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Ideas, Startups That Could Benefit From #ProudlyMadeInAba Campaign

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Except you live in the Mass – you’d have noticed the renewed push for ‘Made In Aba’ support. TBWA with Support from The Ford Foundation is currently running a ‘Proudly Made in Aba Campaign.’

Aba is a cosmopolitan industrial city in the South-Eastern State of Abia in Nigeria. While Nigerians were more comfortable with imported products, not so many of them knew that perhaps some of the ‘foreign products’ were indeed ‘Made in Aba.’

In the ’80s, Aba was one of the industrial powerhouses of Nigeria. Years of neglect and lack of vision from leaders led to the decay of infrastructure and public utilities. This, in turn, led to many of the factories shutting down.

The factories could shut down but not the families who had no place to go. On the heels of the departing factory owners and devastation, ruin and oblique future, rose a generation of innovators and industrialists who fought neglect and lack of support to produce world-class goods/products fitting enough for the foreign market but not for Nigeria!

The story continued until Nigerians – beaten by the hard times occasioned by the loss of value from the recession and inflation arising from global oil price slump – suddenly realized that dependence on oil was a big mistake and started the #BuyNaijaToSaveTheNaira Campaign on Social Media. https://www.youtube.com/embed/bQJPLw-tRFg

The timing of the #BuyNaija Campaign coincided with the ascendance of Governor Okezie Ikpeazu who quickly seized the moment to launch the Made in Aba campaign.

However, it is TBWA in partnership with The Ford Foundation that have taken the campaign to heights hitherto unimagined.

Everywhere you turn from social media to International Television, the #ProudlyMadeInAba campaign sticks out. That the campaign is successful isn’t debatable, but, are the people on ground aware and positioning for the benefits of this campaign? There’s a consensus for a massive knowledge/technology intervention in the city to help modernise and position the hard working business people in Aba to reap benefits of this campaign.

This presents huge opportunities for startup in different areas and this article will shine light on some of those.

Quality Control / Assurance Agency
The #ProudlyMadeinAba campaign is reconstructing the narrative and perspective of how business is done in the region while also showcasing the volume of quality products being produced in the space. This no doubt will raise awareness and  increase demand for goods and services.

Any company that can figure out how to convince the manufacturers to pay for QA, while earning the trust of the rest of the world will no doubt be in business. And this can be replicated across the other manufacturing hubs/clusters across Nigeria.

Standardisation
Startups also can set up training facilities and modular courses to teach quality/standard concepts and procedures to meet with global best practices.

Easy to use training courses that could utilise innovative mobile technology to help manufacturers in Aba seem like a big enough market that can be replicated in other hubs.

Logistics
Innovative Logistic solutions will definitely be worth the time and energy. Existing companies might want to look into expanding there. The solution(s) must be centred around shortening the delivery time and security of products while considering cost.

Marketplace Solutions
Technology driven Marketplace Solution will also benefit. The website and app development market around Aba is about to peak. Companies offering these services might want to set up shops now.

Business Process Automations
Technology driven Automation processes will soon be in high demand. As business struggle soon to meet-up with increase in demands, they’d be looking for ways to improve efficiency and maximise profit.

Tax & Statutory Compliance Consulting
Startups also have a huge market opportunity in building a business around creating solutions for the public sector. Areas to consider majorly should include modernizing taxation processes in the various markets and manufacturing clusters in Aba. Taxes and other related compliance matters are easily sorted out both for businesses and for the agencies (both private and public).

Conclusion
These don’t scratch the many opportunities that are present and open for startups to benefit from as the #ProudlyMadeInAba campaign continues and its impact grow more and more.

 Joshua Triumphant contributed to this article.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Jumia to Cease Operations in Non-Strategic Markets

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Jumia Technologies, a leading e-commerce platform in Africa, has announced the planned closure of its operations in South Africa, operated under the brand name Zando, and Tunisia.

Jumia to Cease Operations in Non-Strategic Markets

The closure of these markets will allow Jumia to focus resources on its most promising markets that have a stronger growth potential.

For the year ended December 31, 2023, and the six months ended June 30, 2024, South Africa and Tunisia combined accounted for only 3.5% and 2.7% of total orders, and 4.5% and 3.0% of GMV, respectively.

The strategic decision to close operations in these markets is expected to improve overall operational efficiency across Jumia’s business.

Francis Dufay, Jumia CEO, said, “Since assuming the role of CEO, I have focused on initiatives aimed at strengthening our business and placing us on a path to profitability. After a thorough analysis, we made the difficult decision to close down our operations in South Africa and Tunisia. Both businesses account for a negligible portion of our overall operations.

