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Airtel Club 10, Glo G-Bam Hi5ive Closing Marking
Airtel Nigeria, a leading mobile operator, in line with its corporate vision of creating innovative, exciting, relevant and affordable telecommunications solutions, introduced a special package branded Club 10 for Nigerian youth in October, 2011, joining the fiesta, Globacom responded with G-Bam Hi5ive package. The Competition begins The new package, Airtel Club 10, enables Nigerian youth as well as the young-at-heart to create their own clubs of 10 members and communicate generously through voice, SMSs and data at very affordable rates. Airtel Club 10 will enable youngsters and the young-at-heart to connect to nine people which may be close friends, school mates and family members at an attractive rate of 10kobo per second; send SMS at N1 per SMS and benefit from a posy of exciting complimentary offerings including free music download, data bundle, caller ring back tone (CRBT) and games. What are the Airtel club 10 users are enjoying? One can actually add nine (9) Airtel lines to oneself to form a club of 10; make calls to his/her club members at 10k/ sec; send SMS to them at N1 per SMS; make free midnight calls 12.30am and 4.30am daily to club members and call other Airtel numbers at 20k/sec. Other benefits include: sending SMS to other Airtel numbers at N3 per message; calls to other networks are only 30 kobo per second; it takes N5 to send SMS to other networks; one can easily call US, Canada, UK, India and China at 20 kobo per sec after first minute at 60 kobo per second. Is interesting to note that free 10 Mega Bite data valid for a week after a recharge of N200 or more within one week awaits the subscribers. To migrate; simply dial the Airtel’s Unstructured Supplementary Service Data (USSD), which is a protocol used by GSM cellular telephones to communicate with the service provider’s computers. The USSD are as follows: for registration dial *101#. It takes *101*2*Number# to add numbers, while dialling *101*3*Number# helps the user remove numbers. Perhaps, *101*5# is to view Airtel Club 10 members/numbers and *101*1# OR SMS ‘1010’ to 1010 connects the user to the help desk. What inspired Airtel Club 10, Deepak Srivastava, Chief Operating Officer and Executive Director of Airtel Nigeria, said Airtel Club 10 is a very distinctive different and germane offering that will further revolutionize the telecommunications industry in Nigeria as it gives young Nigerians the power and freedom to enjoy innovative telecoms packages at pocket friendly rates. “Airtel Club 10 is a result of painstaking research. We understand that Nigerian youth are trendy, social, hardworking and innovative. So, we created a package that will meet all of their needs without an adverse impact on their pockets.” Now, here comes Globacom Globacom Limited is Africa’s fastest growing telecommunications company. Owned by the Mike Adenuga Group, Globacom is the market leading mobile service provider in Nigeria. The telecommunication firm also operates in the Republic of Benin and has recently acquired licenses to operate in Ghana and the Ivory Coast. It has a reputation as one of the fastest growing mobile service providers in the world. Globacom Limited aims to be recognized as the biggest and best mobile network in Africa, especially with the introduction of G-Bam Hi5ive. The plan is Glo’s youth targeted marketing campaign which allows subscribers to call five special numbers at only five kobo per second and allows them to browse Facebook for free from 1 am to 6 am daily. Since its launch, Glo has aggressively targeted students, launching the G-BAM Scholar program which offers a scholarship of USD5 million for 1,000 students. Chinedu Orji, Glo’s Business Director, was also at the Enugu launch. He highlighted the many benefits of the package and told the students to take full advantage of the offering to be among the 250 students that will earn $5,000 scholarships every quarter. He also highlighted other unique selling points of the package which includes affordable call rate of 5k per second to 5 friends, free weekend chatting, N 5,00 free airtime on recharge, free Facebook browsing and Free night calls. However, the telecommunications company did not stop there. It recently launched G-Bam Hi5ive at University of Nigeria, Nsukka as part of its strategy to market the product in university communities. Known for its celebrity marketing campaigns, Glo showed up at the campus with Nigerian celebs like Flavour and Mona Lisa Chinda. With the Glo G-BAM Hi 5ive which was launched late last year in Lagos, the company, clearly, hopes that through their outreach efforts, Nigerian students would migrate to the Glo Network and help popularize it amongst their friends. With about 1 million + Nigerian students in institutions of higher learning this is both a smart short term and long term strategy. By encouraging students to switch to Glo, (pending reliable service), they are locking them in as future customers long after they leave university. Students who migrated to GBAM during the launch went home with lots of gift items like T-Shirts, face caps, Nokia and Blackberry phones. A 3rd year Medical student – Emmanuel Uche was one of the lucky Blackberry phone winners. Therefore, the two telecom companies are close marking themselves as far as the prepaid plans are concerned; hence subscribers have the exclusive right to assess the gains and pains they might have experienced. Nevertheless, the competition continues.
