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‘Nigeria among Fastest Developing Mobile Marketing Globally’ – Evens

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Mr. Steven Evans, Chief Executive Officer of Etisalat Nigeria has described Mobile marketing in West Africa and Nigeria, in particular as one of the fastest developing markets in the world, with mobile as a marketing channel fast gaining grounds with potentials of opening up opportunities for brands and marketers in the region to engage better with their consumers. He stated this at a two day Mobile Marketing Summit sponsored by Etisalat Nigeria, in Lagos recently, the telecoms Chief expressed the company’s excitement to be participating in and sponsoring the Mobile Marketing Summit. He said, ‘We are part of summit because we feel it will deliver great value and education to our local industry by successfully using mobile to connect, engage and sell to customers in a way that will ensure their trust.’ He further added that the planned launch of the Mobile Marketing Association West Africa Council would act as a catalyst to enable the industry to work together in driving mobile marketing in the region forward, create the key building blocks for a sustainable, growing and profitable mobile medium, provide a forum for converging the opinions and interests of all the key stakeholder groups, develop an implementation capability and protect the legitimate concerns of the mobile consumer. Also speaking at the summit, Victor Munyaua, Head, Commercial Relations, Sub-Saharan Africa, Google, commended Etisalat for taking the lead in closing the gap, through the creation of a platform to address the challenges limiting the mobile market penetration. He explained, ‘Three major trends that will define the future of mobile market are social, location and commerce. Global statistics show that 60 percent of consumers who access the internet in different countries including Nigeria do so from mobile devices”. He further stated that with only two per cent African content and 10 per cent of African businesses connected to the mobile platform, it was important that businesses in Nigeria get the platform, generate local content in building the mobile market ecosystem to keep the user on-line while taking advantage of other opportunities. The Summit held at the Civic centre was geared towards establishing a professional mobile medium in West Africa, while focusing on making the case for the mobile medium drawing on the experiences of international experts familiar with emerging markets. The Summit was also used as a platform, to the launch the Mobile Marketing Association West Africa Council, as it drew top industry experts and professionals from different West African countries.


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Galaxy Backbone Deploys Fibre Optic Network in Lagos, Ibadan and Ilorin

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Galaxy Backbone (GBB), the information technology and shared services provider of the Federal Government of Nigeria, has announced the successful expansion of its state-of-the-art fibre optic network to Lagos, Ibadan, the capital of Oyo State in southwestern Nigeria, and Ilorin, capital of Kwara State in the north-central region.

Galaxy Backbone Deploys Fibre Optic Network in Lagos, Ibadan and Ilorin

What is described as a remarkable milestone is part of Phase II of the country’s National Information and Communication Technology Infrastructure Backbone (NICTIB) project.

With a robust cross-country optical fibre backbone now extending over 5,000 kilometres and across 27 state capitals, GBB says it has solidified its role as the digital backbone of Nigeria. This development seamlessly integrates the nation’s six geopolitical zones.

The newly completed Abuja-to-Lagos route, traversing key cities such as Minna, Bida, Mokwa, ilorin, Ogbomoso, Oyo, Ibadan and Lagos, is a strategic enhancement designed to strengthen network reliability. By establishing a closed network ring linking Lagos – the nation’s economic hub – to Abuja, the capital city, GBB says it ensures service redundancy and minimises potential downtime.

Professor Ibrahim A Adeyanju, managing director/CEO of Galaxy Backbone, says: “The expansion of our fibre optic network to Lagos, Ibadan and Ilorin is a significant step forward in our mission to bridge the digital divide and position Nigeria as a leader in the global digital economy. This advanced infrastructure empowers us to deliver innovative, customer-centric solutions that serve the needs of both the public and private sectors.”

He adds: “This expansion not only supports the government’s digital economy agenda but also sets the stage for meaningful collaboration with private sector organisations seeking to leverage our infrastructure.”

 


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NBS Says 25m Phones Stolen in Nigeria in 12 Months

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National Bureau of Statistics (NBS) has reported that over 25 million phone thefts between March 2023 and April 2024, according to its Crime Experience and Security Perception Survey 2024.

NBS Says 25m Phones Stolen in Nigeria in 12 Months

The Crime Experience and Security Perception Survey 2024, indicated that an estimated 17,965,741 people had their phones stolen during the reference period

Phone theft, which is a common individual crime in the country, shows that seven out of every 10 stolen phones happened at home or public places, with a mere 11.7% of people who reported to the police expressing satisfaction with their response.

Less than 10% of the victims of phone theft reported the case to the police, while over 90% failed to report to the police for various reasons.

“At the individual level, 21.4 per cent of Nigerians reported being victims of crime, and the most common crime was phone theft (13.8%),” the report read in part.

 

 

 


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Airtel Once Again Wins Partnership of the Year Award at SERAS 2024

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Airtel Nigeria has once again been recognized for its commitment to sustainable development, carting away the Partnership of the Year award at the 18th edition of the Sustainability, Enterprise, and Responsibility Awards (SERAS) held at the Oriental Hotel, Victoria Island, Lagos, on Saturday, 14th December, 2024.

The award celebrates Airtel’s continued success with its Re-imagine Education Initiative, a ground-breaking collaboration with the United Nations Children’s Fund (UNICEF) aimed at transforming education in Nigeria through technology.

Airtel’s consistent focus on creating social value through strategic partnerships reflects its position as a key enabler of progress in the Nigerian education sector.

Commenting on the award, Femi Adeniran, Director, Corporate Communications and CSR, highlighted the significance of the winning the Partnership of the Year award for the second time with the Airtel collaboration with UNICEF to provide digital access to quality educational resources for more than 1,200 schools in Nigeria.

“Winning this award for the second consecutive year is a reflection of our enduring belief in the transformative power of technology in education. We are deeply committed to making a meaningful difference in the lives of Nigerians, and this recognition fuels our resolve to do even more,” he said.

The SERAS Awards, widely regarded as Africa’s most prestigious platform for celebrating sustainability and corporate social responsibility, brought together leaders from various industries to honour organizations driving impactful change.

Airtel Nigeria remains steadfast in its mission to foster inclusive growth, empower communities, and champion a sustainable future for its stakeholders and the environment.


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