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IDC Identifies Sign PC Market Improved in CY 2014

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Calendar year 2014 proved to be an interesting phase for the India PC business. The results for the consumer business turned out to be unexpected both in the beginning and towards the end of the year (i.e. Q1 and Q4 2014).

While the first quarter recorded a new low, fourth quarter results turned out to be very positive, beating forecasts substantially.

Overall India PC shipments for CY 2014 stood at 9.6 million units, down -16.5% year on year from CY 2013. Outside special deals, the overall market witnessed a marginal year-on-year revenue decline of -0.4% in CY 2014.

The overall market declined initially in the run-up to the 16th general elections held in the first half of 2014.

However, PC sales recovered starting in June owing to innovative pricing actions by vendors mixed with festive buying and pent-up demand boosting the overall sales.

The consumer PC market stood at 4.9 million units in CY 2014, with year-on-year growth of 1.7% over CY 2013.

“Continuing from CY 2013, consumer sentiments remained frail until the elections.

However, stable government in the center aided hopes on reforms and economic progress boosting overall end-user confidence. Also, subsiding inflation and rapid growth of online trade coupled with the introduction of sub-$400 devices created just the right buzz for the PC business in CY 2014,” said Kiran Kumar, Research Manager, IDC.

The overall commercial PC market clocked 4.7 million units in CY 2014, with a year-on-year decline of -29.6% over CY 2013.

“The primary reason for the plunge was that barring fulfilments for ELCOT Phase III, the contribution of large education projects was not exciting in CY2014 as compared to CY2013. Also, enterprise users have been cautiously optimistic by pinning their hopes on the direction of reforms, which are still quite ambiguous. This is with the exception of BFSI, where IT spending returned to a rapid surge in CY 2014 for both capacity expansion and hardware refresh,” commented Manish Yadav, Market Analyst, IDC.‎
                                                                                            
Top 3 PC Vendor Highlights:

HP
HP recorded a market share of 25.6% in the India PC market and took the first spot yet again.

The vendor remains dominant in the consumer PC business for the third year in a row. Introduction of sub-$400 notebooks proved to be a shot in the arm as they continued to thrive in the consumer PC business, in both the desktop and notebook categories.

They have equally led the commercial segment in the last two years by clinching major volumes in special projects such as ELCOT/UP.

Dell
Post privatization, Dell’s focus on growing their business in emerging markets has been made evident and they have recorded substantial year-on-year gains in the India PC business.

They have outstripped the industry average as they gained around 9% year-on-year to record a 22.1% market share in CY 2014 in the overall PC business.

Their investments towards expanding channel strength continue to swell, supported by both distribution and partner led GTMs.

In addition, their growth in the tier 2 and 3 cities is  a welcome sign for increasing overall PC penetration.

Lenovo
Lenovo holds on to the third spot, with sizeable volume growth in both consumer and commercial segments.

They have gained 3.5 % year-on-year to record a market share of 15.8% in CY 2014 in the India PC business. Similar to their competitors, they have grown primarily through market consolidation supported by their strong marketing and channel engines.

In the short term, inventory issues and constrained buying from end users is likely to impact Q1 2015 sales.

However, IDC anticipates the overall PC market to witness growth in CY 2015 over CY 2014.

Special education projects and improved business sentiments in the enterprise business will continue to drive commercial PC volumes in CY 2015. Government and government aided education buying will hold the key to growth in the commercial PC business.

“On the consumer business, opportunity is ripe for vendors to drive penetration and improve overall business. We expect new entry level price points to be created for full-blown PCs with innovative form factors and that will continue to drive excitement in this category,” added Kumar


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E-Business

NITDA Alerts Nigerians on Cybersecurity Risks Linked to Spotify

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National Information Technology Development Agency (NITDA) has issued a public alert warning Nigerians about a cybersecurity threat involving the use of Spotify to promote malicious activities.

NITDA Alerts Nigerians on Cybersecurity Risks Linked to Spotify

The agency, in a public notice issued on Tuesday, disclosed that threat actors are exploiting the popular music streaming platform to advertise game hacks, pirated software, and spam links that could expose users to cyber threats.

According to NITDA, cybercriminals embed malicious promotions in playlist names and podcast descriptions on Spotify, explaining that these promotions are used to advertise game hacks for popular video games such as Fortnite, GTA, Apex, and Roblox. Additionally.

They also promote pirated software (commonly referred to as ‘cracks’), spam links, and other malicious sites.

This abuse is said to leverage Spotify’s web player results to improve the search engine visibility of these harmful websites, putting unsuspecting users at risk of malware, scams, and other cyber threats.

NITDA warned that the exploitation of Spotify could lead to exposure to scams and phishing attacks, downloading of malware that can compromise user devices and Loss of personal and financial data through interactions with malicious websites.

To manage the risks, NITDA advised users to exercise Caution with suspicious playlists and podcasts and avoid engaging with playlists or podcasts that feature unusual or suspicious text in their descriptions.

It also warned users not to click Unknown Links, and also ensure the Spotify app is updated to the latest version to minimise vulnerabilities.

The agency further advised Spotify users in Nigeria to remain vigilant and adhere to cybersecurity best practices to safeguard their personal information and devices.

According to the agency, the websites posing as OpenAI’s popular AI, ChatGPT, are tricking users into downloading malicious files or software to their devices.


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Konga Yakata’s Last Week: Don’t Miss Out on Incredible Deals

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Excitement is reaching a fever pitch among shoppers as the Konga Yakata Black Friday shopping fiesta enters its final week. Shoppers nationwide are gearing up for a rain of last-minute deals and irresistible offers, with the promotion set to end on Saturday, November 30, 2024.

