Broadcasting
Online to Mainline: OTT Streaming to Hit 100m Subscribers in 2015- Ovum

Direct-to-consumer initiatives such as HBO Now and Sling TV herald a new era in online streaming as premium, stand-alone services based on content once exclusive to traditional pay TV hit the market.
While free, ad-supported, and bundled multiscreen streaming has driven huge usage volumes, Ovum believes that a new era of streaming entertainment is upon us, as alerted by Ovum.
Tony Gunnarsson, a senior analyst in Ovum’s TV Practice, said, “Until now, watching the latest Hollywood movies and TV shows has largely been the preserve of downloads, discs, and pay TV. What we’re seeing in maturing markets such as the US is that the audience is shifting towards premium linear streaming, which is augmenting well-established free on-demand services such as YouTube. Home entertainment is evolving as subscription-based VOD services reach the mass market: It is now commonplace to watch original productions such as Bosch from Amazon’s Prime Instant Video streamed to the main TV. The emergence of stand-alone – often linear – streaming propositions such as PlayStation Vue and Yaveo represent the first that truly substitute for traditional pay TV.”
The key trend is the proliferation of stand-alone OTT services launched by traditional TV players, such as HBO Now, CBS All Access, and DISH’s Sling TV.
Hence Ovum expects the reassertion of the traditional TV value chain, pushing back against technology-led Over-the-top content (OTT) specialists such as Amazon, Netflix, and Hulu.
“We believe that the emergence of such services will help drive the global total of online streaming subscribers past 100 million in 2015, with a further 77 million more expected by 2019,” he said.
This will have a number of impacts on the visual entertainment ecosystem. Naturally an already unforgiving competitive environment will intensify.
Services which fail to understand the increasingly complex array of choices available to the audience will struggle against those that address the need for connectivity, perhaps in hardware as well as content.
Ovum, also said there is likely to be much downward pricing pressure as the multiplay offers will ruthlessly discount bundled services which lie outside the core business of the seller.
Ovum does, however, expect some upside for companies which produce the content which the audience craves: More distributors and perhaps even the creaking open of another release window will offer more negotiating leverage for the creators of the most dearly loved TV shows and movies.
Ed Barton, Ovum’s Head of TV Research and Analysis, commented thus, “We are on the cusp of the next major evolutionary growth phase in visual entertainment. As the industry hunts for opportunities to address slowing traditional TV subscription revenues, the major trends in technology, audience consumption, and service evolution offer glimpses of a brighter future. We see a shift in how TV is increasingly addressing individuals rather than households, and how the merging of online and broadcast advertising technologies and the ongoing hunger for true ‘Martini TV’ – any time, any place, anywhere – from the audience offers significant incremental revenue opportunities. The proliferation of linear SVOD from traditional TV is just one part of this shift which underpins our firmly held view: TV’s best days lie ahead.”
Ovum has finalized a major revision of its global OTT Video analysis, covering all the world regions and 19 selected ‘Ovum tier 1’ territories. The new OTT Video analysis includes all mainstream contemporary OTT Video and TV – digital retail, rental, and subscription – across a range of metrics including revenues, transactions, and average price, as well as genre and resolution splits, and what may very well be the worlds’ first OTT Video platform usage analysis conducted across active devices.
Ovum is a leading global technology research and advisory firm. Through its 180 analysts worldwide it offers expert analysis and strategic insight across the IT, telecoms, and media industries.
Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting.
With 23 offices across six continents, Ovum offers a truly global perspective on technology and media markets and provides thousands of clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits, and opinion. In 2012, Ovum was jointly named Global Analyst Firm of the Year by the IIAR.
In addition, Ovum operates a large portfolio of technology conferences annually in Europe under the OvumLive events brand, presenting a more interactive opportunity to learn from its analysts. Its flagship event – Ovum Industry Congress – attracts over 300 end-user attendees every year.
Ovum is a division of Informa plc, one of the leading business and academic publishing and event organizers globally, headquartered in London. Informa is quoted on the London Stock Exchange.
Broadcasting
Netflix Expands Language Options on TV to Capture Global Viewers

Netflix has expanded its language options for television viewers, allowing users to select from the full list of available subtitles and dubbing languages for any title.
This update aims to make Netflix’s global catalogue more accessible, especially as nearly a third of its viewership comes from non-English language shows.
Previously, TV users could only choose from a limited selection of languages based on their location and settings.
Now, they can access the complete range of available languages for any title, similar to the flexibility already offered on mobile devices and web browsers.
For instance, a user can watch an English title like “Bridgerton” with Spanish dubbing and Korean subtitles, or opt for Japanese dubbing with Portuguese subtitles.
Netflix offers subtitles in 33 languages and audio dubbing in 36 languages across its catalogue, though the exact number of available languages may vary by title. This change responds to numerous user requests for more language options on TV platforms.
This move reflects Netflix’s commitment to enhancing accessibility and catering to its diverse global audience by providing more inclusive viewing experiences.
Broadcasting
AMCON Gets Boost as Arik Air Records 2.2M Passengers, 10,699 Flights in 2024 – NCAA Report

