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Businesses Must Focus On Lead Generation In 2015- Asehinde

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Tobi Asehinde, founder/CEO, Vibe Web Solutions Limited,
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Imagine walking into your office on the morning of the first working day in 2015 and found ten hot leads flowing into your inbox.

What a way to start business for a new year, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach.

Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet, your website.

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business.

Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores.

Trends show that lead generation will become even more popular in the future, especially for service oriented businesses.

Often do I get this questions “how does lead generation work?”

It is simple, you develop a landing page with a business goal to collect information then you drive traffic to the landing page and keep optimizing your site for conversion then watch the leads comes in. Wow, that sounds so easy.

Well, lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission.

Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.

Lead generation has become popular with businesses because it enables a business to:

Ø  Determine pricing on a per lead basis

Ø  Choose the product or service they wish to offer to prospects

Ø  Select the geographical area that the business is interested in

Ø  Control the number of leads a business wishes to receive per month (this assists with budgeting)

Ø  Pay only for the leads that are received

After explaining all this, people still ask me “Is leads generation for me?”

If your calendar for 2015 is empty and you need business fast, then, lead generation is a way that you can grow your business rather quickly.

It’s an easy way to increase your ROI and get more business on your books. Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business.

The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate.

Do not try to approach this method of marketing without the ability to follow through and close the sale.

Here are some tips as you plan to approach lead generation in 2015:

Identify Your Target Audience: The first step of lead generation is identifying your target audience.

You can’t successfully reach and sell to your ideal customer if you don’t know exactly who that is, so it’s important to research your audience and come up with a clear picture of who they are, where they live, what they like to do, how much money they make, what their lifestyle and personality is like, etc.

If you don’t already have one, you should also create a comprehensive marketing plan as part of this step.

Pick Your Promotional Methods: In order to generate leads, you need a promotional plan that will get your landing page in front of members of your target audience.

There are a number of ways you can promote your business, and again, you will want to use your marketing plan to identify the most effective methods for your business.

Create a Funnel: Once you know who you are targeting and have determined how best to reach them, you need to have a plan for collecting contact information.

The first part of the process involves funneling all prospects to a standard form on your landing page that encourages them to share their contact information, generally in return for a free gift, a coupon, a sample or some other value-added incentive.

At this point, it is vital to have a customer relationship management (CRM) database that will help you keep track of potential customers through the process.

Use an Email Newsletter to Build Relationships: Now that you’re in contact with prospects, it’s time to cultivate those relationships so you can take them from the lead stage through a sale (and eventually a repeat sale!).

One of the best ways to create consistent communication with your prospects is through an email newsletter.

Use Social Media to Connect and Engage: Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads.

You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube page to attract and engage your audience, then funnel them through your process to become leads.

Plus, once you have leads in the system, you can use social media to talk to them and find out more about what they need and want.

The more positive touch points a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.

Finally, Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the tips above, you can streamline the lead generation process and increase your opportunities for business growth in 2015.

tobi asehinde is the CEO of Vibe Web Solutions Limited. He can be contacted via: tobi.asehinde@vibesolutions.com

 


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Report Reveals Over Half of Security Experts Overwhelmed Managing Cybersecurity Tools from Multiple Vendors

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The majority of companies (78%) surveyed in South Africa and in the Middle East, Turkiye, and Africa (META) region, rely on multi-vendor ecosystems despite the fact that such fragmented security solutions lead to operational and financial strains. Such findings were revealed in recent Kaspersky research.

A study titled “Improving resilience: Cybersecurity through system immunity,” conducted by Kaspersky, examined how organisations manage cybersecurity today, focusing on vendor fragmentation, operational inefficiencies and future consolidation plans.

The survey was conducted across the META region, as well as in Europe, Russia, Latin America, and the Asia-Pacific region.

The report provides a comprehensive analysis of the current state of cybersecurity management across organisations, highlighting significant challenges associated with multi-vendor security environments.

The findings reveal that nearly half of security professionals (44%) surveyed in the META region find their security stacks to be overly complex and time-consuming to maintain, which hampers their ability to respond swiftly to emerging threats.

This complexity often results from the use of multiple security solutions from different vendors, each with its own management interface and operational requirements.

Furthermore, 49% of organisations surveyed in the META region experience budget overruns attributable to overlapping solutions.

These redundancies not only inflate costs but also complicate resource allocation and strategic planning. Compatibility issues exacerbate these difficulties as 43% of respondents indicate that they cannot automate security processes effectively because their tools lack proper integration, leading to manual interventions and increased chances of human error.

Additionally, 39% struggle with inconsistent threat visibility, as data collected from various vendors often fails to correlate seamlessly, creating blind spots and reducing overall situational awareness.

Despite these persistent challenges, the majority of organisations continue to operate within multi-vendor environments – 78% in the META region and in South Africa currently manage security across multiple providers.

