Telecom
IDMN Names Starcomms Best 3G Network
The Institute of Direct Marketing of Nigeria (IDMN) has named Starcomms Plc, Nigeria’s foremost CDMA network as the best 3G Mobile Network of the Year 2009 in the CDMA category.
The award certificate was presented to the marketing team of Starcomms during a ceremony held at Lagos Sheraton Hotel, Ikeja.
The Institute of Direct Marketing is a professional body that caters for practitioners involved in salesmanship and the regulation of direct marketing as an integral aspect of business, especially ones that are targeted at the mass market. The award is recognition of Starcomms aggressive marketing of its product and services in the Nigerian market.
This is another feather in the cap of the first and the only telecommunications company listed on the Nigerian Stock Exchange (NSE), coming on the heels of the recognition of its efforts in the fight against internet fraud and scam.
The aggressive marketing is evidenced by the practice of the company to launch its network in new locations with Starcomms Smart Centre; an innovative concept aims at revolutionizing the pay phone business in Nigeria. The programme is an effort of Starcomms to fish out the entrepreneurial spirit in young Nigerians by empowering them to launch a business of their own.
The Starcomms Smart Centres provide more profit and more opportunity entrepreneurs to tap into the cutting-edge technology of Starcomms. With two models in place: Smart Centre for the youth and business people, the company aims to make the entrepreneurs to earn more profits without lowering standards.
Starcomms also backs up its marketing efforts with a lot of promotions that make the sales of Starcomms brands smoother for direct marketers.
Major among these is the money back promo for subscribers who choose to buy any of Haier D2000, Huawei C288s and Huawei ETS8521 Cordless phones. The company offers them their money back within a period of six months in a unique promo that is fast changing the scope of telephone usage in the country
This category of subscribers who choose to use the Haier D2000 or Huawei C228s for their roaming lines, both of which phones cost N4,499 will get N3,000 back over a period of six months with a regular on-net credit of N500 monthly for every N250 usage
The 100% money-back offer on fixed lines is even more rewarding. This is available only for subscribers who chose the Huawei Cordless Talkie Phones. The Cordless Phone is now priced at N7,500 in another of Starcomms’ commitment to offering new and innovative products to its customers. A subscriber who purchases the cordless phone gets N1000 worth free Starcomms-to-Starcomms calls every month for six months with the recharge and usage of a minimum N250 airtime. This will give the subscriber free N6,000 on net airtime within the six months. This is in addition to the free off-line N250 airtime for six months which will give the subscriber N1,500. Within the first six months of activation, the subscriber would have earned back all the initial amount of N7500 paid for the phone only with diligent usage of at least N250 recharge monthly.
The IDMN award is a testimony to Starcomms leadership in the penetration of the Nigerian market with clear understanding of the needs of the subscribers.
Telecom
Subscriber Group Rejects Telcos Push for Tariff Hike
National Association of Telecoms Subscribers (NATCOMS), a telecoms subscriber body, has warned Nigerian Communications Commission (NCC) not accede to demands by telecommunications companies in the country to hike tariff, insisting that such increase would unleash further hardships on its members.
Chief Deolu Ogunbanjo, president, NATCOMS said in statement that the group in a recent emergency meeting over the planned tariff hike of telecommunication services, unanimously voted against any tariff hike.
Ogunbanjo, said telecoms services are taxable services under the Value Added Tax Act.
The Act was amended in 2019 by the Finance Act of that year to raise the tax rate from five per cent to 7.5per cent which was 50per cent increment and the increment has been borne by the consumers of rateable telecom services.
“That increment brought about untold hardship to our members many of who have been forced to cut back on their telecom requirements.
“As if that was not bad enough, the Federal Government got the National Assembly to enact the Finance Act of 2020. Section 37 of the Act amended Section 21 of the Customs, Excise Tariff etc. (Consolidation) Act by imposing an excise duty charge on Telecommunication Services. The then president, President Muhammadu Buhari by an order prescribed five per cent as the rate of the excise duty charge, chargeable for telecommunication services. The additional tax burden was greeted with public outcry and this association, at the prompting of our members, challenged the excise duty charge in court, in the case of Registered Trustees of National Association of Telecommunications Subscribers (NATCOMS) V MTN Nigeria Communications Limited and Others – Suit No: FHC/L/ CS / 189) 2023 on the ground of double taxation which is illegal and unconstitutional.