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Afreximbank and Ecobank Join Forces to Boost Trade and Compliance Across Africa
African Export-Import Bank and Ecobank Group have embarked on a collaboration aimed at simplifying trade and compliance for businesses in Africa by integrating Ecobank’s Single Market Trade Hub and Afreximbank’s MANSA Digital Repository Platform.
With the collaboration, African businesses will benefit from seamless shared services across the two platforms, with users of the Single Market Trade Hub able to easily leverage MANSA’s comprehensive database for efficient know-thy-customer (KYC) and customer due diligence (CDD) checks while MANSA platform users would, in turn, be able to directly connect to the Single Market Trade Hub to explore trade opportunities to expand their businesses across Africa.
The Ecobank Single Market Trade Hub connects registered businesses across Africa on a single platform, helping them benefit from opportunities in the unified market of 1.4 billion people created by the African Continental Free Trade Agreement (AfCFTA).
It serves as a one-stop repository for the AfCFTA by providing small and medium-scale enterprises (SMEs) and corporates with insights about the agreement while its online match-making feature enables importers and exporters to upload their profiles and showcase goods and services they offer, or wish to source, with the aim of finding partners within Africa.
Once a match is found, connections are made via the platform and the transaction can be concluded leveraging on Ecobank’s trade and payment solutions in 35 African markets.
The MANSA Digital Repository Platform, or MANSA, is a one-stop-shop for due diligence matters on all African entities. As a centralised digital repository, MANSA seeks to eliminate information asymmetry and to increase intra-African trade and trade with the rest of the world.
It drives and promotes good governance culture among African SMEs and creates visibility for their businesses while also supporting African entities to expand, diversify and add value to their export products at both the local and international levels. Entities onboarded unto MANSA are allotted an Africa Entity Identifier (AEI) code which enables them to leverage other Afreximbank products and initiatives.
MANSA is also a key digital solution at the Africa Trade Gateway (ATG) marketplace which houses a suite of digital platforms designed as a single window to enable Afreximbank better deliver on its mandate, providing critical services to support and promote intra-African trade and the implementation of the AfCFTA. The platform enables African entities to accelerate their business activities at the ATG marketplace by working with verified information on trusted counterparties.
The new collaboration is, therefore, enabling Ecobank and Afreximbank to provide a central solution to the key challenge of KYC compliance and access to business across 35 countries in Africa. The improved interoperability is expected to further streamline cross-border trade and compliance in Africa, fostering greater financial and economic integration on the continent.
Afreximbank is a pan-African multilateral financial institution established to finance and promote intra- and extra-African trade.
Ecobank Group is a leading private pan-African banking group with unrivalled African expertise.
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Leadway Assurance Pledges Transformative Role to SMEs
Leadway Assurance said it has chosen to go beyond risk underwriting to play the role of transformative partner for Small and Medium Enterprises (SMEs) in the country.
The underwriting firm played this role by empowering SMEs with practical strategies on how to navigate risks inherent in Yuletide season.
Leadway recently organized a webinar session for SMEs titled, “Driving Increased Sales During the Festive Season.”
Speaking on the reason for the session, the underwriting firm said it realized that as momentum into the 2024 festive season continued, businesses, especially small and medium enterprises (SMEs), face paradoxical realities of increased sales opportunities and consequent cocktails of business risks.
It said recognising the fact that with consumer spending and holiday making increasing businesses for SMEs, there were the possibilities of risk from these spikes in commercial activities such as – theft, accidents, burglaries, fire outbreaks, frauds, and system failures.
Against this backdrop Leadway said it has reaffirmed its position as a transformative partner to SMEs by empowering businesses with practical strategies for navigating the complexities of the season.
