E-Business
Social Media as Strong Campaign Strategy For #Election2015
In spite the evidence that social media have become crucial in political campaigns, Nigeria politicians are still yet to embrace these platforms as the right strategy for their political election quests.
In 2008, President Obama victory to become the president of the United States of America was digitally driven with integrated Facebook, Twitter, and Google Plus into his campaign strategies and has continued to connect with the constituents on social media well, after winning the elections.
This was also experienced in India 2014 elections where social media were pivotal in the sweeping victory of the Bharatiya Janata Party (BJP).
I believe it is time for political aspirants, in Nigeria, to really understand the importance of social media to their campaign successes.
It’s no secret that the campaign website is the hub of a campaign’s online activity, but social media are important supporting casts that can drive valuable traffic to the site and engage voters on a more personal level.
Social Media have rapidly grown in importance as fora for political activism in their different forms.
Social media platforms, such as Twitter, Facebook and YouTube provide new ways to stimulate citizen engagement in political life, where elections and electoral campaigns have a central role.
Personal communication via social media brings politicians and parties closer to their potential voters.
The process allows politicians to communicate faster and reach citizens in a more targeted manner and vice versa, without the intermediate role of mass media.
Reactions, feedback, conversations and debates are generated online as well as support and participation for offline events.
Messages posted to personal networks are multiplied when shared, which allow new audiences to be reached.
Social media has reshaped structures and methods of contemporary political communication by influencing the way politicians interact with citizens and each other.
In addition, you want to use social media for your election because the reach is huge, it appeals to the youths and real-time sharing is a viral tool for engagement.
What Social Media Should a Political Campaign Use? This question is a difficult one to answer.
When deciding how many social networks to join, it ultimately comes down to the candidate’s appeal and the campaign’s resources.
The number one rule is: to not have any social media presence become a “ghost town,” meaning, don’t join networks that you don’t have the available resources to update or be active in.
It reflects horribly on a campaign to have a vacuous social network profile – a rarely update presence makes it appear that the campaign doesn’t value that network and its demographics while also suggesting that the campaign is more of a spammer than general conversation constructer.
While the first rule is to not overextend yourself into too many networks, that doesn’t excuse any candidate from not having a presence on at least a few of the top networks.
We believe it’s absolutely necessary to have presences on at least: Facebook, Twitter, YouTube, Instagram and Google Plus.
I like to call these networks the Big Five.
They’re the fastest growing and farthest reaching of social networks; also, they represent Five distinct ways of publishing to and connecting with voters.
1. Facebook is comprehensive and allows you to post pictures, add videos, send detailed mass messages, publicly interact on Walls, and more.
2. Twitter excels in short message bursts, event updates, blog post pushes, and breaking news. It allows a campaign to instantly send a succinct message to 1000’s of followers and also lets the campaign interact with other people in a one-on-one manner.
3. YouTube is purely a video medium. However, its reach cannot be underestimated. The service’s search engine is second in use only to Google!
This staggering number of searches makes it essential to own your candidate’s name for search on this platform.
4. Instagram should be used to publish campaign photos.
With over 150 million monthly active visitors, it’s an important place to be and exposes your campaign to an important network.
5. Google Plus allows you to have video conferencing calls using hangout with your circle of voters. It also allows you post pictures and videos. Over 540 million active users.
As you can see, each network is totally unique and allows you to connect with a huge audience. Voters expect every campaign to be on these media.
In addition to simply having a presence on each of these networks, you should update them frequently and make sure that they are linked to from your main campaign website, allowing voters to easily get access and engage you in the different networks.
Depending on your campaign’s message and target, other networks could also prove to be very useful.
For a candidate with a strong business background, LinkedIn is a logical choice.
There are dozens of other networks out there, with niche focuses ranging from veterans to volunteers.
If you have the available resources, the first networks to focus on after the “Big FIve” are those focused on niches to which your candidate has specific ties.
This strategy allows you to use natural synergies and capitalize on the base character of the candidate and campaign. No matter which networks you focus on though, it’s important to never break the first rule by allowing any of your presences to become a ghost town.
Tobi Asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web and digital marketing solutions to meet the needs of both businesses and government organisation. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both businesses and governmental organisations. He can be contacted via: [email protected] or 0816 528 9018
Microsoft has announced a $1 million initiative to train one million Nigerians in artificial intelligence (AI) over the next two years.
Ola Williams, country manager for Microsoft Nigeria and Ghana, announced on Wednesday during the Microsoft AI Tour in Lagos.
“I am so delighted to announce that as Microsoft in Nigeria, we will be investing one million dollars in the next two years to empower one million Nigerians with AI tools,” Williams said.
She said the initiative aims to equip Nigerians with AI skills to help them build solutions, establish businesses, and compete globally.
“This is a significant investment in our drive to ensure that everyone has access to the right skills required not just to use AI but to build solutions on AI, build businesses on AI that will be a sustainable means of livelihood for Nigerians and give Nigerian youths the opportunity to compete globally with their counterparts,” she added.
The announcement comes on the heels of a partnership between the federal government and Google to advance AI and digital innovation in the country.
The presidency described the partnership as a major step toward strengthening Nigeria’s digital economy and expressed commitment to ensuring technological transformation translates into real benefits for businesses and citizens.
Central Securities Clearing System (CSCS) Plc has announced the launch of RegConnect Version 2, set to go live on February 28, 2025.
This, according to a statement from the firm, is a cutting-edge upgrade to its flagship web-based application designed to enhance operational efficiency and user experience for Registrars in the Nigerian capital market.
