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Samsung, Tecno & Apple Lead African Smartphone Market

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Samsung, Tecno, and Apple were the leading smartphone vendors in Africa during the quarter, with Huawei being ousted from the top three.

The three leading vendors accounted for a combined 55% share of Africa’s smartphone shipments in Q1 2015.

Middle East and Africa (MEA) smartphone shipments are set to total 155 million units in 2015 after increasing 66% year on year during the first quarter to reach more than 36 million units, according to the latest figures announced today by global technology consulting firm International Data Corporation (IDC).

The company’s ‘Q1 2015 Mobile Phone Tracker’ shows that smartphones accounted for 63% of the handsets shipped in the Middle East during the quarter and 47% in Africa.

This comes at the expense of feature phones, which suffered year-on-year declines of around 20% in both regions and will make up just 27% of the overall MEA handset market by the end of 2019.

The growth in smartphones in the MEA region is being spurred by Google’s Android and Apple’s iOS, with the two platforms accounting for over 95% of the smartphones shipped in Q1 2015.

Shipments of devices featuring these operating systems increased by a combined 67% year on year. In the Middle East, Android currently represents 80% of market’s volume, while iOS accounts for 17%; in Africa, these figures stand at 89% and 7%, respectively. Android is particularly dominant in the low to mid-priced bands, while iOS is mainly found in the $450+ price category.

BlackBerry once again suffered significant year-on-year declines across the region in Q1 2015, with the vendor’s shipments falling 14% in Africa and 29% in the Middle East.

“The launch of a number of new models by the vendor seems to have had little impact on lifting the BlackBerry brand out of its continuing decline,” said Isaac T. Ngatia, a senior research analyst at IDC. “The loss of the corporate segment, spurred by the continued uptake of bring-your-own-device policies among the region’s enterprises, has had an adverse effect on BlackBerry’s performance in the market.”

The strong growth in the region’s smartphone market is largely being driven by the emergence of low-priced devices that are primarily powered by Android.

Indeed, almost half of all the smartphones shipped across Africa (45.1%) in Q1 2015 were priced below $100, while almost 75% fall under $200.

Low-priced smartphones are also having a considerable impact in the Middle East, with the $100–200 price band accounting for the market’s biggest share.

“This price bracket seems to be the sweet point for most vendors launching in the region, as well as for established vendors looking to increase their shares by targeting the lower end of the market,” said Nabila Popal, research manager for IDC’s Mobile Phone Tracker in the Middle East, Africa, and Turkey. “This has resulted in phones priced under $200 accounting for about 36% of the Middle East smartphone market, while at the other end of the spectrum the $450+ price band has seen its share fall from 25% in Africa and 48% in the Middle East a year ago, to 14% and 34% today.”

Nigeria and South Africa contributed significantly to the overall growth seen in Africa, with the countries experiencing year-on-year growth of 135% and 56%, respectively. Nigeria accounted for 14% of all smartphone shipments across the continent during Q1 2015, while South Africa was responsible for 12%.  Samsung, Tecno, and Apple were the leading smartphone vendors in Africa during the quarter, with Huawei being ousted from the top three. The three leading vendors accounted for a combined 55% share of Africa’s smartphone shipments in Q1 2015.

For the Middle East region, Saudi Arabia and Turkey were the biggest markets, with the former accounting for share of around 20% and the latter for 17.6%. Saudi Arabia saw year-on-year shipment growth of 9.5%, while the Turkish market expanded 33% over the same period. The region’s fastest growth rate in Q1 2015was seen in Pakistan, where shipments increased 123% year on year.

Samsung, Apple, and Huawei made up the top three smartphone vendors in the Middle East, together accounting for over 65% share of the market.

In terms of screen sizes, the market appears to be consolidating within the 4″–5.5″ range. “For the Middle East, 78% of all smartphone shipments in Q1 2015 fell into this bracket,” says Saad Elkhadem, a research analyst at IDC. “The strongest growth was seen for smartphones with screens of 4.5″ to 5.0″, with shipments of such devices increasing 130% year on year.”

IDC’s Europe, Middle East and Africa Quarterly Mobile Phone Tracker® provides a unique insight into the forces shaping the handset and smartphone markets in Western Europe, Central and Eastern Europe, and the Middle East and Africa.

The smartphone market is growing rapidly across the region, but while it already takes the lion’s share of mobile phone sales in more developed markets, in poorer countries and where mobile operators do not subsidize phone purchases on usage contracts, feature phones are still the majority of sales in units sold.

This tracker service will quantify for clients the trends impacting the mobile phone market, and provides, on a quarterly basis, vendor shares, technology trends, and a host of technical breakouts that help vendors and industry players define strategies for tracking the future wireless device market.


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WIOCC, Galaxy Backbone Partner to Drive High-Speed Internet Connectivity Across Nigeria

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WIOCC, Africa’s Carriers’ Carrier, has partnered with Galaxy Backbone Limited (GBB), a leading digital infrastructure and shared services provider, in a strategic infrastructure collaboration aimed at enhancing high-speed internet connectivity across the country. This partnership supports digital inclusion and drives Nigeria’s digital transformation.