“This aligns with the brand’s mission to deliver robust risk management and business solutions to bolster economic growth, Head of the Retail Division at Leadway, Umashime Oguzor-Doghro said.
As connected to insurance, Oguzor-Doghro said: “Insurance was often seen as a reactive tool, but at Leadway, we position it as a strategic asset. With our competitive risk management solutions—spanning property, transit, and employee coverage, we enable businesses to operate with confidence, knowing they are protected from the unforeseen.
What sets us apart is our free advisory service, which ensures businesses are fully equipped before they even take up our insurance products.” he added.
In addition to risk management, Oguzor- Doghro said the webinar championed collaboration as a catalyst for success, adding that Leadway’s partnerships with event managers and SME stakeholders aim to ensure seamless operations during the festive season, reinforcing the company’s role as more than just an insurer but a reliable business ally.
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Mastercard, MTN, and Arifu Launch Digital Skills Program for African Small Businesses
Mastercard Center for Inclusive Growth, MTN Group Fintech and Arifu have partnered to support about one million small businesses in Cote’ D’Ivoire and Uganda, to digitize their operations, increase the use of digital financial services and access digital marketplaces through the MoMo Coach chatbot.
This program, part of the Center’s global Mastercard Strive initiative, aims to enhance the resilience and growth of small businesses by providing essential digital skills. It is one of the ways Mastercard Strive has disseminated chatbot-ready business building content for small businesses in the region, which is currently also available in Kenya and Nigeria.
Small businesses in sub-Saharan Africa, especially those impacted by the pandemic, have faced significant barriers in adopting digital tools. As of December 2022, only 27.65% of businesses in sub-Saharan Africa had adopted digital tools to enhance their efficiency, showing a slight improvement from 19.44% in August 2020. A lack of relevant skills continues to limit their growth and access to essential financial services. MoMo Coach addresses these gaps by providing free, accessible upskilling content via popular messaging platforms.
Supported by the Mastercard Center for Inclusive Growth and delivered by Caribou Digital, this program equips small businesses with digital skills, enabling them to adopt digital tools, access capital, and engage more effectively in digital marketplaces. The program aligns with Mastercard Strive’s broader goal of reaching 18 million small businesses around the world to go digital, get capital, and access networks and know-how.
“Small businesses are vital to Africa’s growth and create opportunities for a more resilient and inclusive regional economy. We are delighted to catalyze a partnership between MTN Group Fintech and Arifu to equip almost one million small business owners with the digital skills and knowledge essential for thriving in an increasingly digital economy, setting them up for success.” said Subhashini Chandran, Senior Vice President of Social Impact for Asia Pacific, Europe, Middle East and Africa
The MoMo Coach solution, powered by Arifu’s Grasp Platform, uses mobile messaging to deliver micro-learning experiences. It is accessible across multiple channels, including WhatsApp, Telegram, Facebook Messenger, SMS and MoMo. This gives small business owners and entrepreneurs flexibility in accessing practical, actionable tips to unlock growth opportunities in the digital economy.
Serigne Dioum, CEO of MTN Group Fintech, further adds: “Empowering small businesses with digital skills is key to driving inclusive growth in Africa. Through MoMo Coach, we are unlocking opportunities for entrepreneurs to thrive in the digital economy, strengthening communities, and shaping the future of business across the continent.”
The program has been rolled out in Côte d’Ivoire and Uganda, reaching over 930,000 MTN customers, merchants, and agents, with more than 75,000 small business owners accessing free digital courses and over 45,000 actively engaging with MoMo Coach. Courses offered include “How to Start Your Business,” “Money Management,” and “Grow and Secure Your Business.” These courses are based on insights derived from MoMo merchants and agents, and they address key challenges like affordability and access to relevant business knowledge—enabling small business owners to navigate the digital landscape.
Aminata, a 31-year-old business owner from Gôh-Djiboua, Côte d’Ivoire, is one of the many beneficiaries of MoMo Coach. Selling shoes and clothing since 2022, she says: “There’s a lot of competition, but MoMo Coach helps me sell better. Before, I used all my profits to buy new stock, which left me using my capital for expenses. Now, I split my profits: one part for business growth, another for expenses, and some savings for other projects.” She has also started using WhatsApp to increase her sales, noting: “My income has increased. When I post my goods, I sell more.”
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