RegConnect Version 1 was launched in 2019, and it provided an easy-to-use platform that improved the user experience of Registrars when exchanging information.
By enabling immediate validation of submitted data, it ensured accuracy and reduced processing times.
Now, RegConnect Version 2 takes this innovation further, setting a new benchmark for efficiency and functionality.
RegConnect Version 2 introduces several advanced features that redefine user experience and operational efficiency.
The platform now includes omni-channel capability, allowing users to submit transactions through multiple channels such as file uploads, on-screen interfaces, and APIs.
The upgraded version also offers seamless API integration, enabling the retrieval of investor portfolio balances, processing of transactions, and spooling of daily advice files.
A monitoring dashboard has been added to provide an end-to-end view of data exchange processes, ensuring real-time tracking and improved operational efficiency.
Haruna Jalo-Waziri, MD/CEO of CSCS Plc, emphasized the company’s commitment to driving innovation in the capital market.
“The launch of RegConnect Version 2 represents our unwavering dedication to transforming the Nigerian capital market through technology-driven solutions. This new iteration of RegConnect aligns with global best practices and is a testament to our continuous investment in efficiency and stakeholder satisfaction.”
Designed after an extensive review of CSCS’s operations and interactions with Registrars, RegConnect Version 2 addresses critical industry challenges.
Prior to RegConnect, Registrars relied on a Data Exchange application with limited processing capabilities.
The new platform not only bridges that gap but also introduces state-of-the-art features to ensure seamless and efficient data exchange.
Jalo-Waziri added “At CSCS, we understand the importance of operational excellence and innovation in fostering a vibrant capital market. RegConnect Version 2 is not just a product upgrade; it is a tool to enhance accuracy, reduce operational bottlenecks, and empower our stakeholders with better control and visibility over their processes.”
To enhance global efforts aimed at making the digital world safe and secure, Kaspersky has joined the ranks of organisations endorsing the vision of the United Nations’ Global Digital Compact.
This framework sets out objectives and principles that participating parties will use to foster a more inclusive, open and sustainable digital future. As a Compact supporter, Kaspersky will continue to deliver on its mission of building a safer digital world where people are free to use the power of digital technologies to improve their lives.
The Global Digital Compact is a comprehensive framework for global governance of digital technology and artificial intelligence.
Laying out a roadmap for cooperation to activate the potential of digital technology, the document promotes a global and inclusive effort and encourages organisations and associations to endorse its vision and principles.
The Compact is structured around five major objectives, namely:
- Ensuring that digitalisation is accelerating progress in achieving Sustainable Development Goals;
- Expanding inclusion in and benefits from the digital economy;
- Fostering a digital space that respects and protects human rights;
- Advancing responsible data governance approaches;
- Enhancing international governance of artificial intelligence for the benefit of all.
By joining the Compact, Kaspersky reaffirms its commitment to make our world more sustainable by minimising cyber risks and leading society toward immunity against digital threats.
With digital literacy improvement being one of the key action areas to this end, Kaspersky will continue raising cybersecurity awareness among the general public by releasing cybersecurity research and developing its educational initiatives, including those run by Kaspersky Academy.
To provide a more profound knowledge on security evaluation, Kaspersky will continue advancing its Expert Training programs so that they correspond to the needs of businesses, government and academic institutions.
Fostering an inclusive, open, safe and secure digital space requires a multi-faceted approach, taking into account numerous aspects ranging from Internet governance to digital trust and security.
As an early digital trust pioneer, Kaspersky continues to lead in this area by expanding its Global Transparency Initiative (GTI) to demonstrate the trustworthiness of the company’s products, internal processes and business operations.
Allowing trusted partners and customers as well as regulators to check the source code of its products, software updates and threat detection rules, Kaspersky contributes to the formation of a reliable and secure digital space.
Kaspersky has also been a frequent contributor to the process of drafting legislation, policies and other documents that aim to bring cybersecurity considerations to the development of emerging technologies, including artificial intelligence.
Just recently, as part of the 2024 UN Internet Governance Forum, Kaspersky presented “Guidelines for Secure Development and Deployment of AI Systems,” prior to which it set out “Principles of ethical use of AI systems in cybersecurity” to ensure that innovation is led to the benefit of all.
“Kaspersky has been a great supporter of global initiatives encouraging cooperation of diverse stakeholders, including governments, the private sector and civil society,” comments Yuliya Shlychkova, Vice President of Public Affairs at Kaspersky.
“The Global Digital Compact outlines a vision where the digital technologies act as enablers of a more sustainable world, which is inherent in our company’s mission to foster a safer online space by creating secure-by-design technologies. Kaspersky was proud to partake in the Compact elaboration and is pleased to endorse it to make the digital future a future for all.”
Kaspersky was an active participant to the informal consultations and stakeholder sessions preceding the Compact adoption at the Summit of the Future in New York in September 2024.
The company has, in particular, stressed the importance of a paradigm shift in cybersecurity and its further development toward secure by design or Cyber Immune technologies, including in the context of AI system development and deployment.
Another focus Kaspersky called to consider is the need to label AI-produced content and enhance cooperation among various stakeholders to ensure the AI-driven innovation brings a change for the better.
Creating a safer digital world has been Kaspersky’s mission and one of its key sustainable development strategies.
More information about how Kaspersky is making the digital world more resilient and ensures that people can use technology to improve life on the planet can be found in the company’s Sustainability report.
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