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World Cup Stars, Mobile Phone Coys in 1GOAL Campaign

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 Education for All, the football world and FIFA-backed legacy project for the 2010 World Cup, has launched the world’s biggest ever mobile phone campaign.  Mobile companies from across the globe have come together to offer more than 1.5 billion people an opportunity to show their support for 1GOAL with over 1 billion text messages going out to people in the coming weeks.
The launch comes as Telefónica Group – representing some 25 countries and 274 million people – joined up to support the campaign.  Across its territories Telefónica will be promoting the ‘education for all’ message as part of its long-standing objective to make a positive impact on economic, technological and social progress.
Shakira, 1GOAL ambassador and founder of the Barefoot Foundation said: “The World Cup captures the attention and hearts of millions. We must use this moment to raise our voices for 1GOAL and demand that this generation of children have the chance to fulfil their dreams and live up to their full potential through education.  I’m honored to be part of this incredible movement.”
1GOAL has a target of getting millions of people to show their support for 1GOAL and already some of the biggest names in football such as Alessandro del Piero, Rio Ferdinand, Zinedine Zidane and Michael Essien have joined 8 million others to show their support for the campaign.  The outreach via the mobile companies will swell this even further if just 1% of people sign up via the mobile campaign a further 15 million people – the equivalent to the entire population of Holland – could join the campaign. 
Hundreds of the world’s greatest footballers are also supporting 1GOAL, one of them, the Chelsea and Ghana star Michael Essien said: “I think education is the key to success. I was lucky growing up, my mum worked incredibly hard to make sure me and my four sisters could get an education. She did not get the chance to go to school but she gave us the opportunity. It is great to have the World Cup for the first time in Africa. The continent has been dreaming about it and now the World Cup is coming to Africa. I think the 1GOAL education project will be good for the kids after the World Cup because we could see a lot more kids in school.”
Signups from the 1GOAL mobile campaign will be presented as a petition to world leaders at an education summit later this year urging both developing and developed countries to provide further funding for education.  People will be able to sign up by responding ‘YES’ to a simple free text or by going to 1goal.mobi on their handsets or by sending an e-mail to [email protected].   Handset manufacturers Nokia and Samsung will also be making available a 1GOAL mobile app for their customers.
Her Majesty, Queen Rania of Jordan, Co-founder and Co-Chair of 1GOAL said: “Michael Essien is a great example of how football stars can show their passion for this year’s World Cup and for the legacy it strives to create: giving 72 million out-of-school children an education.  But 1GOAL isn’t just about the footballers; it’s about the fans too. Teaming up with the mobile phone industry, 1GOAL can now reach over a billion people worldwide, making it the largest, cause-related campaign in history.
César Alierta, Chairman and CEO of Telefónica, said: "Education is critical to the physical and psychological development of our future generations and Telefónica is 100 per cent committed to preserving this most fundamental of human rights.  We believe actions speak louder than words and as we have been striving to make a difference in education for the past 12 years, we are delighted to support 1GOAL.  Telefónica’s Proniño social action programme – which is working with 108 leading NGO’s in 13 countries to eradicate child labour across Latin America – has already taken 163,900 children out of work and into school.  Through Proniño and other initiatives like Think Big and the Ability Awards, Telefónica makes a major contribution to social development and to avoid exclusion in the countries where we operate.”
The mobile campaign is being coordinated by the GSMA, which represents the global mobile industry. It includes a host of soccer related downloads, such as player images and videos, as well as ringtones, wallpapers and smartphone apps, culminating in a text message campaign calling for the support of billions of mobile users around the World Cup. Major Multinational mobile groups and networks supporting the campaign include: AT&T Wireless, Axiata Group Berhad, Batelco Group, Bharti-Airtel, CSL, Hutchison 3 Group, KT, MTN, NTT DOCOMO, Mobitel, Orascom Group, SingTel Group, Smart Communications, SOFTBANK MOBILE, SK Telecom, Telenor Group, Telefónica Group, TMN, Umniah, VimpelCom and Zain Group.
Backed by the Football world and FIFA, 1GOAL seeks to get every child into school by 2015, rallying support from footballers and fans across the world. The campaign is backed by over 140 of the biggest names in football and from the entertainment world Shakira, Jessica Alba and Kevin Spacey are supporting 1GOAL. An estimated $16 billion a year is needed to make universal education a reality, but currently only $4 billion is spent on primary education and 1GOAL is calling for further funding from both developing and rich countries to get every child in to a classroom.

