E-Business
Shoppers Scramble, ignite Sell-out on Yudala Mobile Monday
A number of over-subscribed products were sold out as early as 5pm on Monday, April 18, as thousands of shoppers scrambled to take advantage of market-wide best prices and other special attractions in the latest edition of Yudala Mobile Monday, a weekly sales promotion exclusive to Yudala, Nigeria’s first composite online and offline retail chain.
Just last week, feedback from the market had seen many shoppers credit the promotion as the most reliable outlet and source of best prices for a wide range of mobile devices.
Launched in February, Yudala Mobile Monday has witnessed huge acceptance and is now widely recognized as the biggest single day sales of mobile devices; a day on which to enjoy best prices and mouth-watering deals on a wide range of mobile devices from the biggest brands including mobile phones, laptops, tablets, smart TVs and accessories, among others.
Leading the line-up of best-selling products in Monday’s edition of the nation-wide promotion were a trio of new products including the X-Touch E1, a sleek and high specifications smartphone; the HP 250 G4 Pentium laptop and the Infinix Hot 3 smartphone. Multiple orders were also processed from shoppers and B2B customers for the Apple MacBook Pro and InnJoo Max 2.
For the many shoppers who thronged the website and Yudala Experience Stores across the country, Monday’s edition will live long in the memory as unprecedented discounts went on offer during the flash sales which have also become one of the most popular and regular features of the promotion.
And as a response to the demands of customers, Yudala had decided to extend its flash sales from its usual three slots to four, with the one-off discount offer going live by 9am, 12pm, 3pm and 6pm.
Unsurprisingly, the Samsung 20’’ LED TV sets were sold out as shoppers scrambled for this and other featured products such as the Samsung J2 and Huawei G Power smartphones during the flash sales.
Interestingly, Yudala has enjoyed a symbiotic relationship with two brands, Intel and Lenovo who have maintained their partnership and sponsorship of the weekly promotion which has gone a long way in offering Nigerians a pocket-friendly avenue of upgrading their lifestyles and meeting their mobile needs at a cost that makes sense in line with current economic realities.
This much was echoed by Afam Anyika, marketing communications manager, Yudala, who posited that the promotion has come to stay as the biggest single day sales of mobile devices in Nigeria.
“The huge surge witnessed today (Monday) is a testimony to the popularity of Yudala Mobile Monday which has indeed surpassed our expectations. We witnessed sell-outs of a number of products and our website almost crashed as a result of the massive hits and orders being processed by many who didn’t want to miss out on the promotion. Thankfully we were able to manage the increased activity to serve our teeming customers,” he stated.
“Another interesting dimension to today’s edition of Yudala Mobile Monday was the fact that we offered unprecedented discounts to shoppers during the flash sales which happened at 9am, 12pm, 3pm and 6pm. Discounts on offer today were the highest in the history of the promotion while prices of the Samsung J2, Huawei G Power and many other devices were unmatched anywhere in the country.
“We understand the current economic situation in the country which has severely eroded the spending power of most Nigerians. This is why we have set aside every Monday to offer all classes of shoppers a chance to upgrade their lifestyle and businesses with guaranteed best prices on genuine mobile devices.
“Already, many of those who missed out on the sold-out products have begun inquiring about next week’s promotion but we must restate here that Yudala also stocks the best-priced mobile devices every day of the week,” he concluded.
A pioneer composite retail outfit which took the African continent by storm with its bold entry late last year, Yudala launched with great panache and marketing blitz, successfully expanding the nation’s e-commerce and offline retail space with several innovative strategies including the first ever drone delivery in Africa, Neighbour to Neighbour Mega Deals, Gyming with the Stars series, Monthly Mid-Day Madness and Yu-jara – Nigeria’s biggest festive season’s sales, among others. Yudala prides itself for genuine products and for being the fastest pay-on-delivery composite e-commerce company in the country.
E-Business
Kaspersky Identifies New Stealthy Ransomware
Kaspersky’s Global Emergency Response Team has identified a previously unseen ransomware strain in active use, deployed in an attack following the theft of employee credentials.
The ransomware, dubbed “Ymir”, employs advanced stealth and encryption methods. It also selectively targets files and attempts to evade detection.
Ymir ransomware introduces a unique combination of technical features and tactics that enhance its effectiveness.
Uncommon memory manipulation techniques for stealth. Threat actors leveraged an unconventional blend of memory management functions – malloc, memmove, and memcmp – to execute malicious code directly in the memory.
This approach deviates from the typical sequential execution flow seen in widespread ransomware types, enhancing its stealth capabilities. Furthermore, Ymir is flexible; by using the –path command, attackers can specify a directory where the ransomware should search for files.
If a file is on the whitelist, the ransomware will skip it and leave it unencrypted. This feature gives attackers more control over what is or isn’t encrypted.
Use of data-stealing malware. In the attack observed by Kaspersky experts, which took place on an organisation in Colombia, threat actors were observed using RustyStealer, a type of malware that steals information, to obtain corporate credentials from employees.
These were then utilised to gain access to the organisation’s systems and maintain control long enough to deploy ransomware. This type of attack is known as initial access brokerage, where attackers infiltrate systems and sustain access.
Typically, initial access brokers sell the access they gain on the dark web to other cybercriminals, but in this case, they appear to have continued the attack themselves by deploying ransomware.
“If the brokers are indeed the same actors who deployed the ransomware, this could signal a new trend, creating additional hijacking options without relying on traditional Ransomware-as-a-Service (RaaS) groups,” explains Cristian Souza, Incident Response Specialist at Kaspersky Global Emergency Response Team.
Advanced encryption algorithm. The ransomware employs ChaCha20, a modern stream cipher known for its speed and security, even outperforming Advanced Encryption Standard (AES).
