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Airtel, NIPR Collaborate to Deepen Consumer Education

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In line with its commitment to enriching lives as well as providing credible platforms to deepen consumer education, leading telecoms operator, Airtel Nigeria, recently partnered with the Nigerian Institute of Public Relations (NIPR), to host the 2nd NIPR Lagos stakeholders’ conference, at the University of Lagos.

The conference, which had the theme “The Nigerian Consumer – Rights, Duties and Obligations,” focused on the critical role public relations and its practitioners play in protecting the rights of the Nigerian consumer. 

The lead speaker, Prof. Ralph Akinfeleye, professor of Mass Communications, University of Lagos, noted that Public Relations should be used to maintain cordial and beneficial relationship between buyers and sellers, referring to PR as a tangible activity that will bring about visible changes in consumer behavior, education and protection.

According to Akinfeleye, effective PR should protect the interest of buyers, promote the rights of consumers, and evaluate the activities of both buyers and sellers.

“PR professionals should know that consumer education is paramount to consumer protection and the development of the country. Thus, tangible PR is a must in consumer public relations,” he said.

Also speaking at the conference, Airtel Nigeria’s Maurice Newa, chief commercial officer, who was represented by the company’s Head of Mass Market Segment, Oladipo Jolaosho, noted that the telco is committed to supporting reasoned discourse as well as promoting credible platforms that promote consumer education and protection.

According to him, consumer protection is fundamental in order to safeguard consumer right as well as prevent exploitation or infringing on the rights of customers.

He revealed that Airtel Nigeria develops bespoke products and services based on the needs of individuals, and this is usually accomplished by conducting focus group sessions to understand the telephone needs of people in order to provide the right products for the right segments.

Jolaosho went further to explain that Airtel’s products and services are targeted towards the mass market segment, youth segment and the high value segment.

“Our newly launched Smart connect caters to the mass market while Smart Trybe is targeted at students or Nigerian youths. On the other hand, the Airtel Premier Connect is targeted at the High Value segment”.

Other participants at the event admonished the Nigerian consumer to be assertive, saying that the era of consumer awareness is now, and so consumers should know their rights and demand for a redress when they are short-changed in the process of buying a product or receiving a service.

They also called on the Consumer Protection Council (CPC) to help amplify consumer education in Nigeria and seek to give the Nigerian consumer rights in the marketplace as this will help bring change and development to the country.  

The 2nd NIPR Lagos stakeholders’ conference was attended by several notable personalities including Barr. Joseph Okonmah, Chairman NIPR Lagos chapter, the Vice Chancellor, University of Lagos, Prof. Rahmon Bello, represented by Prof. Duro Oni, Dr. Rotimi Oladele, President / Chairman Governing Council NIPR, Dr. Abigail Ogwezzy-Ndisika, Tony Ojobo, Director, Public Affairs, Nigerian Communications Commission, among others. 

 


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Toriola, MTN Nigeria CEO again Defends Tariff Hikes amidst Backlash

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Karl Toriola, chief executive, MTN Nigeria
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Karl Toriola, chief executive, MTN Nigeria has defended recent tariff hikes by mobile network operators, stating they are essential for the “survival” of the telecoms industry in Nigeria, despite significant criticism.

Toriola, MTN Nigeria CEO again Defends Tariff Hikes amidst Backlash

Karl Toriola, chief executive, MTN Nigeria

The Nigerian Communications Commission (NCC) granted mobile network operators permission to raise tariffs by up to 50% last month, a change reportedly implemented on 11 February.

The increase has sparked public outrage, as mobile connectivity has become a vital necessity in daily life across the West African nation.

In an interview with Developing Telecoms, Toriola pushed back against criticism that the price surge was excessive, arguing that tariffs should have increased by approximately 300% to reflect the naira’s sharp devaluation and the country’s soaring inflation.

Addressing the impact of currency devaluation, Toriola emphasised that MTN purchases network equipment and software in US dollars, a process that has become significantly more expensive. With the naira’s decline, operators are now receiving three times fewer dollars than they did in 2023, making operations more challenging.

In February 2023, businesses could exchange 460 naira for one US dollar, but the currency has since devalued sharply. At the time of writing, a single dollar was worth 1,510 naira.

As Nigeria grapples with the sharp devaluation, MTN has been severely affected.

The company was technically bankrupt in 2023 as its liabilities surpassed its assets—a deeply concerning issue for the wider MTN Group, as Nigeria remains one of its highest revenue-generating markets.

“Because of these factors, we’ve seen our costs rise dramatically. The cost of leasing tower space and supplying energy to cell sites increased by 120% in the first three quarters of 2024. So, in comparison, a 50% tariff increase is not that high,” said Toriola.


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IoT West Africa & Data Centre Cloud Expo 2025 Set to Boost Africa’s $180Bn Digital Economy

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Shitij Taneja, Vertex Next Managing Director
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The IoT West Africa & Data Centre Cloud Expo 2025, co-located with Power and Water Nigeria, is poised to play a crucial role in boosting Africa’s digital economy, projected to reach $180 billion by 2025 and contribute 5.2% to the continent’s GDP.

Shitij Taneja, Vertex Next Managing Director

Organized by Vertex Next, the three-day event will take place from May 13th to 15th, 2025, at the Balmoral Convention Centre, Federal Palace Hotel, Lagos. It will convene government leaders, industry experts, investors, and innovators to explore the latest advancements in IoT, AI, cloud computing, digital infrastructure, and energy solutions.