Interestingly, 43% in META and in South Africa believe that a single cybersecurity provider could sufficiently meet all their needs, suggesting a recognition of the potential benefits of consolidation.

However, only 22% in the META region and 23% in South Africa have adopted a single-vendor approach in practice, reflecting a cautious approach driven by concerns over over-reliance on one supplier or the perceived risks associated with vendor lock-in.

The landscape is rapidly shifting toward consolidation: an overwhelming 88% of firms in the META region and 84% in South Africa are actively moving in this direction, over a third (34% in META and 39% in South Africa) have already begun merging their security tools into unified platforms, while an additional 55% in META and 45% in South Africa plan to do so within the next two years.

This trend underscores a strategic shift toward simplifying cybersecurity operations, reducing costs, and achieving more effective threat management through integrated solutions. As organisations increasingly recognise the advantages of streamlined security architectures, the move toward vendor consolidation is poised to reshape the cybersecurity landscape in the near future.

“The data from our research indicates that many organisations rely on multiple vendors by default, rather than through deliberate strategic planning. While diversification of security solutions can offer certain benefits, such as risk mitigation and coverage breadth, an unchecked increase in complexity often leads to significant resource drain and operational inefficiencies.

Moreover, this complexity can create critical blind spots, making it harder to maintain comprehensive threat visibility and respond effectively to emerging risks.

The emerging trend toward consolidation reflects a maturation in cybersecurity strategies, emphasising the adoption of integrated platforms that streamline management, reduce manual effort, and enhance overall visibility into security posture,” said Ilya Markelov, Head of Unified Platform product line at Kaspersky.

To enable comprehensive protection of all business assets and processes, Kaspersky experts recommend to use centralised and automated solutions such as Kaspersky Next XDR Expert.

By aggregating and correlating data from multiple sources in one place and using machine-learning technologies, this solution provides effective threat detection and fast automated response. Out-of-the-box integrations, automation features and case management help make infrastructure complexity much less of an issue.


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Africa Tasked to Fast-track AI Skills Development

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Africa has been urged to fast-track the development of Artificial intelligence (AI) skill to benefit from its economic value. AI could contribute $1.5 trillion to Africa’s economy by 2030 if the continent secures 10% of the global AI market, according to SAP, which sourced the statistic from online media.

However, a shortage of AI talent, with the need to retain cyber security and cloud skills, threatens to block opportunities to monetise growth.

This is part of a report released by SAP: ‘Africa’s AI Skills Readiness Revealed’, which reveals that African organisations are rushing to enhance their traditional IT skills base in the wake of accelerating adoption of AI.

The report adds that while 94% of organisations offer monthly AI training, none currently allocate more than 10% of their HR or IT budgets to skills development, a sharp decline from 2022.

Genevieve Koolen, HR director at SAP Africa, said: “There is a near-universal need for AI-related skills among African companies this year. Since traditional IT skills such as cloud and cyber security related competencies remain in high demand, companies now face the dual challenge of attracting and retaining traditional tech talent while also building greater AI competencies within their businesses. It is unsurprising then that most African organisations provide career development opportunities for employees with AI specialisations.”

The report reveals that all companies surveyed expect the demand for AI skills to increase in 2025. Nearly half said they expect a ‘significant’ increase.

Koolen added that while there is an urgent need for policymakers and education institutions to fast-track AI skills development initiatives among Africa’s swelling youth population, companies also face pressure to equip existing workers with future-ready skills.

“Thirty-eight percent of companies surveyed said reskilling of employees is a top skills-related challenge for them in 2025, and nearly half said the same of upskilling. The impact of these changes creates its own challenges, as evidenced by the two-thirds of companies that said helping employees understand why reskilling is necessary is a top priority.”

Research also showed that African organisations are alive to the possibilities presented by AI-related innovation, with companies citing perceived value in improved decision-making (64%), marketing capabilities (51%) and innovation (47%) enabled by AI.

However, poor access to AI-ready skills is already causing negative impacts among the same companies, including failed innovation initiatives, delays completing projects, greater pressure on teams and an inability to take on new client projects.

“Organisations are rising to this challenge by increasing the frequency of training offered to employees, with 94% saying they offer training at least monthly,” said Koolen.

However, the latest data indicates a drop in the allocated budget for skills development.

In a previous survey conducted in 2022, a quarter of organisations said they spend more than 15% of their HR or IT budgets on skills development and training. This year, not a single organisation that formed part of the research spent more than 10%.

SAP lists several measures that companies can implement to ensure they cultivate the correct skills mix:

Be prepared: With universal demand for tech and AI-related skills and an ongoing skills scarcity, African organisations must prepare for a shortfall in critical AI-related skills this year.