Although the threat actor behind this attack has not shared any stolen data publicly or made further demands, researchers are closely monitoring it for any new activity. “We haven’t observed any new ransomware groups emerging in the underground market yet.
Typically, attackers use shadow forums or portals to leak information as a way to pressure victims into paying the ransom, which is not the case with Ymir. Given this, the question of which group is behind the ransomware remains open, and we suspect this may be a new campaign,” elaborates Souza.
Looking for a name for the new threat, Kaspersky experts considered a Saturnian moon called Ymir. It is an “irregular” moon that travels in the opposite direction of the planet’s rotation – a trait that intriguingly resembles the unconventional blend of memory management functions used in the new ransomware.
E-Business
Nigeria, Ghana Africa’s Digital Hubs Hardest Hit by Cyber Attacks – Report
Nigeria, a major digital hub in Africa, has one of the highest volume of cyberattacks in West Africa, coming in at 2,721 for the first half of 2024.
Attacks on the computer-related services field were prevalent, as in Ghana, with 867 incidents, but local beauty salons were second on the list for Nigeria, enduring 206 incidents, followed by data processing hosting companies at 116.
“The growing complexity of distributed denial of service (DDoS) threats seen worldwide, including a notable increase in both attack frequency and sophistication, is clearly reflected in Nigeria. The country experienced more complex attacks than others within the region, with 23 different attacks vendors seen in one single attack, from TCP and CLDAP (Connection-less Lightweight Directory Access Protocol) attacks to Domain Name System (DNS) amplification and many more,” Bryan Hamman, regional director for Africa at NETSCOUT, adding that the country stood out third on the list.
Ghana, however, led the region in both the frequency and diversity of cyber threats for the first half of 2024, facing a high volume of DDoS attacks directed at industries including computer services and telecommunications.
In fact, according to NETSCOUT’s 1H2024 DDoS Threat Intelligence Report (TIR), the country was subjected to a total of 4,753 attacks over the six months, of which 2,759 were aimed at computer-related services businesses. Wireless telecommunications carriers (except satellite) received the second highest number of attacks, at 110, with full-service restaurants also noted as another vertical industry under fire. Furthermore, Ghana experienced by far the highest volume attack in West Africa, with the maximum bandwidth of its largest DDoS attack measuring 314.25 Mbps.
Known for an economic resilience that is driven by agriculture and mining, Guinea surprisingly took second spot in the NETSCOUT results for West Africa in terms of attack frequency, with 2,918 incidents listed. Wireless telecommunications carriers bore the brunt of these strikes, which were mostly TCP-type attacks.
Côte d’Ivoire and Liberia both faced similar attack frequencies, with 1,598 and 1,515 incidents noted respectively. The two countries also experienced similarities in the types of attacks vectors used – mostly TCP-related – as well as the sector that was hardest hit, which was wireless telecommunications for both.
Again, wireless telecommunications carriers were identified as the prime targets for threat actors in Benin (196 incidents), Senegal (107), Mali (32) and Cameroon (16).
“This is in line with NETSCOUT’s global Threat Intelligence Report figures, which measured attacks on the sector at 834,471 for the first part of 2024, a substantial 34 per cent increase on the figures seen for 2H 2023, which was calculated at 622,295. We believe this points to an objective by cybercriminals to disrupt critical communication infrastructure,” Hamman said.
E-Business
NITDA Invites Public Input on Guidelines for IT Projects and Regulatory Instruments
The National Information Technology Development Agency (NITDA) is seeking public feedback on several draft documents related to Information Technology (IT) projects and regulations. This aligns with NITDA’s commitment to an open and collaborative rulemaking.
The legal Documents Open for Public Review are:
- Guidelines for Licensing IT Projects Clearance Compliance Assurance Firms 2024;
- Regulatory Guidelines for Electronic Invoicing in Nigeria;
- Guidelines for Software Development; and
- Guidelines for Software Testing.
NITDA is also proposing the amendment of the Guidelines for Clearance of IT Projects for Federal Public Institutions (FPIs). guidelines, initially issued in 2018.
The Guidelines for Licensing IT Projects Clearance Compliance Assurance Firms 2024 aims to ensure that IT projects within Federal Public Institutions (FPIs) are managed and implemented according to approved and established standards, regulations, and best practices.
The instrument will regulate and professionalise the clearance of IT projects, ensuring that FPIs IT projects and initiatives are effectively conceptualised, designed, evaluated, and compliant with relevant Federal Government extant rules and standards in line with the Federal Government’s digital infrastructure goals and the Renewed Hope Agenda.
The Regulatory Guidelines for Electronic Invoicing is designed to promote transparency and deepen the use of technology for e-government automation as well as support the fiscal development of Nigeria through prudent administration of government revenue.
The guidelines will improve tax compliance, enhance efficiency and enhance standardisation and interoperability, thereby ensuring that Nigeria is ready for international digital commerce.
The Guidelines for Software Development establishes the minimum requirements for the development of software to be used by Nigerian government entities. It ensures that all software meets quality, security, and operational standards, promotes the growth of the local software testing market, and enhances the efficiency and effectiveness of government services.
The objectives of the guideline are to ensure that software is fit-for-purpose, meeting functional and non-functional requirements, and protect government institutions from operational risks through security, reliability, and performance standards.
To Participate:
These draft documents have undergone internal review and stakeholder consultations. NITDA now invites the public to contribute their feedback by reviewing the documents available for download at: https://nitda.gov.ng/draft-regulatory-instruments/
Public participation is crucial for NITDA to develop comprehensive and effective regulatory instruments.
By considering diverse perspectives, NITDA can ensure these guidelines best serve the needs of the IT industry and promote the development of a thriving digital economy in Nigeria.
Stakeholders are advised to send in their review to [email protected] on or before 26th November 2024.
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