Furthermore, competitive and macroeconomic conditions in both markets have limited each country’s growth potential and their contribution to our overall business has not aligned with expectations. Decisions like these are never easy and we are extremely grateful to team members in both countries, who worked tirelessly to serve our customers every day. We are also grateful to our suppliers, vendors and logistics partners in these markets. We deeply thank them for their hard work and service to Jumia.”

Jumia believes that exiting these markets and refocusing resources on its other nine markets will leave the company better positioned to accelerate overall growth and further improve efficiency.

The Company expects to cease operations in both South Africa and Tunisia by year end 2024.

 


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NEPC Partners NDPC to Safeguard Exporters Data

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Nigerian Export Promotion Council (NEPC) and Nigerian Data Protection Commission (NDPC) have agreed to provide a framework that will safeguard personal and corporate transactions within the exporting community.

NEPC Partners NDPC to Safeguard Exporters Data

L-r: Dr. Vincent Olatuniji, national Commissioner/CEO, NDPC and Nonye Ayeni, executive director/CEO, NEPC

Nonye Ayeni, executive director/CEO of NEPC, disclosed this while receiving Dr. Vincent Olatuniji, national Commissioner/CEO of NDPC in her office in Abuja

Ayeni noted that with the huge number of registered exporters in the country striving to fulfil several international contract obligations for the export of Made-in-Nigeria products, there was a need to protect these sensitive data to ensure that Nigerian businesses remain competitive in global trade.

She observed that safeguarding personal and corporate data will further attract positive endorsements from the international community and help increase Foreign Direct Investments (FDI) into the country.

Olatuniji revealed that the NDPC was established primarily to collaborate with critical stakeholders to safeguard the rights of natural persons to data privacy, foster safe conduct of transactions involving the exchange of personal data, prevent manipulation of personal data and ensure that Nigerian businesses remain competitive in international trade through the safeguards afforded by a just and equitable legal framework on data protection.

He implored the NEPC to establish a data protection and control unit, as the unit he adviced will determine the purpose and manner for processing data to ensure that the methods by which data is collected are strictly in line with the principles of data collection.

Towards this end,  Olatunji said the NDPC was willing to provide capacity building on data protection and control for officers of the Council to make the NEPC compliant with global best practices.

 

 

 

 

 

 

 


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FG Moves to Boost Productivity in Agriculture with Emerging Technologies

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The Federal Government’s commitment to ensure food security in Nigeria through the infusion of emerging technologies in the agricultural sector has necessitated the collaboration between the National Information Technology Development Agency (NITDA) and the National Agriculture Development Fund (NADF) to sign a Memorandum of Understanding, (MoU) that aims to boost productivity in Agriculture.

The NITDA’s Director General, Kashifu Inuwa, CCIE, revealed this on Thursday while receiving the NADF Executive Secretary, Muhammed Abu, and his team at the Agency Corporate Headquarter in Abuja for the signing of the MoU.

Inuwa said “President Bola Ahmed Tinubu GCFR is big and loud on boosting agriculture to ensure food security and today you cannot talk about boosting agriculture without talking about digital technology. And that is the reason we are here to sign an MoU to see how we can infuse emerging technologies into Agriculture so we can boost productivity in Agriculture.”

He said “Our Minister is quite interested in this as he personally has his own farm where he is doing all these and he started the conversation with you, our teams worked to draft the MoU, both legal teams reviewed the document and today we are here to sign the MoU for immediate implementation.”

“We have started our initiatives around agriculture like the National Adopted Village for Smart Agriculture (NAVSA), we have a demo farm here in Abuja, and we have been partnering with Universities across the country doing research and Startups to develop technologies and do proof of concepts with the technologies on farmlands,” said Inuwa.

“This year, we gave grants to Startups who have ideas on how to use emerging technologies to boost agriculture. And we are working with some of them in existing farms across the country to demonstrate how technology can boost productivity in that space,” he added.

Speaking at the signing the Executive Secretary of NADF Mohammed Abu Ibrahim remarked that the nexus between Agriculture and Technology cannot be over emphasized, as the agricultural sector is facing some temporary challenges like the issues of funding, climate change, insecurity and many more.

“We have seen interesting technological patterns which have given a lot of impact and  optimisation in our sector like AI, WAV, IoT and many more and we feel like without optimising agriculture and looking at it from this evidence-based perspective as a Fund we may not achieve much.

“There is no denying the fact that empirical evidence, especially data backed evidence, would help us to allocate our limited resources better. So, in our stride to see that we are doing a lot more with less we have decided to come in and especially be part of monitoring and evaluation which will eventually direct us towards achieving that mantra of ‘doing more with less’ and that is why we are here.”

He said the Fund is hopeful that this will be the first of many more of such collaborations.


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