“The moment calls for a pragmatic approach that combines longer-term skills development – including reskilling and upskilling – with short-term measures that alleviate some of the immediate pressures and creates space for more robust skills development initiatives. Organisations also need to take care to support employees through this uncertain period, for example, by using human capital management technologies that help HR teams identify concerns.”

Prioritise training: Koolen said it is surprising that budget allocations for training and skills development appear to be shrinking. “Too many digital transformation and innovation initiatives fail to deliver the expected business value due to a lack of appropriate skills.

“In light of the rapid pace of technological advancement, any organisation that fails to invest in skills will likely find they are unprepared and unable to leverage new innovations. In time, this will erode their competitiveness and lead to significant impacts to the bottom line.”

Instead, organisations should place skills development at the core of their business strategies to ensure a steady stream of work-ready talent and invest sufficient budget to guarantee high-quality outcomes for employees and the business.

Partner well: While Africa has the fastest-growing youth population of any continent, there are still significant systemic challenges with equipping youth with adequate work-ready skills.

“Africa’s ability to reap the benefits of AI-related innovation rests on broader public-private sector efforts at cultivating the correct skills mix,” said Koolen. “Partnering with educational institutions and other industry skills development initiatives can accelerate the rate at which skills become available to companies.”

She added that technology vendors can also play a valuable role. “Large technology companies often have large global workforces and strong employer brands, allowing them to attract top talent. Partnering with tech venters can augment organisations’ skills base and provide valuable support to AI-led initiatives.”

 


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Google Announces $37m Funding in Africa

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Google has outlined a wave of AI support across Africa, representing $37 million in cumulative funding — including previously committed but unannounced funding — to research, talent development, and infrastructure.

Google Announces $37m Funding in Africa

The funding package includes funding and partnerships that aim to strengthen AI research, support African languages, improve food systems, expand digital skills, and build research capacity.

The AI Collaborative for Food Security, a multi-partner initiative launched with $25 million in funding from Google.org will bring together researchers, and nonprofit organizations to co-develop AI tools for early hunger forecasting, crop resilience, and tailored guidance for smallholder farmers.

The goal is to help make food systems across Africa more adaptive, equitable, and resilient in the face of increasing climate and economic shocks.

Google also announced $3 million in funding to the Masakhane Research Foundation, the open research collective advancing AI tools in over 40 African languages.

The funding will support the development of high-quality datasets, machine translation models, and speech tools that make digital content more accessible to millions of Africans in their native languages.

To further empower innovation, Google is launching a catalytic funding initiative to support AI-driven startups tackling real-world challenges.

This platform will combine philanthropic capital, venture investment, and Google’s technical expertise to help more than 100 early-stage ventures scale AI-based solutions in agriculture, healthcare, education, and other vital sectors.

Startups will also receive mentorship, access to tools, and technical guidance to support responsible development.

Africa’s AI talent is growing rapidly, but the infrastructure to support it must grow in tandem.

That’s why a cornerstone of this announcement is the launch of the AI Community Center in Accra — a first-of-its-kind space for AI learning, experimentation, and collaboration in Africa.

The Center will host training sessions, community events, and workshops focused on responsible AI development. Its programming will span four pillars: AI literacy, community technology, social impact, and arts and culture — providing a platform for a diverse ecosystem of developers, students, and creators to engage with AI in ways that are grounded in African priorities.

To help meet the rising demand for AI and digital skills, Google is rolling out 100,000 Google Career Certificate scholarships for students in higher learning institutions across Ghana.

These fully funded, self-paced programs will focus on AI Essentials, Prompting Essentials, and other high-growth fields like IT Support, Data Analytics, and Cybersecurity — enabling more learners to access job-ready training and build careers in AI and the digital economy.

Beyond Ghana, Google.org is committing an additional $7 million to support AI education across Nigeria, Kenya, South Africa, and Ghana.

The funding will support academic institutions and nonprofits building localized AI curricula, online safety training, and cybersecurity programs.

Additionally, two new $1 million grants from Google.org aim to bolster AI research capacity across the continent.

One grant goes to the African Institute for Data Science and Artificial Intelligence (AfriDSAI) at the University of Pretoria to support applied AI research and training.

The other supports the Wits Machine Intelligence and Neural Discovery (MIND) Institute in South Africa, which will fund MSc and PhD students to conduct foundational AI research and help shape Africa’s role in the global AI landscape.

Speaking about the announcements, James Manyika, senior vice president for Research, Labs, and Technology & Society at Google, said: “Africa is home to some of the most important and inspiring work in AI today. We are committed to supporting the next wave of innovation through long-term investment, local partnerships, and platforms that help researchers and entrepreneurs build solutions that matter.”

Yossi Matias, vice president of Engineering and Research at Google, added: “This new wave of support reflects our belief in the talent, creativity, and ingenuity across the continent. By building with local communities and institutions, we’re supporting solutions that are rooted in Africa’s realities and built for global impact.”

 


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