In a statement made available to journalists in Lagos, Vertex Next Managing Director, Shitij Taneja, stated that this influential event will significantly contribute to the continent’s digital economic growth.

He assured that the expo will feature a comprehensive conference program focused on the transformative power of IoT, AI, and digital technologies across various African industries.

According to Taneja, discussions will center on how these technologies drive economic expansion, improve connectivity, and increase efficiency in key sectors like telecom, energy, finance, and e-commerce. Government officials and business leaders are also expected to collaborate on strategies for scaling digital infrastructure and leveraging data for innovation and sustainable development.

As demand for secure, efficient, and scalable digital infrastructure surges, Africa’s data center market is expected to grow at a CAGR of 12% through 2030, reaching a valuation of over $5 billion.

The expo will feature high-level discussions on critical infrastructure development, investment opportunities, cybersecurity, and AI-driven data center expansion. Thought leaders from global cloud and data center giants will share insights into building future-ready facilities that power industries and drive economic progress.

With Africa’s power sector undergoing transformation, discussions will focus on smart grids, energy storage, and sustainable power solutions to support the continent’s growing digital economy.

The African Development Bank estimates that investment in energy and utilities must increase to $70 billion annually to meet rising demand. Industry leaders will explore the role of IoT and AI in optimizing utilities, managing resources efficiently, and developing smart, connected cities.

The rise of digital banking, fintech, and e-commerce is reshaping consumer experiences and financial transactions across Africa. The fintech sector alone attracted over $3 billion in investments in 2023, and e-commerce is projected to exceed $75 billion in value by 2028.

This expo will highlight how automation, AI, and IoT are creating secure, seamless, and scalable financial solutions, ensuring that businesses stay ahead in the fast-paced digital landscape.

Taneja disclosed that the IoT West Africa & Data Centre Cloud Expo 2025 aligns with Nigeria’s National Digital Economy Policy and Strategy (NDEPS) and Agenda 2063 of the African Union, both of which prioritize technological innovation, digital infrastructure, and economic diversification.

By bringing together policymakers and industry stakeholders, the event aims to support regulatory frameworks for digital transformation, foster collaboration between the public and private sectors, encourage foreign direct investment (FDI) in ICT and energy, and accelerate initiatives such as Smart Cities and e-Governance.


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NITDA Pledges to Foster Innovation with Cloud Infrastructure and AI Applications

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National Information Technology Development Agency (NITDA) has reaffirmed its dedication to fostering an innovative ecosystem that balances regulation with industry growth. The agency is investing in cloud infrastructure, data classification, and AI applications to establish Nigeria as a leading digital hub in Africa.

Kashifu Inuwa, NITDA’s Director General, emphasized this commitment while speaking at the Africa Hyperscalers Digital Infrastructure Outlook 2025. The event gathered industry experts to explore Africa’s role in the expanding global AI-driven infrastructure boom.

In his remarks, Inuwa highlighted NITDA’s dual regulatory framework: rule-based regulation, involving strict compliance guidelines, and non-rule-based regulation, which allows for industry-led innovation with established benchmarks.

“Before we regulate anything, we need to be aware of the landscape, we need to be intelligent, we need to have data and make sense out of that data, we need to be dynamic because technology is fast-changing and we need to develop that agility within the regulatory framework,” Inuwa stated.

He also discussed the Cloud First Policy, introduced in 2019 to discourage excessive reliance on physical data centres. This policy encourages government agencies and private businesses to leverage cloud computing and digital solutions. Initially, businesses were granted waivers to use public cloud infrastructure, but NITDA is now pushing for local data centres to enhance their capabilities.

A major milestone for NITDA was its successful engagement with global hyperscaler providers, including Google Cloud, which pledged to collaborate with local data centres to drive cloud adoption and establish a hyperscaler data centre in Nigeria. This follows a meeting between Google CEO Sundar Pichai and President Bola Ahmed Tinubu in Paris, where the President shared his transformative ambition for Nigeria.

To further drive cloud adoption, NITDA is finalizing a framework that will mandate data classification, ensuring that certain data categories remain within Nigeria. This move is expected to attract more cloud service providers and bolster the country’s digital sovereignty.

Emphasizing the importance of AI applications, Inuwa disclosed that NITDA is prioritizing AI to enhance governance, regulation, and service delivery. He asserted that AI can revolutionize governance and business operations by automating processes, enhancing regulatory efficiency, and developing knowledge management systems.

Dr. Nadu Denloye, Co-founder of Telnet Nigeria Limited, also spoke at the event, highlighting Africa’s remarkable digital transformation driven by connectivity advancements, cloud adoption, data centres, AI, and a growing digital-native population. She expressed confidence in crafting solutions to drive Africa’s digital growth.

Other notable panelists included Dr. Ayaotunde Coker, CEO Open Access Data Centres and Chairman of the Africa Data Centres Association; Johnson AgboGbua, CEO of Kasi Cloud; Obinna Isiadinso, Data Centres Global Sector Lead at International Finance Corporation; Kazeem Oladepo, Chief Operating Officer at IHS; and Abibat Kazeem, Commercial Director at Bayobab.

This commitment by NITDA underlines its dedication to advancing Nigeria’s position as a digital leader in Africa through innovative solutions and strategic regulations.


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