The month-long Konga Yakata campaign, which kicked off on Friday, November 1, has delivered an unparalleled shopping experience, treating customers to incredible discounts, engaging promos, and unbeatable incentives.

In addition to massive price cuts across a wide range of products, Konga has thrilled shoppers with exciting events such as Treasure Hunts, Flash Sales, Bargain Bash, Brand Days, and specialized Black Friday packages like the Budget Store, Under 50k Store, and TGIF Epic Drop.

The highlight of the Yakata 2024 season will be this year’s Black Friday, which takes place on Friday, November 29. Thousands of customers will be able to score exclusive discounts on items including electronics, clothes, home appliances, computers, and groceries.

Reflecting on the experience so far, a satisfied anonymous shopper who snagged a TV at a discounted rate said, “Konga Yakata has been nothing short of amazing this year. The discounts are unbelievable but true, and the convenience of shopping online is unmatched.

“I’ve already made several purchases, and I’m excited to see what other deals are in store for the final week.”

Konga’s Black Friday sale has been a boon for consumers, offering respite from the economic challenges many Nigerians face. By providing access to affordable products and services, Konga has empowered shoppers to make the most of their money.

Despite the prevailing economic challenges, shoppers have embraced the Yakata season, targeting high-value deals and leveraging Konga’s tailored offerings to make significant savings. With the countdown underway, the excitement is expected to hit its peak on Friday as customers traditionally wait for that day to grab the most exclusive deals.

Speaking on the heightened anticipation, Kunle Ajani, Group Head of Marketing at Konga, stated, “We’re thrilled with the overwhelming response to Konga Yakata this year, and we’re committed to ensuring the final week delivers the biggest surprises yet.

“We are proud to offer a platform where shoppers can enjoy exceptional value, despite the economic realities.”

As the curtain closes on the 2024 Yakata season, shoppers can look forward to a flurry of last-minute deals, culminating at midnight on November 30. From tech enthusiasts to lovers of electronics and deal hunters, Konga Yakata continues to redefine the shopping experience, making it a season to remember for all Nigerians.

Take advantage of the final week of Konga Yakata. Visit Konga.com and experience the thrill of shopping at unbeatable prices.


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NITDA DG Harps on the Role of Innovation in Nigeria’s Sustainable Development

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Kashifu Inuwa CCIE, the Director General, National Information Technology Development Agency (NITDA), has reiterated the critical role of innovation in driving Nigeria’s sustainable development, economic diversification, and global competitiveness.

Inuwa made this remark while delivering a keynote address at the 8th Annual Research Fair and Exhibition of Nasarawa State University, Keffi (NSUK), where he called on academia, industry leaders, and policymakers to embrace disruptive transformational innovation as a tool for addressing the nation’s challenges and unlocking its immense potential.

Speaking on the theme, Disruptive Transformational Innovation; Shaping the Future,” Inuwa commended NSUK for organising an event that aligns with Nigeria’s pursuit of growth through knowledge-driven solutions.

Inuwa who was represented by the Deputy Director, eGovernment and Digital Economy Development Department, Engr Ya’u Garba, applauded the university’s increasing focus on transformation, noting that such initiatives reflect an understanding of the need for impactful innovations to address real-world issues.

Inuwa emphasised that while inventions remain a cornerstone of academic inquiry, their significance lies in their ability to move beyond theoretical exploration to become practical innovations. These innovations, he explained, have the power to reshape industries, tackle societal challenges, and accelerate national progress.

He urged institutions to prioritise creativity and bold thinking, ensuring that research outputs translate into tangible benefits for society.

Explaining the concept of disruptive transformational innovation, Inuwa described it as a profound force capable of altering established systems, processes, and products in ways that redefine societal functions. Unlike incremental innovations, which focus on improving existing frameworks, disruptive innovations introduce entirely new paradigms, addressing challenges in groundbreaking and previously unimaginable ways.

He cited historical examples such as the Printing Press, the Steam Engine, and Electricity, which have significantly transformed human existence and set the foundation for modern development.

Inuwa pointed out that Nigeria’s abundant human and natural resources present a unique opportunity to harness innovation for sustainable development. He called for a collaborative approach involving academia, industries, and government to build an environment that nurtures creativity, supports bold investments, and encourages inclusive growth. Such an ecosystem, he said, is vital for fostering homegrown innovations that can propel Nigeria to the forefront of global technological and economic advancements.

He further highlighted NITDA’s dedication to fostering innovation through various initiatives, including the National Adopted Village for Smart Agriculture (NAVSA) to digitally transform the agricultural sector, the National Blockchain Adoption Strategy to enhance digital trust and transparency, and the National Artificial Intelligence Strategy aimed at building a robust AI ecosystem in the country, among other impactful projects, which are part of the Federal Government broader strategy to position Nigeria as a leader in the global knowledge economy.

Inuwa also urged NSUK to deepen its commitment to innovation by establishing hubs that support facility-led startups, fostering collaborations with industry stakeholders, and equipping students with essential technological skills. He noted that such efforts would not only empower the university community but also contribute significantly to national development.

Inuwa expressed confidence in Nigeria’s ability to not only adopt global innovations but also create groundbreaking solutions that could influence the trajectory of Africa and the world.

He called on all stakeholders in the country to embrace the transformative power of innovation in order to drive sustainable development, economic diversification, and global relevance.


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