E-Business
Microsoft Offers Matchless CRM Online- Williams

Technology has transformed the way we do business today. On one hand, it has made selling more difficult because customers often get most of the information they need online and tend to make buying decisions based on what they find.
According to Olatomiwa Williams, Microsoft Business Solution Lead for Microsoft Nigeria, responding effectively to these better informed and more demanding buyers, Sales organizations and professionals need to make that shift.
Not only that, they need to embrace social media to take advantage of relationships and utilize technology to quickly respond to buyers.
This often time poses a great challenge to SMEs that cannot afford costly Customer Relationship Management solutions, Williams said.
She disclosed that Microsoft in its wisdom rolled out Dynamics CRM Online which helps SMEs use technology to close more deals with less effort.
“With Dynamics CRM online, your organization does not have to incur huge hardware cost. You can have the Dynamics CRM Sales, Marketing and Services available for you on demand and also extend the capability to fit other business requirements,” she told Nigeria CommunicationsWeek.
Williams who oversees Microsoft Dynamics Business, both CRM and ERP solutions, also noted that, “Microsoft Dynamics CRM provides a breadth of sales capabilities to empower you to sell effectively. Sales persons can access easy-to-use tools that provide content relevant to specific stages within the sales cycle. This solution also helps sales managers focus on the right information by providing powerful dashboards with real-time visualizations”.
Such real-time virtualizations, she said, include, “Planning & Management: Enables sales managers maintain a strategic focus while driving the business forward; account & opportunity management, delivers solutions that are intuitive and easy-to-use, so sales reps have more customer- facing time and social & market insights: provides sales reps with deep and valuable insights.
“Others are, collaborative selling: boosts your Sales rep’s selling power, by providing access to experts and information across the organization; mobile sales: enables sales reps work how they want, anywhere, anytime and sales analytics: Turns data into actionable insights”.
She who been with Microsoft for over 4-years and has served in multiple roles including Technology Solution Professional for Microsoft’s Enterprise Voice covering different segments and industry across West East and Central Africa, Account Technology Strategist for Telco, Oil $ Gas and Financial Services, added that the solution will help organization “Work as a team”.
“Win faster by working as a team to create compelling and differentiated customer interactions, and ultimately sell more. Microsoft provides a streamlined experience with Microsoft Dynamics CRM Online and its interoperability with Microsoft Office 365 (Microsoft Outlook, Lync, Skype, SharePoint and Office) and Yammer. Salespeople can go to one place for all of their tasks from viewing sales leads, researching companies, finding social connections, communicating with prospects, reviewing sales insights, and creating sales proposals”.
Similarly, Organisations can turn social insight into sales
She said, “If your customers are using social networks to learn more about you and your products, should you not also use them to gain social insights? You may learn that a prospect is dissatisfied with a competitor’s product or you may learn that they are dissatisfied with yours. You may also learn that your customer has recommended your services to a contact and get a new lead. With social network data from LinkedIn and Twitter integrated right into the CRM system, it becomes a natural part of your sales process.
“Dynamics CRM Online delivers the latest market buzz and news along with corporate data so that you are always up to date on your customer’s activities.
Market Smarter
Great marketing starts with good planning, but with the increasing complexity in marketing experiences, planning is not a straight-forward task.
This, Williams said, “Dynamics CRM Online helps to deliver a single marketing cloud for marketing organizations across marketing planning, execution and analytics – across all channels (whether they are digital, social or traditional – like print and broadcast), hence be able to achieve: Unified Marketing Planning; Multi-channel Engagement and Marketing Analytics.
Ola who brings a wealth of years of industry experience and technical expertise to help organizations meet and exceed their business objectives, added that Microsoft is committed to helping SMEs leverage easy to use tools and resources that will help their business have insightful engagement and achieve amazing customer experience.
E-Business
Firm Shares Tips for Safer Remote Working

