi Adewale and Director Planning Research and Statistics (PRS), Mr. Collins Nweke, emphasised the importance of a functional IP Policy and the need to incorporate Copyright Education into the curriculum of Technical Institutions.

The ES-NBTE who was represented by the Director, Abuja Liaison Office, Dr. Yahaya Bande gave assurances that the proposed partnership will yield results and lauded NCC’s initiatives of raising public awareness about IP and Copyright, emphasising that such efforts are crucial for enhancing the nation’s economic development.

The Commission’s representatives presented copies of the Commission’s publication “What Is Copyright” and “Copyright Act 2022” to the Executive Secretary, NBTE.


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