 


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Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

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Airtel Nigeria has said the telecom operators could not go on without tariff adjustment as the cost of operation has gone up by 300 percent.

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

According to Dinesh Balsingh, chief executive officer of the company, the call for the upward review of tariffs in the telecom sector has to be honoured of the operator must do their business in the country without many problems.

Balsingh, who stated this in an op-ed, said the adjustments are critical for maintaining high-quality services and enabling further advancements in Nigeria’s digital transformation journey.

“For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities,” Balsingh said.

The Airtel CEO also underscored the significant investments required to maintain and expand telecom infrastructure, which is pivotal to supporting Nigeria’s digital economy.

“The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality.

“These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he said.

 

 


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Telecom Consumers to Gain from Tariff Update as Airtel Nigeria Prioritizes Enhanced Services

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As conversations intensify around tariff adjustments in Nigeria’s telecommunications sector, Airtel Nigeria CEO Dinesh Balsingh has reaffirmed the telecom giant’s commitment to delivering superior connectivity and fostering digital inclusion.

In response to the economic realities of rising operational and capital costs, Balsingh noted that the proposed tariff adjustments aim to ensure the long-term sustainability of the sector while unlocking significant benefits for Nigerian consumers.

In an op-ed authored by Balsingh in which he contextualized the necessity of the tariff adjustments, he explained that “For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities.”

Balsingh further highlighted the substantial investments required to maintain and expand telecommunications infrastructure. “The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality. These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he observed.

The proposed tariff adjustments will not only ensure the sector’s sustainability but also bring significant improvements to service delivery, adding: “By enabling us to expand coverage, strengthen network security, and introduce cutting-edge technologies, the adjustments will directly enhance the quality of connectivity for Nigerians.

“Our priority is to ensure that no one is left behind in the country’s digital transformation journey.”

Balsingh emphasized that these adjustments will be implemented with affordability in mind, ensuring minimal impact on consumers. The company remains steadfast in its commitment to supporting Nigeria’s vision of becoming a digital economy leader in Africa, empowering businesses, driving innovation, and fostering inclusive growth.

“Our commitment to quality service remains unwavering,” said Balsingh. “While significant tariff adjustments have become necessary, we understand the importance of gradual implementation to support our customers’ financial positions.

“This step will enable us to invest in capacity, expand coverage, and enhance service delivery, ensuring Nigeria remains competitive in the global digital landscape.”

 


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MTNers Stand Hand in Hand to Combat Gender-Based Violence

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In a powerful display of solidarity, MTN Nigeria staff (fondly called MTNers) joined hands—literally and figuratively—to say #NoExcuse to gender-based violence (GBV). As part of the company’s efforts during this year’s 16 Days of Activism Against Gender-Based Violence, which happened between November 25 to December 10, 2024, MTNers gathered at the MTN’s rooftop event center in Lagos to form a united front against this pervasive societal issue.

The striking image of MTNers standing hand in hand sent a strong message: the fight against GBV requires collective action, compassion, and unwavering commitment. The gesture was both symbolic and actionable, echoing the core values of respect, equality, and inclusion that MTN champions as part of its corporate ethos.

This demonstration occurred after a recent exclusive screening of Deafening Silence, a powerful film highlighting the harsh realities of GBV, hosted on December 10, 2024. The event and the united gesture reflect the company’s drive to amplify awareness and inspire action among its workforce and beyond.

“Gender-based violence is not just a women’s issue; it’s a human rights issue that requires all of us to act,” said Temilade Olabanji, Senior Manager, Sustainability and Shared Value at MTN Nigeria.

MTN’s participation in the global 16 Days of Activism campaign reflects its belief that businesses must take responsibility in shaping a better society. Through the #NoExcuse initiative, the company encourages open dialogue, education, and proactive measures to challenge the attitudes and systems that enable gender-based violence.

While the Deafening Silence screening sparked conversation and reflection, the unity gesture from MTNers served as a visual commitment to turn awareness into action.

The company is calling on Nigerians everywhere to join the movement by speaking out, standing with survivors, and working to eliminate the root causes of GBV.


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