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Zain, ZoomMobile, What Are New Names?

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An age long adage says that a rose will still smell the same, even if it is called by another name!

From time, names have been extremely powerful and act, as a separate manifestation of a person or thing. It is difficult to imagine a human culture without names.

The name of a person or thing is at the heart of their identity in many ways. A change of name indicates a change of status or so it seems.

Change of name or rebranding is essentially an exercise in realignment. It usually involves radical changes to the brand’s logo, brand name, image, marketing strategy, and advertising themes.

And so the name change fever swept across the telecom industry last week and at the blink of the eye, Celtel Nigeria became Zain Nigeria while Reliance Telecom changed to ZoomMobile.

For Zain Nigeria, the name is the fifth in seven years, having started as Econet Wireless, then Vodacom, later Vmobile and Celtel Nigeria. Zain Group which is currently listed on the Kuwait Stock Exchange (KSE) purchased Celtel for $3.4 billion in 2005

Zain Group, a major mobile operator servicing over 50 million customers in 22 countries across the Middle East and Africa and parent company of Zain Nigeria said that the move coincides with the linking of the world’s first borderless mobile service ‘One Network’ across two continents.

By rebranding to Zain, the parent company hopes to bring together its African and Middle East operations under a single, strong and unique identity.

The Zain brand provides an optimal platform upon which can build a top 100 global brand with the ultimate goal of better serving our customers. It builds upon the success of Zain’s group African operations and will propel the Zain Group towards becoming one of the top ten global mobile telecommunications companies by 2011

Elsewhere, ZoomMobile is projecting increased earnings, on account of an on-going network expansion and re-branding which follows the taking on of high networth investors in a recent private placement.

The re-branding comes on the 10th anniversary of the incorporation of the company, and is a major milestone in the evolution of the brand.

The objective of ZoomMobile’s re-branding exercise was to re-position the company as a national mobile service provider adding that the new brand is in line with the wishes of the new shareholders who bought into the company during its private placement.

According to the company, the acquisition of the Unified Access Service license has necessitated a shift in business strategy, which in turn entails that they begin to change their market perception from a fixed wireless to a national mobile operator.

The ZoomMobile brand is envisioned as a youthful, vibrant, dynamic, innovative, passionate and professional brand, promising unrivalled speed and reliability of service on voice, internet, short message service and other value-added services.

It is important for the newly created brand names to evoke associations with a set of core corporate values that typically focus on competence, quality of service, and performance.


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Editorial

NDPC Boss Nominated for Global Privacy Assembly’s Giovanni Buttarelli Award 2024

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Dr Vincent Olatunji, National Commissioner and Chief Executive Officer of Nigeria Data Protection Commission (NDPC), has been nominated for the Giovanni Buttarelli Award 2024. The award through the Global Privacy Assembly recognises an individual’s outstanding leadership and exceptional efforts in fostering international collaboration.

Dr Vincent Olatunji

This nomination highlights Dr Vincent’s commitment to driving innovation, expanding global partnerships, and promoting a collaborative approach within the data privacy and protection ecosystem.

Under the visionary leadership of Dr Vincent, the Data Privacy ecosystem in Nigeria has witnessed a remarkable growth through key milestones such as deepening the knowledge of data protection and privacy in all public and private institutions, judicial recognition of adequacy principle in cross-border data transfer, playing key roles in regional and global data privacy ecosystem, commencement of bilateral cooperation with other jurisdictions, licensing of data protection compliance organisations, commencement of national data protection certification process, among others.

Dr Vincent’s strategic and innovative initiatives has been instrumental in forging strong international partnerships, driving sustainable growth, fostering a culture of collaboration which has not only propelled the NDPC to new heights but also set a benchmark for international cooperation and industry standards.

The Giovanni Buttarelli Award celebrates leaders who have demonstrated exceptional leadership and/or promoted collaboration at a regional or international level in the field of data privacy and protection.

Nominees are evaluated based on their contributions to projects that has led to the development of innovative concepts or practices, which have significantly impacted the thinking in the international data protection and privacy community, partnerships, and initiatives that enhance global cooperation and development.

