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Facebook Acquires LiveRail

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Mark Zuckerberg, founder, Facebook
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Facebook has bought LiveRail, a tech start-up company, designed to helps companies place more relevant ads in videos that appear on their websites and mobile apps.

According to a study published in April, more than £1bn was spent on mobile ads in the UK alone in 2013, a rise of 93 per cent on the previous year.

Some other estimates suggest that online video advertising revenues are likely to hit $6bn in the US this year.

Online video advertising is forecast to grow robustly in the coming years and according to LiveRail, the online and mobile ad sector has been growing rapidly in recent years, claiming to deliver more than seven billion video ads per month.

LiveRail has been created to provide a real-time bidding platform for marketers looking to place ads on online videos.

The firms did not reveal the financial terms, but some reports indicate that Facebook paid between $400m and $500m (£233m and £291m) for the purchase of the firm.

 “More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too,” Brian Boland, vice president of ads product marketing and atlas at Facebook, said in a blog post.

“Publishers will benefit as well, because more relevant ads will help them make the most out of every opportunity they have to show an ad.”

As a result, a growing number of firms – especially social networking platforms such as Facebook and Twitter – have been looking at ways to attract more advertisers and tap into the sector’s growth.

Earlier this year, Facebook said it would start serving ads to third-party mobile apps via a new advertising network.

Last year, Twitter acquired MoPub, a mobile advertising exchange that acts as a mediation service, allowing marketers to manage the placement of ads across several networks, including Facebook.

Analysts said that given their large user base, social networks were likely to get a big share of this growing market.

“It is no longer about saying, ‘My ad was seen by so many people,’” said Sanjana Chappalli, Asia-Pac head of LEWIS Pulse, a firm specializing in digital marketing.

“But it is now about knowing who those people are and how they have responded to the information fed to them.

“And on that front, social networks enjoy a tremendous advantage over everyone else.” she added.

Meanwhile, Google’s AdMob and Apple’s iAds platforms and several other smaller firms are also competing to provide the adverts shown on mobile phones and tablets.

Millennial Media, Flurry and Nexage are among the firms promoting their own versions of “programmatic buying”, a way for firms to target their ads at a specific type of consumer via a chosen type of app at an appropriate time and geographic location.


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E-Business

NITDA Alerts Nigerian Website Owners of Critical Security Flaw in Jupiter X Core WordpPress Plugin

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Nigerian website owners have been warned to be weary of security vulnerabilities in the Jupiter X Core plugin for WordPress.

NITDA Alerts Nigerian Website Owners of Critical Security Flaw in Jupiter X Core WordpPress Plugin

The warning was handed over by the National Information Technology Development Agency (NITDA), via its official X account.

According to the agency, the vulnerability, identified as CVE-2025-0366, poses a significant cybersecurity risk, potentially allowing attackers to take control of affected websites without authentication.

A security advisory from the Computer Emergency Readiness and Response Team Nigeria (CERNT.NG) noted that the flaw is an “unauthenticated privilege escalation vulnerability,” meaning attackers can gain administrative access or execute arbitrary code on websites using this plugin.

“A critical security flaw has been discovered in the Jupiter X Core plugin for WordPress, affecting websites using this popular theme framework,” the statement said.


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E-Business

Kaspersky, Smart Africa Forge Strategic Partnership to Bolster Cybersecurity in Africa

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In a move to enhance digital security on the African continent, Kaspersky has signed a three-year Memorandum of Understanding (MoU) with Smart Africa.

This landmark agreement is set to drive collaborative efforts aimed at expanding cybersecurity capabilities throughout Africa.

The partnership focuses on building essential cybersecurity skills via training programs, including those offered by the Kaspersky Academy — an international educational venture established in 2010 with a mission to drive the best cybersecurity education to build a safer digital world.

Another major focus of the partnership will be addressing gender disparities by supporting initiatives that empower girls and women in the fields of cybersecurity, STEM, and ICT, which is a continuation of Kaspersky’s efforts aimed at empowering female professionals in IT and attracting more women in the field.

In addition to human capacity development, the collaboration aims to standardise cybersecurity policies by pooling both organisations to create harmonised regional and national frameworks. This effort involves working closely with cybersecurity authorities, law enforcement agencies, computer emergency response teams, industry leaders, and other key stakeholders to ensure a unified approach to digital security.