NCC and other Federal Bodies are parties to the suit and the Federal Government as represented by the Federal Inland Revenue Service (FIRS) entered an appearance and filed processes opposing the suit. The case is now pending before Hon. Justice Aluko, sitting at the Lagos Division of the Federal High Court, and the case is slated to come up in the court on the 13th March, 2025,” Ogunbanjo said.
Telecom
Mafab Communications to Roll out 5G Services in Kano and Abuja this Quarter
Mafab Communications, a Nigerian telecommunications company that acquired a 5G license in 2021, is set to begin operations by the end of the first quarter of 2025, according to Adebayo Onigbanjo, chief operating officer of the company.
Onigbanjo who shared this update with TechCabal, this launch will mark the first time Mafab’s services will be available commercially, nearly three years after the company entered the 5G market.
The company plans to roll out its 5G services with 102 operational sites located in Kano and Abuja.
Subscribers will need to purchase routers to access the network. Mafab is also working with multiple vendors to develop these sites in phases as part of its strategy for deployment.
Mafab Communications obtained its 5G license on the same day as MTN.
However, while MTN launched its 5G services within eight months, Mafab, being a newer entrant, experienced delays in deploying its network due to insufficient telecom infrastructure.
These challenges were further exacerbated by the company’s delay in receiving its Unified Access Service License (UASL) and numbering plan, which was only granted in July 2022.
This situation led Mafab to seek an extension from the Nigerian Communications Commission (NCC), postponing its initial rollout deadline to January 2023.
Following its launch event in January 2023, the company began promoting the sale of 5G routers on its website.
However, buyers quickly discovered that they could not activate the service, as uncovered by TechCabal.
Consequently, the sale of these routers has been suspended while the company focuses on completing its infrastructure buildout.
Despite the early stage of the 5G market in Nigeria, these delays have put Mafab at a disadvantage, leaving it to catch up with competitors like MTN and Airtel, particularly in Lagos, the country’s bustling commercial hub where most 5G subscribers are currently concentrated.
Although Mafab is actively working on its Lagos sites, the company has yet to announce when services will officially launch in the city.
According to Onigbanjo, foreign exchange (FX) fluctuations have posed a significant challenge, leading to higher rollout costs than initially projected—a difficulty faced by many telecom operators.
Since its commercial introduction in August 2022, Nigeria’s 5G market has experienced steady growth, spearheaded by MTN Nigeria.
By October 2024, 5G services accounted for 2.33% of the nation’s internet subscribers, with MTN Nigeria commanding a 79% market share and Airtel Africa holding roughly 20%.
Mafab’s anticipated rollout in Q1 is expected to further drive 5G adoption, particularly in cities beyond Lagos and Abuja.
The company has prioritized building robust infrastructure and extending its coverage in Kano and Abuja to support broader access to 5G services.
According to Onigbanjo, this includes developing a Radio Access Network (RAN), transport systems, and intelligent networks designed to connect various user devices—ranging from smartphones to IoT gadgets—to the company’s core telecom network.
Telecom
Telcos Firms Seek 100 Percent Tariff Hike to Survive Economy
Telecommunication companies in Nigeria are lobbying their regulator for permission to double price tariffs to weather harsh economic conditions and inflation running near a three-decade high.
“We’ve put forward requests of approximately a 100% increase” to the regulator, Karl Toriola, chief executive officer of MTN Nigeria Communications Plc, told Lagos-based Arise TV.
“There’s no way that the industry could continue to sustain itself and provide the required quality of service under the present structure,” he said.
The industry has been stepping up efforts for permission to relax pricing rules that have been in place for 11 years, amid surging annual inflation that touched 34.6% in November, and the steep depreciation of the naira against the dollar.
If the pricing issue is resolved, Toriola is optimistic 2025 will be a good year for operators.
The unit of MTN Group Ltd. plans to grow voice and data revenue this year by increasing coverage of rural areas as well as 5G broadband penetration, he said.
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