Arik Air in 2024, airlifted 2,239,176 passengers between January 1, 2024, to December 31, 2024, a report sourced from the Nigeria Civil Aviation Authority (NCAA) has confirmed.
The airline, which has been under the receivership of Asset Management Corporation of Nigeria (AMCON) since 2017, despite its challenges, also operated 10,699 flights within the year under review, making it the second most active airline in terms of passenger traffic and flight operations in Nigeria, after Air Peace.
According to the report, the total number of air travellers in the domestic scene in 2024 was 11, 549,443 with inbound at 5,727,700 and outbound passengers at 5,821,743. This figure shows that Arik Air captured 19.3 per cent of the total passenger traffic for 2024, while it had 15.1 per cent of the total 70,543 flights operated by the 15 domestic airlines in the year under review.
The Executive Summary on International and Domestic Flight Operations 2024, as captured by the NCAA, indicated that Arik Air had 1,112,358 and 1,126,818 as inbound and outbound passengers for 2024, respectively, making it a total of 2,239,176 passengers ferried in 2024.
Monthly breakdown of the passenger traffic indicated that Arik Air had 37,772 inbound passengers and another 38,987 as outbound passengers in January 2024, totalling 76,759 passengers. For February the airline recorded 38,217 as inbound and 39,209 as outbound, totalling 77,426; March, 37,183 as inbound and 37,642 as outbound, making it a total of 74,825; April, 31,326 as inbound and 31,971 as outbound, making 63,297.
The airline in May 2024, also recorded 39,006 as inbound and 39,765 as outbound passengers, totalling 78,771 for the month, while the month of June had 37,710 as inbound and 38,617 as outbound, totalling 76,327; July, 156,146 as inbound and 159,044 as outbound, totalling 315,190; August, the airline recorded 153,080 as inbound and 144,259 as outbound, making it a total figure of 297,339 within the period.
For the month of September, Arik Air recorded 143,396 as inbound and 145,096 as outbound, making it a total figure of 288,492; October 129,506 as inbound and 133,330 as outbound, totalling 262,836; November, 252,448 as inbound and 255,578 as outbound, making it a total of 508,026, while December had 56,568 as inbound and 63,322 as outbound, making it a total of 119,890 passengers ferried within the period.
Also, a month-by-month breakdown of flights operated by Arik Air in 2024 showed that the airline had a total number of 380 flights in January, 2024; 419 flights in February and 468 flights in March 2024.
Further breakdown showed that for the month of April, the airline operated a total number of 340 flights; May, 374; June, 350, while it peaked in July, going as high as 1,403 flights in just one month.
Besides, in August, the airline operated 1,320 flights; in September, 1,352; in October, 1,266; in November, 2,442, while it operated a total of 585 flights in December 2024. The airline within the period also had a total number of complaints among the air travellers, with just 190, with the majority being resolved by the airline.
The further breakdown of complaints indicated that for the month of January, there were no single complaints from any of its air passengers ferried within the period, had just two complaints in February, while March recorded only one complaint.
April had four complaints; May, two; June, one; July, three; August received seven complaints; September, 28; October, 50; November, 67, while December 2024 recorded only 25 complaints from the flying public. Besides, Arik Air did not record a single baggage miss in 2024, with all 84 delayed baggage items, as indicated by the NCAA statistics, were handed over to their owners.
Furthermore, unlike other domestic airline operators, Arik Air had only one overbooking/denied flight in its entire 10,699 flights in 2024. This was in October 2024.
Olumide Ohunayo, General Secretary Aviation Safety Round Table Initiativs said: “Arik Air’s performance in 2024 stands out as exceptional, despite the airline being under AMCON receivership. The data released by the regulatory authority ranked Arik as second in domestic passenger traffic, moving 2,239,176 passengers—a testament to its resilience and strategic management under challenging conditions.
“With a 13.4% market share out of the 11.5 million total domestic passengers, Arik Air’s sustained dominance highlights its strong operational efficiency. This result demonstrates Arik’s operational stability under Receivership despite financial constraints, distractive litigations, fleet limitations, and regulatory challenges, the airline continued to deliver reliable air travel services, showing effective route management and passenger demand optimization.
“It should be noted that Arik Air suffered severe disruptions due to a high court order grounding some of its aircraft last year when mediation was a better option to the instantaneous grounding by the executive.”
In his comment Roland Iyayi MD of Top Brass Aviation Limited said: “Arik Air transporting 2.2 million passengers and securing the second position in Nigeria’s domestic market, ahead of competitors like Ibom Air (1.3 million), Max Air (915,918), and Aero Contractors (964,900) is a huge and massive achievement, considering the disruptions the airline had suffered under receivership.
“Arik Air’s performance is remarkable given its limited access to fresh capital, aging fleet, and regulatory hurdles tied to its receivership status.
“The Asset Management Corporation of Nigeria (AMCON) strategic support deserves recognition for its crucial role in stabilizing Arik Air, ensuring its continued operations, and maintaining confidence among passengers. Without AMCON’s intervention, the airline would not have remained a key player in Nigeria’s aviation industry. Arik Air’s ability to thrive under receivership reaffirms AMCON’s commitment to preserving jobs, sustaining economic contributions, and ensuring safe, reliable airline services for Nigerian travelers.”
Broadcasting
Lagos Dominates NIN List as Nigeria Hits 117 Million Registrations

National Identity Management Commission (NIMC) has announced a milestone achievement, with over 117 million Nigerians now enrolled for the National Identity Number (NIN) as of February 28, 2025.
Lagos State emerged as the top contributor to this figure, boasting over 12.6 million registrations, followed by Kano State with 10.2 million.
According to NIMC’s latest data, male registrants outnumber female registrants, making up 56.5% of the total enrollment at 66,281,803, while female registrants account for 43.5% at 51,079,521.
The report highlighted regional enrollment trends, showing an almost equal distribution across Nigeria’s northern and southern regions.
However, Bayelsa, Ebonyi, and Ekiti States recorded the lowest enrollment figures, with Bayelsa reporting a mere 758,111 registrations.
Lagos State dominated the charts with 6,870,915 males and 5,741,419 females registered, while Kano trailed closely, boasting 5,924,126 males and 4,321,929 females in its 10.2 million total registrations.
Other notable states in the top 10 include Kaduna, Ogun, Oyo, Katsina, and Rivers. NIMC expressed optimism about further improving enrollment figures in underrepresented regions in the coming months.
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