It is holiday season in many parts of the world. These days though, going on holiday does not always mean turning your back on office life – hybrid work cuts both ways.
Today’s widespread connectivity—available at airports, train stations, restaurants, hotels, and most indoor public spaces—makes staying connected easier than ever, with free Wi-Fi in many locations and reliable 4G or 5G coverage elsewhere, helping to facilitate a seamless blend of work and leisure even while on holiday.
This increase in connectivity among travellers has not gone unnoticed by cyber criminals. Kaspersky experts analysed nearly 25,000 free Wi-Fi spots in Paris ahead of the Summer Olympic Games and Paralympic Games. The analysis revealed that almost 25% of these networks had weak or no encryption, making users vulnerable to personal and banking data theft.
Travellers often have their guard down. The unfamiliar surroundings of a new location or a different language can throw up a useful smokescreen for a cyberattack, meaning additional care needs to be taken when logging on. Fortunately, a few smart tools and habits can help you stay protected while enjoying the flexibility of remote work.
Use a VPN for secure connections
A VPN is one of the most effective ways to safeguard users’ online activity, especially when working from unfamiliar locations. By encrypting Internet traffic, a VPN ensures that hackers can’t intercept sensitive data like login credentials or financial details. This is particularly important when accessing work emails or company files on public Wi-Fi, where cybercriminals often lurk.
Switch to an eSIM for reliable, secure mobile data
Another useful digital tool that provides a seamless way to stay connected using local mobile networks with no physical SIM card required is the eSIM. This is a game-changer for international travellers who want to avoid sky-high roaming charges or the hassle of hunting down temporary SIM cards in foreign countries.
With an eSIM, a user can download a local data plan before you even arrive at your destination, ensuring instant connectivity the moment you land. This eliminates the need to rely on unsecured Wi-Fi hotspots, significantly reducing your exposure to cyber threats.
Plus, many eSIM providers allow you to manage multiple profiles on a single device, making it easy to switch between work and personal data plans without juggling multiple phones.
Services like Kaspersky eSIM Store enables users to purchase and activate data plans in advance, track usage and top up as needed, all from a single app.
Enable two-factor authentication (2FA)
When travelling, people often leave devices unattended. To protect against unwanted people logging in, travellers should ensure two-factor authentication (2FA) is enabled on all critical accounts and that passwords are used on all devices.
Final tips for a secure workation
Even with a VPN, eSIM and 2FA in place, your devices still need strong defenses against malware, phishing scams and ransomware. Cybercriminals often target remote workers who may let their guard down while travelling, making real-time protection essential.
Modern antivirus software does more than just scan for viruses, it actively blocks malicious downloads, warns you about phishing attempts and even secures your passwords and financial data.
For the most robust security, consider a solution like Kaspersky Premium, which combines antivirus protection, a VPN and password management into a single, easy-to-use package.
By combining a VPN, eSIM and strong antivirus, you can work from anywhere with confidence, whether you’re sending emails from a poolside or joining a video call from a festival tent.
E-Business
Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

Mr Adeoye Oludamilola, managing director, Zequence Digital, a digital agency, has said strong enforcement of Intellectual Property (IP) laws , protection of Nigeria’s software industry against piracy will encourage innovation and investment.
Adeoye told reporters lately in Lagos that software piracy and the unauthorised use of proprietary technology are widespread in the country.
According to report Intellectual Property (IP) laws in software refers to the legal rights that protect the creations of the mind used in software development.
These rights, which include copyrights, patents, trade secrets, and trademarks, grant developers exclusive control over their software and related assets, preventing unauthorised use or reproduction.
Adeoye said that many startups do not protect their innovations, due to a lack of knowledge and the cumbersome legal processes involved.
“IP registration and litigation are expensive and time-consuming, which further discourages developers from protecting their work,” Adeoye said.
He added that the lack of awareness among developers about their IP rights contributed to the problem.
To address these challenges, Adeoye stressed the need for the formation of an IP Protection Consortium, comprising tech firms, legal experts, and regulators, to advocate for stronger IP enforcement.
He also suggested collaborating with legal tech startups to create simplified platforms for fast-tracked IP registration.
The managing director further called for joint initiatives between legal bodies and tech communities to launch IP rights education campaigns.
This, he said, would equip developers with the knowledge they needed to protect their innovations and grow their businesses.
Adeoye emphasised the need for the government and stakeholders to create an ecosystem for development and inclusivity by proactively engaging with regulators.
According to him, this will help ensure that policies are created with the input of concerned agencies and industry experts.
E-Business
PalmPay Partners AXA Mansard Health to Make Digital Insurance Accessible, Affordable

PalmPay, a leading fintech platform and full-stack digital neobank for emerging markets, has partnered with Nigeria’s biggest Health Insurance Company, AXA Mansard Health a member of the globally trusted AXA Group, to provide millions of Nigerians with affordable, accessible digital health insurance.
This strategic partnership enables PalmPay users to seamlessly access a range of health insurance packages from AXA Mansard directly within the PalmPay app. With plans starting as low as N500 per month, users can now choose from flexible insurance options tailored to fit their everyday needs.
The plans are designed to meet a wide range of needs; for example, the AXA Digital Health plan offers access to telemedicine consultations with doctors, N5,000 worth of medications, and up to N40,000 in surgical coverage. Users can also opt for the AXA Mansard MicroHealth plan at N1,000 per month, which provides unlimited diagnostic tests and funeral benefits. Additionally, the AXA Mansard Accident plan, available for N500 monthly, offers comprehensive death cover for both accidental and non-accidental cases.
Speaking on the partnership, Habib Kowontan, Head of Wealth Product at PalmPay, said: “Insurance is a key pillar of financial security, yet millions of Nigerians remain underserved. Our partnership with AXA Mansard Health breaks down long-standing barriers by placing reliable and affordable insurance solutions right at our users’ fingertips.”
In her remarks, Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance said that the partnership with Palmpay presents the AXA with another opportunity to improve health and productivity of Nigerians. “Through partnerships like this, we are covering over 1.8 million Nigerians and ensuring that healthcare is accessible, available and affordable.
“So we are excited about joining forces with a brand like Palmpay to compliment the range of financial possibilities they offer their customers with health plans. It fits well with our mission and our purpose of acting for human progress by protecting what matters, and we are looking forward to doing even more with Palmpay”, she explained.
This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.
This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.
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