In his response to his nomination, Dr Vincent Olatunji expressed his gratitude and emphasised on the importance of collective effort in achieving global progress. “I am deeply honored to be nominated for the Giovanni Buttarelli Award 2024” said Dr Vincent.

“This recognition is a testament to the hard work and dedication of our entire team at NDPC. It underscores the power of collaboration and the remarkable outcomes we can achieve when we work together across borders.

“I am excited to continue our journey, driving innovation and fostering partnerships that make a positive impact globally,” he said.


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Telcos Ask NCC to Allow Them Hike Tariff

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Telecoms operators including MTN, Airtel and Globacom have pushed for cost-reflective tariff in view of extant economic realities.

Telcos Ask NCC to Allow Them Hike Tariff

This was contained in a statement jointly released by the Association of Licensed Telecom Operators of Nigeria (ALTON) and the Association of Telecommunication Companies of Nigeria (ATCON) on Thursday.

The statement was co-signed by Gbenga Adebayo; chairman, ALTON and Tony Emoekpere, president, ATCON.

The telcos called upon the government to take decisive action in addressing the numerous challenges confronting the telecommunications industry.

The telcos said telecommunications infrastructure development requires substantial investments in network expansion, maintenance, and technology upgrades.

“Despite the adverse economic headwinds, the telecommunications industry remains the only industry yet to review its general service pricing framework upward in the last (11) years, primarily due to regulatory constraints.

“For a fully liberalized and deregulated sector, the current price control mechanism, which is not aligned with economic realities, threatens the industry’s sustainability and can erode investors’ confidence.

“ATCON and ALTON call upon the government to facilitate a constructive dialogue with industry stakeholders to address pricing challenges and establish a framework that balances consumers’ affordability with operators’ financial viability,” the statement partly read.

Regarding the Nigerian Communications Commission (NCC), the telcos also said regulatory neutrality and independence are crucial to ensuring a thriving telecommunications sector.

“Statutory provisions lend credence to this notion, as a lack of an impartial regulator will lead to a failure to maintain public confidence in the objectivity and independence of its decisions,” the statement added.


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FG Reiterates Commitment to Achieving 17 SDGs

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The federal government has reiterated its commitment to achieving all the 17 Sustainable Development Goals (SDGs) to promote economic growth and eliminate poverty in Nigeria.

The Minister of Special Duties and Intergovernmental Affairs, Senator George Akume, gave the assurance at a news conference on Tuesday, in Abuja ahead of the “Inaugural Partnership Economy Summit”, scheduled for September 14 and 15.

According to Akume, the primary purpose of the summit is to diversify the economy, promote rural growth, as well as generate sustainable jobs for the youths.

Achieving this, the minister emphasised on partnership with other stakeholders as it was the responsibility of his ministry to achieve the aim of its mission and the creation.

“The framework for the upcoming summit, guided by the principles of Public Social Private Partnership (PSPP) is being designed to develop, promote a multi-Iayered collaborative socio-economic platform for the government, the business sector as well as the civil society.

“In order to achieve this, President Muhammadu Buhari established the ministry with the mandate to develop and implement policies, programmes and projects for the effective and efficient delivery of the gains of Economic Growth and Recovery Plan,” Akume said.

He said the ministry was also charged with the mandate of collaborating with the private sector to create employment for a large number of Nigerian youths, adding that it is also meant to implement a strategy towards the realisation of the president’s June 12 promise to take 100 million Nigerians out of poverty in 10 years.

“Nigeria is among the countries in the UN that signed a pact to implement the SDGs by 2030, in the words of Ban Ki-Moon, former Secretary-General of UN in 2016.

“Nigeria is not left out in its plan towards achieving the SDGs, and how far has Nigeria gone to achieving the 806 goals is part of the questions that the upcoming summit seeks to address,” Akume explained.

He stated that to tackle the issue of poverty and unemployment, the ministry is in partnership with a number of stakeholders, including the Ministry of Industry, Trade and Investment; and Small and Medium Enterprises Development Agency of Nigeria.

Others are Raw Materials Research and Development Council, National Orientation Agency, Association of Local Government of Nigeria and SDGs Nigeria as well as MYK Psymmons Solutions Limited to come up with achievable solutions to all the challenges.


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