By combining WIOCC’s extensive wholesale fibre network and expertise with GBB’s national fibre footprint, the collaboration will improve scalability, efficiency and service delivery for businesses and government institutions. It also aims to bridge the digital divide by expanding broadband access to underserved regions and foster partnerships with Mobile Network Operators (MNOs) to advance Nigeria’s digital economy.

A signing ceremony was held at Galaxy Backbone’s Corporate headquarters in Abuja, with Darren Bedford, Group Chief Development Officer at WIOCC and Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju.

They highlighted the strategic alignment of both organizations in driving digital transformation to accelerate Nigeria’s digital future, setting a benchmark for innovation and connectivity that addresses the evolving needs of Nigeria’s digital ecosystem..

Professor Ibrahim A. Adeyanju stated, “Our mission is to provide robust digital infrastructure that underpins Nigeria’s digital economy. This partnership with WIOCC is a testament to our commitment to enabling digital inclusion and providing a platform for collaboration that transforms how businesses, governments and communities operate in today’s world.”

Darren Bedford added, “This collaboration with Galaxy Backbone reflects our shared vision for driving digital transformation. Together, we are creating a platform for innovation and economic growth that will benefit the country with world-class connectivity.”


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Schneider Reiterates Commitment to Accelerate Data Centre Market

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Schneider Electric, has reiterated its commitment to accelerate growth in the data centre market across East and West Africa regions that have become vital due to rapid digitalisation and increasing Internet penetration.

Commitment on the company’s drive, End User Sales Director, Anglophone Africa, Schneider Electric, Rohan de Beer, said, the African data centre market is witnessing unprecedented growth, creating a fertile ground for resellers and distributors to enhance their capabilities and foster stronger relationships with local end users.

De Beer explained that previously, Schneider Electric relied solely on external channels for market development, which sometimes led to missed opportunities and increased competition.

He noted that the new dual approach adopted by the firm seeks to address these gaps by enabling closer engagement with end users to influence technology decisions and secure a larger share of the market.

He added, “Crucially, these engagements will still be fulfilled through Schneider Electric’s extensive channel network.This strategy allows us to influence project lifecycles at an earlier stage while maintaining our channel-driven fulfilment model,” explained De Beer. “Our goal isn’t to increase direct business but to expand our market presence and share while empowering partners.”

“In addition to self-paced learning resources, we are hosting instructor-led training sessions across the Anglophone cluster. The first half of the year saw successful training completions in East, West, and Southern Africa, focusing on technical solutions for partners and distributors,” De Beer added.


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Meta Plans $10Bn Subsea Cable Project to Boost Connectivity

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Meta, the parent company of Facebook, Instagram, and WhatsApp, reportedly plans to invest over $10 billion in a privately owned subsea cable network spanning more than 40,000 kilometers.

Meta Plans $10Bn Subsea Cable Project to Boost Connectivity

This ambitious project aims to enhance Meta’s control over its vast internet traffic, reduce dependence on telecommunications companies, and mitigate geopolitical risks.

The proposed route is expected to connect the U.S. East Coast to India via South Africa, and then from India to the U.S. West Coast through Australia, forming a “W” shape around the globe.

The initiative reflects Meta’s strategic move to secure its infrastructure amid growing geopolitical tensions and concerns about the vulnerability of undersea cable.

According to sources close to the company, the initiative, still in its early phases, would be Meta’s first fully owned and operated subsea cable.

This bold move underscores Meta’s focus on strengthening infrastructure to support its platforms, which generate 10% of fixed and 22% of mobile internet traffic globally, as first reported by TechCrunch.

Sunil Tagare, industry expert, who reported the plans in October, noted that the project’s initial budget of $2 billion will likely increase significantly.

“This is a monumental project in both investment and scale. The shortage of cable-laying ships and resources could lead Meta to build the cable in phases,” Tagare explained.

Although Meta has yet to publicly confirm the plans, an official announcement regarding the route, capacity, and objectives is anticipated in early 2025.

Logistical Hurdles: Meta faces difficulties securing the resources needed for a project of this scale. Cable-laying ships are in limited supply, with tech giants like Google already monopolising contracts with firms such as SubCom.

Tight Market Conditions: Ranulf Scarborough, a submarine cable industry analyst, highlighted the constraints. “The tight market for specialised resources means Meta may need to adopt a phased construction approach, potentially extending the timeline.”

Meta’s infrastructure initiatives are led by Santosh Janardhan, its head of global infrastructure. Reports suggest the project is being developed from its South African operations, indicating the growing significance of emerging markets in Meta’s strategy.

Traditionally dominated by telecom carriers, subsea cable construction has seen a shift as content-driven companies like Meta seek greater control over the infrastructure delivering their services.

If successful, this cable will strengthen Meta’s ability to handle data traffic independently, reduce reliance on shared networks, and unlock opportunities in underserved regions.

 


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