Moreover, the initiative is geared towards strengthening technological defenses. This includes establishing critical cyber infrastructures such as security operation centers and computer emergency response teams, as well as offering expert technical consulting to prevent and mitigate the effects of cybercrime.

Lacina Koné, CEO of Smart Africa, commented: “This MoU marks a significant milestone in our quest to secure Africa’s digital future.

“By joining forces with Kaspersky, we are not only building essential cybersecurity skills and bridging the gender gap but also setting the stage for robust regional cooperation and state-of-the-art cyber infrastructure.”

Eugene Kaspersky, founder and CEO of Kaspersky, noted: “Our strategic partnership with Smart Africa is designed to help create a more secure cyberspace across the continent and beyond.

“We see this initiative as a commitment to empowering both individual users and organisations to ensure that everyone can navigate the digital world safely and with confidence.”

This partnership reflects Kaspersky’s commitment to a collaborative approach in creating a more safe and secure digital space by building strategic partnerships helping to enhance efforts aimed at boosting the global cyber resilience.

It also builds on the momentum of the recently established African Network of Cybersecurity Authorities (ANCA), a collaborative initiative designed by Smart Africa to bring together cybersecurity authorities from African countries to address the growing challenges posed by cyber threats and crimes.

Together with Smart Africa’s unwavering commitment to building a secure, inclusive, and digitally empowered continent, the joint cooperation is poised to address the evolving challenges of the cyber world and position Africa as a model of digital security innovation.

 


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E-Business

Darey.io, Xterns Partner to Provide Digital Skills with New Tech Hub in Lagos

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Darey.io in collaboration with Xterns plan to provide Nigerians with digital skills as they plan a new tech hub in Yaba, Lagos. This new hub scheduled to officially open on March 15, 2025, is designed to drive digital transformation, foster collaboration, and provide startups, businesses, and individuals with AI-driven solutions and workforce development programmes.

Dare Olufunmilayo, Founder/Chief Executive Officer of Darey.io said the hub will provide an alternative narrative—one of opportunity and empowerment, and caters to individuals from various fields, including management, healthcare, and other industries, who aspire to enter the world of IT, software development, and other tech-driven careers.

“Regardless of your background, you can join our network, and within a short period of time, you’re able to acquire the skills, you’re able to acquire the experience, and you’re able to present yourself in a way that convinces an employer that you can actually get hired,” Olufunmilayo said.

Whether one has undergone training elsewhere or is new to the tech space, the Excellence platform offers a structured pathway to gaining the experience needed for a successful career in technology.

“With over 1,000 tracked job placements locally and internationally in just the last year and a half, Darey.io is proving that tech careers are within reach for anyone willing to put in the effort. By leveraging technology, breaking traditional barriers, and emphasizing hands-on experience, Darey.io is redefining what it means to enter and excel in the tech industry,” Olufunmilayo said.

Olufunmilayo noted that a key motivation for many aspiring tech professionals is the ability to work remotely, and stressed that Darey.io not only enables skill acquisition but also facilitates global employment opportunities, explaining that through its innovative approach, individuals can work from Nigeria while securing jobs with international companies, thus contributing to the growing digital economy.

Identifying one of the main challenges in transitioning to tech careers as the demand from companies for experienced professionals in which many employers prefer hiring candidates who can contribute immediately, making it difficult for newcomers to secure roles, Darey.io, he said, addresses this by providing a structured pathway where individuals gain both skills and experience before entering the job market.

To bridge the gap between training and real-world application, Olufunmilayo said that Darey.io has introduced the Xterns platform, which provides practical experience alongside training, and highlighted how this scalable platform allows individuals to fund their own learning journeys, ensuring they gain both theoretical knowledge and hands-on experience.

According to him, “The Xterns platform meticulously tracks acquired skills at a micro level, offering detailed insights into individual competencies and completed projects. It is open to anyone who has completed a training programme, regardless of where they received it, fostering collaboration and exposure to industry best practices.

He said that one of the standout features of the Xterns platform is its accessibility, asserting that anyone who has undergone relevant training can join, provided they pass a basic assessment that verifies their foundational knowledge and added that new students are onboarded regularly.

“Participants receive quality learning from experienced instructors, ensuring they acquire the skills necessary to thrive in the tech industry. This commitment to accessibility and excellence makes Darey.io a key player in expanding digital education opportunities in Nigeria and beyond,” he said.

 

 

 

 


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